CONTENT CREATION Ahmed Sharaf Allam
CONTENT
???
WHAT IS CONTENT?
Not limited
Everything
The entire experience
“Everythingthelighttouchesisourkingdom.”
_Mufasa wecansay: thelighttouchesiscontent.”
theLionKing. Also,
“Everything
We have become a planet of publishers.
WHY? Technology Social media
HOW?
BY CREATION
CREATION
???
the act of moving things to the meaning.
the act of making, inventing, or producing.
WHAT?
Why is important to create?
We have become a planet of publishers. Your awesome opportunity is also your competitor's awesome opportunity.
HOW?
BYWRITING BYDESIGN
Ifyouhaveawebsite,you areapublisher.Ifyouare onsocialmedia,youare inmarketing.Andthat meansweareallwriters. Photo
This
by Unknown Author is licensed under CC BY SA
WRITING RULES
WRITING
“Thedifferencebetweengoodatmathandbadat mathishardwork.It'strying.It'stryinghard.It's tryingharderthanyou'veevertriedbefore.That's it.”
Thesameistrueaboutwriting. AnnHandley.
WRITING
“Whenyouhavetowriteyourideas outincompletesentencesand completeparagraphs,itforcesadeeper clarityofthinking.” _JeffBezos.
WRITING
“Writingwithanarrativestructure ratherthanrelyingonmessagingby numbersorbulletpointsalsopushes peopletothinkthroughproblems withinafullercontext.” _JanetChoi.
‘‘Whatmattersnowisn'tstorytelling; whatmattersistellingatruestory well.’’ AnnHandley.
WRITING
_
“
Don'ttellmethatthe moonisshining,Show metheglintofmoonon brokenglass. Chekhov.
” _ Anton
WRITING
“It'snottheink—it'sthethink” _RobertMankoff.
TheMoretheThink,theEasierthe Ink.
WRITING
So,beforeyoubeginthewriting,besureyou knowthepurposeormissionorobjectiveof everypieceofcontentthatyouwrite.Whatare youtryingtoachieve?Whatinformation, exactly,areyoutryingtocommunicate?And whyshouldyouraudiencecare?
WRITING Unpackthebottleandembrace thefirstuglydraft.
WRITING Organize.Relax.Remember,you arethewriternotonlythecoach.
WRITING
“Writingiseasy,allyouhavetodois crossoutthewrongwords. ” _MarkTwain.
WRITING
Havefun,you'vealreadydonethehardpartof settingdownthewords.Nowcomestheeasier partofcrossingoutthewrongwordsandthe unnecessarywords,andsometimesfinding betteronestouse.
WRITING SwapPlaceswithYourReader.
Notes: Give special love to the first and last sentences Restating the main point Put your reader into the story Have empathy for your audience Pay attention Ask a question
AN ARTICLE لقملاةا
اةلاقملافرعتيةيئاشنإةبيكرتهنأبث،ةصق حب وأ يعوضوملوحةلاقملاررودت،يصقدحأوأعم ث،عوضوملااذهرواحمبيحبرولسأبةلاقملاتكت ر،ئراقلادنعمهفلالهسوطسبمةلاقملاهظتو نموعادبإنمهيدلامراهظإفبتاكلاةردق ةئدابميعوضومهاجتإيركف.عم AN ARTICLE لقملاةا
Clear Easy concise coherent One topic AN ARTICLE لقملاةا
ContentHeading FORMATE
By:... ARTICLE
ARTICLE CONTENT
Intro
Body conclusion
INTRODUCTION Short 2 _ 3 lines attractive preface wisdom quote
BODY Explain in details Can be many paragraphs Not very long interesting clear Ask and answer
CONCLUSION
Overall view
NOTES: Thisdatabasedon, Everybodywrites _AnnHandley. Contentmarketing _Rebeccalieb.
My lovely reader, Give me your feedback: asm555500@gmail .com
