REPRESENTATIVE CAMPAIGN PLAN QUICK REFERENCE GUIDE This example illustrates a Representative (who started her LOA1 in C9) in Current Campaign 12, leveraging historical data from Campaigns 9-11 and planning for future Campaigns 13/14.
You are encouraged to complete a Campaign Plan once every Campaign for an hour. This is a critical step for you to begin to take ownership of your business and feel empowered in achieving sales levels needed to meet your earnings goals. For this section, begin by identifying your target PRP level from the Sales Achievement Table and fill in the “Goal” column in the table above.
Selling Strategy #1 New Customers Every Campaign Thinking back to your trainings over the last four weeks, this exercise should help you to correlate everything you’ve learned and directly apply it to your business. Recalling the concept of the Power of 3, ask yourself “How many referrals will you get this Campaign?” and “How many new Customers will you get from prospecting?”, and then total the number.
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Reference your last four invoices (You may only have two because this exercise can take place as early as in the fifth week of training or after just two Campaigns). This exercise will reveal your past selling results and help you think about your future earnings potential. This is also a great opportunity to perform a deep dive on the invoice so that you fully understand the details listed in each invoice that comes with your order.
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REPRESENTATIVE CAMPAIGN PLAN QUICK REFERENCE GUIDE
Selling Strategy #2 Product Promotion Use the Brochure Store Map and What’s New to create an action plan for your next Campaign. What can you Tell, Give, Model, Demo, and Pre-Order for each of your Customers? Additionally, use the What’s New to determine if there are any opportunities to advance order key products to have on hand.
Selling Strategy #3 Sell to Your Earnings You will find that the most successful Representatives often offer their Customers the opportunity to experience ‘hot’ products as highlighted in the Brochure Store Map. Use this section to calculate your potential earnings by doing the same!
Reference Table 2 to ensure that appropriate Earnings % levels are being applied to your Total Award Sales. Remember that you earn 20% on all Fixed Earnings products (25% Fixed Earnings for PRP members).
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