ECO-CHIC HANDMADE DESIGN
PRESS KIT 11/07/11 Aidah Collection is an ethical,
eco-
chic fashion line inspired by the natural elements. The timeless style unites urban flair with coastal cool in
unique, comfortable designs that fit by wrapping or tying. With versatile looks, go from business to soiree in comfort and in vogue. Each handmade garment is distinctly brushed in Aidah’s signature gold emblem.
ethical green mission Aidah Collection’s ethical green mission is to empower women and protect the environment through the support of charitable organizations and artists. •
Handmade locally instead of at questionable factories.
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Made with natural or recycled materials
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Encourages confidence with designs for petite, full-figured & maternity.
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Regularly raises funds for non-profit organizations
View a list of charitable contributions at www.aidah.com
versatile style The FALL 2011 COLLECTION includes business and cocktail attire with dresses, blazers and slacks in marvelous jewel tones of charcoal, navy, chocolate and purple. The SPRING 2012 COLLECTION, in shades of aubergine, taupe and turquoise, is inspired by the desert hills of the Aidah’s native San Diego. The style is bohemian chic with dresses, shorts, blouses and accessories in richly colored cotton. In the ACCESSORIES COLLECTION, remnant fabric is given new life as flower brooches. The collection also includes stylish and practical painted tote bags.
press & news Since it’s launch in Spring 2008, Aidah Collection has become one of Washington DC’s premier fashion houses. The collection is a red carpet choice of actress Gabrielle Union. It is a favorite among fashionistas like spokesmodels Kate Michael and DJ Neekola. The stunning designs have graced runways from coast to coast.
Kate Michael
National & local press includes: Essence Magazine, Media Take Out, Washington Post, Life Magazine, The Examiner, Georgetowner, WUSA9, CW Network, Washingtonian, Council Magazine, MetroMix, NBC, On Tap Magazine, The Scene Bisnow. As well as several popular fashion blogs.
Actress Gabrielle Union
View articles and videos at www.aidah.com
DJ Neekola
the designer “Art is an expression of the soul. Skill is an expression of the mind. Passion is their fuel”.
Aidah takes a bow at the Pink Rocks the Runway finale. Photo by Vithaya
Aidah sewing in the studio. Photo by On Tap Magazine
An innately talented prodigy, designer AIDAH FONTENOT studied advanced fine arts and was featured in museums as a child. Her visual arts foundation inspired her first fashion collection as a teenager. Continued studies of color theory, typography, sculpture, art history and humanities influence her chic style. This multitalented creative also works professionally as a graphic designer & photographer. In her design, Aidah unites graphic structure and organic imagery in a way that is consistently perceived as worldly and timeless.
aidah fontenot :: fine art www.aidahfontenot.com
looking ahead BOUTIQUE Aidah is developing the collection to grow into a dynamic, artsy boutique location that will feature unique fashions, as well as fine art, paper crafts, home dĂŠcor, furniture and spa products.
PROGRAMS Aidah believes that artistic talent is innate, but applying it requires skill. She plans to begin a non-profit program for the training and encouragement of the exceptionally talented pursuing creative careers.
contact us website: www.aidah.com email: info@aidah.com phone: (202) 506-4423 based in Washington, DC Like us! Facebook.com/aidahcollection Follow Us! @aidahcollection Watch Us! Youtube.com/aidahcollection Blog Us! aidahstyle.blogspot.com