AIESEC IN GHANA
IN PARTNERSHIP WITH
MINISTRY OF YOUTH AND SPORTS
NATIONAL YOUTH LEADERSHIP SUMMIT FEBRUARY, 2016 | RAMADA BEACH RESORT | TESHIE-NUNGUA, GHANA
“
Equipping the youth to drive the social and economic needs for a sustainable development
”
About
AIESEC is the world’s largest youth-led organization developing potential of young people worldwide. Founded after the Second World War with the vision of achieving Peace and Fulfilment of Humankind’s potential, AIESEC places its confidence in young people to unlock a better future for the world and prevent similar conflicts. Present in over 125 countries and territories with 70,000+ members across 2600 universities, we offer people life-changing experiential learning experiences, volunteer and professional internships. Since 1948, we have developed over one million leaders, including a Nobel Peace Prize laureate, Martti Ahtisaarri of Finland and any prominent world, business and civil society leaders.
AIESEC believes that leadership is the fundamental solution to pressing issues and the key to building a better world. That is why we offer advanced leadership framework to young people, providing them with hands-on experience, practical skills and spaces to reflect learn and become the best possible version of themselves. AIESEC develops responsible young leaders who are self-aware, world citizens, able to empower others and always strive to find solution.
125
COUNTRIES & TERRITORIES
8,000+
INTERN PLACEMENTS ANNUALLY WORLDWIDE
500+
CONFERENCES ANNUALLY
20,000+
VOLUNNTEER PLACEMENTS ANNUALLY FOR VOLUNTEERS WORLDWIDE
2,600+ UNIVERSITIES
70,000+ ACTIVE MEMBERS
8,000+
PARTNER ORGANIZATIONS
1,000,000+ ALUMNI
ProďŹ le of AIESEC Members
Female 65%
Male 35%
18 - 22 23 - 25 26 - 30
85% 10% 5%
Age
Area of Studies Humanities/ Social Science
65%
Business
25%
Information Technology
10%
FIRST LOOK - ABOUT NATIONAL YOUTH LEADERSHIP SUMMIT (NYLS) The AIESEC National Youth Leadership Summit is a 5-day conference bringing together young leaders from 9 universities across ďŹ ve regions of Ghana with experts, government, business for a conversation around global issues and the new global agenda.It is a call to action from youth nationwide to focus on the impact young people can make today and even beyond. At AIESEC Youth Leadership Summit, we will take a deeper look into the state of the world, the state of Ghana and the impact of the Millennium
Development Goals, to be able to grasp the potential of the Sustainable Development Goals and the role role that each stakeholder plays in it, especially the youth. The event will act as a platform, connecting different sectors and providing an opportunity for everyone to come together and act collectively. The AIESEC Youth Leadership Summit is a place where new and actionable ideas will be born to be implemented to impact Ghana, the world and its future.
1 million
300
GLOBAL YOUTH
DELEGATES
9
60
CORE TEAM
30
CORPORATES
LOCAL CHAPTERS
10
50
15
EMBASSIES
ALUMNI
PARTNERS
Who are our Targets and Why: Business leaders will provide resources for the projects that will support implementation of the Global Goals and align their CSR strategies to current trends to catch up with impact-seeking millennials. Civil Society Representatives: Youth Organizations and NGOs will co-create meaningful partnerships and collaborate for positive impact. High-Level Guests: Youth ministers and UN representatives will support organizations and youth leaders in making a world a better place to live. 300+ youth leaders will ensure and support the implementation of these goals
THE VENUE
Ramada Beach Resort has become a beacon of quality experiences in the Greater Accra Region. Its facilities and execellent customer care preceeds it, setting standards in the industry by focusing on customer care and making the resort as comfortable and homely as possible for all clients.
r o f y t NYLS 2016 Ci t s o H Teshie-Nungu a Teshie-Nungua is a coastal town located in the Greater Accra Region of Ghana. It’s the 9th most populous settlement in Ghana in terms of population, and home to a rich diversity of peoples and cultures. It’s also home to the National Officer ' Cadet Training School and Kofi Annan International Peacekeeping Training Centre (KAIPTC)
NATIONAL YOUTH LEADERSHIP SUMMIT 2016 EVENT TIMELINE 23RD - 28TH FEBRUARY OPENING CEREMONY The grand inauguration of the 5 day conference graced by the presence of, corporate, partners and media dignitaries
23rd
24th
SHAPING YOUTH DEVELOPMENT Motivational talks on the power of volunteerism, collaboration and entrepreneurship YOUTH TO BUSINESS FORUM The youth to business forum is an initiative powered by AIESEC driven by a global need for businesses and youth to communicate on major issues and generate ideas for future actions. GLOBAL VILLAGE It is an Open Cultural Exhibition featuring 5 regions with diverse display of clothing, food, language, dance, music.
TEAM BONDING Personal development space and member bonding activities to strengthen relationships and promote collaboration within the entity
SHAPING YOUTH DEVELOPMENT DeďŹ ning the needs of the youth and aligning our operations to meet these needs.
25th
26th
27th
28th
NATIONAL YOUTH VOICE TALKS National youth voice is a platform that enables youngsters to understand the importance of speaking up for things of personal professional and social relevance. ALUMNI HOMECOMING An event to reconnect past AIESECers and current members with the aim of building a solid relationship to achieve our vision. GALA DINNER An evening of wining and dining with our partners, associates and stakeholders. A night that would see the celebration and recognition of achievement from across the committees
COLLABORATION AVENUES
OPENING CEREMONY
Objective: Opening Ceremony of National Youth Leadership Summit will be informing 300 delegates from 5 regions of Ghana on the growth story of Ghana and on how far we have evolved ourselves in terms, ideas, innovation and technology
OutReach 300+ Youth
Date: 23rd February
YOUTH TO BUSINESS (Y2B) FORUM
Objective: The youth to business forum is an event which connects the top young leaders to national business leaders to explore the topics of leadership, innovation and corporate responsibility.
