Celebrating Awakening Foodsheds
Colorado
Media Kit for Print LocalFoodShift.com/support
Local Food Shift is a catalyst in the process of food localization, working to ignite, inspire, guide and empower those who celebrate the awakening of our foodsheds. TM
Become a Member $36 LocalFoodShift.com/join Get involved with LocalFoodShift
Colorado Congratulations ON BECOMING A LOCAL FOOD SHIFT ADVERTISER We pride ourselves on being as helpful as possible for our advertisers. If you have any questions, please call us at 303-622-5644 or Creative@LocalFoodShift.com. PLEASE COMPLETE THIS CHECKLIST
[ ] Fill out the Advertising Agreement Form [ ] Send the Ad Artwork
Refer to the Ad Size Guide for advice on sizes and content.
If you design the ad:
❖ Send us the file (300 DPI CMYK JPG or TIFF (preferred), or PDF with outlined text)
❖ Please do not use cropmarks
❖ Send them to Creative@LocalFoodShift.com If we design the ad:
Refer to the Free Ad Design Guide
❖ Send the text for the Free 40-word Source Guide entry.
❖ If you participate in the VIP Membership Card program, specify the discount you want to offer.
[ ] Send payment by Phone (same deadline as the Ad Artwork)
(name) at (phone) or by Mail: Local Food Shift Media Post Office Box 871 Arvada, CO 80001
[ ] Follow us on Facebook at Facebook.com/LocalFoodShift and we’ll follow you back! [ ] Add yourself to our mailing list at LocalFoodShift.com.
[ ] Add us to your press contact list so we can stay informed on your news!
DEADLINES
2015
2015
2015
2015
2016
2016
2016
2016
Publication Date (Issue Date)
May 1
July 1
Sep 1
Nov 1
Jan 1
Mar 1
May 1
July 1
Advertising Agreement and Space Reservation Deadline
Mar 18
May 20
July 15
Sep 16
Nov 4
Jan 13
Mar 16
May 18
Payment/Ad Deadline
Mar 25
May 27
July 29
Sep 30
Nov 11
Jan 20
Mar 30
May 25
CHECKLIST FOR CONTINUING ADVERTISERS
If you will be sending new artwork, be sure to sent it by the Ad Deadline.
If you will be updating your Free 40-word Source Guide entry, send it by the Ad Deadline. If you would like us to create new artwork, contact Creative@LocalFoodShift.com. If you participate in the VIP Membership Card program, update any offer changes.
Colorado Rates PREMIUM PLACEMENT
1-2 Issues
3-5 Issues
6+ Issues
Inside Front Cover
$3,000
$2,600
$2,300
Inside Back Cover
$2,600
$2,200
$2,000
Full Page Same dimensions as inside covers
$2,200
$1,800
$1,600
Half Page Horizontal 7.875” x 5.0625”
$1,300
$1,000
$ 950
Half Page Vertical 3.875” x 11.375”
$1,300
$1,000
$ 950
Quarter Page 3.875” x 5.0625”
$ 800
$ 600
$ 550
Eighth Page 3.875” x 2.468”
$ 500
$ 400
$ 350
Inside Covers Dimensions: Bleed Size: 8.625 x 11.125 No Bleed: 7.875 x 10.375 Trim Size: 8.375 x 10.875 Live Area: 7.875 x 10.375 DISPLAY ADS
If you would like to have your AD DESIGNED, refer to the FREE AD DESIGN GUIDE
OTHER ADVERTISING OPTIONS ❖ Guaranteed ad positioning available for an extra 15%. ❖ Insert/Tip-in information and quotes are available on request. ❖ Professional advertising & design services (logo, website, newsletter, brochure, etc.) are beyond ad-design services, and available at Creative@LocalFoodShift.com.
AD SPECIFICATION ❖ 300+ dpi TIFF in CMYK (no RGB files please). ❖ EPS or PDF file in CMYK with photos/images embedded and all type outlined. ❖ Correct Ad Dimensions are imperative (please see above) and please make sure! ❖ Full-bleed ads (INFC, INBC, and Full Page): Please honor the Live Area dimensions by not placing text closer than .25 inches to the Trim Size dimensions.
TERMS YOU MAY NEED TO KNOW
Bleed—Printing to the edge of the page requires printing past the edge of the page. This is called Bleed. After printing, the bleed is trimmed off.
DPI & Resolution—DPI = Dots Per Inch (resolution). DPI is how many lines of dots are printed within one square inch. Printing requires at least 300 DPI for crisp images while monitors require much lower resolution (72 DPI). A large photo on your monitor may not have enough resolution for print. Have a professional check out your photos for resolution.
