Business Strategy NEW CUSTOMERS EVERY CAMPAIGN A common mistake business owners in direct selling make is selling to the same 5 -10 Customers (usually family and friends) each business cycle. The problem is that the same Customers do not always place consistent orders every Campaign. The only way to win is to have new Customers every Campaign. If only 30% of your Customers order out of a Customer base of 10, that is only 3 Customer orders. You know you are in business when you begin to interact with people you don’t know. As a business owner challenge yourself to build a new business by adding finding Customers every Campaign.
PRODUCT PROMOTION Promote Beauty Products in alignment with AVON Product Launches. FOR EXAMPLE:
Description
Ultra Sexy Pink
Qty
Price
Award Sales
10
$23.00
$230.00
TOTAL
$230.00
When you sell your products over a two week period, you will already have $230.00 in sales before you begin to collect your Customers’ orders.
SELL TO YOUR EARNINGS GOAL (PROFIT MARGIN) As a business owner it is important that you map out your business plan and sales goal. (See business plan on next page.) Successful business’s sell specific products each business cycle (Campaign) to reach their earnings goal. For example: Make $440 in Award Sales Every Campaign You Guarantee Yourself 40% Earnings* Take home at least $300 a month* Make President’s Club in 23 Campaigns** *Calculations do not include fixed product items ** President Club calculations begin in C1 for the new cycle.
BUILD A REPEAT BUSINESS Skincare and Make-Up Products offer the best repeat sales because they are usually used on a daily basis and are packaged as a 30-Day Supply. A skincare regimen consists of a cleanser (day and night), a moisturizer (day and night) and some type of targeted area i.e. eye treatments or cream for expression lines. Building a skin care business provides consistent sales to assist you in reaching your earnings goal. FOR EXAMPLE:
Product
# of Customers
Price
ANEW Skin Regimen
10
$65.00
Award Sales
$650.00
Imagine if you have 20 skincare Customers, 10 of each that order every other Campaign. Your sales can potentially be $650 in award sales every Campaign before you take any additional orders.
Representative Business Plan President’s Cub
Honor Society
Rose Circle
McConnell Club
President’s Council
President’s Inner Circle
Total Cycle Sales
10,000
20,000
35,000
65,000
110,000
220,000
New Customers Every Campaign
10
20
30 (2 Subsellers)
40 (5 Sub-Sellers)
Product Promotion
15 UPC*
25 UPC*
50 UPC*
85 UPC*
145 UPC*
360 UPC*
Campaign Average
$440**
$770
$1,346
$2,500
$4,230
$8,461
Potential Earnings Per Camp***
$176
$308
$605
$1,250
$2,115
$4,230
50%
50%
50%
50 60 (10 Sub-Sellers) (15 Sub-Sellers)
BONUS & INCENTITVES 40%
Earnings Shipping Rates
45%
PRP Representatives received preferred shipping rates on all orders (including add-on and late orders) up to $424. Add-onorders that are $425+ are shipped for FREE.
Demos
Invitation to Exclusive Events
Special Incentives
40%
3
5
10
PRP Gala
PRP Gala +1
PRP Gala +1
Opportunity to order 1 advance brochure for 2 Campaigns**** Toll Free# for Account Services President’s Club Scholarship Opportunity for Children & Grandchildren
15
PRP Gala +1
15
15
PRP Gala +1
PRP Gala +1
National PRP Event +1
National PRP Event +1
Consideration for priority inventory products
* UPC – Units Per Cycle – the new number of products each Representative should sell to reach their Campaign average. **Technically $385 is the average Campaign award sales needed to reach President’s Club however $440 i s the minimum Representatives need in order to maintain their 40% earnings. *** This is based on full earnings items. Please remember we earn less on the fixed earnings items. ****Does not apply to Trendsetter Representatives
Average customer order is $25. Sell to 20 customers = $500 per campaign. At 40% earnings = $200 per campaign profit. Your average customer order may vary.