Date: 26th February
OutReach :
10 top Company Leaders
GLOBAL VILLAGE Objective: A cultural extravaganza where 300+ Ghanaians will go through 10 regions of local culture and other international cultural experiences ranging from clothing, food, drinks, dance etc. This will provide the for the delegates to witness culture, and discuss habit and country realities
OutReach :
300+ International / National Youth
Date: 26th February
NATIONAL YOUTH VOICE
Objective: National youth voice is a platform that enables youngsters to understand the importance of speaking up for things of personal, professional and social relevance. A Global Goal campaign will feature series of talks.
OutReach : Date: 27th February
300+ Tertiary and Snr High School Students
ALUMNI HOMECOMING & GALA DINNER
Objective: The Gala dinner will be an evening of dining and networking with all AIESECers, alumni, partners, collaborators, media, corporate associates and stakeholders
OutReach :
300+Youth & Alumni Gathering
Date: 27th February
COLLABORATION BENEFITS With about 60% of Ghana’s 28 million people being aged 30 or less, National Youth Leadership Summit provides a unique platform to reach, engage and organizations interact with a target youth not only in Ghana but across 5 continents in the AIESEC Network. O
Brand engagement opportunities with 300 delegates (nationals and non-nationals)
O
Outreach through campaigns on Twitter, Facebook, YouTube, and Instagram
O
Content generation and community building through interactive platforms
O
Diversity of delegates, speakers and dignitaries
O
Product activation and instant feedback mechanism through the 5-day conference
O
Being a part of the Global Youth Leadership Movement - AIESEC
1,399,000+
15,000+
GLOBAL FACEBOOK OUTREACH
NATIONAL FACEBOOK OUTREACH
58,186
78,753
GLOBAL TWITTER FOLLOWERS
TWEETATHON IMPRESSIONS
6,298 GLOBAL INSTAGRAM REACH
1000+ NATIONAL INSTAGRAM REACH
COLLABORATION BENEFITS Online Media Reach
Platinum
Gold
Silver
3 external mentions— online articles
50 customised Instagram posts
2 primary partner mentions on TV
Branding on all venue collaterals
Daily mentions during conference sessions and presentations
20 customised Instagram posts 50 tweets with collaboration hashtags
20 tweets with collaboration hashtags 2 onsite videos for Opening / closing credit in 5 conference session videos
On ground Media Outreach 3 mentions - newspaper ads
1 mention in newspaper ad Primary mention in newspaper ads 5 radio mentions
Platinum package: USD 20, 000 Gold package:
USD 15,000
Silver package:
USD 10,000
COLLABORATION BENEFITS Pa rtnership Modules Benefits Offered Centrally located ‘ Your Company represents NYLS’ banner
ATTENDEE COMMUNICATION
Quantity Platinum Gold Silver 3
Back inside cover feature in the main conference brochure
300
Back cover feature in the main conference brochure
300
-
Advertisement in conference after -movie Half page company feature in all NYLS emails sent to delegates
150
Full page company feature in all NYLS emails sent to delegates
300
10
Session branding
5 Company feature on conference page on social media
SPECIALTY ITEMS & APPAREL
Branding on conference T– shirt / shirts Branding on Bag Stuffers Branding on conference Notebooks and other stationery Feature on the main event backdrop Dedicated Company fall banner inside the main conference hall
ON-SITE VISIBILITY
Company Souvenirs in the delegation kits Company videos playing during breaks Company banners in the partners' lounge
300
50
200
50 1
3
2
250
-
1
Pa rtnership Modules Benefits Offered
ON-SITE VISIBILITY
Company banners at the entrance
1
Branding on venue direction signboards Exclusive standee & banner spaces in meeting rooms
8
2
200
Feature on delegate Lanyards and ID cards
2
Branding on Visual Displays across the venue
6
250
CoPresenters CoPresenters Workshop partners
Opening Ceremony Global Village Youth to Business Forum
BRAND ENGAGEMENT
Kiosk space for delegate interaction and product display
2
Product Testing to enhance user brand experience
2
Giveaways through awards and recognition
50
Platinum Partner Company gets access to all collaboration avenues
50
Branding in conference message booths
Company Souvenirs in delegate rooms
SPECIAL EVENTS
Quantity Platinum Gold Silver
Gold Partner
Silver Partner
Company gets to choose 3 of the collaboration avenues
Company gets to choose 2 of the collaboration avenues
EXCLUSIVE PACKAGES
OTHER PRODUCTS DETAILS PREMIUM KIOSK PACKAGE
An exclusive space for your company to have engagement with your services/ products at NYLS through a means of a kiosk/arena, designed completely in your companies brand elements for 2 days. Your compnay will also have the space to run a workshop during the Youth 2 Business Forum on the 26th. You will also be recognised on our media platforms.
COST USD 1500
Days : 26th and 27th February
STANDARD KIOSK PACKAGE
An exclusive space for your company to have engagement with your services/ products at NYLS through a means of a kiosk/arena, designed completely in your companies brand elements for 2 days. You will also be recognised on our media platforms. Days : 24th and 25th February
USD 1000
National Youth Leadership Summit 2016 Consultants
GIFTY ANNAN-MYERS Managing Director Canadian University Application Centre
CHARLES ODOOM Chief Executive Director First Code Management Services
For further clarifications please feel free to get in touch:
National VP Incoming Global Internship Programme/ Conference Manager Winifred Gyimah Email: winifred.gyimah@aiesec.net Tel: 0247130989
Organizing Committee President Sylvia Addu Email: sylviaaku1@gmail.com Tel: 0268831645