CMYK & RGB—Printing combines the transparent inks Cyan, Magenta, Yellow & BlacK to create thousands of colors. Monitors employ Red, Green & Blue. RGB files translated into CMYK by the printer will cause color shifts. Please submit CMYK files.
TIFF—A file format excellent for printing because it contains 10 times the color information of a JPEG. TIFF files are much larger, in megabytes, than JPEGs.
JPEG—A compressed file format (in RGB) that trades quality for a smaller file size. Not recommended for printing purposes.
Colorado Agreement—Page 1 Full Name________________________________________
CREDIT CARD AUTHORIZATION
Business Address __________________________________
[ ] MC
Business Name ____________________________________
________________________________________________
City/State/Zip_____________________________________
Phone___________________________________________
Email ___________________________________________
Ad Size__________________________________________
# of Insertions______________ Ad Rate________________
Issue Date of First insertion___________________________
Ad Changes contact_________________________________ Billing Contact ____________________________________
Account Manager __________________________________
Mailing Address ___________________________________
Email ___________________________________________
Website__________________________________________
Facebook ________________________________________
Twitter__________________________________________
Other ___________________________________________
All credit card information is kept strictly confidential. [ ] VISA
[ ] AMEX
[ ] DISCOVER
Card #__________________________________________
Exp Date__________________Security Code____________
City/State/Zip_____________________________________
Name on Card_____________________________________
Billing Address____________________________________
________________________________________________
City/State/Zip_____________________________________ PAYMENTS
Charge Date
[ ] Charge on Due Date (See below)
[ ] Charge if alternative payment is not received All advertisers are required to have a credit card on file to charge in the event of non-payment. This card will not be charged unless invoice has reached 40 days of aging or 10 days past due.
Charge Frequency [ ] Weekly
[ ] Monthly
[ ] Per Issue
[ ] Per Contract (10% discount for annual payments)
Special Notes:
Discount Offer_____________________________________
________________________________________________ [ ] All employees will be aware of any discounts offered.
DEADLINES
2015
2015
2015
2015
2016
2016
2016
2016
Publication Date (Issue Date)
May 1
July 1
Sep 1
Nov 1
Jan 1
Mar 1
May 1
July 1
Advertising Agreement and Space Reservation Deadline
Mar 18
May 20
July 15
Sep 16
Nov 4
Jan 13
Mar 16
May 18
Payment/Ad Deadline
Mar 25
May 27
July 29
Sep 30
Nov 11
Jan 20
Mar 30
May 25
Colorado Agreement—Page 2 TERMS AND CONDITIONS
A. All contents of advertisements are subject to Local Food Shift’s approval. Local Food Shift (LFS) reserves the right to reject or cancel any advertisement, insertion order or space reservation, or position commitment at any time without cause. LFS reserves the right to insert the word “advertisement” above or below any content.
B. An advertising contract can be canceled by the advertiser in writing thirty (30) days prior to the next scheduled deadline date for space reservations. The penalty for cancellation is 25% of the per issue ad rates stated on the contract. If a contract is canceled before the contract has been completed, cancellation is also subject to prorated payment of any charges previously waived or discounted, such as discounts for multiple ad insertions. Repayment of discounts, waived charges and the penalty charge will be billed upon receipt of notification of the cancellation of the contract, and is due immediately.
C. Positioning of advertisements is at the discretion of LFS, except where a request for a specific preferred position is acknowledged by LFS in writing.
D. LFS shall have no liability for errors in key number of advertisers’ index (Source Guide).
E. LFS shall have the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to LFS for advertising which advertiser, or its agent, ordered and which advertising was published.
F. Conditions other than rates are subject to change by LFS without notice.
G. In the event that any amounts due LFS under this agreement are not paid in accordance to prescribed payment terms (net 10 days), LFS reserves the right to charge interest for delayed payment of 1.5% per month with a maximum legal rate of interest allowed by law for all invoices past due in excess of 30 days.
H. This agreement shall be governed and constructed in accordance with the laws of the State of Colorado. In the event that commercial collection or legal proceedings be instituted by LFS to collect any amount due under the agreement, advertiser agrees to pay reasonable attorney’s fees or collection fees of 20% of the unpaid balance plus any other court costs and charges incurred.
___________________________________________ Signature
___________________________________________ Title
___________________________________________ Company
___________________________________________ Date
Colorado Ad Size Guide What Should I Put In My Ad? Deciding just what to do with your ad space can be tough, but after creating hundreds of ads for our advertisers, we can rely on a few general guidelines. Here’s what will work best for your ad.
