Portfolio_Agustina_Toderi by agustina toderi

presentacion portfolio

Maria Agustina Toderi INDUSTRIAL & SERVICE

Designer

¡Hola! My name is Agustina Toderi LITTLE BIO Name: Maria Agustina Toderi Age: 30 Nationality: Argentinian Bachelor degree: Industrial designer (FADU / UBA) Master degree (ongoing): Product Service System Design (Poltecnico di Milano) Working experience: 9 years

SOMETHING ABOUT ME I’m a passionate service designer, with an industrial background, who has been working in the field for the past nine years. I’m always eager to learn more and new aspects of our profession, and expand my horizons to see how far our role can be. Curiosity and interest always lead my path to reach for new and outstanding experiences, from which to learn.

CONTACTS email: agustinatoderi@gmail.com cellphone: +39 389 898 8732

PSSD/ product designer portfolio Index 1. PROJECTS AS A STUDENT (BACHELOR) 1.a Packaging for insulina // 05 // Product design 1.b Defibrillator // 10 // Product service system design 1.c Smokehouse // 14 // Product design 2. PROJECTS AS A STUDENT (AFTER BACHELOR) 2.a. Cocinapp // 21 // Service design 2.b. Ma’amoul // Product service system design 2.c. Space Turner // Product service system design 2.d. Free the Ripple // Product service system design 3. PROJECTS AS A PROFESSIONAL 3.1 Juliana decora tu pelo // 27 // Product design 3.2 Juliana Tatuaje // 31 // Product design 3.3 Juli4Ever // 35 // Product design

WHY THIS PROJECTS? This projects were the ones which made me evolve and grow as a professional. They challenge me, and from them I become the designer I am now.

1. SOME PROJECTS AS A STUDENT (product designer)

1. SOME PROJECTS AS A STUDENT

1a.

PACKAGING FOR INSULIN VIAL University: UBA-FADU

(Universidad de Buenos Aires - Facultad de Arquitectura, Diseño y Urbanismo / Buenos Aires, Argentina)

Core// Reduce the amount of garbage that produces the sales of insulin in Argentina Main field// Product design

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Packaging for insulina

RESEARCH + INSIGHTS 1 sale / 500 years to break down

How is the insulin sold

Every month thousand of people buy insulin and

Thermal bag 500 years to break down

needles to inject the medice. Vial and needle

Cooling gel

30 years to break down

Inside /cooling gel /cardboard insulin packaging /prospectus /insulin vial

is the cheapest way to access this medication, therefor is the most sold in Argentina. The insulin

Cardboard box 6 years to break down

needs to be kept cold, that is why it is sell on a Prospect

1 year to break down

thermal bag. None of the products involved in the sale of the vial are thought for it, and, as a consequence, for each sale of insulin the waste

Vial

of the selling produces rubbish that need 500 years to break down.

How is the needle sold How might we? Packaging

5 years to break down

Needle

reduce garbage

HMW create a packaging taking into account the cold needed and the dimensions, using recyclable materials.

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Packaging for insulina

PRODUCT Material: /Capsule: PLA /Gel: Biodegradable gel Dimensions: 70 mm x 44 mm Uniqueness: Capsule made with PLA, which it main characteristic is the thermal capacity and is one of the most recycled plastics in Argentina. The gel can be reused as many times as desired, as well as the capsule.

special gap for the prospect specially designed cooler gel

The capsule has the exact dimension to host the vial and a designed gel ring. The autonomy of it is of 3 hours.

/PLA /CAPSULE /RECYCLE /REUSE /AUTONOMY

two walls that help with the thermal isolation

hermetic closure

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Packaging for insulina

PROCESS 1. First proposals

2. Alternatives

Skin Plastic apendix with water inside, than after cooled provide cold to the vial

Fake end Small cap with water inside attached to the vial with a ring. After cooled it provide cold to the vial.

