Spotify User Research Study & Designs By Ahmad Atieh
PT 1: Research Study
Links at end of slide deck
Intro 75 Students were introduced to an anonymous User Research Study on Spotify Covers: ● ● ● ● ● ● ●
Membership type Devices Used Should Spotify develop to new devices? Most used features Which features should be changed and how Biggest Pain-points Fun Ideas!
Are College Students Broke? Yes, but we still love Spotify
Premium Non-Premium 36.5 % 63.5 %
Apple seems to have the hold!
Users are pretty content, but nobody settles for just that
Most Users are looking for Spotify to Improve how to discover and share music Discovering Music Sharing Music Saving & Playing Music 25.3% 34.7 %
20% 20 %
Nothing
Most Used Features
Most Used Features Users claim one of their most used features is:
Discover Weekly (37.3%)
Most Used Features Users claim one of their most used features is:
Your Daily Mixes (30.7%)
Most Used Features Users claim one of their most used features is:
Genre and Moods (28%)
Most Used Features Users claim one of their most used features is:
Made For You (25.3%)
Most Used Features Users claim one of their most used features is:
Spotify Radio (24%)
Most Used Features Users claim one of their most used features is:
Popular With Friends (10.7%)
User Pain-Points
User Pain-points
Selection 1 “The sharing music, its not bad, but could definitely be improved, and I think itd benefit greatly from being more socially focused, or at leaf having the option of being more socially focused�
User Pain-points
Selection 2 “Can’t add a song to multiple playlists at once from the mobile app”
User Pain-points
Selection 3 “Not being able to show your collaborative playlists on your profile!!!...�
User Ideas
User Ideas
Selection 1 “Tab dedicated to what friends are listening to on mobile�
User Ideas
Selection 2 “Collaborative playlists, but you need to be invited to add to it. Currently, if you make your playlist collab, anyone who follows it can add songs, whoch can get annoying�
User Ideas
Selection 3 “if the song had a music video, link it to the song�
PT 2: Designs Creative ways to address main user pain-points and ideas
Redesigned Homepage
Redesigned Homepage
New Features: 1. Studio 2. Friends/Social Older Features: 1. Library 2. New For You
The Studio
The Studio
Two Parts 1. Your Bands 2. Your Works
Pt 1: Your Bands
The Studio - Bands
Your Bands ● Groups for you to create and share in ● Can have multiple bands ● Compilations of collaborated playlists ● Playlists exclusive to band
The Studio - Bands
Your Bands ● Every band has its contributors ● All band playlists and contributors can be seen ● Band has its own profile and feed
The Studio - Bands
Your Bands 1. Playlists 2. Contributors
The Studio - Bands
Your Bands ● Has a Contributor Activity Feed ● Can change group photo ● Can add contributors and playlists
Pt 2: Your Works
The Studio - Works
Your Works ● Compilation of ALL of your collaborative playlists ● Has filter for you to search any single playlists ● Filters based off of name, group, or songs
Pain-points and ideas addressed Pain- Point Selection No. 3: “Not being able to show your collaborative playlists on your profile!!!...” User-Idea Selection No.2: “Collaborative playlists, but you need to be invited to add to it. Currently, if you make your playlist collab, anyone who follows it can add songs, which can get annoying”
Bands Does: ● ● ●
●
Easy access to all collaborated playlists Creates a social way to collaborate on playlists Keeps all of your collaborated playlists in one place Restricts who can add and delete from your playlists
Friends/Social
Friends/Social
Two Parts 1. Recommended 2. Get Connected
Pt 1: Recommended
Friends/Social - Recommended
Recommended ● Default page when opening friends ● Has a list of recommended friends based on your music ● Shows activity feed of all of the people you are following
Friends/Social - Recommended
Recommended â—? Similar to desktop app version â—? Can play songs friends are playing
Pt 2: Get Connected
Friends/Social - Get Connected
Get Connected ● Secondary on Friends page ● Has list of all of your Friends connected from a social media medium (AKA Facebook) ● You can search for friends and follow!
Pain-points and ideas addressed Pain- Point Selection No. 3: “The sharing music, its not bad, but could definitely be improved, and I think itd benefit greatly from being more socially focused, or at leaf having the option of being more socially focused” User-Idea Selection No.1: “Tab dedicated to what friends are listening to on mobile”
Friends/Social Does: ● ●
●
Easy way to follow people based on your music taste An activity feed to see what all of your followers are doing Creates more of a social presence in Spotify
Multi Add to Playlists
Multi Add to Playlists
Multi Add â—? Allows users to add a song to multiple playlists at once
Pain-points and ideas addressed Pain- Point Selection No. 2: “Can’t add a song to multiple playlists at once from the mobile app”
Multi Add Does: ● ●
Easy way to add a song to multiple playlists Saves user time and hassle of having to re-add a song to different playlists
Music Video Addition
Music Video Addition Music Video Addition â—? If a music video for the song exists, flip and video will play (separate from time and audio of song)
Pain-points and ideas addressed User-Idea Selection No. 3 : “if the song had a music video, link it to the song”
Music Video Add Does: ● ● ●
Allows a user to experience a song in both audio and visual Can increase experience and joy from a song Happiness boost (I know I would be )
END LINK TO GOOGLE SHEET: https://docs.google.com/spreadsheets/d/1GtlZJ-NGYbFaqlDUtT_SeAvccBHJdg8d0zHFrfwpf WY/edit?usp=sharing LINK TO RESEARCH FORM: https://docs.google.com/forms/d/1eDQygasgJjE2U1n_o7PmhvhbDkjcnwzqCk2V_5ECpcM/edi t
I would love to talk about these points and edits I made with anyone on the User Research or Design Teams (or At Spotify in general)! Please Contact me at aatieh123@gmail.com, aatieh@live.unc.edu, or 919-601-5380