Be Extraordinary! we change lives, ONE BEAUTIFUL STORY at a time…
Yours Begins Here
your story
make your
DREAMS HAPPEN be your
OWN BOSS enjoy unlimited-earnings
POTENTIAL do something you love
THAT’S FUN
Partner with a true beauty leader and a worldwide success. Avon is the brand that is loved and recognized by millions.
tell us about yourself
What do you love to do in your free time?
What motivates you and excites you?
What interested you in learning more about Avon?
What do you plan to do with your earnings from your Avon business?
What special qualities do you feel would make you succeed?
How would you benefit from being an Avon Representative?
Checklist for Success I’m crazy about beauty
I’d like to make more money
I love talking to people
I enjoy flexibility I’m eager to start my own business
3
be a part of the Avon community
PARTNER WITH AVON—
a global brand that’s all about beauty, fashion and passion— and see the rewards.
ICONIC. INNOVATIVE. UNIQUE. Avon is dedicated to empowering women everywhere. Learn more about the power of its commitment and its promise to give back through the Avon Foundation for Women.
Go to: avonfoundation.org
SELL AND SUCCEED Be empowered. Be a part of the Avon Community. Get to know others just like you who have changed their lives with Avon. See their Beautiful Stories at:
avon.com/successtips
With Avon, the Rewards are Unlimited: Grow your Customers and earn from your personal sales; grow your team and earn from your team sales.
Let’s start your Avon pathway to success now...
get started
GETTING STARTED Avon has specially designed kits to help you deliver big sales from the time you start your Beautiful Story with Avon.
MAKE THE MOST OF YOUR STARTER KITS * Choose your tools: Basic Starter Kit: Only $15—Over a $25 Value***
All the tools you need to get your Avon business started, including brochures, an order book, 2 full-size products, a pack of samples and much more.
Deluxe Starter Kit: Only $100**—Over a $355 Value*** The Deluxe Starter Kit is specially designed to help deliver big sales from the time you start your Beautiful Story with Avon. This kit includes everything in the Basic Starter Kit (described above) with even more tools to help you engage potential Customers. There’s also a wide assortment of some of our best-selling full-size products and samples for you to demo and sell.
Additional Business Tools: Business Booster: Only $35—Over a $100 Value*** Available online in your first 3 orders. Boost your business from the start with these additional products, tools and support.
• 8 full-size products • Variety of samples • Additional training materials
• Motivational CD • Success Magazine
*Kits, products and prices are subject to change. (Check yourAVON.com for the latest offers.) **The Deluxe Starter Kit costs $85 + $15 Basic Kit = $100 total cost. ***Value based on regular brochure prices of items sold separately.
5
personal sales & team sales (2 ways to earn )
grow your personal sales and earn:
grow your team and earn:
PERSONAL SALES
TEAM SALES
What you could earn...
Earnings on your Customer Brochure Sales† $1,575 or greater $925 - $1,574.99 $440 - $924.99 $295 - $439.99 $150 - $294.99 $50 - $149.99 $0 - $49.99
50% 45% 40% 35% 30% 20% 0%
decide
~$79,000*
~$19,500* ~$7,500
*
New Level YOU get to decide ~$1,500*
Unit Leader
†Select
More opportunity New Level to earn YOU get to
Unit Leader Plus
National Senior Senior Advanced Executive Executive Executive Unit Unit Unit Unit Leader Leader Leader Leader
*Approximate average annual earnings from 2013. vary. in Leadership Your earnings earnings and and results resultsmay for those will vary based on many factors.
products offer maximum 20% earnings.
YOUR EARNINGS LEVEL Demos, samples, sales tools and brochures count toward your campaign total order and toward your credit limit. Based on your account and credit limit, you may be required to pay an additional deposit. You will receive full earnings, as described in the chart above, with the exception of fixed-earnings products, which are indicated by the v symbol in the brochure. Earnings on products with this symbol are 25% for President’s Recognition Program members and 20% for all other Representatives. You will also earn 20% (25% for Avon’s President’s Recognition Program members) on all online orders that are shipped directly to your Customers.