Elastic ring created with neoprene and small boxes filled with water, that after cooled provide cold to the vial

Capusle V1 Plastic capsule with a neoprene skin

Gel skin Adaptable gel skin with a lateral cover and a rubber band

// dosen’t cover the entire vial

// cold non proportional distributed

// dosen’t cover the entire vial

// too many pieces, to complex.

// too far from feasible technology

3. Defining the product

4. Final product

Capsule V2 Plastic capsule with a neoprene skin to give thermal isolation and a designed gel

Capsule V3 Pla capsule (thermal isolation characteristic) and a designed gel ring

// out of proportion

//Sketches

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Packaging for insulina

my role

insights

> Research > Concept > Communication & graphics > Product design

Designers can and must have an active role understanding the lifecycle of a product, to create a powerful change. Programmes used > llustrator > Photoshop > 3D Max > Vray

1. SOME PROJECTS AS A STUDENT

1b.

S.AL.V.A.R. DEFIBRILLATOR University: UBA-FADU

(Universidad de Buenos Aires - Facultad de Arquitectura, Diseño y Urbanismo / Buenos Aires, Argentina)

Core// Use the net created by buses routes to provide a defibrillator network and avoid strokes on the street Main field// Product Service System Design

Main field// Product Service System Design

1. SOME PROJECTS AS A STUDENT // S.AL.V.A.R. defibrillator

RESEARCH + INSIGHTS heart conditions & assitance

70%

of all the heart disease happened outside the hospital

75%

is the percentage of increment of survival by using a defibrillator

1 bus/ thousend of lifes saved Every day 10.000 buses go through the streets of Buenos Aires, and the dirvers, because of a law of 2015, already know how to do CPR. If this buses already draws a net which cover every centimeter of the City, why don’t we use it to help people with heart attacks on the streets? If most of the accidents occur outside the hospital?

product

service

3’

defibrillator

10.000

public health public transportation

the first three minutes are crucial for the survival of the patient

is the daily amount of buses that drive the city

“it is more likely to have a bus passing by than the ambulace called for the accident” Transport Ministry, Buenos Aires

App Course for bus drivers

system Net of defibrillators created by the buses routes

How might we HMW design a defibrillator net from the grid created from the bus circulation

Main field// Product Service System Design

1. SOME PROJECTS AS A STUDENT // S.AL.V.A.R. defibrillator

inyected carcass

PRODUCT

inyected carcass

155

inyected carcass

display

/LIGHT /ROBUST /SURVIVE /BUSES /HEALTH

350

grip inyected carcass

5°

open the product with the green button

first instructions

indications to put the first patch

indications to put the second patch

analysis the vital signs of the patient

charge ready to be activated

vital signals normals

Main field// Product Service System Design

1. SOME PROJECTS AS A STUDENT // S.AL.V.A.R. defibrillator

SERVICE buses

mandatory training only for bus drivers

mandatory app only for bus drivers

installation + of defibrillator in the buses

free + app for the citizens

SALVAR units equiped units with trained drivers

automatic connection through GPS the app connect the accident with the most close unit available

app

defibrillator

courses

/SYSTEM /COMMUNITY /CONNECTION /PUBLIC SPACE

1. SOME PROJECTS AS A STUDENT // S.AL.V.A.R. defibrillator

Main field// Product Service System Design

1c1617

insights

my role

Redefying roles could lead to great improvements and low investments

> Research > Concept > Communication & graphics > Product design > Teamleader

Programmes used > llustrator > Photoshop > 3D Max > Vray > SolidWorks

1. SOME PROJECTS AS A STUDENT

1c.

