Only the brave rebrand

Only the brave rebrand… a sneak peek

We all like a change now and again – a reinvention if you will – but with a well-established brand there is a great deal at stake for simply a fresh brand look. Rebranding can, without the relevant thought and consideration, be a risky manoeuvre.

A rebrand done correctly can result in reaching new demographics and reinvigorating the perception of a company. Getting it wrong can be a costly exercise which can mean losing brand recognition and alienating stakeholders. For every success story, there is a conflicting failure.

Read more about the AIA's plans for rebranding in the International Accountant magazine.