For more information on your Earnings Level, go to: avon.com/earnings
one amazing opportunity
TWO WAYS TO EARN •
arn on personal sales and team sales E when you recruit others to sell Avon.
TWO WAYS TO SELL •
Sell face-to-face and online via your Avon eStore.
one amazing
OPPORTUNITY For more expert selling tips from successful Avon Representatives, go to: avon.com/successtips
7
selling online (2 ways to sell)
SELLING ONLINE •
EARNINGS WITHOUT EFFORT Earn 20% earnings (25% for President’s Club & Above) on all orders that Avon delivers directly to your Customers (Direct Delivery).
•
BOOST YOUR TOTAL ORDER SIZE When added to your face-to-face orders, Direct Delivery sales boost your total order size, which can help you reach a higher earnings level.
•
YOUR OWN ONLINE eSTORE Open for sales 24/7—personalize it and share it with everyone.
•
#GETSOCIAL Posts and videos in the Social Media Center to help you promote your business, sell with ease and share the Avon Opportunity!
•
AUTOMATED E-MAILS Sent on your behalf to motivate your Customers to buy more.
•
AVON COLLECTS PAYMENTS FROM YOUR CUSTOMERS... so you don’t have to.
selling face-to-face
SELLING FACE-TO-FACE •
TELL EVERYONE YOU KNOW THAT YOU SELL AVON Share/distribute brochures and product samples when you are at PTA meetings, offices, the grocery store, bank, hair salon, dry cleaner and everywhere else you go!
•
TALK ABOUT YOUR FAVORITE AVON PRODUCTS, and demonstrate how to use them. Wear the latest fashion, jewelry and fragrance. Know your products...sell more products!
• TALK
TO CUSTOMERS AND POTENTIAL CUSTOMERS— EVERYONE! Talk about their beauty needs. Get to know your Customers—what they love, what they need!
• MAKE SURE TO ASK FOR REFERRALS, AND FOLLOW UP... Follow up with everyone you shared an Avon brochure with and ask about the types of beauty products they enjoy. Listen carefully to learn about their preferences. Close the sale, and ask for their order and a referral.
9
major support for major success
here’s what you can expect as an
AVON REPRESENTATIVE: • Dedicated support for 12 weeks through the New Representative Center • Personal training and guidance from an experienced Avon Leader • Easy set-up of your Avon eStore for immediate online selling • Online training • District Sales Meetings (Business Buzz Meetings), training and support • Sales tools—product samples, brochures, kits and more!
set goals and
GET SET FOR SUCCESS! Think about what you want, expect and look forward to as an Avon Representative.
If I had an extra $400, I would buy I would pay off I would save for
get to know Avon products
sell what you know,
SELL WHAT YOU LOVE Sampling Avon’s best-selling and award-winning products is the first step to becoming a confident and enthusiastic Avon Representative and beauty expert! Get to know Avon better.
Go to: AVON.com
treat yourself to all the products
YOU’D LIKE TO TRY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Now, think about your friends and family who might be interested in these same products. We’ve made it easy for you to match great products with Customers and build your Customer base.
Put your business plans into action with your own Action Plan Worksheet found at the back of this booklet. Use this worksheet for selling success. 11
repeat business
repeat business is
GREAT BUSINESS! As you grow your Customer base, you also grow your potential for repeat sales—Customers who come back. Everyone has daily beauty needs, and this means business for you—repeat business, and what could be a big money earner. Avon has bundled some of the best daily-needs products to get you started.
potential earnings on...
potential earnings on...
3 DAILY-CARE CUSTOMERS*
x
1 Bundle
10 DAILY-CARE CUSTOMERS*
$19.99
3 Customers Total:
$59.97
x
1 Bundle
$19.99
10 Customers Total:
$199.90
@ 20% earnings = $11.99
@ 30% earnings = $59.97
* Product inventory and prices are subject to change. Refer to the Earnings Chart on pg. 6.
* Product inventory and prices are subject to change. Refer to the Earnings Chart on pg. 6.
