Video production los angeles If you’re making an explainer video, chances are you feel pretty strongly about your new product. You’re so proud, in fact, that you’re convinced once people see how your technology works, they’ll be just as pumped as you are. But here’s the thing: people don’t really care how your product works. In fact, they probably don’t care about your product at all – especially if you’re a startup, and they’ve never heard of you before. What they really care about is themselves. That’s why your explainer video shouldn’t be all about your product. It should be about the people who use your product.
First, remember that your explainer video will be seen by real people – with emotions, tastes, and short attention spans - and not robots who run on jargon. See the world from their perspective, and talk only about the parts of your product that have a place in that world. Basically, do what I Translate did. They built an app that instantly translates your speech into whatever language you choose, and voices that translation, so the person you’re speaking with can understand. Pretty awesome. And really simple. Except, just think for a moment how much tech development must’ve gone into that product. Click here to know more about #videoproduction.