The Final Show Proposal
Amar Gudhka
Contents
Brief 4 Research 6 Interim Degree Show 6 Geometrical 12 Colour 20 Wall Graphics 26 Branding & Information 34 GF Smith & Fedrigoni 40 Questionnaire 48 Concept 60 Brand Guidelines 70 Exhibiton Space 78 Triangle 78 Exhibiton Packs 84 Wall & Window 92 Invitations 100
Brief
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Interim Degree Show
The Interim show was a great eye-opener into understanding the processes required in setting up and curating a degree show. There was a lot more aspects to take into account when designing the exhibiton, especially the finer details in the graphics and space. Many positives came out of the show, the main one being the wall graphics at the entrance. The idea of using arrows to create a wall identity as well as a direction to the show worked very well, especially as the location of it was at the university entrance and therefore had maximum viewing. Additionally it helped in realising the scale of what is required for the final show, from ordering screens to logo design and exhibition packs and how this could all be achieved in the group.
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Geometrical
Geometry was an important factor that was accentuated in our interim show with all the wall graphics and signage systems around the exhibiton space. Being one of the main positives of the exhibition, it was an aspect we wanted to bring through to the final show, not only due to its success the first time but also as a link between the interim and final show that the viewer would acknowledge.
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Shades & Colour
When the public first saw the wall graphics many throught that the triangles had been painted on with different shades to give a 3D illusion. However on closer inspection they realised the triangles were all made out of one colour, and that it was the light that determined the shade of each triangle facet. This feedback from viewers gave the idea of possibly accentuating the shades to create different illusions depending on where the graphics were viewed from, as well as playing with other colours to achieve this illusion. Additionally, as the Graphic Product Innovation 2013 exhibiton is showing with another course (Graphic Spatial Communication), researching colour and shades was important in giving an insight into how we could possibly split the courses when curating each students work.
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Wall Graphics
The final exhibiton is located near the entrance of the university and therefore if the entrance wall graphics engage the viewer then it would aid in inviting more people to the exhibition. Therefore getting the wall graphics right could make a great difference to the atmosphere of the show, and researching other designers helped in how we could design our own graphics for the wall.
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Branding & Information
The exhibition graphics are one of the most important aspects and can join the whole show together to make it a coherent and memorable experience. Researching invites and other branding created by prevous design students helped increase our understanding on the importance these design pieces have in creating a coheseve brand identity.
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GF Smith & Fedrigoni
The use of paper through our show is critical, as its used for nearly all the components of the show including the invites, exhibitons packs and wall graphics. Visiting GF Smith and Fedrigoni gave a better insight into the vast range of papers we could choose from, as well as some positive comments from what we presented at the interim show and the possibility of some sponsorship through them.
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Material Samples
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Questionnaire
Campaigns
Instalations
Other Concepts Print
Hand Made
Dig
A questionnaire was a vital part of our primary research, as the GPI and GSC students were our clients and speaking to them about their thought procsses and suggestions on the final degree show were vital. Questions relating to both the interim show and themes and branding suggestions for the final show were asked, as both courses had seen the interim exhibition and had their own viewpoints on how it could move forward from there.
Spa
Graphic and Spacial Communication
Graphic Product Innovation
Which course replied
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individial
group
View yourself as an individial or a group
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“Don’t wan t vie we rs
s really hard to “It' s
o
t
” ay
sed nfu co be
about who we
Separate
Don't know
completely dif are fer en ey th
If the courses are similar
Divided into disciplines
ld split.” shou we ce
“It depe nds on
are .”
ther course he o do at t . If h w
Together
Should GSC and GPI have one identity together or be kept separate
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Hand Made
Campaigns
Digital Instalations
Other
3D
Concepts
Spaces
2D Moving Image
Photographic
Outcomes are....
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Material
Image
Tactile
Graphics Comercial Film Events Conceptual
Objects Sustainable
Practical
Thought provoking
Space Visual
Theoretical Structure Social
Simple Complicated
What best describes us
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Which colour represents your course
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Which shape represents your course
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OBVIOUS
SUBTLE
Obvious theme or subtle aesthetics
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Concept Aesthetic Practicality Communication & Message Sustainability Fulfilling the Brief
What do you value within design.
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nt
ilia s br It wa
s light Add
ow ad d + sh
h oug ore ry t h C a r p ac e m s th e
fect Per
e erim Exp
r olou nt c
Did you like the mural at the interim show?
Yes
No
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Concept
GPI is an interdisciplinary course which allows students to focus on ideas and design principles that can be applied across and outside of traditional design disciplines. Their aim is to understand how design thinking can be used to analyse existing situations, communicate with a user and solve problems. GPI have varied skill sets which we hope to communicate with our 2D/3D theme amongst other aspects. Through the branding and show identity we aim to create a clear understanding of who they are as a course and as individuals. The choice of a minimal and clean aesthetic shouldn’t overpower the individuals work but at the same time create a memorable experience for the viewer.
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Brand Guidelines
A brand guideline book is vital when designing a brand identity for a client. The book explains what our brand stands for, how it’s expressed, and how the creative elements fit together in all our communications. It is a guide that should be followed when designing or delivering any kind of communications in relation to the brand identity. Our own brand guidelines were created for the brand communication style for the GPI & GSC Degree Show 2013. A strong brand is one of the most valuable assets an organisation owns. To make it truly powerful it needs to be applied consistently so anyone dealing with GPI and GSC understands who we are and what we stand for. Researching other companies brand guidlines also gave an insight into the amount of detail that is required when design brand identities.