To see the latest Daily-Needs Offer, visit: avon.com/dailycarecollection
skin care expert
SELLING AVON SKIN CARE TO BUILD A BEAUTIFUL BUSINESS A must-have and a must-sell business— Avon’s skin care products and regimens offer amazing potential for your business success. Discover Anew regimens, the award-winning skin care brand recognized for its breakthrough and best-selling innovations. Offering targeted solutions and regimens for outstanding skin care benefits, Anew offers something for every Customer. Get to know your skin care regimens and all Anew has to offer.
13
skin care regimen selector—choose your regimen now
SKIN CARE QUIZ: FIND THE RIGHT PRODUCTS FOR YOUR NEEDS TIP: FOR THE BEST RESULTS, ALWAYS FOLLOW YOUR DAILY SKIN CARE REGIMEN:
STEP
1
CLEANSE
STEP
2
TREAT
STEP
3
MOISTURIZE (AM/PM)
STEP
4
EYE
FIND YOUR DAILY ANTI-AGING REGIMEN MOSTLY PINK
MOSTLY RED
MOSTLY GOLD
MOSTLY PURPLE
MOSTLY ORANGE
SELECT ANSWERS
VITALE
REVERSALIST Complete Renewal
ULTIMATE 7S
PLATINUM
GENICS
MY AGE IS: 20–39 40–49 50–59 60+ I’ll never tell!
Revive the look of tired skin.
Look virtually line-free.
Restore the look of cushion and volume.
Recapture the look of youthful contours and definition.
Address multiple signs of aging.
CLEANSE
CLEANSE
Gel Cleanser 10.00
MY MAIN SKIN CONCERN IS: Dull skin Fine lines and wrinkles Loss of firmness Sagging All of the above/more than one
AM
MOISTURIZE
AM
Night Cream 28.00
CLEANSE
Cleanser 10.00
MOISTURIZE
AM
Day Lotion Broad Spectrum SPF 25 32.00
Day Cream Broad Spectrum SPF 25 28.00 PM
CLEANSE
Foaming Cream Cleanser 10.00
choose lotion or cream Day Cream Broad Spectrum SPF 25 PM 32.00
MOISTURIZE
AM
Day Cream Broad Spectrum SPF 25 34.00 PM
TREAT
Cleanser 10.00
Treatment Concentrate 43.00
MOISTURIZE
PM
PM
Night Cream 34.00
MOISTURIZE Night Treatment Cream 40.00
Day Cream Broad Spectrum SPF 25 38.00 Night Cream 38.00
Night Cream 32.00
MY SKIN TEXTURE IS: Showing pores Dry on occasion Rough and dry Dry and thinning in places Combination of the above
EYE
EYE
Eye Gel Cream 25.00
EYE
Express Dual Eye System 30.00
EYE
Eye System 34.00
EYE
Eye & Lip Cream 36.00
Eye Treatment 36.00
Express Wrinkle Smoother Compact 30.00
CHOOSE HIGH-PERFORMANCE CLINICAL PRODUCTS, BASED ON YOUR SPECIFIC CONCERNS ADVANCED TREATMENTS SUN AND ENVIRONMENTAL DAMAGE
SKINVINCIBLE
Multi-Shield Lotion Broad Spectrum SPF 50 36.00
SKINVINCIBLE
Deep Recovery Cream 36.00
TARGETED TREATMENTS
■
DEHYDRATED SKIN
NEW! Overnight Hydration Mask 30.00
■
EYE TREATMENTS
ROUGH, DULL SKIN
Resurfacing Expert Smoothing Fluid 35.00
Advanced Retexturizing Peel 22.00
DISCOLORATION
Absolute Even Multi-Tone Skin Corrector 39.99
Absolute Even Spot Correcting Hand Cream SPF 15 14.99
WRINKLES AND FINE LINES
Advanced Wrinkle Corrector 28.00
Pro Line Eraser Treatment 39.99
SAGGING SKIN
ThermaFirm Face Lifting Cream 28.00
Infinite Lift Targeted Contouring Serum 39.99
WRINKLES AROUND THE EYES
Pro Line Eraser Eye Treatment 34.99
DARK UNDER-EYE CIRCLES
Absolute Even Dark Circle Corrector 30.00
SAGGING SKIN AROUND THE EYES
Eye Lift Pro Dual Eye System 28.00 76284-9
For more of your Skin Care Needs, visit: avon.com/sellskincare
skin care Customers
HAPPY SKIN CARE CUSTOMERS...
are loyal users, often buying the products in regimen sets, leading to higher sales and higher earnings for you.
potential earnings on...
potential earnings on...
