ah ARIANNE HARBAUGH GR APHIC DESIGN PORTFOLIO
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ah ARIANNE HARBAUGH GR APHIC DESIGN PORTFOLIO
Š 2017 Arianne Harbaugh Written & Designed Arianne Harbaugh Printing & Binding Blurb Font Mr Eaves XL Mod OT Portfolio Website www.arianneharbaugh.com
Dedicated to my husband, Nader, for putting up with my sleepless and grumpy weekends for the past six years. THE FINISH LINE IS FINALLY HERE!
PROJECT NAME • 5
CONTENTS INTRO • 06–07
01 PET–A–PALOOZA • 08–17
02 HEATH CERAMICS • 18–23
03 SIDESHOW GATHERING CONVENTIONS • 24–31
04 HYDRANT HUGGERS • 32–37
05 SOCIAL MEDIA ADDICTION • 38–49
06 LIVE LOCAL TORRANCE • 50–57
07 BURT’S BEES • 58–65
• ARIANNE HARBAUGH •
Hi there! My name is Arianne and I’m a graphic designer. Six years ago, I decided to change my career path from working in Corporate America to something more creative and stumbled upon the Academy of Art University in San Francisco. From that day forward, I was determined to achieve a degree in graphic design and expand my design skill set. I’ve learned so much about design — and myself — in such a short amount of time, which is invaluable for myself and potential clients and employers. I’m a very detail-oriented, creative, and structured designer that thrives on minimal design with pops of color. I have design experience with print, logos, brochures, branding, typography, digital media, and website design.
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01 PET–A–PALOOZA Pet–A–Palooza is an annual music festival that raises money for homeless pets in Southern California that deserve a second chance at life. I combined my love of helping animals with a large event that reaches a wide audience to bring awareness to the homeless pet population in Southern California. I created a simple logo that incorporates the name of the festival with the visual of music bars. I also created several memorable pets with musical instruments to bring the literal message of animals and music together. The color palette is simple, yet full of contrast with bright pink against white and black. TYPE OF PROJECT: Benefit Concert DISCIPLINE: Branding, Print, Digital YEAR: Fall 2016
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“Smile like you mean it!” — The Killers
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02 HEATH CERAMICS Heath Ceramics is a historic pottery turned designer, maker, and seller of goods that embody creativity and craftsmanship, elevate the everyday experiences, and deeply enhance the way people eat, live, and connect. Creating a book of this magnitude with a strong hierarchy of typography was very intimidating. I wanted to maintain the high-quality minimalistic aesthetic of the brand and showcase the founder Edith Heath and her story and journey, along with the new generation that took over the brand in 2003, while featuring the tableware and tiles that made the company famous. TYPE OF PROJECT: Artisan Book DISCIPLINE: Print, Digital YEAR: Spring 2016
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03 SIDESHOW GATHERING CONVENTION The Sideshow Gathering Convention is a unique, off-the-beaten path held in Wilkes–Barre, PA that hosts sideshow performers in a judgment free venue every year. Working with an unknown convention opens the gate of possibility and I wanted to combine the circus aspect of the sideshow with the eccentric personalities of the performers into a single brand. The color palette is reminiscent of a circus sideshow with a worn appearance, the logo and headings have a vintage feel, and the brochure combines both astheitcs. TYPE OF PROJECT: Convention Branding DISCIPLINE: Branding, Print, Digital, Marketing YEAR: Fall 2014
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“This place is a cornucopia of oddities and bizarre acts!” — Tim O’Brien, Ripley’s Entertainment
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04 HYDRANT HUGGERS Hydrant Huggers is a means for responsible pet owners to socialize their dog in a safe, pet-friendly setting with other owners. As an owner of two boxers, I wanted to create a dog friendly brand to bring pets and their responsible owners together. The color palette is comprised of primary and secondary colors and simple, colorful illustrations. The hydrant logo is a universal symbol in the traditional red color that is recognizable by all pet owners and the slogan is catchy and easy to remember. In addition to the logo, a small and portable brochure was created for handout material at parks and pet shops. A three poster series was designed for visual promotion of the website. TYPE OF PROJECT: Small Company Branding DISCIPLINE: Branding, Print YEAR: Fall 2014
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05 SOCIAL MEDIA ADDICTION Social media addiction is an increasing problem that spans several age groups and it interferes with the way a person lives their daily life — work, school, social engagements, chores, relationships, etc. Since I do not use social media on a personal basis, I immersed myself into learning about the issue and developed a visual design system consisting of apparel, a mobile app and icon, a website, and several billboards and posters with user statistics to bring awareness to the problem. For the design, I felt as though a black and white color palette with pops of red would bring attention to the key elements of the brand. A plug replaces the “u” in the logo as the concept is to “unplug” by recognizing the signs of social media addiction. TYPE OF PROJECT: Awareness Campaign DISCIPLINE: Branding, Print, Digital YEAR: Fall 2016
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06 LIVE LOCAL TORRANCE The purpose of this campaign was to educate the rapidly growing and culturally diverse community including young families and working professionals on the economic, social, and environmental benefits of shopping locally while providing them with tools to make educated shopping decisions. Since I work for the City of Torrance, I wanted incorporate the inquires I receive from residents — local restaurants, drug stores, flower shops, lock shops, markets, coffee shops, bakeries, etc. and what I know about the city. I designed an app and website on shopping local as well as a double-sided handout with a neighborhood guide and local history. I selected two blues in the color palette to honor the “Torrance Blue” the City uses and orange as a contrasting color and selected recognizable icons for ease of use on the app. TYPE OF PROJECT: Shop Local Campaign DISCIPLINE: Branding, Print, Digital YEAR: Fall 2015
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07 BURT’S BEES We were tasked with creating a cohesive visual system for a wellknown company’s Corporate Social Responsibility (CSR) on various platforms. The twist was to make the new system look and feel like the same company while highlighting its commitment to CSR. Since I’m brand loyal to Burt’s Bees, I selected them and surprisingly learned a lot about the company and all the wonderful things it does to give back to nature and the community. To stay true to the Burt’s Bees brand and the natural elements they pride their company on, I selected yellow, brown, and burnt orange for the color palette and incorporated a variety of images, text, and illustrations in the brochure and website. For social media and the app, I focused on a minimal design that quickly grabs the viewer’s attention since there is such a small window of opportunity to do so. TYPE OF PROJECT: Corporate Social Responsibility DISCIPLINE: Branding, Print, Digital YEAR: Spring 2017
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TA-DA! Let’s keep in touch at arianne.harbaugh@gmail.com
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