SMOKEHOUSE University: UBA-FADU

(Universidad de Buenos Aires - Facultad de Arquitectura, Diseño y Urbanismo / Buenos Aires, Argentina)

Core// Domestic smokehouse Main field// Product design

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Smokehouse

RESEARCH + INSIGHTS cool smoke cooking is complicated now a days

Smoked cooking Cold

smoked

cooking

keeps

the

best

characteristics of the food and allows the cooking of vegetables and chesses, which with the traditional hot smoking process is not possible.

domestic use

Smoke cooking is a very used formed of cooking in Argentina. It is used for internal market, but, also for export. Even more, it is a practice very common for personal use, at it creates an entire new flavour to all the food cooked in this way. Cool smoke, for personal use, even though is very used

Argentinian’s market Argentina has a great potential for this process

does not have a product that fulfills this need. All the smokehouses for this process, in the personal environment are self-made.

as it couts with a great variaty of meat, cheese and vegetables, as well as it has a world wide recognition for it.

Cold smoking process Till now is done by using long hoses from the burning spot to the cooking space. This hose cools the smoke before enters the cooking space.

How might we HMW design a smokehouse to provide this experience in a private and personal use

1. SOME PROJECTS AS A STUDENT // Smokehouse

Main field// Product design

PRODUCT Material: /Capsule: stainless iron and plastic Dimensions: 330x550x380

/SMOKE /DOMESTIC /COOKING

Uniqueness: It has a freezing module inside the product super compact that cools the smoke in a fast and safe way, facilitating not only the cooking but the storage of the product.

overall of the product

freezing module

cooler tower curved pipe cooler

peltier plate heat sink

1. SOME PROJECTS AS A STUDENT // Smokehouse

Main field// Product design

First proposals and final desing. The starting point for this product was to use local materials, but after analysing the

PROCESS

economical impact, using plastic and stainless iron was better. Also, changing the materials, allowed to create a much more compact and flexible product.

Main field// Product design

1. SOME PROJECTS AS A STUDENT // Smokehouse

my role

insights

> Research > Concept > Communication & graphics > Product design > Teamleader

In every need, there is an opportiunity for designers to improve the current situation.

Programmes used > llustrator > Photoshop > 3D Max > Vray > Solidworks

2. SOME PROJECTS AS A STUDENT (service designer)

1. SOME PROJECTS AS A STUDENT

2a.

APP FOR COOKING Where// UX course at Digital House Core// An app that provides recipes depending of what is available on your fridge Main field// Service design

Main field// Service Design

2. SOME PROJECTS AS A STUDENT //Cocinapp

BRIEF & SCENARIO The project was focus on working young adults living by themselves, which find in cooking a very difficult time, as they don’t have the knowledge and/or the time to do it. The main goal was to articulate the entire steps linked to the cooking process, from buying the ingredients needed by creating a proper list, to knowing all the ingredients available at home and the possible recipes that could be made with those ingredients.

FROM THE RESEARCH

51% 72% 84%

HOW MIGHT WE

THE OUTCOME

Buy ingredients without knowing how Articulate all the steps involved on cooking in

An app which, sarting from the recipes desired

to use them

the house for a single working person to improve

creates the list of ingredients to buy and keep

thir health and open the possibilities to new food,

track of the ones used and store. Suggests new

Want to improve the way they eat but while organising the buys and the storage of the

recipes, possible places to buy and recipes that

don’t know how

are available to cook at that moment, improving

Look for recipes and inspiration on internet to try new recipes

ingredients.

the experience of cooking.

Main field// Service Design

2. SOME PROJECTS AS A STUDENT //Cocinapp

PERSONAS IGNACIO

SOLANGE

24 years old Argentinian

32 years old Argentinian

introverted/sedentary/structured

extroverted/curious/relaxed

bio

He lives by himslef on a small apartment in Palermo (Buenos Aires, Argentina), he works at the center of the city from 9 hs to 18 hs as an administrative in a law firm, while styuding law at the University of Buenos Aires. He dosen’t have car.

goals

> learn how to buy better in order to save money and time > Improve the “easy recipes” repertoire he has > feel independent > Invite a lady friend to eat at his place

frustrations

> arrive late to his place and not knowing what to eat > eat allways the same > bad eating habits > missing the food his mom does

social media

brands

bio

He lives by herself on a house in San Telmo (Buenos Aires, Argentina), she works at a bar from 19hs to 04 hs and dosen’t study. She loves yoga and pilates and enjoys free air. She is a good cooker and a naturist.

