Sponsorship 2014
Target senior level decision makers, Make connections that count, Grow your business...
For questions, contact aibtmsales@reedexpo.com
Here
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Maximize Your Business Opportunities! Sponsorship, advertising and branding can play an integral part in your AIBTM 2014 event strategy and a significant role in helping you achieve your specific event goals and objectives. AIBTM offers a wide range of sponsorship, advertising and branding opportunities throughout the life cycle of the event (pre-show, onsite and post show) -- all designed to channel the right buyers to your booth and enhance your profile. Options include targeted sponsorship packages that enable you to reach specific sectors of AIBTM’s audience (such as Hosted Buyers, Trade Buyers or media). Or, create a custom package that will build market awareness, direct attendees to your booth or increase your web traffic. We offer tailored sponsorship packages based on your budget, audience preference and timing.
Nancy Walker
Mercedes Alonso
Sales Director
Sales & Sponsorship Manager
Tel: +1 (203) 840-5862 Fax:+1 (203) 840-9862 Email: nwalker@reedexpo.com
Tel: +44 (0)20 8910 7183 Fax: +44 (0)20 8334 0703 Email: mercedes.alonso@reedexpo.co.uk
2 For questions, contact aibtmsales@reedexpo.com
Which Option Should I Choose? What are your objectives?
Drive
Drive more traffic to your website and increase brand
awareness pre-show
eMarketing Opportunities
Website Banners 4-5 Page Peel 6 Banner Ad in Hosted Buyer Zone 7 Banner Ad in eNewsletters 8 Banner Ad in Attendee Badge Confirmation Email 9
Onsite Opportunities
Attract
Attract attendees to your booth
Create
Create the ultimate brand experience
Lanyards 10 Badge Inserts 11 Show Bags 12 Notebooks 13 Water Cooler & Tumbler 14 Show Bag inserts 15 Live Cultural Representation 16
Featured Areas/Key Locations
Hosted Buyer Lounge 17 Education Sessions & Activities 18 Keynote Luncheon 19
Onsite Signage
Bold
Make your brand big, bold and more visible onsite
Your Brand
Put your brand in the palms of buyers’ hands
Aisle Markers 20 “You Are Here” Boards 21 Exhibit Hall Floor Decals 22 Column Wrap 23 Door Decal 24 Banners 25
Mobile Application
Overall App Sponsorship
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Cost Effective Opportunities
Effective
Be effective on a smaller budget
Website Banners 4-5 Banner Ad in eNewsletters 8 Show Bag Inserts 15 Education Sessions & Activities 18 “You Are Here” Boards 21 Premium Promotional Package 27
3 For questions, contact aibtmsales@reedexpo.com
Website Banners The AIBTM website is the key tool used to communicate with Hosted Buyers and Trade Buyers. Used as an information source for buyers and suppliers, there is no better way to get your company noticed by decision-makers than with a Web banner on AIBTM.com.
Header Banner
Header Banner 580 x 70
Features: • Size: 580 x 70 • Limited to 3 companies • Visable January 1 - July 1, 2014
Requirements: • Banner ad in jpeg or gif format and a link to your webpage
Price: $ 7,500
4 For questions, contact aibtmsales@reedexpo.com
Website Banners The AIBTM website is the key tool used to communicate with Hosted Buyers and Trade Buyers. Used as an information source for buyers and suppliers, there is no better way to get your company noticed by decision-makers than with a Web banner on AIBTM.com.
Side Banner Position 1
Position 2 Position 3
Features: Requirements: • Position 1 & 3 size: 300 x 200 • Banner ad in jpeg or gif format and a link • Position 2 size: 300 x 100 to your webpage • Run of site • Limited to 3 companies per banner position • Visible throughout the website Jan 1- June 30, 2014 Price: • Position 1: $4,500 • Position 2: $3,850 • Position 3: $3,850
5 For questions, contact aibtmsales@reedexpo.com
Website Page Peel The page peel is a fun & unique way to drive traffic to your website. It allows aibtm.com visitors to interactively “peel” back the AIBTM home page to reveal your brand. The AIBTM page peel sits in the top-right corner of the home page and is customized with your logo graphics and message!
