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“There is no such thing as an empty space or an empty time. There is always something to see, something to hear. In fact, try as we may to make silence, we cannot.� John Cage
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Contents. 01
RETAIL DESIGN Kryptic Toy Photography
02
COMMERCIAL DESIGN VMware
03
CUSTOM LIGHT FIXTURE Hikarri Haka Table Lamp
04
HOSPITALITY DESIGN Terrene Hotel
Kryptic Toy Photography The study of retail space planning, branding, and detailing custom millwork. IIDA Award Winning Project - First Place This retail design project consists of the remodeling of an existing, relatively small and historic building which is located at 1509 Walnut Street in the heart of downtown Philadelphia, Pennsylvania. The scope of the project is roughly 2,830 square feet and entails the re-deigning of two out of the three stories of the building. The designer was granted freedom to choose the goods and/or services being sold at the boutique which would then lead to the formulation of a concept and design solution.
01
KRYPTIC TOY
Parti. Kryptic Toy Photography reflects an era of going analog despite living in a world where digital devices consume the average individual. It is an environmentally conscience collective that reflects the true passion of the go-getters and DIY’ers. Lomography is an artistic organization dedicated to creative photography. It has a wide variety of colorfully innovative cameras, films, lenses, and other items that promote experimental photography through raw manipulation. The boutique design was inspired by the polychromatic variations of the cameras and by focusing on key words that reflect the Lomography lifestyle and brand such as innovative, experimental, raw, and urban.
KRYPTIC TOY
Process. The overall design was approached was organized similar to the process of ďŹ lm photography. The boutique is divided into 4 rooms. Each room was conceptually designed to mimic each step of the photography process, obtaining its own identity, function and theme. This method of adjacency planning provides a creative narrative for the customer as well as an exciting shopping experience.
Focus
Point & Shoot
Camera Merch displays - customer focused
Customer can try the product here + camera rental + cash wrap + photo booth + brand & feature wall
+ floating fixture + feature ceiling + feature walls + lounge shopping
1
2
3
4
Develop
Composition
Dedicated to film that has been developed & for developing skills
Merchandise Displays
+ gallery + classroom
+ frames + matte boards + developing chemicals
KRYPTIC TOY
Plans.
FLOOR 1 5 6 9 8
7 3
2
4
10
1 11
FLOOR 2 10 12
10
13
16
14 14 8
3
1. Entry
6. Cash-wrap / ďŹ lm drop-off
11. Fireplace
2. Locking display case
7. Stair to basement
12. Matte shelving
3. Standard merch shelving
8. Storage
13. Frame feature wall
4. Photo booth
9. Feature display wall
14. Gallery wall space
5. Feature wall w/ bench
10. Emergency exit
15. Classroom 16. Gallery benches
15
SECTION
THIRD FLOOR N.I.C.
BASEMENT BA B A ASE S SEM E EM M ME EN ENT NT T N.I.C. N N.I I.C C C.
KRYPTIC TOY
Display Fixtures. Designing a set of custom display fixtures from recycled materials was another design problem the retail design project presented. In addition, the assembly of each one was to be detailed.
PUNCTURED CRATE 1” O
RECYCLED WOOD CRATE
THREADED METAL FLANGE
1” SCREW THREADED METAL ROD 1” O
KRYPTIC TOY
Display Fixtures. 3FORM ECORESIN VARIA
RECYCLED WOOD PALLETT
4X4 WOOD BLOCK RISERS
RECYCLED ORIENTED STRAND BOARD
1/4” WOOD DOWEL
KRYPTIC TOY
Recycled photo collage
Polished sealed concrete
“Oh Snap!” wallpaper
Knoll textiles kingston lime wall covering
Dunn Edwards field paint dew380
Recycled oriented strand board
KRYPTIC TOY
Recycled photo collage
Polished sealed oncrete
Louis ghost chair
Recycled film cnnisters
Dunn Edwards field paint dew380
Recycled oriented strand board
KRYPTIC TOY
VMware
The study of interior branding, commercial space planning & biophilia. The project consists of a tenant improvement in a commercial setting. The building is located in Foster City, California. The scope of the project is roughly 46,000 square feet and entails the re-deigning of an ofďŹ ce space for VMware. The designer was assigned the task of creating a fresh, new design that invoked biophilia and ties to nature but reinforced branding and followed the typical standards of the client.
02
VMWARE
Parti. Biophilic design is an innovative way of designing places where we live, work, and learn. We need nature in a deep and fundamental fashion. Biophilia has been proven to enhance one's life in the work environment and ignite more productivity. VMware was founded in Palo Alto, CA, where it is rich with redwood forests. Hiking and connecting with nature in these forests are a community favorite pastime. The canopies of the redwood trees span high and broad. Integrating the outdoors of the redwood forests within the walls of the ofďŹ ce design would bring nature into the lives of the employees and encourage them to stay productive while enjoying the outdoors.
