c
AIESEC Ghana Quarter 1 Report 2014-2015
Who Are We? AIESEC is the world’s largest youth-run organization present in over 124 countries and territories with over 86,000members. We are an independent non-governmental, not-for-profit and non-political organization. AIESEC Ghana is the national entity for AIESEC in Ghana and has been operational since 1961.
What do We Do? We provide a platform for young people to explore and develop their leadership potential as well as strive towards making a positive impact on society.
How We Do It?
We have two different experiences we deliver to young people: Team Experiences & International Internship Experiences. With our team experiences, you would get the opportunity to develop personal and professional skills through theoretical and practical means. These can be developed on different levels by working in a team as a LEADER or a MEMBER. With our internship experiences, young people would have access to thousands of internship opportunities globally either as a VOLUNTEER, where you work towards developing a community, solving societal issues, working in a schoolor an NGO; or as a CORPORATE INTERN where you work towards professional development and organisational growth.
First Quarter Report
Message From the President Growing up, my definition of success had always been relatively myopic. The crave for fame, the thirst for stardom, the possession of materials like cars, houses among others forged my basic understanding of Success. Today, my idea of success has completely changed. I believe strongly that the purpose of life is to serve Humanity. I have always been moved by the saying, “We are not born for the sake of ourselves, we are born for the sake of others”. I generally believe that the purpose of life is for an individual to use his or her divine endowments for the good of humanity. In a nutshell, I believe that each and every individual should have equal opportunities or a fair playing ground to pursue their interests. This has always been the guiding force of my life. AIESEC in Ghana has been handed with a great responsibility of pushing not only the West African sub-region but the entire African region to make significant contribution especially towards GCDP growth, the new Global Information System Implementation and Implementation of quality standards in our programmes. I understand how difficult it is for us to be able to achieve all these bigger goals. A friend once told me, “Branham Take action! Every story you've ever connected with, every leader you've ever admired, every little thing that you've ever accomplished is the result of taking action.You have a choice. You can either be a passive victim of circumstance or you can be the active hero of your own life. Action is the antidote to apathy, cynicism and despair.” For the past 3 months, being at the helm of affairs of AIESEC in Ghana, my team and I have seen a lot of challenges, success stories and a lot of great potential for this organisation. The only thing we need in AIESEC Ghana now is to take Action and Lead AIESEC because we are the only people that can bring change to this organization. We are glad to be the generation 2015 leaders that will take AIESEC to a different level through the support of all stakeholders.
First Quarter Report
Table of Contents Internship Programmes
7
Membership Development
14
Marketing
18
Other Events and Activities
22
Corporate Relations
23
First Quarter Report
National Management Team
Branham Amamon - President
Senyo Fiawornu
- Vice President of Marketing and Communication
Toyosi Abolarin
- Vice President of Outgoing Exchange
Genevieve Simiyu
- Vice President of the Incoming Global Community Development Program`
Susan Wanjiku Wanjiru
- Business Development Manager
Isaac Opoku
- Vice President Organizational Development
Evelyn Sena King
- Vice President of Finance, Legal and Administration
Samuel Coffie
- Vice President of Talent Management
First Quarter Report
Reina Yenmah Tenga
- Vice President of the Incoming Global Internship Program
National Plan ““We are a collaborative platform that delivers quality integrated leadership experiences to develop young people””
Strengthening Expansions
Stakeholders Satisfaction
Drive sustainable growth and increase our relevance in Ghana by listening to our customers
create a developmental plan for all our expansions to make them grow and have a major contribution to the natural goal.