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Colour chart Colour chart C0C0 M0M0 Y0Y0 K0K100 C0 M0 Y0 K0
Colour chart
PANTONE 6C Y0 K100 C0 M0 Y0 K0 B255 R35G255 G31 B32 R255 G255 B255 ONER255 6C 1 B32 R255 G255 B255
C0 M0 Y0 K100 C0 M0 Y0 K0 C85 M61 Y0 K0 PANTONE C0 M95 Y55 K0 6C C39 M32 Y30 K10 C0 M0 Y0 K100 C0 M0 Y0 K0 PANTONE 2727C PANTONE 213C PANTONE 7C PANTONE 6C R255 G255 B255 C0 M0 Y0 K100 R255G31 C0 M0 Y0 K0R35R255 B255 R06 G102 B255 R35 G0 B75B32 R159 G157 B158 G31 B32 G255 C0 M0 Y0 K100 C0 C39 M32 PANTONE 6C C85 M61 Y0 K0 C39 M32 Y30 K10 C0 M95 Y55 K0 Y0 K0 061K0 C0 M95 Y55 K0G255 PANTONE C39 M32 Y30 K106C 7CPANTONE R35 G31 R255 B255 PANTONE 2727C PANTONE PANTONE 213C ONEC0 2727C M95B32 Y55 K0 PANTONE 213C R159 G157 R06 G102 B255 PANTONE 7C R159 G157 B158 R35 G31 B32 R25 R255 G0 B75 02PANTONE B255 R255 G0 B75 213C
Colour chart R159 G157 B158 abcdefghijklm tuvwxyz 1234 £&*?! ABCDE C39 M32 Y30 K10MNOPQRSTU PANTONE 7C
5 B255 R255 G0 B75 BA (Hons)
GRAPHIC PRODUCT 2013 INNOVATION
C85 M61 Y0 K0 C0 M95 Y55 K0 C39 M32 Y30 K C85 M61 Y0 K0 Masterbrand logo + ColourC0 palette + Y55 Typography + Imagery PANTONE 2727C M95 K0 PANTONE 213C PANTONE 7C PANTONE 2727C 213C R06 G102PANTONE B255 R255 G0 B75 R159 G157 B158 R06 G102 B255
55 K0 213C 75
R255 G0 B75
C85 M61 Y0 K0 C0 M0 Y0 C0K0 M C0 M0 Y0 K100 R159 G157 B158 PANTONE 2727C PAN PANTONE 6C R06 G102 B255 R255 G255 R255B R35 G31 B32 77
Triangle
The triangle is the basis of the exhibition booklet and the journey through the exhibition. Each triangle leaflet was designed to go from a 2D piece to a 3D form, making it an object that not only fits in with the theme but also a portable item that the viewer can carry around with them. Each triangles contains infromation on the student ad their pieces of work, as well as contact information and a set of symbols to dinstinguish between the two courses.
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Cutting & Creasing
Cutting formes are the metal forms used to score and shape paper or cardboard. A cutting forme is like a printing forme, but instead of engravings and types it has cutting rules. Once mounted in a press a cutting form will cut and crease the paper instead of printing on it. Cutting formes are sometimes known as creasing formes but the principle of the two things is the same. Usually the sheets are printed first and then forme cut in a separate operation. The strips of the cutting forme are then bent into complicated shapes. Creasing rules, perforating rules and hole punches are also used to produce the cutting formes. This means that in one process a plain sheet can be cut and creased in several places using the cutting form. The triangles needed for the exhibiton packs could be constructed using this cutting and creasing process, as it is an item that would need to be heavily mass produced - cutting thousands of triangles by hand would not be possible!
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Exhibition Packs
To make the exhibiton memorable to the viewer a journey for the exhibiton guides was created. It is based around the 2D/3D theme of the triangles. Each person recieves an exhibition booklet that is empty apart from a set of instructions. As they go round observing students work they can pick up triangular leaflets that contain all the information about students and their work. These leaflets slot into the exhibition booklet, where inside they give added information on their work. The triangle leaflets can also be folded into a 3D pyramid that can be kept later as a decorative piece for home, where the outside of the triangles could contain a number of ideas such as images of work or some form of connection to the next triangle.
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Wall & Window
With the success of our interim show wall graphics, we knew that it would be important to have something as strong as the concepts that came from there for the final exhibiton. Possible ideas for the wall were created by using a combination of light, triangles and tesselation of these components to build up a composition. One section we had to resolve was the covering of a floor to ceiling window in the exhibiton space, which was done by using transclucent paper and coloured triangles. When light shines through the transclucent pyraminds the shade on the surface would change depending on the coloured paper inside.
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Invitations
The invites are a critical part of the graphics as they are the first thing people will see. It is important to create an invitation that is eye-catching, engaging and memorable for the viewer so that they want to find out more. Playing with the triangle shape that runs throughout our brand identity different folding techniques were tested so that a large rectangular poster could be folded up into a triangle, thus continuing the theme of engaging the audience and making it a journey similar to the exhibition packs.
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