Full Page/Double Page These sizes are great for making a big impact. Be cautious about feeling the need to fill it up with information. Events and announcements should give readers what they need to know, but don’t forget to get readers’ attention first, with a great graphic or photo, and give details second. Be sure to send high-resolution imagery (logos and photos), as ads this large demand very large files. Always invest in great imagery—hire a local photographer to get just what you want. We work with some of the best, and would be happy to refer you to them.
Vertical Half Page Half Verticals are very narrow compared to their height, which makes them great for lists, such as concert dates. Your photography or graphics will have to take the narrow size into account. Horizontal Half Page These sizes are great for making a big impact without having to buy an entire page. This size is good for businesses with multiple locations, whose information wouldn’t fit into a smaller ad.
Quarter Page Quarter pages are big enough to get across one big idea, plus the usual logo and contact info. The 1/4 page is our most versatile ad—big enough to make an impact, but not too expensive. Advertisers who sign up for a year of quarter-page ads, get one free upsize annually (they get one halfpage ad annually).
Eighth Page 8th-page ads are essentially business cards. They should only have the basic information about your business: name, logo, website or other contact information, and maybe a small picture.
If Your Business …has more than two locations, you should get at least a quarter-page and consider a half, in order to list your locations properly.
…has a big annual event, consider signing a yearlong contract, because we give businesses a free upsize once per year. This is particularly great for advertisers with a half-page, because you can have a full-page ad for your event.
…is part of a group of other similar businesses that would like to share an ad space, we have customized sizes and rates for groups (such as a plaza, industry grouping, or regional group).
…is highly seasonal, your contract can be customized to reflect your business cycle.
…needs a logo, or has other design needs such as a website or other branding, we have professional staff members with years of branding experience to accomplish those items for your company. Ad Resources and the Advertiser Checklist are available at LocalFoodShift.com/support.
If you have any questions about your ad’s design or page position, please contact Creative@LocalFoodShift.com.
Colorado Free Ad-Design Guide Advertisers taking advantage of our free ad design services are expected to read and fully understand this guide.
Local Food Shift offers free ad design for our supporters. We offer this service because we want our ads to be effective, to help small businesses who couldn’t otherwise advertise, and to increase the visual appeal of the entire magazine.
This guide outlines our policies, best practices for ads, and guidelines for creating an effective ad. How Our System Works
1. Gathering Materials Send all the company assets for the ad through your Ambassador. This includes everything that might be used in the ad, including: Logo, color specifications, business hours and other information, photos you’d like to use, etc.
Bear in mind that print publications require high-resolution images (300+ DPI), particularly with larger ad sizes. This is true for both pictures and logos. If needed, we offer design services to create a new logo, or to recreate a low-resolution logo for print standards.
2. Gathering Information Your Ambassador should also ask about your goals with the ad, such as getting more soccer teams into a trophy shop, announcing a new location, or promoting an event. Additionally, try to get a sense of the “vibe” you want to get across: High-end, family friendly, etc. 3. Designing the Ad Our Art Director is in charge of ad creation. As the publication deadline approaches, we may use outside designers that are known for their design and layout skills. 4. Proofing Once your ad is designed, we’ll send an email with information on how to approve or decline your ad. Declining the proof requires you to give details about any changes. Please be specific and avoid vague language like (“it needs to pop”). 5. Revisions and Approval We’ll create ad proofs for you, and discuss your feedback, until your ad is satisfactory. We try to complete ads within 1 or 2 revisions.
What Ad Design Covers ❖ Assembling your ad from elements provided by the company. ❖ Proofs or iterations (if necessary) of the ad. ❖ Ads may be changed each issue. If you plan on submitting a new ad each issue, we recommend having a basic template that can be easily changed, and to develop a year-long plan on exactly what you’d like to emphasize in each issue. ❖ Finding stock images, good fonts, etc. ❖ Advice on content, placement, and design. ❖ Use of your free ad in other publications (we do not offer resizing).
What Ad Design Does NOT Cover ❖ Logo Design. Your logo is the face of your company and deserves more time and thought than we can offer for a fee. ❖ Logo Resizing. A common problem is that the company logo you have is not a highenough resolution for printing. Our Art Director can be hired to do this for a range of $35 - $100, depending on the complexity of the logo and source materials provided. ❖ Excessive iterations/proofs. In general, two proofs address any ad issues. But upwards of three proofs is outside the norm and additional fees will be involved. ❖ Resizing for other publications’ ad specifications. Although we have no problem with businesses reusing ads designed by Local Food Shift, they often need to be resized for these publicaitons. This service is available as well. ❖ Photography. We work with a variety of amazing photographers, and enthusiastically endorse their work. We’d be happy to refer them to you.
If you have any questions about your ad or the design process, please contact our Art Director at Creative@LocalFoodShift.com.