Financial Sustainability Implement new accounting systems and principles to ensure the organization is financially sustainable
Talent Capacity | Customers & Partners | IT & Infrastructure | Branding
Focus Programmes Global Community development Programme - Incoming
Global Community development Programme - Outgoing
Organizational Goals Global Community development Programme
610 incoming
Outgoing
200
First Quarter Report
Global Intenship Programme
66incoming
57Outgoing
Team Member Programme
2044
Team Leader Programme
794
First Quarter First QuarterReport Report
3
Internship Programmes
Definition of Terms GCDP: A Global Community Development Programme (GCDP) experience is an opportunity for young people to develop entepreneurial and responsible leadership by creating direct positive impact through an international volunteer experience. GCDPi/GIPi (GCDP Incoming/GIP Incoming): These refer to GCDP/GIP opportunities for foreigners to experience in Ghana GCDP/GIPo (GCDP Incoming/GIP Outgoing): These refer to GCDP/GIP opportunities for young people to experience outside Ghana GIP: A Global Internship Programme (GIP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership by living a cross-cultural professional development experience Exchange Participant (EP): These are people who enlisted to participate in GCDP/GIP experiences. Raise: This happens when an opportunity for a GCDP/GIP experience to be lived is created. Match: This happens when an exchange participant has been assigned GCDP/GIP opportunities and is awaiting to live the experience Realize: This happens when the exchange participant has started living the internship experience
First Quarter Report
Internship Programmes
7
Incoming Global Internship Programme No. Experiences for 1ST QUARTER BETWEEN 2012 AND 2014 (JULY, AUGUST, SEPTEMBER)
4 Experiences No. of Experiences
No. of Experiences Delivered 9 8 7 6
Kenya & Italy India & Mexico 2 2
5 4 3 2
8
5
2012 Q1
2013 Q1
4
1 0
National Level
2014 Q1
AIESEC Legon
Organizations Serviced DHL AQUAFRESH PRINTEX HONORARY CONSULATE OF MEXICO DOCUTECH LIMITED
TOP BACKGROUND REQUIREMENTS OF COMPANIES
Marketing Technical Administration engineering & sales
Organizations yet to be Serviced JAPAN MOTORS AUTO PARTS KEK INSURANCE BROKERS BOLD MEDIA MANAGEMENT FOOD CORNER COMPUBANK PRODUCTS
First Quarter Report
Absolute Growth
-1
Relative Growth
-20%
Internship Programmes
8
Incoming Global Community Development Programme
143
Experiences CUCG 25 Experiences
3
4 4
7
3
1
3
Germany
Portugal
China
Nigeria
Japan
Burkina Faso
Cote D'Ivoire
KNUST 32 Denmark Togo 1 1 Benin 10
LEGON 44
Japan Cote D’Ivoire Egypt
Cote D'Ivoire 2
Burkina Faso 14
Brazil 1
Greece
Togo
China 3
Brazil
1
1
4
7
1
4
2
3
2
Hungary
4 2
Germany Nigeria
13
China Benin Netherlands
First Quarter Report
Internship Programmes
9
UDS 40 1 Norway 1 1
Denmark Greece 5
UCC 2
Italy 1 Benin 15
Netherlands 3 Russia 1 Germany 2
Germany Japan 5 China 6
A total of
38
143 iGCDP Experiences
28
delivered
19
Benin
Others
Burkina Faso
First Quarter Report
Nationwide
13
China
13
Germany
10
Cote D’Ivoire
9
Japan
8 Grecee
8 Togo
Internship Programmes
10
iGCDP Q1 Experience Delivery Comparison from 2012 to 2014 Comparison from 2012 - 2014
Aboslute Growth
-40
200 180
183
160 140 120
147
143
100
Relative Growth
80
-22%
60 40 20 0
2012 Q1
2013 Q1
2014 Q1
National projects SWITCH Switch is a computer literacy project aimed at aligning Ghana to the global digital direction. This project targets students (primary and secondary school) and service providers. It helps to build strong partnerships with IT companies to support AIESEC intern’s facilitation of IT literacy training. The project is expected to start in December 2014 and end in June 2015
FINANCIAL LITERACY PROJECT (F.L.I.P.) Financial literacy and youth entrepreneurship project are aimed at alleviating poverty and youth unemployment. The project targets the youth in society (18- 35 years of age). In Partnership with financial institutions; Standard Chartered (banks and microfinance organisations) to support AIESEC interns facilitation of financial and mentorship training. The project commences from November 2014 to February 2015
Number of NGOs and schools engaged Number of NGOs engaged Number of schools engaged Emmanuel School Complex Hana School Complex King of Kings School Edulite Good Foundation International School Glorious Vision Orphanage
First Quarter Report
Centre for Hope International Plight of the Child international Youth Hope King of Kings Health Training College Pentecost Hospital Sustainable Centre Integration Community Aid for Rural development Effudiasse Government Hospital Suntreso Government Hospital Hospital Care
Intenship Programmes
11
Outgoing Global Community Development Programme
28 Experiences
OGCDP BY COUNTRY DESTINATION
14
13
Absolute Growth 1
KNUST
CUC
0
UDS
UCC
10
0 CUCG
Relative Growth
oGCDP Destination Countries
8 7
Legon
0
56%
7
7
6 5
5
4
1
4 3 2
2
1
1 0
Benin
India
Russia
Tanzania Senegal
1
Cote D’ivoire
Brazil
1
South Africa
Nigeria
OGCDP PIPELINE 28
Comparison for Q1 2012-2013 30
19
11
25 20 15 10
17
18
2012 Q1
2013 Q1
28 PENDING INTERNSHIPS DELIVERED INTERNSHIPS AWAITING INTERNSHIPS START
5 0
First Quarter Report
2014 Q1
Internship Programmes
12
Outgoing Global Internship Programme oGIP Experiences Delivered by LCs and MC
