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Only the brave rebrand
Only the brave rebrand… a sneak peek
We all like a change now and again – a reinvention if you will – but with a well-established brand there is a great deal at stake for simply a fresh brand look. Rebranding can, without the relevant thought and consideration, be a risky manoeuvre.
A rebrand done correctly can result in reaching new demographics and reinvigorating the perception of a company. Getting it wrong can be a costly exercise which can mean losing brand recognition and alienating stakeholders. For every success story, there is a conflicting failure.
Read more about the AIA's plans for rebranding in the International Accountant magazine.