VMWARE
Client Research. Before any designing could be done for the tenant improvement project, the designer felt it necessary to conduct preliminary client research to understand what attitude and tone the company was trying to communicate through it’s space. This was a good chance to learn any banding restrictions or company standards VMware had in place.
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_
_ _ _
Proper Use of Logo Space
Incorrect Logo Use
Approved Pattern Art
3
4
5
6
7
8
vmware
Company Description VMware, the global leader in business infrastructure virtualization, delivers proven solutions from the desktop through the data center and to the cloud. Company Mission To dramatically simplify the complexity of IT. Tone & Voice Bold, simple, innovative, trusted. The tone and voice is the personality of VMware. It is a combination and balance between four core brand attributes: Bold vs. Simple and Innovative vs. Trusted. These attributes act as balancing forces to assist in accurately aligning the voice and tone to the communication vehicles.
Essence Promise Attributes Identity Elements products/service/ďŹ nancial performance
employee/organization behavior
Who is VMware? Founded in 1988 in Palo Alto, California. Believers that possibility is everything. Fanatical problem solvers. Embraces change. Pushes boundaries, embraces challenges. Does not take “no� for an answer. Embraces challenges.
marketing communications/environments
affiliations/audience opinions
Company Color Scheme
VMWARE
Process. Adjacency planning is important to an effective design for all spaces, but most importantly, the open ofďŹ ce. The designer wanted to be thorough in the thoughtfulness behind placing each part of the program and to make sure there is a good balance of different spaces such as collaboration, individual focus, and play time.
breakout
med conf
nf
lounge
ll co sma
ben
chin g
lecture hall
training/ board rm copy
rock climb benching resident workstations
breakout small gatherings reception
wellness
phone rooms IDF
nap rooms
fun zone visitors
breakroom
residents
stor.
small gathering
breakout
copy/mail
private ofďŹ ces
lobby/lounge
benching
heads down workstations
benching pantry
breakout
cafe/kitchen
pantry
benching
fun zone
lobby/lounge
remote cafĂŠ/comm kitch
breakroom
storage
copy/mail
nap rooms
wellness
convenient
Phone Booth
Pantry
small gather
med conf
large conf
break out
board room
lecture/training
heads down
game room
private offices
small conf
Immediate
Adjacency Matrix Diagram
benching fun zone lobby/lounge cafĂŠ/kitchen breakroom storage copy/mail naprooms wellness phonebooth pantry small gather small conf med conf large conf break out board room lecture/training heads down game room private offices
VMWARE
Plan. Legend 18
Existing Core New Partition Glazing Perspective Px
Perspective Number
1. Town hall meeting 2. Cafe/Lounge 3. Meal bar 4. Chef's kitchen 5. Game room 6. Pantry 7. Mail/Copy 8. Boardroom 9. Lecture hall/Training 10. Medium conference 11. Rock climbing wall 12. Reception
13. Phone room 14. Small meeting 15. Video conference 16. IDF 17. Storage 18. Breakout 19. Open kitchen 20. Relaxed conference 21. Private ofďŹ ce 22. Massage 23. Nap room 24. Wellness
9
8
11 P2
18
P3
14
12 5
13 16
15
20
24
19
3 4 7
17
23
P1
22
18
1
21
2
6 18
Workstation Typicals & Finishes Steelcase: Cobi, Answer Heads-down/Focus
10
7
6
Steelcase: Tour, Answer Residents
Steelcase: Think, C:Scape Touchdown Benching
VMWARE
Section.
LUN UNC NCH BOX BO
VMWARE
SofďŹ t surface
Accent Paint
Living wall
Armstrong Mineral Forest
Dunn Edwards Aegean Sea
Treefrog Veneer Ebony Safari
Tree simulation
General Cpt.
Accent Cpt.
Treefrog Veneer Dark Walnut
Interface Human Nature - Limestone
Interface Human Nature - Kiwi VMWARE
Feature wall
Amphitheater
Hardwood oor
Custom Wallpaper
Plywood Planks
Sealed & Polished
General Cpt.
Acoustics
Interface Human Nature - Limestone
BuzziFelt VMWARE
General Cpt.
Accent Cpt.
Accent Paint
Interface Human Nature - Limestone
Interface Human Nature - Kiwi
Dunn Edwards Aegean Sea
VMWARE
Hikarri Haka
The study of lighting design and fabrication. The lighting project consisted of the designing and fabrication of a working light fixture based off the overall concept and inspiration of an assigned existing piece of architecture or art installation. The Hikarri Haka (meaning “light tomb” in Japanese) table-top light fixture was designed and created with the inspiration of Carlo Scarpa’s Brion Vega Cemetery. The design intent, materials used, and architectural approach of Carlo Scarpa’s work was meticulously studied and integrated into the overall design and material specification of the light fixture.
