GLOBAL
TALENT
GLOBAL
CITIZEN
AIESEC Australia VISUAL BRANDING GUIDELINE Powered by c
TABLE OF CONTENTS GLOBAL CITIZEN & GLOBAL TALENT.......................................................3 BRAND ...............................................................................................................4 LOGOS ................................................................................................................5 TYPOGRAPHY.. ...............................................................................................6 COLOUR ............................................................................................................7 SUB-PRODUCTS........ .......................................................................................8 ICONS .................................................................................................................9 AIESEC BRAND ....... ..........................................................................................11 BRAND REFRESH ............................................................................................12 AIESEC LOGO ..................................................................................................13 CREATIVE DIRECTION .......... ..........................................................................14 ELEMENTS ........................................................................................................15 DO & DON’TS ..................................................................................................16 INSPIRATION ...................................................................................................19 RESOURCES .....................................................................................................20
GLOBAL CITIZEN & GLOBAL TALENT
BRAND The OGX programs, GIP (Global Internship Program) and GCDP (Global Cultural Development Program) has been rebranded as Global Talent and Global Citizen by AIESEC International. AIESEC Australia will no longer be using the terms GIP and GCDP as we have adopted the international brand. AIESEC Australia will also be discontinuing the Go Teach and Go Volunteer branding. To provide a better understanding of our exchange programs to potential EPs, we are promoting sub-products under each of the two brands.
GLOBAL TALENT Build a global resume by working abroad and developing professional skills. • • • •
Sales Marketing Teaching Information Technology
GLOBAL CITIZEN Challenge yourself by volunteering abroad for a social cause to impact local communities. •
• • • •
Culture Education Social Entrepreneurship Health Environment 4
LOGOS GLOBAL CITIZEN & global talent logos The typeface for Global Citizen and Global Talent cannot be altered in any way. Usage of icons are optional.
GLOBAL
CITIZEN
GLOBAL
CITIZEN
GLOBAL
TALENT
GLOBAL
TALENT
official icons Offical icons may be used in any opacity or colour.
5
TYPOGRAPHY TYPEFACE The typeface used for all Global Citizen and Global Talent material is called Novecento Wide. Select the typeface that best fits with your promotional materials. It is recommended to use two different weights to enhance text and visual appearence. One other typeface may also be used concurrently.
NOVECENTO WIDE light NOVECENTO WIDE book NOVECENTO WIDE normal NOVECENTO WIDE medium NOVECENTO WIDE demibold NOVECENTO WIDE bold TIP: USE A HEAVY WEIGHT TO EMPHASIZE IMPORTANT WORDS
6
COLOUR Any colour may be used for Global Citizen and Global Talent materials. Select the colours that best fit your promotional materials.
suggested colours #29A7DF
#DE4A78
#E8972A
#E4CD30
#BE1E2D
#2A388F
#094D8C
#75C046
TIP: USE TWO CONTRASTING COLOURS for visual impact
7
sub-products
SUB-PRODUCT ICONS GLOBAL CITIZEN icons The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
ENVIRONMENT
SOCIAL ENTREpreneURSHIP
HEALTH
culture
EDUCATION
9
SUB-PRODUCT ICONS GLOBAL TALENT icons The sub-product logos cannot be altered in any way. All logos must be accompanied by sub-product name.
INFORMATION TECHNOLOGY
SALES
marketing
teaching
10
AIESEC BRAND
BRAND refresh AIESEC BRAND REFRESH Incorporate the brand refresh shapes into your materials. Any colour or opacity may be used.
12
AIESEC logo AIESEC LOGO All materials should include the AIESEC logo in one form or another. Logos cannot be altered in any way.
SHORT LOGO
SHORT LOGO (NO BACKGROUND)
LONG LOGO
AIESEC SIGNATURES Signature must be acoompanied by logo. Typeface (Helvetica Oblique) cannot be altered in any way.
1
Powered by
2
An initiative by
13
creative direction
elements REGULAR AND IRREGULAR BANNERS Be creative and create your own regular and irregular banners. Any colour or opacity may be used.
DASHED LINES Use lines in any direction to compliment the shapes in your design. Here are some examples:
TIP: USE DASHED LINES TO OUTLINE YOUR BANNERS
15
DO’S & DON’TS 1
All materials should have the AIESEC logo and/or signature. They cannot be altered in any way. !"#$%$&'()
2
Global Citizen and Global Talent logos cannot be altered in any way.
GLOBAL
CITIZEN
3
POWERED BY
!"#$%"
!"#$%!
GLOBAL
CITIZEN
Avoid using more than two typefaces. Typefaces used by AIESEC:
Helvetica Neue Novecento Wide
!"#$%&' !"#$%&' 16
DO’S & DON’TS 4
AIESEC brand refresh shapes cannot be replaced or stylized as the AIESEC logo. Powered by
5
Utilize the Flickr pages of AIESEC International, AIESEC Canada, and the AIESEC Global Gallery when compiling images for graphics. Choose images that correspond to your message.
6
Do not have excessive amounts of writing on one page as it is not inviting to read. Convert your message into a point-form format. 17
DO’S DO’S && DON’TS DON’TS 77
AIESEC Australia will no longer use the Go Teach and Go Volunteer branding.
8
8
Do not combine Go Teach and Go Volunteer with Global Citizen and Global Talent
18
DO’S & DON’TS
INSPIRATION Use AIESEC creative elements within your graphics and always remember the main message you are trying to convey. Keep in mind the first thing your audience will see. There should be a balance between text and images. Examples of brand-aligned graphics for inspiration:
19
RESOURCES Global Citizen and Global Talent Logos and Sub-Products: http://www.myaiesec.net/content/viewfile.do?contentid=10277681
AIESEC Canada Flickr: http://www.flickr.com/photos/aieseccanada/
AIESEC Brand Refresh Shapes: http://www.myaiesec.net/content/viewfile.do?contentid=10255523
AIESEC International Flickr: http://www.flickr.com/photos/aiesecinternational/
Novecento Wide Font: http://www.myaiesec.net/content/viewfile.do?contentid=10235157
AIESEC Global Gallery Flickr: http://www.flickr.com/groups/aiesecglobalgallery/
Helvetica Neue Font: http://www.myaiesec.net/content/viewfile.do?contentid=10278043 AIESEC Short Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10077263 AIESEC Short Logo (No Background): http://www.myaiesec.net/content/viewfile.do?contentid=10198701 AIESEC Long Logo: http://www.myaiesec.net/content/viewfile.do?contentid=10078714 AIESEC Long Logo (Descriptor): http://www.myaiesec.net/content/viewfile.do?contentid=10077247 Global Visual Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewwiki.do?contentid=10067369 Brand Refresh Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10250773 Youth to Business Branding Guideline (AIESEC International): http://www.myaiesec.net/content/viewfile.do?contentid=10283959
19
QUESTIONS? EMAIL: STEPHEN.YAN@AIESEC.NET AIESEC Australia National Vice President, Marketing & Communications