Features: • Static Page Peel Ad on top right corner of the website • Choose the month(s) you would like your ad to appear • January 1- June 30, 2014 • Exclusive for 1 company per month • Size: 75 x 75 turns into 500 x 500
Price: $7,500
6 For questions, contact aibtmsales@reedexpo.com
Requirements: • 75 x 75 and 500 x 500 banner ad in jpeg or gif format. Banner will only show top right half of artwork. Provide a link to your webpage
Hosted Buyer Zone Banner Ad The Hosted Buyer Zone is the online tool where Hosted Buyers manage exhibitor appointments, their schedules & their travel. All buyers must enter their Hosted Buyer Zone via this login page as every time they visit their personalized schedule. Your ad here offers access to top level, highly qualified meeting planners. Exclusive to only one advertiser March 1 - June 30.
D L
O S Features: • Exclusive to one company • Visible March 1 - June 30
Requirements: • 160 x 600 banner ad in jpeg or gif format and a link to your webpage
Price: $12,000
7 For questions, contact aibtmsales@reedexpo.com
Access AIBTM eNewsletter Banner Ad The Access AIBTM eNewsletters provide updates on the exhibition, information on exhibitors and the latest industry news. Increase your company exposure through an advertisement in this eNewsletter, which is sent to 19,000+ of qualified meeting & event professionals each month.
Features: • Include your banner ad in one or a package of newsletters which reach all AIBTM Hosted Buyers, Trade Buyers, partners & media • Sponsors’ branding is incorporated into the template, allowing for consistent visibility Requirements: • A 212 x 121 banner ad in jpeg or gif format and a link to your webpage. Artwork must be submitted 3 days in advance of email deployment date Price: 1 x Access AIBTM Newsletter: $2,000 2 x Access AIBTM Newsletter: $3,000
8 For questions, contact aibtmsales@reedexpo.com
Badge Confirmation Email Each registered attendee will receive the barcode badge confirmation email. Attendees save/print this email as it is used to pick up badges at the onsite registration counters. Your brand will have continuous visibility as all attendees carry their badge confirmation email with them to the show.
Sponsor Ad 580 x 70
Dear Jane Doe,
Features: • Exclusive to one company • Your ad will be seen by every attendee when their badge confirmation arrives by e-mail Requirements: • A 580 x 70 banner ad in jpeg or gif format and a link to your webpage. Artwork must be submitted by May 1, 2014 Price: $5,000
9 For questions, contact aibtmsales@reedexpo.com
Lanyards Exclusive opportunity to sponsor 3,500 lanyards used to hold the exhibition entry badge for all attendees. Attendees will wear your logo all day at the show. Make a lasting impression!
Features: • Your company name and branding worn by all attendees during the three days of the event • High quality lanyard with double clip • Post show images of attendees & exhibitors with their lanyards will be utilized in the 2015 show campaign - giving your brand extra visibility • Artwork present on both sides of lanyard
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $16,500 (includes production and delivery costs)
10 For questions, contact aibtmsales@reedexpo.com
Badge Inserts Have your logo, booth location, QR code, description, imagery or giveaway printed on a badge insert. Your branding will be on front of the official AIBTM show badge.
Features: • Your company name & brand will be worn by all attendees & exhibitors during the three days of the event • Badges are available onsite at all registration counters • All attendees must wear their badge to enter the show floor and evening networking events
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $12,000 (includes production and delivery costs)
11 For questions, contact aibtmsales@reedexpo.com
Show Bags Have your logo featured on 3,000+ event bags. Everyone walking the show floor will be promoting your brand!
