Sigorta Cini sihirli anlar gifts & rewards debrief 30 July, 2013 Tuesday, July 30, 13
Sigorta Cini sihirli anlar gifts & rewards debrief 30 July, 2013 Tuesday, July 30, 13
360 Sigort Cini Reward Scheme
money cant buy experiences
Experience Gifts
Retail Vouchers Tuesday, July 30, 13
ING Sigorta-Sigorta Cini
YENİ MÜŞTERİ
Working Title - Dile Benden Ne dilersen
Sigorta Cini rewards all its customers with a package containing a bag of wishes.
Tuesday, July 30, 13
ING Sigorta-Sigorta Cini
YENİ MÜŞTERİ
sharing
excitement
accessible functional
family
unforgettable
memorable
Tuesday, July 30, 13
fun
ING Sigorta-Sigorta Cini
YENİ MÜŞTERİ
Who Are We Offering This Too.. • • • •
Tuesday, July 30, 13
House Wifes - Families Young Couples Local Businesses Non Insured Client Base
Tuesday, July 30, 13
The Reward Model - Flow 1.Showcase SC special package 3.Reward customers with box + card 4.Reward any who joins the system with 10.00 TL discount voucher valid on mydays system
Advertisement Campaign to Trigger Interest
Tuesday, July 30, 13
Attract new customers with unique campaign
★ ★ ★ ★ ★
Full of Excitement High Perceived Value Added Value Turn Key Solution Result Oriented Measurable campaign
Optional Lottery Campaign
Fashion Shows
Red Carpet
Concerts
t e k a P P I iMAR V
Mega Games Tuesday, July 30, 13
TV Shows and Hollywood
Motor Sports
Model - Create BUZZ and Attraction A unique one of a kind campaign
★ ★ ★ ★
Maximize Excitement
Trigger customers selection with added value connected to insurance program
Tuesday, July 30, 13
W.O.M.! PR Increase Traffic Position as the REAL SIGORTA CINI
Use the Retailers Brands Offer to SC customers in the package credit to spend in well known retailers to feel the instant reward feeling
Tuesday, July 30, 13
Model - Instant Retail Rewarding
customer selects gifts to redeem
Payment Card in gift box
• • •
Tuesday, July 30, 13
Special Discounts Instant Rewards Easy To Use
Customer can purchase at defined retailers
The Story Of Success - benefit life cycle
instant
Sigorta Ahmet
Pandir
time Tuesday, July 30, 13
Cini
short term
long term
The Story Of Success - benefit life cycle
instant
short term
excitement
60d
Ahmet
Pandir
time Tuesday, July 30, 13
long term 180d
Sigorta Cini - Wish Box
1. 80.00 TL gift voucher (experience + retail) 2. 50.00 TL Dry Cleaning 3. Paintball 10 persons 4. 1 x Car Cleaning 5. 1 Go-Cart Ride Tuesday, July 30, 13
sihirli anlar gifts & rewards Tuesday, July 30, 13