Professional Reflections
YAMAHA TSUNG
Creative Director & Crowdfunding Specialist at Wise Box Alliance Ltd
Wise Box Alliance Ltd is a start-up station in Hong Kong that specialises in crowdfunding. We provide any kind of service required for a crowdfunding campaign. Starting with proof of concept, working prototype production, cost estimation, pre-campaign marketing; then all the way up to campaign launching, manufacturing, distributor referral, sales channel establishment and much more. WBA has launched over 20 crowdfunding campaigns, and all projects were successfully funded.
After I graduated, I moved back to Hong Kong and began the search for marketing agencies and manufacturers. Along the journey into my first Kickstarter campaign, I met some of the best marketing agencies in Hong Kong and visited some amazing factories in China. In 2017, I launched my first crowdfunding campaign on Kickstarter, one of the biggest names in crowdfunding platforms. Two months after my campaign ended, one of the companies I met approached me with a start-up idea, which was a company that My design career commenced specialised in crowdfunding before I graduated. My goal for campaigns. I could see the need for this type of service, as my final year project was to I was one of their target have it at the pre-production stage with a plan to launch it on customers a few months prior Kickstarter after New Designers. when I was hustling for my
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PRODUCT DESIGN Middlesex University Faculty of Science and Technology
campaign. I accepted their offer with almost no hesitation. After 8 months of preparation, Wise Box Alliance Ltd (WBA) was formed. WBA currently has 5 brands. Each brand has its own sector, including board games, sports equipment, outdoor products, consumer electronics and household products. I am now the creative director of WBA. Besides designing products that are suitable for the crowdfunding market, I am also responsible for managing the production and other campaign-related tasks. Although it may seem that I am needed to take a role in each of the crowdfunding stages; holding a crowdfunding campaign is never a one-man
