advertising design art 3443 spring 15
A.BINJABI
DO NOT OVERTHINK THIS
Target: Male, 27-34, disposable income available though not “rich�, college educated, about to propose to first spouse (female). Product: diamond ring from well-known national chain of jewelers My target market is the male ,27-34, and they are not rich, so I chose my typeface is Century Gothic. The reason that I chose this typeface because it is a formal form which means it is a serious life decision, and their relationship last for the rest of their lives. The yellow color represents gold and luxury. At the same time, the diamond and gold mean forever.
DO N O T
OV E RT H I N K
THIS
Target: Female or male, 14-18, limited income due to age, purchaser of product. Product: Top gaming system. Not computer. I chose this Arial Rounded MT Bold typeface because it is sans serif, there is no sharp edge, and it looks active as teenagers. Also,yellow, red these bright colors represent the live of teenagers, at the same time they are contrast with the navy and black.
Target: Female or male, 36-42, disposable income available, avid gardener. Product: Soil premixed for gardening. Can be vegetable or flower specific, but for something that can be harvested. Not for lawn.
i used serif to show the plants.I curved the top words to show that is like a house.The green colormeans alive and organic.
Target: Male, 18-24, disposable income available, average (stereotyped) amount of responsibility and partying for this age group and gender. Product: Las Vegas Tourism. I use sans serif typeface because it is simple and clean, as well as it is a modern style. The large font shows the night light of Las Vegas is extremely high, full of the lights.
D O N OT
OVERTH
NK
THIS
Target: Primary Target: Female, 47-54, Secondary Target: Male (husband of female), disposable income available, parents of 2 grown children no longer at home. Product: Guided tours to Europe (pick specific area) Pisa is a city in Tuscany, Central Italy I chose this typeface because it looks interesting and different, also it matches the structure of Pisa tower.
DO NOT OVERTHINK THIS
Target: Primary Target: Male 48-56, upper class level of income (= “rich�), retired. Product: High quality kitchen tool or appliance (knives, grill, pans, etc. - you choose).
In order to meet the needs of rich people, I chose gray and whiite color as background, and black as typeface color. The sans serif typefacce is very neat.
DO NOT
VERTHINK THIS.
Target:people age between 16 to 25 yearsold. Product: sport cars. I chose this sans serif typeface which is simple and clean. I used red color to high light the word “overthink”. The letter “o”, I made RPM to show power and speed.