Campaign to promote EU agricultural products in South Korea Tastes of Europe. Quality Guaranteed
Participate at the European Commission stand at the Food Week 2011 fair in Seoul, 9 - 12 November 2011 EC stand at the Food Week 2011 fair in Seoul Dedicated corners with showcasing of products: Wine and spirits carrying geographical indications (GIs) PDO and PGI food products Meat (pork, poultry) and dairy products Fruit and vegetables, olive oil and table olives, products processed from cereals and rice Accompanying activities: Media campaign (your products may feature as examples in PR articles) B2B seminars and meetings Meetings with the press Events at the stand
Who can register? National and EU-level producer organisations Producer companies
Your investment: Shipping of samples and brochures Travel and accommodation for your representatives
Timetable 20 July – 31 August Registration of stakeholders 2 September Confirmation of participation September – November Media campaign 9 – 12 November Seoul Food Week 2011
Information about the Seoul Food Week 2011: http://foodweek.co.kr/ Information about the EC stand Location: Hall A - international pavilion Size: 180 smq Layout: presentation area with show kitchen, 4 product corners with 5-6 EU producers/producer associations per corner, functional rooms (meeting room, storage, kitchen, lockers). Corners will be equipped with counters for individual producers, storage space, shelves, fridges etc. Shipping of samples: Please read carefully the attached document for more detailed information provided by the company Kemi-Lee, the official partner of the COEX fair, in order to quickly react once your participation has been confirmed. Please pay special attention to deadlines and weight limits mentioned in the document. Own promotional material: Participants are invited to ship their own brochures; roll-ups and posters are not allowed to the EC booth. The logo of your company/association will be integrated into the overall design of the product corner. As storage space is limited, you are invited to optimize the amount of brochures shipped to the stand. Working language: English (interpretation English-Korean and Korean-English will be assured). Programme organisers: The agency responsible for the organisation of the EC stand is company Media Consulta from Berlin. Once your participation is confirmed by the EC, you will be contacted by the agency to agree all logistical details concerning your participation. The agency will organise Korean speaking hosts/hostesses to help you with the tasting activities.
Programme of the EC presence at Seoul Food Week Monday, November 7th Individual arrival of participants. Tuesday, November 8th Location: One of the hotels close to the Coex exhibition centre (tbd) Morning  Introductory business seminar for EU producers: Korean business environment, market research, SPS and TRQ issues, buyers' view
Afternoon Seminar for Korean buyers with presentations by EU producers Business dinner with buyers Wednesday, November 9th Morning Opening of the fair and opening press conference Dedicated press conference of the EC Visit of journalists to the stand Wednesday, November 9th to Saturday, November 12th
Workshops, presentations, cooking shows at the stand Individual b2b meetings at the stand: upon request, EC can organise meetings with potential buyers; if you would like to use this service, please indicate in the registration form the profile of business partners you would like to meet
How to apply? To send your application, please fill in the online questionnaire accessible at the following address: http://ec.europa.eu/yourvoice/ipm/forms/dispatch?form=AgristandKorea. Please make sure to do this by August 31th 2011. Late applications will not be taken into consideration. Do not forget to press the "submit" button once you have entered all the data and make sure that a message confirming the submission is displayed. If you whish, you can annex any additional information, e.g. product pictures, presentation texts about your company or association as indicated in the online questionnaire. The size of individual attachments is limited to 1 MB. If you would like to send larger files, please send an email to AGRIPROMOTION-KOREA@ec.europa.eu. Important As the number of participants per product corner is limited, final confirmation will be communicated on September 2nd 2011. Participants will be chosen considering the balance between different member states and product groups as well as their potential on the Korean market. We welcome your ideas on how you – and also your Korean business partners - could get involved. Please send us your proposals for presentations, workshops, cooking shows and other animation activities which could take place in the context of the fair presence. For further information, please send an email to AGRI-PROMOTION-KOREA@ec.europa.eu.