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Youth Mediated Communication Model New challenge to bring youths g gy for better world NPO Pangaea NPO Pangaea Yumiko Mori, President

Self Introduction Yumi • Specialized in youths program, products and tools • Montessori teacher (AMS certified) • Toy developer (developmental toy section, manager) Best Toy awards, Mother and Baby best toy award, numerous awards • MIT Media Lab Visiting Scientist (Future Toy consorcium) MIT M di L b Vi i i S i i (F T i ) • Executive Director to plan and start children workshop center, CAMP Kyoto Japan funded by private company CAMP, Kyoto, Japan funded by private company. • With Toshi Takasaki, we started Pangaea project.

YMC Viet YMC Viet • YMC Model takes how Montessori program is constructed. • Relation between Youths and Adults are not students and teachers but facilitators and students and teachers, but facilitators and participants. • Program is constructed to trigger interests to rice farming, and gain knowledge as they have rice farming, and gain knowledge as they have fun. Copyright © 2011 NPO Pangaea

Utilization of ICT in Asian countries Utilization of ICT in Asian countries • Rapid growth of ICT Infrastructure Rapid growth of ICT Infrastructure • Big expansion in mobile telecommunications Bi i i bil t l i ti • ICT has found users in cities, but not so in rural area • Literacy rate of over 40 years are relatively low in rural community. y • Cost Cost for PC is still expensive and so as Internet ISP for PC is still expensive and so as Internet ISP fee. Copyright © 2011 NPO Pangaea

Existing model Existing model Adults population in rural area: Adults population in rural area: ‐ Relatively lower literacy rate ‐ Not motivated to learn how to use ICT Not motivated to learn how to use ICT ‐ Very busy to make living

Adults

Agriculture Environment Health care Public health

Youth Mediated Communication Model （YMC） Parents

Youth

Education

Agriculture Environment Health care

Youths will obtain necessary information from experts and be able to provide them to their parents and family. family Difficulties in reading and writing in a developing countries for adult farmers present problems in introducing ICT. This is why we have developed a program using ICT to help inform communities through youths as mediators. Yumiko Mori, “Youth Mediated Communication Model: New Challenges to Build a Better World for our Youth. Phase I Agriculture“, APAN2009 (Malaysia, 2009) http://www.apan.net/meetings/kualalumpur2009/proposals/eCulture.html

YMC Viet general flow YMC Viet general flow

[1] Hearing

[2] Write Qs

[3] Reply [4] Communicating reply from expert from expert

Connection between Youths and Experts Connection between Youths and Experts Parents

Youth Dialogue with Experts (via Internet)

Expert (Agriculture / Environment)

Youths are in contacts with experts. Issues 1. Language barrier: Youths’ native language may differ from experts that they are getting their information from. 2. Expert vocabularies and structures of sentences may be beyond the comprehension level of the b l d f b b d h h l l f h youths. 3. It is difficult to choose what is appropriate information communication means/media. Copyright © 2011 NPO Pangaea

YMC Viet Pilot Project Site YMC Viet Pilot Project Site Criteria in selecting candidates: Criteria in selecting candidates: 1. The government is cooperative for this pilot business in Asia 2. Rice farming which is this pilot focused is practiced. 3 Adult farmers who have problems in reading and writing are found 3. Adult farmers who have problems in reading and writing are found.

Vietnam Centre for Informatics and Statistics (CIS) The Ministry for Agriculture and Rural Development (MARD) DARD

Vinh Long Province 4 hours from HCM

Youth Flow 1/2 Youth Flow 1/2

Youth Flow 2/2 Youth Flow 2/2

Tools used in YMC Viet Tools used in YMC Viet

(1) YMCViet Passport

(2) Measurement

(3) Leaf color plate

(8) Bag (4) Insect plate (5) Mobile phone (6) Recharger (7) Erasable pen

Measuring Field Data Measuring Field Data Temperature & humidity measurement ** Youths measure them every day. Youths measure them every day * They record on YMCViet passport, and send data by mobile phone. y p

Recipe Cards for easier communication Recipe Cards for easier communication Cards are used to tell parents about experts advices C d d t t ll t b t t d i as it is easy to forget by the time you go home.

Pre and Post‐ Pre‐ and Post Interviews Pre‐interview conducted : between 13‐Jan to 16‐Jan）） 30 youths (10 min. interview) 29 parents : farmers and their children participate project 29 parents : farmers and their children participate project (15 min. interview) Interviews are conducted by trained interviewers at households where youths and their parents live. Post‐interview: between 26‐Feb to 02‐Mar) 30 youths 15 min 30 youths 15 min. 29 parents 20 min. j y y Objective of interviews: To see any differences how youths feel about rice farming, parents work, and using new technology. To see any differences in parents view of their children’s education, involvement to rice farming and usefulness of program involvement to rice farming, and usefulness of program Copyright © 2011 NPO Pangaea

Results • • • •

• •

• • •

All youths who participated projects show increase in their interests to rice farming. 86% said All h h i i d j h i i h i i i f i 86% id they got very interested, 14% said they got interested through YMCViet. All participants answered that time family spent to talk about rice farming increased. Youths enjoyed to use PCs and ask questions to Experts then gaining knowledge about rice Youths enjoyed to use PCs and ask questions to Experts, then gaining knowledge about rice farming, and communicate them to their parents. Parents find surprising that their participated youths who never show any interests in rice farming or their work as farmers, they are happy that youths are seriously observing paddy farming or their work as farmers, they are happy that youths are seriously observing paddy and speak about rice and farming to them. Over 90% of parents answered YMCViet provided useful information from their children. Wide range of discussion took places in family, from cultivation, harmful insects, diseases of g p y, , , rice, different species of rice. Parents said they want more information about how to select species of rice, and want to know more about agrichemicals and prevention of insects. Youths participation encourged by Rice quiz and experiences using tools like PCs and phones. Over 90 % of parents did ask questions about rice farming to experts through their children. All youths wished to participate program like this, Parents expressed continuation of project like this where they can inqauire about fertilizer, chemicals, species to increase their profitability. fi bili

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