goals

> organise her alimentation to balance the food she eats at the bar > maximise the free time she has

frustrations

> not finding time to cook > being to tired to cook > complicated schedule

social media

brands

Main field// Service Design

2. SOME PROJECTS AS A STUDENT //Cocinapp

PROCESS ideation

first screens

ideation

Main field// Service Design

2. SOME PROJECTS AS A STUDENT //Cocinapp

PRODUCT on boarding - registration - selection of 5 thing on your fridge - restrictions - select 5 recipes you like

home - status on your fridge - possible recipes to cook now - hisotry of recipes cooked, saved and ingredientes available

search - you can search from recipe, ingredients, etc

shopping list - if the recipe is selected it can be added to the shopping list and the ingredients are saved on it, to know what to buy

fridge - once the ingredients are bought, after selecting it, they are moved to “my fridge” selection, and the app knows that they are available to be cooked.

recipe - it could be seen by video or step by step - indicates how difficult it is, how much time is needed, what kind of meal is it and the ingredients

2. SOME PROJECTS AS A STUDENT //Cocinapp

Main field// UX design

PRODUCT

cooking - after watching the video, the app asks if the recipe is done to substract the ingredients from the fridge

Main field// Service design

1. SOME PROJECTS AS A STUDENT // Cocinapp

my role

insights

> Research > Personas > Ux design > Journey map > Concept prototype > Teamleader

How rewarding is it to work with a multidisciplinary team

Programmes used > llustrator > Photoshop > 3D Max > Vray > Solidworks

1. SOME PROJECTS AS A STUDENT

2b.

MA’AMOULD University: Politecnico di Milano (Milán, Italy)

Core// New network between people through ma’amouls Main field// Product Service System Design

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

BEIRUT TIMELINE

MA’AMOULS

‘55

/the golden age Beirut was called the Paris of middle east. People of all religions lived together

Maamoul cookies are the famous middle eastern

‘75

/the civil war Beirut was separated into two sides: East side controlled by Christians and West side controlled by Muslims.

‘90

/city privatization Beirut turned into privatization in order to rebuild the city destroyed after the civil war. It was the end of public spaces.

‘19

/revolution For the first time since the war, the city of Beirut has come together with a common agenda, this can be seen as a turning point.

where are the public spaces?

shortbread pastries filled with dates or nuts. They are traditional at religious holidays made by hand or using special wooden molds to create different shapes

HOW MIGHT WE

THE OUTCOME

Generate “public spaces” in a city where

A product service system design that uses ma’mouls as a

there are not by reinforcing the culture

connection between people all around Beirut regardeless

and helping the connection between

the culture or background. A combination of a special

people

mould, an application and a delivery service to transform

from

backgrounds.

different

cultures

and

a traditional sweet into a bridge between people, and therefore a new network of connection could be biuld.

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

SCENARIO

PROCESS

CO-DESIGN SESSION INSIGHTS “There are so many things which have to change but one thing which should stay are the traditions” - Ziad, 42 “We have to pay everytime we go out, there is nothing in Beirut which you can do for free” - Yara, 24 “In Beirut there are no public spaces anywhere. This is why we have to go to the mountains for our family barbecues” - Amal, 56 “I feel like I am stuck in my circle of friends and I don’t have the opportunity to meet new people” - Karim, 19 “Beirut still suffers from the effects of the civil war. There is an invisible divide which is influenced by people’s backgrounds” - Samir, 26 -

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

PRODUCT /what is it Ma’amould is a customizable mould which will allow users to transform their individual stories and interests into a pattern which is embedded onto a traditional cookie known as ma’amoul.

