Sell to Local Businesses Local businesses offer a wealth of income opportunities. Identify businesses in your area that might benefit from your assistance in providing gifts for employee recognition, holiday celebrations or as a Customer “thank-you.” Build Your List Start by making a comprehensive list of local businesses — banks, local companies, factories, real estate offices, utility companies, professional offices (doctors, dentists), insurance companies and car dealerships are perfect.
Add Service Attract business prospects by offering value-added services: • Gift registry • Free gift wrapping • Knowledgeable, friendly service • Online shopping and ordering (if you are an eRepresentative)
Perfect the Approach The key to winning a business Customer is in contacting the right person. To approach a business: • Call the company. • Find out who’s in charge of gift-giving and Employee/Customer recognition. • Send her/him an introductory letter like the one at right. • Follow up by phone a few days later to schedule an appointment.
Make the Presentation • Open the sale by starting a conversation with an explanation of why you’re there. • Determine the company’s needs by asking open-ended questions like, “What occasions are coming up for which you’ll need gifts?” • Sell the benefits of shopping Avon by showing the Brochure and matching those needs with the appropriate Avon products. • Close the sale by asking for the order. • Give your contact samples or a small gift.
Avon US Sales Training | SelltoBusiness070809
Date Dear [Business Contact], How would you like to finish your shopping now? As a service to the businesses in this area, Avon has a beautiful line of items perfect for business gift-giving. Our gifts are designed with you in mind – they’re beautiful, convenient to buy, and I’ll deliver them to you, boxed and wrapped. You can charge your purchases on MasterCard, Visa, American Express or Discover Card. Enclosed is the latest Avon Brochure. I will call you in a few days to set up an appointment to show you just a few of these lovely gifts. You can place your order directly on my web page at www.yourAVON.com/your name if this is more convenient for you. A 15-minute meeting with me can save you hours of fighting crowds and all related shopping hassles. I look forward to meeting you in the near future. Sincerely, [Your Name]
Avon Independent Sales Representative Address Telephone www.yourAVON.com/your name
Turn Contacts into Customers with a letter introducing yourself and your Avon business. Be sure to follow-up with a phone call a few days later!
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Sell to Local Businesses
Potential Business Customers: Business Name
Address
Phone
Contact Person
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Avon US Sales Training | SelltoBusiness070809
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