ARCHITECTURE NEW YORK STATE

The Business Of Architecture

FEBRUARY ‘23

The Tri-State Small Firm Symposium and the Tri-State Legal Series, shared information and resources for small firms to learn how to operate more effectively and efficiently, and covered issues affecting the architectural and design professions. Several subject matter experts who presented during these successful programs share their knowledge, best practices and expertise in this issue. Whether you want to refresh your memory from the sessions you attended or learn something new, this issue is packed with valuable information and resources that relate to the business of architecture.

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President’s Letter 5

Executive Vice President’s Letter 6

Critical Skills that Change Culture, Build Trust and Cultivate Leadership 8

From Mission to Elevator Pitch: How Knowing Your “Why” Builds Firm-Wide Business Development Confidence 12

Ownership Transition Options for Small Firms 16

To Win Approvals for Innovative Design: Connect Through Storytelling 18

Data Driven Design: Preparing for the Hybrid Future of Work 22

Maintaining Design Integrity with Data-Driven Decision Making 26

Make the Shift – Including Proactive Marketing in Your Reactive Strategy 30

The Restorative Impact of Perceived Open Space Architectural Illusions Give New Life to Isolated Interiors 34

The Architect’s Decision to Perform Construction Administration Services and How to Manage the Risk 38

Insurance Agent Insights - Circumstances: The Pitfalls and Strategies of Dealing with Claims Before they Become Claims 40