NEWSLETTER N°1 November 2015
SE.TOUR SEnior TOURism: Discovering European Territories through Golf and Wine
CONTENTS
What is the project about? Partners in the consortium Kick-off meeting Communication tools Next steps EDITORIAL In a nutshell The SE.TOUR project has been launched on the first of July 2015. The project will design and test specific tourist packages for wine and golf lovers. In order to develop this specific tourist offer the project included countries with the finest and most ancient wine tradition. Partners from Italy, Spain, France and Portugal form the partnership: Fandango Tour, Asociación Española de Pequeñas y Medianas Ciudades Vitivinicolas, Association E-Seniors and Instituto Príncipe Real - Associação para a inovação e desenvolvimento. Zoom of what happened…
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SE.TOUR - Senior TOURism: Discovering European Territories through Golf and Wine Newsletter N°1
1) What is the project about?
T
he SE.TOUR (SEniorTOURism: Discovering European Territories through Golf and Wine) project aims to enhance the touristic offer in the four involved countries through the involvement of minor touristic destinations, but which are well-equipped with cultural heritage and golf courses. More specifically, the project aim at promoting the development of a transnational tourism product for seniors (over 55) that proposes an integrated approach to thematic tourism development, in order to enhance as much as possible ALL values and assets that the local cultures can offer and in particular the offer for the practice of golf and wine tourism by valorizing the trails and routes through wine growing areas.
Since both the practice of golf and wine tourism are not linked to a specific period of the year, the proposed tourism product will also facilitate tourism flows in the involved Countries during their respective low and medium seasons. This will be done by elaborating a special touristic product where trails, routes and paths for all areas are defined, following a shared model that will give guidance to the local tourism operators and interested groups (tourism SME, wine growers, golf facilities) and to develop such product into four different touristic packages (one per each involved Country).
GENERAL OBJECTIVES Foster the demand and supply of transnational tourism for seniors; Enhance equal access to less experienced travelers over 55 years of age; Supporting product lines specifically designed to motivate travelers over 55 years of age to visit destinations in the low and medium seasons; Create an innovative tourism package for seniors, which will be available and sustainable after the EU co financed period; Set up and strengthen sustainable public-private European partnerships (PPP) to contribute creating a European domestic market for seniors in the long term through the establishment of cooperation between private and public entities within Europe and not specifically limited to a partner’s domestic market.
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The SE.TOUR project has received funding from the European Union’s COSME Programme (2014-2020).
SE.TOUR - Senior TOURism: Discovering European Territories through Golf and Wine Newsletter N°1
2) Partners in the consortium
FANDANGO TOUR
Fandango Tour is the project coordinator. Fandango Tour srl is a small company started at in 1999 as an outbound travel consultancy operator. In 2008 we developed a department under the brand Italy & Golf to design and implement excellent golf and off-golf trips to Italy, where our knowledge and our connections run deep. Our team is recognized as the pioneering Italian golf and travel company and we are now looking into expanding our activity including new European destinations.
ASOCIACION The Spanish Association of Wine Cities (ACEVIN) is a non-profit association ESPANOLA DE composed of municipalities and other local and regional bodies in Spain CIUDADES DEL having in common industry and wine culture as traditional features of their VINO territories. ACEVIN leads and coordinates the Tourism Product "Club Wine Routes of Spain”, this is a tourist offer club that is currently composed of 25 wine routes located throughout the country. Also, the Wine Routes of Spain has the support of the Central Government of Spain through the Ministries of Tourism and Agriculture. A Wine Route Spain integrates all public and private stakeholders (municipalities, hotels, wineries, restaurants, travel agencies, etc.) to offer visitors a complete travel experience around the world and culture of wine. ASSOCIATION E-SENIORS E-Seniors is a non-profit organization based in Paris. Its objective is to promote social inclusion of senior people and active and healthy ageing by proposing innovative activities focusing on the use of ICT. E-Seniors is involved in several European projects (H2020, AAL, Erasmus+, COSME, FP7 etc.) where it represents the needs of end-users.