The product is inspired by the traditional mould but has been redesigned to improve ergonomics sculptural

and like

provide figure

a a

common kitchen object. The pattern itself is uniquely generated

for

the

users

according to their interests and stories which they input into an app and is physically assembled by them into a mould. Each kit will include 50 discs of different patterns which will allow the user to change the pattern every festival and hence increase the lifespan of the product.

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

PRODUCT /how the product works

1. pick the set of discs according to the code provided by the app

2. assemble the discs inside the mould

3. fill the mould with the dough

4. hit the mould against a sourface on the right angle

The Ma’amould will be sold as a kit which will include the mould and a set of carved rings which will be used to form the pattern for the cookies.

5. the unique patterned ma’amould is now ready to be baked

2. SOME PROJECTS AS A STUDENT //Ma’amould

PRODUCT

Main field// PSSD

/prototype

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

SERVICE The service aims to connect all the citizens of Beirut during different religious

Ma’amould will allow the citizens using the service to bake their cookies with

celebrations like Easter and Eid. On these occasions, Beiruties will get the

their individual pattern, which acts as a reflection of their profile.

chance to build valuable connections among each other’s and to defeat the

The ma’amouls will then be randomly delivered as gifts around the city. By

preconceptions determined by their names and backgrounds.

scanning the pattern, receivers will get to know the person behind each cookie and have the chance to meet them

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

SERVICE /how the service works Buy

1. Buy the Ma’amould kit from one of our retail stores, or purchase it online and have it directly delivered to your home.

2. Download the application and create an individual profile by filling information about yourself.

3. Receive a unique pattern, that is translated into a code. Assemble the pattern into the mould.

4. Scan it to configuration.

verify

k •¶lƒƒł? @ ƒ

the

•

5. Use the mould to give the cookies the unique shape and then bake them.

k •¶lƒ ƒ ł? @ƒ •

6. When your cookies are ready, notify Toters through the application. A delivery man will come with a Ma’amould box to be filled with your cookies.

7. The package is randomly delivered as a gift through a Toters order.

8. By scanning your ma’amoul, the receiver can get to know you, through your profile.

9. You can now get in contact!

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Ma’amould

my role

insights

> Research > Personas > Prototype > Photos > Concept design > Teamleader

How a service can redefine the connections between people in an entire city just by applying the right tools in a society. Programmes used > llustrator > Photoshop > 3D Max > Vray > Solidworks

2. SOME PROJECTS AS A STUDENT

2c.

SPACE TURNER University: Politecnico di Milano (Milán, Italy)

Core// Create semi-public spaces and rethink the physical spaces inside homes Main field// Product Service System Design

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Space Turner

VISION

STARTING POINT

The system is composed by an interaction between the product, which are the smart curtains; and the application.

PARTNERSHIPS The service was thought with

the

inclusion

possible partnerships to enlarge the content offer.

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Space Turner

PRODUCT /components

/different sizes

Sliding on binaries

Curtains made of modules longer internal projection layer; PVC film

/app The a u t o m a t i c opening and storage in pillars

activation

the

system is done through an app. This one can be free or paid, depending of the features the user would like to have. The premium

shorter external sound absorbing layer; polymer Sorbothane

service

allow

more content.

have

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Space Turner

SERVICE /yoga in the kitchen

The selection of From the app the Space Turner is set up modules is selected

The curtains opens automatically

Selection of the projection

On the same space two activities are taking place with privacy for each one

2. SOME PROJECTS AS A STUDENT //Space Turner

SYSTEM MAP

PROMO VIDEO

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Space Turner

my role

insights

> Research > Personas > Prototype > Photos > Concept design > Teamleader > Renders

The connection between the inside of a house and the community around it, linked by a service could create a powerful change. Programmes used > llustrator > Photoshop > 3D Max > Vray

2. SOME PROJECTS AS A STUDENT

2d.

FREE THE RIPPLE University: Politecnico di Milano (Milán, Italy)

Core// Free the Ripple is a service that democratizes the accessibility to concerts, it helps artists reaching new audiences, and it provides new businesses to smaller cities. Main field// Product Service System Design

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

STARTING POINT This project was tailored for Tanta Roba Records, an italian independent label focusing on Hip-hop and underground music, based in Milan. Their main focus are live shows, which represent a consistent part of the label’s work and income.