Features: • Bags will be distributed at the entrance to AIBTM • Hosted Buyers can also pick up bags in the dedicated Hosted Buyer Lounge • Artwork visible on front of bag
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $15,000 (includes production and delivery costs)
12 For questions, contact aibtmsales@reedexpo.com
Notebooks Allow your brand to stay in front of Hosted Buyers while they’re engaged at the show as well as when they go back to their office. These eco-friendly notebooks offer Hosted Buyers & Trade Buyers the convenience of jotting down meeting records, education summaries or event follow-up.
Features: • 1,500 notebooks will be distributed at the Hosted Buyer Lounge & registration areas • Branding is provided on the cover of the notebook • 5 inch by 7 inch notebook made from recycled materials
Requirements: • Imprint size: 2.5 inches x 4.5 inches • Artwork: 1 color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $7,500 (includes production and delivery costs)
13 For questions, contact aibtmsales@reedexpo.com
Water Cooler & Tumbler Hosted Buyers are busy running from one appointment to the next. Be the brand that keeps them hydrated on the go. Water coolers will be placed on the exhibition floor and in the Hosted Buyer Lounge.
Water Cooler Cover Features: • Company logo, Booth number and message on 10 water cooler covers placed throughout the show floor and registration areas Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 15, 2014 Price: $8,000
Water Tumbler Features: • Company logo on 1,500 Water Tumblers Requirements: • Artwork: 1 color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $8,000
14 For questions, contact aibtmsales@reedexpo.com
Show Bag Inserts Be sure to get your item stuffed! Place collateral or a small promotional item in the show bags distributed at the registration counters to all Hosted Buyers and Trade Buyers.
Features: • Your insert will be one of the first promotional pieces buyers will see • Your insert will already be in the show bag, ready to review, when buyers sit to take a break, relax in their hotel rooms or return to their office • 3,000 inserts
Requirements: • Items to ship to Convention Center by date to be provided. • Shipping address will be provided in late March
Price: $1,500
15 For questions, contact aibtmsales@reedexpo.com
Live Cultural Representation Grab the attention of attendees as they enter the show floor with a live model representing your company, culture or brand. Whether its your destination’s native dress or human signage, be the first brand attendees see as they walk through the doors. This is your opportunity to get creative!
Features: • Showcase your destination with a live representative in the show registration area • Distribute promotional materials or invitations to attendees as they enter the show floor • Exclusive to one exhibitor • Your Cultural Representative will be promoted in AIBTM newsletters, social media and via a press release pre-show • Exclusive to one exhibitor Price: $10,000
16 For questions, contact aibtmsales@reedexpo.com
Requirements: • Contact your sales representative for more information
Hosted Buyer Lounge Brand the Hosted Buyer Lounge exclusively as your own! Gain access to top level, highly qualified meeting planners. Meet and greet Hosted Buyers using the lounges on the show floor as they enter and network throughout the day.
Features: • Exclusive for one exhibitor • Six complimentary passes to the Hosted Buyer Lounge (exclusive) • The opportunity to prominently display literature or promotional items in the lounge • Sponsor branding on signage in the lounge • Basic refreshments will be provided to Hosted Buyers on your behalf. Sponsor may enhance the experience by customizing the refreshments at (at your cost) • Theme the lounge in your own style and branding (at your cost) • Pre-show and onsite sponsor recognition, including • eNewsletter mentions • Your logo on AIBTM website • Mention in Show Daily (subject to booking deadline) • Coverage in the official show catalogue (subject to booking deadline) • Lead list of contact details of all buyers who utilized the lounge Requirements: • Contact Sales Representative Price: $25,000
17 For questions, contact aibtmsales@reedexpo.com
Education Sessions & Activities AIBTM Knowledge is created in conjunction with top industry associations including PCMA, SITE, IAEE, ICCA, IMMPA and MPI. AIBTM Knowledge is CEU accredited and heavily attended. This is a great opportunity to get in front of buyers as they’re fully engaged. Showcase your brand in front of a captive, live audience.