03
HIKARRI HAKA
Parti. Italian architect Carlo Scarpa (1906 - 1978) was influence by materials, landscapes, Venetian culture, and Japanese architecture. He is known for having a sensuous material imagination and is well renowned for his beautiful and unorthodox stair designs. The Brion-Vega Cemetery is located in Italy and was completed in 1972. The overall design reflects extruded and depressed rectilinear stepping sculptural concrete casted elements. The tomb’s chapel also reflects a natural light-harvesting design that could easily be translated to the creation of a light fixture.
HIKARRI HAKA
Design Process. Preliminary sketches
Narrowing down the design
HIKARRI HAKA
Plans. A C
ELEVATION B
B
TOP ORTHOGRAPHIC A
13” 13”
7” 7”
7” 7”
1/2” 1/2”
SECTION C
HIKARRI HAKA
Fabrication Process. Laser cut components
Laser cutting Process
Plywood skeleton
Foam core prototype
HIKARRI HAKA
HIKARRI HAKA
Terrene Hotel The study of hospitality design and 3D printing and model fabrication.
IIDA Award Winning Project - Honorable Mention Located in the Meatpacking District of Manhattan, the Terrene Hotel is the renovation and conversion of a six-story 30,000 sq. ft. warehouse to a boutique hotel. A new 20,000 sq. ft. addition will add four stories to the existing building and an 8 ft. cantilever along the building’s southern exposure. The team of two designers were also responsible for customizing many design components that would add to the interior (and exterior) design, such as custom wall tiles, light fixtures, and curtain facade and a feature stair.
Scope Guest rooms Not in Contract Reception, Bar & Restaurant Pool, Bar, & Dance Floor
0
5’
10’
20’
04
TERRENE HOTEL
Parti. A portion of the design challenge included the formulation a concept that would have ties to nature and/or biology. Inspiration for the hotel originated from the geological cracks that form on the surface of the earth when sediment is exposed to extreme temperature, both hot and cold. Viscous mud transforms into brittle, dry dirt and water turns into hard, cracked surfaces. Both land and water creates a wide variety of fissures and shapes across the earth's terrain.
UP DN
UP
UP
DN
The hotel’s space plan was designed to reflect the process of sediment drying in the sun. Even though the surface of the terrain is hot and dry, coolness and moisture remains below. Elements of the floor plan involving water and moisture are located at the center of the plan as opposed to the dry portions located on the exterior of the plan.
UP
Temperature Map
Abstracting Form The cracks on Earth's surface create complex networks of polygons which can be translated to spaces that are mapped together by ďŹ ssures. Aggregating these polygons was a design method the team utilized throughout the hotel project.
TERRENE HOTEL
Plans. DN
UP DN UP
UP DN
UP
Basement
Main Level
UP DN
Guest Rooms
TERRENE HOTEL
Section.
SECTION A
B
A DN
UP
DN
DN
SECTION B
TERRENE HOTEL
Light Fixture. Crackles was designed to be featured in the restaurant, lobby and as table-top lamp in the guest rooms. Crackles has the capability of projecting cracked patterns onto the surface of the adjacent walls, ceiling and oor. A scale model was designed using MODO801 and then 3D printed in white nylon.
TERRENE HOTEL
Tile Tessellation. For the tessellated wall, inspiration was taken from the geological super-continent Pangaea. This concept was applied to the tile system by each tile ďŹ tting uniquely together like the continents of Pangaea. The different crevasses vary across the surface of the tiles which mimic giant cracks that are illuminated by the back-lit wall they rest upon.
TERRENE HOTEL
Curtain Façade. The curtain facade exists on the guest room floors and acts as a view port system for guests to admire the view from up high. The view ports were specifically placed to interact with the placement of the furniture and to keep the building cool in harsh summers. A model was constructed by hand using plastic frosted film and white museum board at a 1:1 scale.
subtract random polygons push & pull the vertices
edge slice diagonally subdivided the panel solid panel 12” x12”
TERRENE HOTEL
Stair Abyss. The stairs which connect the basement and the main level was designed to follow the concept of icebergs and ice caves. When entering the stairs to go to the basement pool, the occupants ďŹ nd themselves engulfed in a geometric iceberg. As one moves down the stairs, it begins to taper out into a larger space giving the experience of falling into the abyss of the ice cave: the pool area.
TERRENE HOTEL
TERRENE HOTEL
TERRENE HOTEL
Adrianna Hamzelue a.hamzelue@gmail.com 650.430.1791
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