Main artists from Tanta Roba label COVID-19 shuted-down live performances and it had a huge impact on the italian music industry, with estimated losses of around 600 million euros and 370.000 unemployed, by the end of summer 2020. Despite the negative aspects, COVID-19 exposed a need to innovate on new ways of experiencing live performances that has to be as strong as the traditional one.

“The trend in live performances is that of creating more engagement with the audience through sensory experiences, rather than interactions.” Gue Pequeno (owner of Tanta Roba)

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

VISION

FREE THE RIPPLE Free the Ripple is a service thought for the New Normal, that offers a third option between live music events and streaming. It is composed by one main traditional concert, The Source, and its projected replication, The Ripple, in different small cities around the country, where synergy is created with a network of local stakeholders that support the main service. Free the Ripple aims at proposing a new future for live performances enhancing the sense of community among the audience, considered as a key element of music events.

It expands and democratizes the accessibility to concerts, it helps artists to reach new audiences, and it provides new business opportunities to smaller cities.

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

DEVELOPMENT

Codesign session with Tanta Roba Aim: 1. Choose a concept

The most relevant part of the process was the

2. Develop the concept

codesign sessions we did after defining three

Participants: Dj Harsh (owner of the brand) and

possible solutions. The main idea of having

Giulia (main assitance)

codesign sessions was to understand the

Durantion: 100 minutes

viability of the service and to improve the ideas we had. The sessions were helded online due to the pandemia.

Platforms: Skype and Miro

Codesign session with Rap Fans Aim:

Approach of Codesign

Understand what makes unique a Rap Concert and the feasability and fidelity of the proposals Participants: Rap artists Durantion: 95 minutes Platforms: Skype and Miro

Codesign session with General audience Aim: Prove the insights we collect from the previous co design sessions and develop the idea selected Participants: General audience Durantion: 100 minutes Platforms: Skype and Miro

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

Some tools of codesign sessions Tomorrow’s narrative

Mind map

Concept empathy maps

https://youtu.be/jwKPTupvFz0 https://youtu.be/itWHUI4LZO0 https://youtu.be/d6Cvhimfa0s

Card sorting

Memory emotional journey QR code and link to video of summary of Codesign sessions https://youtu.be/VQpP4pmz3DE

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

Personas and journey maps 24, biology student in Trieste

Francesca is a student about to graduate so she has short free time. She really loves pop music and concerts. She is quiet and introvert but she loves spending time with her closer friends.

She would like to experience something new, but still sharing it with her friends. Technology

// Graduate; // Find a job; // Go to a concert; // Share the experience with friends; // Discover new artists.

// Queuing; // Eating unhealthy food; // When technology doesn't work.

Flexibility to innovation Customization need Budget

FRANCESCA2

// Save money and time.

Concert frequency

PRE SERVICE

HOW

Advertising on Instagram

Knowing more of the event

Buying the tickets

Scrolling the Instagram stories and seeing the fast adv of The Ripple event.

Speaking with her friends about the event and looking on the website for information.

Going on the website and purchasing the tickets.

SERVICE Reminder for the app

Receiving a confirmation email with the agenda of the evening and a remainder to download the app.

Downloading the app

Downloading the app and navigating through it.

Going to the location

Set-up

Going with her friends to The Ripple location.

Going to the Info Point to rent her headphones.

Entering the projection site

Letting the security check her ticket and entering the projection site.

Pre-concert

Discovering a new local artist attending to the pre-concert.

The concert

Putting on her headphones to listen to the concert.

The Ripple Rooms

Going to The Ripple Room with her friends to listen a song without headphones.

POST

The end of the concert

The after party

Checking The Ripple Path

Info about a monument

Installation

Taking off her headphones.