Features: Requirements: • Opportunity to introduce the speaker with 60-second • Artwork can be provided in Welcome full color • Literature may be placed in each of the sponsored • Please provide artwork in session rooms (on tables or on seats) high res EPS format • Your logo in Show Directory next to sponsored session • Artwork due April 15, 2014 • Your logo on the AIBTM Website next to your sponsor sessions • Acknowledgement of sponsorship on onsite conference signage – both outside conference room and on conference-at-a-glance board • Reserved seats at front of room Price: $2,750
18 For questions, contact aibtmsales@reedexpo.com
Keynote Luncheon This unique sponsorship gives you the opportunity to take “center stage” during the opening day keynote luncheon. The luncheon attracts 800+ Hosed Buyers, Trade Buyers, industry press and others. Build awareness, drive traffic to your booth and receive stage time before the keynote starts.
Features: • Your company will be referred to as the sponsor on all pre-show promotion, including press release, schedule of events, email campaigns… • Any and all promotion will refer to the luncheon event as “…brought to you by Your Company Name” • Logo on website where keynote address is featured. Again, “…brought to you by Your Company Name” • Onsite Signage as attendees enter the luncheon area with Logo + “…brought to you by Your Company Name” • Logo in printed onsite catalogue adjacent to Keynote lunch details + “…brought to you by Your Company Name” • A senior executive from Your Company will introduce the keynote speaker with 3-5 minutes of stage time. You’re invited to show a short video highlighting your company • Two tables toward the front of the room will be reserved for your VIP invited guests • Ability to distribute sales collateral as attendees enter the Ballroom Requirements: • Contact your sales representative for more information Price: $40,000
19 For questions, contact aibtmsales@reedexpo.com
Aisle Markers Aisle Markers are suspended from the ceiling to aid navigation around the show floor. These banners offer a unique opportunity to display your company name and logo which guarantees maximum brand exposure throughout the entire show floor. Feature your company on every aisle sign.
Features: • Showcase your brand on aisle markers located throughout the show floor area • Be seen as attendees navigate the show floor or make their way to their next appointment • Exclusive to one exhibitor
Requirements: • Please provide full color artwork in high res EPS format • Aisle markers are 4 ft wide by 8 ft high • Artwork due April 15, 2014
Price: $12,000 (includes production and delivery costs)
20 For questions, contact aibtmsales@reedexpo.com
“You Are Here” Boards “You are Here” boards will be placed in the central aisle and throughout the show floor to help attendees navigate their way around the event.
Features: • Logo and booth highlighted on the “You Are Here” Boards (up to 10 exhibitors) • All “You are Here” Boards are placed in prominent, high traffic locations
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 15, 2014
Price: $1,000
21 For questions, contact aibtmsales@reedexpo.com
Exhibit Hall Floor Decals Spotted!! Your brand literally on the show floor. Draw traffic directly to your booth! Floor decals with your company, booth number and message grab the attention of attendees as they look down and make their way through the show. Make life easy for visitors and create a direct path to your booth with highly cost effective floor decals.
Features: • Visible throughout the show • Available individually or as a package • Dimensions: 3 ft x 3 ft
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 15, 2014
Price: $975 each
22 For questions, contact aibtmsales@reedexpo.com
Column Wrap The column wrap opportunity is a impactful way to showcase your brand near the exhibition hall entrance, registration counters and shuttle bus drop-off. These high traffic area locations will enhance your visibility at the show.
Dimensions: • 8 ft high x 1 meter wide • 4 sides of each column are available to wrap Features: • Graphics surround 4 sides of the columns outside the exhibition hall entrance • Each column is positioned near the shuttle bus drop off location, near the registration area and right outside the exhibition hall entrance • Only 4 columns are available for branding… first-come, first-serve
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $3,650 each
23 For questions, contact aibtmsales@reedexpo.com
Door Decal Place your company name, logo, booth number and message on door decals and grab the attention of buyers as they are walking off the shuttle bus. Be the first brand buyers see as they enter the convention center.