1 SKIN CARE CUSTOMER*
+
3 SKIN CARE CUSTOMERS*
Anew Reversalist Foaming Cleanser
$11.00
Anew Reversalist Foaming Cleanser
$11.00
Anew Clinical Pro Line Eraser Treatment
$39.99
Anew Clinical Pro Line Eraser Treatment
$39.99
Anew Reversalist Day Cream
$32.00
Anew Reversalist Day Cream
$32.00
Anew Reversalist Express Dual Eye System
$30.00
Anew Reversalist Express Dual Eye System
$30.00
Total:
$112.99
Total:
$112.99
X 1 Skin Care Customer = $112.99 @ 20% earnings = $22.60 * Product inventory and prices are subject to change. Refer to the Earnings Chart on pg. 6.
+
X 3 Skin Care Customers = $338.97 @ 35% earnings = $118.64 * Product inventory and prices are subject to change. Refer to the Earnings Chart on pg. 6.
Now go to your Action Plan Worksheet and list all of your potential skin care Customers. 15
words to help you sell
SELL You’re officially an Avon Representative! You’ve tried the products, checked out your brochures and sales kits, and set up your Avon eStore. Now, how do you put all this great information into words that will get Customers to buy? Here are some pitch-perfect buzzwords and phrases to let everyone know you’re selling Avon!
#BESOCIAL Everyone you know is just a click away with social media. The Social Media Center is your go-to resource to sell products and share the Avon Opportunity with ease!
“I’m really excited. I just started my own AVON business! Did you know that AVON has really amazing skin care products for every skin care need and type? They’re really great and cost just a fraction of what you pay in a department store!”
“Calling all friends and family to help me start my AVON business! This week ONLY I have an exclusive offer for my Customers! Pamper yourself from head to toe.” Could Be as Simple as a Text! “Just started my own AVON business and wanted YOU to be the first to try our new skin care product. There’s a special intro offer, so contact me today.”
“I’m so excited! I just started my own AVON business and have a great offer for my Customers. Visit my Avon eStore @ [Insert your Avon eStore address here].”
Start selling now! Go to:
avon.com/socialmediacenter
team sales
earn through
TEAM SALES Successful Representatives earn from their personal sales and also from their team sales. Where to start? The first thing to know is that anybody can have a want or a need for an additional income. Think of friends, relatives, coworkers, your best friend from college, your babysitter or anyone who has ever mentioned wanting to buy something or go somewhere. Remember to jot down their phone numbers or e-mail addresses so you can follow up.
Always be on the lookout for those who are not Avon Customers. Be a brand advocate for everyone you meet. You never know who may be looking for an opportunity to earn! For more Sales Leadership information, go to: avon.com/salesleadership
It’s all about who you know and who you meet— anywhere and everywhere. Make sure to share your love of Avon with everyone you talk to. By creating and building your team, you can see earnings because you earn a percentage of their sales, in addition to your personal sales. You can even share the Avon Opportunity with ease in your Social Media Center! Share the Opportunity Video through Social Media and people will be connected to you immediately when they sign up. Avon’s Sales Leadership program gives you the power to increase your earnings when you build and grow your team.
believe in
YOURSELF believe in THE OPPORTUNITY believe in
AVON
For more expert selling tips from successful Avon Representatives, go to: avon.com/successtips
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incredible earnings
SALES LEADERSHIP 6 incredible levels of
Now, using your Action Plan Worksheet, put a check mark in the column for anyone who would benefit from more income every month.
recognition and rewards
earn recognition and rewards on your
JOURNEY TO SUCCESS Avon believes in your success.
The Avon President’s Recognition Program honors the accomplishments of motivated Representatives by unlocking a world of rewards and recognition. There are prizes, gala celebrations and trips awaiting both Top Sellers and top Sales Leaders.