Attending the after party provided by the service in the same spot of the concert.

Checking the map, the events and her voucher through the app.

Walking to a bar of the Path and receiving info about monuments via app.

Following the instructions to arrive to the installation place.

Free drink

Going to one of the bars of The Path to use her voucher and have a free drink with her friends.

Going back home

Walking back home.

Looking for photos

Receiving a notification from the app with an hashtag to look for event photos on social medias.

TOUCHPOINTS

Instagram

Website

App

Info Point and headphones

Tickets

Projections, headphones and app

The Ripple Room

Headphones

App

App and installation

Voucher and app

WITH WHOM

Alone

With a friend

With her friends

Alone

With her friends

Alone

With her friends

Alone

WHEN

1 week before the concert

5 days before the concert

2 days before the concert

1 hour and a half before the concert

1 hour before the concert

50 minutes before the concert

During the pre-concert

During the concert

After the concert

After the party

The night of the concert

3 days after the concert

App and hashtag

WHERE

At home

At The Ripple location

At the projection site

In The Ripple Room

At the projection site

Around the city of The Ripple

In the city of The Ripple

In a bar of The Ripple Path

In the city of The Ripple

At home

HOW LONG

5 minutes

10 minutes

5 minutes

20 minutes

10 minutes

5 minutes

45 minutes

1 hour and a half

10 minutes

5 minutes

30 minutes

10 minutes

5 minutes

10 minutes

30 minutes

20 minutes

10 minutes

PAIN POINTS

Having another app, because she already has many.

Queing to get to the installation.

EMOTIONS

Cuorious: “It would be nice to experience it!”

Interested: “Wow! I would like to participate. Let’s buy the ticket!”

Excited: “I cannot wait to go and experience something new!”

Surprised: “This local artist is super fun!”

Surprised: “This experience is so fun also with headphones on!”

Excited: “It feels so special to be here with my friends singing aloud together”

Grateful: “Nice that I discovered this artist even if not from the real concert”

Annoyed: “I don’t want to download another app!”

Curious: “I’m going to check if my favorite bar is part of The Ripple Path.”

Enthusiastic:“ I want to arrive and see what this is about!”

Queing.

Impatient: “I don’t want to miss the beginning!”

Excited: “I’m finally in! I’m very happy!”

Thrilled: “We can dance all togheter! I’m super excited”

Navigating through too much info. Surprised: “Wow! There are lots of offerings and I would like to try them all!”

Interested: “It’s beautiful to discover something new!”

Nervous: “I hate queuing!”

Joyful: “I love drinking with my friends, but most of all this drink is free!”

Tired: “I just want to sleep.”

Grateful: “Yay, I can find all the people I met! Such a great experience!”

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

Offering map WHAT: FREE THE RIPPLE OFFERING MAP Power banks

Restrooms

Info about The Path: agenda; map; vouchers

Info about The Ripple Network

The Ripple After Party

Free visual projections of The Source concert

Headphones

Ticket purchase

General information

City Cultural information

Exclusive gathering events

Audio of The Source concert

Inforomation

Food and beverage

Ticket purchase

Local artists information

Local artists performances

Physical point for info and supplies

The Ripple Local Network for essential services

Projection and audio of the local bands performing in The Ripple concerts

Projection of the audience attending at The Ripple concerts

The Ripple Path: a series of post-concert organized events

The Ripple Rooms

TH S

A pre-concert perfomance with local artists

TH Traditional concert

Access to free Wi-Fi

LE E

Digital organization of information

Free light show

Projections of The Source concert

Information and facilities

Traditional concert atmosphere

Ticket purchase

FREE THE RIPPLE

Information

The Ripple’s main offers The Ripple’s secondary offers

The Source’s main offers The Source’s secondary offers Offers of a Traditional Concert

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple

FINAL PROJECT

Free the Ripple is a third option between live music events and streaming. It is composed by one main traditional concert, The Source, and its projected replication, The ripple concert

The source concert

3 2

0: main view of the Ripple concert / 1: Info Point, where is possible to get information and buy the ticket, rent headphones and power banks / 2: Private rooms, where is possible to enter in small groups to enjoy the concert without headphones (temporary stay) / 3: Concert projection / 4: Show alive of local bands / 5: local business that are part of the post event / 6: Local part of the promotions given as a post event

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the ripple Storyboard The Ripple

FINAL PROJECT Poster event

Storyboard The Source

Ticket’s event

App See the video of the service here!