Dimensions: • 18 inches x 18 inches Features: • Unique way to gain more visibility as attendees are getting off the shuttle busses • Double-sided door decals will be placed on the glass doors at the entrance to the convention center
Requirements: • Artwork can be provided in full color • Please provide Artwork in high res EPS format • Artwork due on April 1, 2014
Price: $825 each
24 For questions, contact aibtmsales@reedexpo.com
Banners Choose to hang your brand from the rafters at the Orange County Convention Center - a can’t miss location! Huge hanging banners with your company name, logo and booth number can be placed above the registration counters in a highly visible area. This is a great visual to direct attendees to your booth, convey your message and get noticed.
Your Banner Here
Dimensions: • 7 feet high x (up to) 28 feet wide
Features: • Single-sided banner is visible in the lobby area balconies above the registration counters near the exhibition hall entrance
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Price: $16,500 each
25 For questions, contact aibtmsales@reedexpo.com
Mobile App Your brand, seen within the palms of buyer’s hands! Sponsor the AIBTM mobile application. Gain exposure as attendees and exhibitors check their appointments, view the show floor map, check education sessions, keynotes, networking events and more within the mobile app.
Features: • Logo on App loading screen (Splash page) • Banner throughout the app (rotating banner ad) • Social Media Feeds within the app • Two (2) dedicated push messages per day that will appear in the message center –during the show • A dedicated sponsor page under “my event” • Your logo to appear in all onsite signage promoting mobile application • Your logo to appear in the official show catalogue when promoting the mobile application • Exposure in a dedicated press release about the mobile application
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Price: $15,000 For questions, contact aibtmsales@reedexpo.com
Requirements: • Artwork can be provided in full color • Please provide artwork in high res EPS format • Artwork due April 1, 2014
Premium Promotional Package Increase your brand awareness, strengthen your brand image and get more exposure PRE-SHOW by upgrading to the new PREMIUM PROMOTIONAL PACKAGE.
**This is available for a limited-time on a first-come basis and includes all of the following...
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Digital: Grab the Exhibitor Spotlight
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Web: Brand Yourself on AIBTM.com
Be featured in the Access AIBTM Newsletter–sent to 19,000+ industry professionals each month. Includes your 50-word description, logo and link. Each issue will showcase a maximum of 10 exhibitors.
Get noticed by the thousands of visitors to the AIBTM website. Your 300x100 banner will be featured This is available for a in rotation on nearly every page of AIBTM.com.
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Video: Become an Internet Sensation
limited-time on a first-come basis and includes all of the following..
Create your own video telling us why you chose to exhibit at AIBTM and we will “spread the word.” Your dedicated message will be sent to over 19,000 industry professionals via email. You will also be featured on AIBTM.com, AIBTM’s YouTube Channel, and AIBTM’s social media pages. It’s as easy as hitting the record button on your iPhone!
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Go Social: Share news, attract buyers to your website and get more exposure through AIBTM’s social networks Share news about your company or brand through AIBTM’s extensive social communities. We will feature your content on LinkedIn, Facebook and Twitter once each day for one full week.
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Online: Jump to the Top of Everyone’s List Be front and center of the geographic Exhibitor Searches with a highlighted directory profile. Include a description as well as your logo for instant brand recognition.
Requirements: • Contact your sales representative for more information Price: $990 For questions, contact aibtmsales@reedexpo.com
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Thank you! We look forward to seeing you in Orlando
Orange County Convention Center, Orlando, Florida
Questions? For further information please contact your sales representative or: Nancy Walker Sales Director Tel: +1 (203) 840-5862 Fax:+1 (203) 840-9862 Email: nwalker@reedexpo.com Mercedes Alonso Sales & Sponsorship Manager Tel: +44 (0)20 8910 7183 Fax: +44 (0)20 8334 0703 Email: mercedes.alonso@reedexpo.co.uk
28 For questions, contact aibtmsales@reedexpo.com