14 Experiences
8 8 6
1
2 0
Delivered
3
4
KNUST
1
Legon
1
0
CUC
UDS
0
UCC
CUCG
MC
Countries in which oGIP Experiences were Delivered 6
oGIP Delivery in Q1 from 2012 – 2014 16
5
5
14
4
4
12 10
3 2 1
8 1
1
1
1
2
1 Sweden
Ethiopia
Greece
Colombia
Brazil
Belgium
India
oGIP Pipeline
0
2012 Q1
2013 Q1
2014 Q1
5
16 14 12 10 15
16
Pending internship (Raised)
Internships Awaiting (Matched)
14
4 2 0
0
Absolute Growth
18
6
9
4
0
8
14
6
1
First Quarter Report
Internships Delivered (Realized)
Relative Growth
56% Internship First Quarter Programmes Report
13
Membership Development
DeďŹ nition of Terms Team Member Programme: A Team Member Programme (TMP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership by living a practical team experience at a local, national, regional or global level. Team Leader Programme: A Team Leader Programme (TLP) experience is an opportunity for a young person to develop entrepreneurial and responsible leadership through leading and guiding others in their work and experience at a local, national, regional or global level. Engagement with AIESEC: Engagement with AIESEC (EwA) is any person who is engaged within one of our four leadership development programs Raise: This happens when an opportunity (a role on a team) to have a team experience is created on the system which members would have to apply for Match: This happens when a member has been allocated to a team opportunity Realize: This happens when a member who has been matched to a team opportunity has begun working in the team which lasts for at least 8 weeks.
First Quarter Report
Membership Development
14
RECRUITMENT The National recruitment programme for AIESEC Ghana this year was termed “FUTURE LEADERS”. This product package was done with the objective of offering AIESEC Ghana a new, refreshed and defined way to communicate our AIESEC team experiences to the Ghanaian youth to attract the right Talent required to drive our operations and ultimately develop their leadership. Through this program a young person develops in different fields, becomes more entrepreneurial and globally minded, contributes to society positively and most importantly develops leadership that matters to the world
The Products offered to the students in all our Local committees across the country were Social Enterprenueur, Marketing and Business Sales. Which aligned their fields of study, interests and skills to their functions in AIESEC. This allowed for specific recruitment and specific allocation into the organization. Recruitment this year lasted for a period of 4 weeks, from the 1st of September to the 28th of September 2014. Altogether 200 young people were approved to become a part of the organization.
First Quarter Report
Membership Development
15
MEMBER DEVELOPMENT
Currently as it stands, AIESEC GHANA has 365 members, with the following experiences delivered in quarter 1
No. of TMP & TLP Delivered in Q1 TMP
TLP
80 70
76
60 50 40 30
35
36
29
20 10
16
0
Legon
12
KNUST
UCC
13% 13%
iGIP oGIP
24%
27
22
Talent Allocated to Exchange Programmes
50%
43
oGCDP iGCDP
18 CUCG
25 15
UDS
MC
The shortcomings with member development were: • Lack of clarity of role and job description. • Lack of operational knowledge and skill resulting in low productivity. Currently, these are being tackled by: • Restructuring the local committees to allow for clear synergy between the various functions. • Specific allocations that allow to capitalize on member’s skills and knowledge. • A learning‘s and development plan for each member with an education cycle customized to each programme needs. • A clear cut career and development path for each member to be tracked on monthly basis • Coaching and mentoring to enhance productivity. • Rewards and recognition to stimulate morale and commitment.
The focus of Talent management with regards member development for the next quarter is to build up the capacity of members, knowledge and skill to deliver on our organizational goals whiles ensuring their personal and professional development
First Quarter Report
Membership Development 16
National Trainings NATIONAL STRATEGIC MEETING The very first training for the year was the National Strategic Meeting with the objective of aligning the operations, functions and focus of the local committees to the national plan and focus and to foster collaboration. The meeting organized from the 25th to the 27th of July, 2014 at the National office was attended by 45 leaders of the various local committees. This was followed up with 14 LC visits and countless coaching calls to supervise and ensure the implementation of the strategies communicated.
COACHING VISITS Coaching visits were made to all the Local committees primarily to offer the support required to execute recruitment most efficiently. In addition, MC members were afforded the opportunity to interact directly with the LCs they had been assigned to coach, allowing them to observe the problems and issues impeding growth and development in the Local committees, attempt to remedy them, and ensure that LCs are aligned to the Member committee and are running operations the right way. One accounted success of the coaching visits was a successful recruitment held in all LCs despite the challenge of the unfavourable academic calendar.