The Innovation and Development Instituto Principe Real (IPR) Institute is a private non-profit institution actively supporting the development of an internationally competitive economy in Portugal through innovation, productivity improvement and quality excellence. The main activities developed by IPR are aimed to identify innovative ideas and projects, to promote and support the creation and development of business initiatives born from University research results, to provide specialized training in technological development activities and to provide technical support to innovative and technology based companies.
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INSTITUTO PRINCIPE REAL
The SE.TOUR project has received funding from the European Union’s COSME Programme (2014-2020).
SE.TOUR - Senior TOURism: Discovering European Territories through Golf and Wine Newsletter N°1
3) Kick-off meeting
The kick-off meeting took place on the 29th of September 2015 in Oporto (Portugal). Consortium partners got the chance to know each other and to elaborate the work plan.
TOURIST PACKAGES Partners have identified the location for the implementation of the touristic package in their respective territory: Location in Italy: Abruzzo Region, where two golf courses will be involved 100 km far from each other (Miglianico and L’Aquila); Location in France: region of the Pays de la Loire;
4) Communication tools
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The project website and platform of the project have been created and are available on the following link: www.golfandwinetour.com A Facebook page is also available: www.facebook.com/se.tourCOSME/?fref=ts
Location in Spain: Province of Cádiz (Andalucia), where the Wine route is located with a golf course and wine organizations; Location in Portugal: area of Douro River in the North-East Portugal.
The SE.TOUR project has received funding from the European Union’s COSME Programme (2014-2020).
SE.TOUR - Senior TOURism: Discovering European Territories through Golf and Wine
5) Next steps
Newsletter N°1
Partners are now elaborating touristic packages in their countries, targeting special facilities that are adequate for seniors’ travelers. These packages will be available on the SE.TOUR platform and tested by seniors from Italy, Portugal, Spain and France. This phase will be referred to as the “pilot phase”.
THE PILOT PHASE Seniors from participating countries will be invited to test the touristic packages elaborated by the partners of the project. To be able to participate in the pilot phase, seniors should fulfill some requirements: MANDATORY CRITERIA: be at least 55 years old; be associated to a National Golf Association. PREFERENCE CRITERIA: in case of selection, be accompanied by another senior traveller at its own expense, who can be also a non-golf player; in case of selection, commit him/herself to take part to project activities until the closure of the project; demonstrate to be interested in travelling in low or medium seasons
“The content of this newsletter represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Executive Agency for Small and Medium-sized Enterprises or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.”
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The SE.TOUR project has received funding from the European Union’s COSME Programme (2014-2020).
SE.TOUR - Senior TOURism: Discovering European Territories through Golf and Wine Newsletter N°1
CONTACTS
Fandango Tour Address:
3 via G.B. Verci 36061 Bassano del Grappa (VI), Italy
Phone:
+39 0424 52 15 50
Email:
info@blisseth.it
Contact persons:
Sabrina Santi
Instituto Príncipe Real Address:
16 Rua da Terronha 5210-198 Miranda do Douro, Portugal
Phone:
+35 12 73 43 11 53
Email:
ids@ids.pt
Contact persons:
Arménio Pereira, Noémia Alves
E-Seniors Address:
19 Cité de Phalsbourg 75011 Paris, France
Phone:
+33 1 40 33 49 26
Email:
e-seniors@asso.fr
Contact persons:
Monique Epstein, Patrizia Papitto, Ariane Girault
Spanish Association of Wine Cities
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Address:
28 C/ Marqués de Mudela 13.600 Alcázar de San Juan, Ciudad Real, Spain
Phone:
+34 926 54 58 54
Email:
acevin@aytoalcazar.es
Contact persons:
Rosario Hernández
The SE.TOUR project has received funding from the European Union’s COSME Programme (2014-2020).