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Park Seo-jun and Growing Fever of K-Culture

A craze for Korean pop culture, the so-called Korean wave, is growing conspicuously in Japan and some countries in Southeast Asia. As the lockdown is prolonged due to the intractable spread of the COVID-19, Korean TV series, also called K-dramas, are getting popular on Netflix. Among them, Itaewon Class starring Park Seo-jun is playing a lead role in promoting K-dramas. It ranked second in Japan and fifth in Southeast Asia based on the ratings of Netflix dramas as of July this year. In tandem with the Korean drama, Korean cuisine is also drawing more attention. <Korea Agrafood> introduces Itaewon Class and Park Seo-jun, which have become the core of the Korean wave, and some Korean foods that you can enjoy while watching the drama.

Itaewon Class On Home Screens Abroad

As time and space constraints have become insignificant by the advent of Netflix, many Asian viewers are opting for some interesting Korean dramas. In particular, Itaewon Class starring Park Seo-jun as a hero of the drama is gaining a sensational popularity. Even some famous male comedians in Japan called themselves a big fan of Itaewon Class, creating a lot of hype there.

In fact, eight celebrities including Shingo Fujimori of Oriental Radio, a Japanese comedy duo, held an online discussion meeting about Itaewon Class. Nobu, another Japanese comedian, posted on Instagram a painting of Kim Dami(heroine of the drama) and Park Seojun, which was done himself, and generated a lot of interest.

In addition to Japan, Itaewon Class is enjoying a huge popularity in some other countries in Asia including Hong Kong, Malaysia, Singapore, the Philippines, Vietnam, and Thailand, as its ratings ranked fifth. Itaewon Class is a success story about Park Saeroy, a hero played by Park Seo-jun, who succeeds in the foodservice industry in the end against all odds while sticking to his unshakable belief, against the backdrop of Itaewon, a hip spot in downtown Seoul.

Eating Show of Top Class

Park Seo-jun whose global recognition is increasing as Itaewon Class is aired abroad enthralled his fans again with the so-called eating show. He uploaded a short video clip with the words “Now, the japchae” on Instagram. Japchae is a Korean dish that is stir-fried glass noodles and vegetables.

Appearing in the video with short hair, aka chestnut hairstyle, like he was in Itaewon Class, he finished with great relish japchae that looks scrumptious. Although the video was only a six-second short clip, his facial expression looking satisfied with what he ate is enough to stimulate viewers’ appetites.

His eating show got five million views (which counted to 7.2 million views as of may) just in three days after posted, attracting a great deal of interest. Responding to his short video, fans wrote comments like “This for today’s dinner”, “Yep, now is the japchae time”, and many others.

This video is for the first ad he was shown after he renewed a contract with CJ CheilJedang, a large Korean food company, for being a model for its food brand Bibigo. You can check out his eating show on an official Instagram account of Bibigo.

Tip

Watch eating show https://www.instagram.com /bibigo.official/

How About Watching Park Seo-jun with K-Food?

Park Seo-jun is scheduled to come back with his next movie, Dream, after a short break from the recently ended TV drama. The heartthrob plays a soccer player who encounters the biggest crisis in his life in the upcoming movie. Along with him, IU, a famous Korean singercum-actress, plays a heroine in the movie. Before this movie, he appeared in some movies including Parasite, Midnight Runners, and The Beauty Inside, and has been recognized for his gripping acting skill.

Bibigo, for which Park Seo-jun is acting as a model, is a food brand of CJ CheilJedang. Under the brand name, various home meal replacements(HMRs) themed with Korean food are released. They are very good in taste and of high quality, compared to their prices, and are thus highly popular in Korea.

All the Bibigo products are easy to make without an additional cooking process. All you need to do is just put one in a microwave and wait for about five minutes. They can be a hearty yet simple meal, or a convenient breakfast in a hectic yet hungry morning.

Park Seo-jun once said that he started a morning with a dish from his fridge stuffed with Bibigo products. How about trying some dishes featured in the hit drama with Bibigo as what he did.

http://www.bibigo.com/en/brand-story