innovation
ZONE The popular Innovation Zone at AIBTM is a spot for new technologies, new perspectives, and out of the box thinkers who are looking to take their events to the next level. The Innovation Zone is a unique and interactive showcase of the latest innovations impacting the meetings and events industry today and into the future. The area is designed to offer educational, entertaining and a hands-on experience for all AIBTM visitors who will have the opportunity to discover the latest and evolving technology trends impacting the industry.
01 Innovation Spotlight Stage Your peers and other event professionals will take the stage and share their intel on relevant and pioneering meetings and events industry topics. There will be dozens of dynamic sessions on a wide range of topics including social media for events, content marketing, event websites, mobile apps, crowdsourcing, meeting design, hybrid/virtual, attendee engagement and productivity.
02
TechBar
This approachable, interactive spot is staffed by The Meeting Pool tech experts and other technology specialists who are “geniuses� in various technology related subjects. The Techbar will be ready to help answer any questions related to your meetings and events. Do you want to learn more about Mobile Apps or need tips to develop a strong Social Media strategy? The TechBar serves as a place to discuss, search and evaluate real-time solutions.
03 TechCollective The TechCollective is a pod-based exhibition area designed to allow companies to conduct live demonstrations of their technology products. Come to the TechCollective to discover the latest technology and partake in a hands-on experience. From mobile applications to augmented reality and gaming, discover, experience and play with the latest innovations.
04 EnergyXChange The EnergyXChange is an area within the Innovation Zone which exhibitors and buyers can use for meetings, as a quick stop for catching up on email, as a central meet up zone and more. The area will include device charging and computer stations. Be sure to check the schedule for sponsored cocktail receptions and functions that will take place at the EnergyXChange within the i-zone.
It’s on the House! Marketing Opportunities You Can’t Miss
45 Second Elevator Pitch
Pitch your brand in 45 seconds or less to a group of buyers eager to learn more about your company. Make it creative, exciting and engaging so buyers are motivated to stop by your booth after your presentation to hear more!
TechCollective Pods
Looking for more touch points with buyers at AIBTM? TechCollective is the spot! Showcase your tech-product within your very own pod within the i-zone. Buyers will be lining up in this area seeking the latest and greatest innovations! Be sure to stand ready at your pod to answer questions.
Spotlight Presentation Opportunity*
If you have great ideas, interesting perspectives, pet peeves, innovative solutions that will shake up the events industry, then we want you on stage! All participating exhibitors are welcome to submit a presentation for the spotlight stage. No presentation is guaranteed, but if your content is creative and inspirational then your chances are good at getting on stage. *presentations will be vetted by the Meeting Pool
Sponsorship Opportunities It’s a take over! Sponsor the entire Innovation Zone $15,000 This sponsorship is exclusive to one company and includes: • Opportunity to display literature & promotional items in the i-zone • Opportunity to have staff representation in the i-zone throughout the entire day. They are encouraged to “wear your brand” • Logo on all i-zone signage • Pre-show and onsite sponsor recognition, including: • e-newsletter mentions • your logo on AIBTM website • mention in Show Daily (subject to deadline) • Coverage in official Show Catalogue (subject to commitment) • Lead list of all attendees that enter the i-zone
Area Sponsorships
Sponsor select areas of the i-zone: • Innovation Spotlight Stage: $10,000 Sponsor the i-zone spotlight stage and receive naming rights on the AIBTM website, show daily, show catalogue, mobile app and pre-show e-communications.* You’ll also receive exclusive branding of the stage including logo on signage throughout the i-zone, branding on 8x10 step & repeat back drop, logo wrapping microphone, one (1) 20 minute speaking slot per each day of the show and mention in the i-zone press release.
*subject to content of e-mail and date of commitment • EnergyXChange: $ 6,500 By sponsoring the EnergyXChange, you’ll receive maximum brand exposure with your logo on all area signage, pre-show and onsite recognition, and a contact list of i-zone attendees. You’ll also have the opportunity to strut your stuff during break time or networking sessions by hosting a Bagels & Bytes breakfast, a Cheers & Charge cocktail hour or choose a type of event that suits your fancy.
Become a Genius $4,000 Are you an expert or technology genius in a particular subject? Will you stand ready to answer all questions related to event apps or social media? Then we’ll consider you to become a “genius” on a specialty subject within the i-zone TechBar.
Thank you for your interest in the Innovation Zone If you would like to speak with a sales representative regarding sponsorship or if you have any questions, please contact:
Nancy Walker:
203.840.5862 nwalker@reedexpo.com
Dahlia El Gazzar:
617.470.2655 dahlia@meetingpool.net