BEYOND CONCERTS, BEYOND STREAMINGS

https://youtu.be/nyL-3gcDcCg Frii thi Ri li ro oeie a niw futuri for livi mueic ivinte inhancing thi einei of community among thi audiincis With thi aim of dimocratiing concirtes accieeibilityy hil ing artete to riach niw audiinciey and roviding niw bueinieeie to emallir citiey it ofire oni traditonal concirty ,hi eourciy and ite ro ictid ri licatony ,hi Ri liy in difirint lacie around thi countryy whiri eynirgy ie criatid with local communities

Main field// PSSD

2. SOME PROJECTS AS A STUDENT //Free the Ripple

my role

insights

> Research > Personas > Prototype > Photos > Concept design > Teamleader > Renders > Videomaking > Storyboard

The possibility to find an opportunity to innovate from a crisis

Programmes used > llustrator > Photoshop > InDesign > After effects > Premiere

3. SOME PROJECTS AS A PROFESSIONAL Projects that challenged me

1. SOME PROJECTS AS A STUDENT

3a.

JULIANA DECORA TU PELO

Core// Develop a girls toy that allows them to play with their hair and change their look as they want Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PRODUCT Juliana decora tu pelo was created for girls who like to play with their look and try new things. The product was thought in two versions: a smaller one, and a bigger one, more complete. It is a suitcase with a lot of supplies which create a rich environment to play and try different things on their hair. The concept is to provide tools to play, with no directions or instructions. We wanted girls to be as creative as they wanted and to estimulate their imaginations

Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PROCESS Arraignment process Different proposal for the supplies and the distribution inside the suitcase

Stickers proposal

Logo proposal

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PROCESS

Release: December 2015 Sales Over: 350.000 u

Main field// Product design

1. SOME PROJECTS AS A STUDENT

3a.

JULIANA TATUAJE

Core// Reduce the amount of garbage that produces the sales of insulin in Argentina Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

Main field// Product design

PRODUCT Tattoos had become very common now a days and super trendy. Taking into account this, and the fact that girls love drawing and decoring themselves, we developed this product. It includes everything they might lilke: an illustrated sleeve that simulates a tattooed arm, autoadhesive gems, make up maded crayons, trasfers tattoos, between other supplies

Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PROCESS

logo proposal

Trasfer tattools proposal

Illustrated sleeve proposal

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PROCESS

Release: December 2018 Sales Over: 120.000 u

Main field// Product design

1. SOME PROJECTS AS A STUDENT

3c.

JULI 4 EVER

Core// Reduce the amount of garbage that produces the sales of insulin in Argentina Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PRODUCT This product is targeted to teenagers and pre teenagers. After researching we found out that kids stop playing too early, and girls even more. Toys had been replaced with new technology, and kids are more likely to play with cellphones, tablets or computers. This line was created for hook girls again and make them re discover how nice is to keep on playing. The line was created taking into account the different profiles girls have: creative, sport, glam and technology with some gadgets. This line was developed on two stages: first one a national line, with all the production made in Argentina, and to complete the line and imported one.

Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PRODUCT National line

Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PRODUCT Imported line

Main field// Product design

1. SOME PROJECTS AS A PROFESSIONAL // Juliana decora tu pelo

PROCESS Moodboards

First logo proposal

Photo production

Firs packaging proposals

Thank you very much, Agustina Toderi

CONTACTS email: agustinatoderi@gmail.com cellphone: +39 389 898 8732