First Quarter Report
Membership Development
17
Marketing and Communications
Marketing and Communications is to serve the purpose of monitoring customer satisfaction as well as develop proper branding strategies for AIESEC in Ghana. The portfolio as the name implies also takes charge of market segmentation and subsequent research for the market segments. The portfolio also manages virtual and physical communication platforms for AIESEC in Ghana. Marketing and Communications plays a crucial part in supporting the activities of all the other departments.
First Quarter Report
Marketing and Communications 18
Global Information System (GIS) The Global information system (GIS) is the new online platform that will ensure that AIESEC is able to reach the right customers, better manage their experiences through the organization and ensure that they get the best satisfaction from our products. The system integrates all our current online platforms and its also powered by the best technologies of our time. AIESEC Ghana was one of the ďŹ rst entities in the AIESEC network to pioneer the system, in terms of its implementation and testing. The system has two sides to it - the opportunities portal for customers and the backdoor management side for AIESEC members. The opportunities portal is designed to allow young people seeking opportunities with AIESEC to sign up and apply for opportunities. The backdoor on the other hand is designed for AIESEC members to receive these applications and better manage the journey of these customers whiles they experience our programs. Both systems are currently under construction and AIESEC in Ghana members have been testing the system and giving feedback to help build a more customer centric online platform. The system has been operational since the 8th of November 2014.
First Quarter Report
Marketing and Communications
19
Online engagement Website Data Website visits based on Geographical location 350 300 250 200 150 100 50 0
Customer Experience Management As one of the key focuses of AIESEC in Ghana is to become a customer centric organization, a lot of effort was put into monitoring and measuring customer satisfaction with our products. The Customer Gauge system adopted is the Net Promoter Score and has been fully implemented which has allowed us to have a “score” affixed to the quality of service we have been providing (especially to our interns). By monitoring how our customers (interns) score our products (GCDP/GIP EXCHANGE), we have been able to better adjust how we run operations in those areas as well as resolve issues our customers have been facing. Touchpoint services and procedures have been put in place for instances of firefighting. Net Promoter Scores 120 100 80 60
100
40 20 0
35 GCDP
First Quarter Report
GIP
58 Overall
Marketing and Communications
20
7270 Facebook
Social Media Data
likes
AIESEC in Ghana has been developing its online presence through pages on Facebook. The pages belong to AIESEC Ghana as well as the Local Committees of AIESEC in Ghana. The links below take you to the pages for each Local Committee • AIESEC CUC - https://www.facebook.com/AiesecCuc • AIESEC CUCG – https://www.facebook.com/AiesecCucg • AIESEC KNUST - https://www.facebook.com/AiesecknustBillboard • AIESEC Legon - https://www.facebook.com/pages/Aiesec-Legon/ 262915877080194 • AIESEC UCC - https://www.facebook.com/aiesec.ucc.9
facebook.com/AIESECinGhana The AIESEC Ghana Twitter account is used to promote live streams of events and activities of AIESEC Ghana. The account provides constant updates to followers on the Twitter networking platform.
524 Twitter
Followers
@aiesecghana 3 local committees have YouTube channels: AIESEC UCC - youtube.com/aiesecucc AIESEC KNUST - youtube.com/aiesecknust AIESEC Legon - youtube.com/aieseclegon
41
YouTube
Videos
youtube.com/aiesecghana First Quarter Report
Marketing and Communications
21
Events and Other Reports National Training and Motivational Seminar The National Training and Motivational Seminar Organized from 1st to 5th October, 2014 harbored 170 delegates from all Local Committees as well as internationals and a Facilitator team of 12 inclusive of MC members. The Agenda had a full day for externals which created the platform to engage PWC, DHL, SNV Ghana as well as H 9 Alumni to offer an externals perspective to our programmes and • SH PE • A leadership development as a concept. The conference was organized to provide the first physical touchpoint with new members to provide them with the needed direction, knowledge and motivation to operate throughout the year and to take responsibility for their personal and professional development. RT
SP
IN
UNEA
IR E
NTMS 2014
First Quarter Report
Events and other Reports 22
Corporate Relations COMPANIES ENGAGED ON THE NATIONAL AND LOCAL LEVELS. (Total of 5 companies)
ABL Welcome our New Partner
First First Quarter Quarter Report Report
SNV
Events and other Reports
23
OUR BOARD OF ADVISORS
Mr. Felix Addo
Senior Country Partner
Reginald Laryea
PwC Ghana
Managing Director Media Majique
Gifty Annan-Myers Managing Director
Canadian University Application Centre
Professor Kobla Aheto
Director Psycon HR
Michael Coblah
Director at C-NERGY Ghana
Frank Odoom Director General SSNIT
First Quarter Report
Mr. Kweku Bedu Addo Chief Executive OďŹƒcer
Standard Chartered Bank Ghana