It’s all part of your Beautiful Story with Avon. To learn full program details and requirements, visit:
avon.com/recognition
AND JUST FOR YOU Take advantage of limited-time offers for new Representatives only! Go to your New Representative Center for all of the details on how to be awarded.
19
Avon’s steps to success
STEPS TO SUCCESS 1. Sell and promote from your Avon eStore, Avon Brochures and mark. magalogs Connect with your Customers in person and online. You can manage your business 24/7. Create and personalize your Avon eStore at: yourAVON.com Change your outgoing announcement on your cell phone to let everyone know that you are open for business.
2. Build your Customers and Team Members Send a Grand Opening e-mail. Pass out brochures and samples to everyone you meet. Share the Avon Opportunity with everyone you know and always ask for their contact information so you can follow up.
3. Follow up with Customers and Team Members Call, e-mail or text everyone who received a brochure. Send an e-postcard to your Avon eStore Customers. Show others how to sell and earn.
4. Submit and pay for your orders Go to: yourAVON.com Follow the prompts to place Customer orders. Make sure to order business tools (brochures, mark. magalogs, product samples and demo products) with your order. Pay online, by phone or on your mobile device with your debit, credit or prepaid card, or by using QuikPAY. Ensure your team members place and pay for their orders too.
5. Deliver your Avon orders Include a new brochure, samples and a prospecting flyer for each Customer. Pay your bill to Avon—the rest of what you collected is yours! Encourage and recognize your team members’ accomplishments.
For more expert selling tips from successful Avon Representatives, go to: avon.com/successtips
Avon’s steps to success
keep up the
MONEY-MAKING MOMENTUM As you continue to grow your business, it is important to keep setting—and meeting—goals. Maximize your success by staying active and proactive about building your Customer base and your team, and your strategies for earning more money.
My goals:
Go to: yourAVON.com
Immediately set up my Avon eStore and send out the My Grand Opening e-mail.
From My Action Plan Worksheet: • In the next 3 days, I will call and share my brochures. • In the next 3 days, I will invite to the Avon Opportunity Meeting.
Customers potential team members
Achieve promotional offers for first-time Representatives.
Continue to build my story with Avon’s Pathway to Success. • For full details and step-by-step online training and support on how to grow your Avon Business, go to: yourAVON.com > Training > Avon Pathways.
Attend the next: • Business Buzz Meeting: • Avon Opportunity Meeting:
Important Information Submit 1st Order: District & Account Number: 48-Hour Follow-Up Call: Sales Leader: District Sales Manager: District Assistant:
my action plan worksheet
Who I will talk to
Brochure
eStore
Daily Needs
Skin Care
Potential Team Members
(PG. 11)
(PG. 15)
(PG. 18)
Cell Phone #
First Campaign
Second Campaign
Number of Customers:
Number of Customers:
Campaign Sales:
Campaign Sales:
Number of Team Members:
Number of Team Members:
Estimated Earnings:
Estimated Earnings:
Pay Avon—Submit Order:
Pay Avon—Submit Order:
Third Campaign
Fourth Campaign
Number of Customers:
Number of Customers:
Campaign Sales:
Campaign Sales:
Number of Team Members:
Number of Team Members:
Estimated Earnings:
Estimated Earnings:
Pay Avon—Submit Order:
Pay Avon—Submit Order:
E-mail Address
my action plan worksheet
Who I will talk to
Brochure
eStore
Daily Needs
Skin Care
Potential Team Members
(PG. 11)
(PG. 15)
(PG. 18)
Cell Phone #
E-mail Address
my action plan worksheet
Who I will talk to
Brochure
eStore
Daily Needs
Skin Care
Potential Team Members
(PG. 11)
(PG. 15)
(PG. 18)
Cell Phone #
E-mail Address
my action plan worksheet
Who I will talk to
Brochure
eStore
Daily Needs
Skin Care
Potential Team Members
(PG. 11)
(PG. 15)
(PG. 18)
Cell Phone #
E-mail Address
my action plan worksheet
Who I will talk to
Brochure
eStore
Daily Needs
Skin Care
Potential Team Members
(PG. 11)
(PG. 15)
(PG. 18)
Cell Phone #
E-mail Address
November 2014 Avon Products, Inc. 75251-9