Brand Toolkit AIESEC en México
INTRODUCTION This guide will help you understand how to use all the logos and elements in order to align all the campaigns to create uniform designs that represent AIESEC in Mexico.
Why a new branding? Throughout the last years AIESEC in Mexico has been changing all the graphic lines every semester. Each of them were designed individually without considering being part of a whole, therefore, there weren't many elements to link them to a one organization. With the rebrand, all the lines have elements that they share making it easier to recognize them as part of a whole. The new branding is based on simplicity and it focus on pictures more than oversaturated graphics with a vast text.
Link to all materials: bit.ly/BXP2016
General
Branding Â
SLOGAN
LOGO - Always preserve the logo’s proportion - Use the logo only in horizontal form
- You may use the logo in any of the following combinations
NEW BLUE HEX
037ef3
RGB
3/126/243
CMYK
80/50/0/0
LAB
52/5/-68
When to use “Powered by” - Use “Powered by” when promoting subproducts: Talento Global, Ciudadano Global, Lider Global.
- Don’t use the AIESEC logo when using one of these because it would be repetitive
When to use AIESEC logo/ subproduct logo - Don’t use the AIESEC logo when using one of these because it would be repetitive
TIPOGRAPHY Lato ABCDEFGHIJKLMN OPQRSTUVWXYZ Abcdefghijklmnopkrst uvwxyz Lato Lato Lato Lato
}
ANY TEXT
TIPOGRAPHY
SLOGANS/ HEADERS
Lillybelle
{ }
ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz
CHASING EMBERS ABCDEFGHIJKLMNOPQRSTUVWXYZ
MAKE A WORD POP OUT IN A TEXT
AIESEC General Brand Colors
These are the official AIESEC colors you can use in your general branding. For example, in PPTs, in spreadsheets, etc.
FILTERS Â
AIESEC blue
WHITE
Layer mode: normal Opacity: 60%
Layer mode: normal Opacity: 60%
BLACK
AIESEC FULL blue
Layer mode: normal Opacity: 40%
Layer mode: normal Opacity: 100%
FRAMES
BOXES Â Since the new brand line is based on photographs, you may use boxes to reinforce the message without covering the whole picture
LAYOUT Â
Chasing embers! Lato!
Lato! lillybelle!
Logo! ALWAYS in the middle!
Logo! Bottom left when the image is the focus!
General Materials Â
Powerpoints Â
Use the general powerpoint ! template in order to be brand! aligned. ! Place photos behind the grey filters.! Use the general AIESEC colors throughout the slides.!
Word  Documents Â
Use only the official word documents that are brand ! aligned with the new logo.! You can update the address and information at the bottom of the document for your LC.!
Email  Signature Â
Email signatures need to be aligned to this format. ! The banner can be changed according to the program you are driving.! Also link the banner to the most relevant link for the program.!
Branding Â
SLOGAN
TIPOGRAPHY Lato ABCDEFGHIJKLMNO PQRSTUVWXYZ Abcdefghijklmnopkrstu vwxyz
ANY TEXT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
}
}
Lato Lato Lato Lato
CHASING EMBERS
MAKE A WORD POP OUT IN A TEXT
INFO POST AIESEC blue
AIESEC FULL blue
Layer mode: normal Opacity: 60%
Layer mode: normal Opacity: 100%
LG Logo/ SLOGAN! ALWAYS in the middle!
LATO!
Chasing ! embers!
AIESEC Logo! ALWAYS in the middle!
MEMBER POST DO NOT USE ANY FILTERS, WE WANT COLORFUL PICTURES
LDM ALIGNED! QUOTE!
NAME! AGE/ROL! OVER A BLUE BOX!
SLOGAN! LINKS!
LG Logo! ALWAYS BOTTOM LEFT!
BLUE BOX BEHIND THE FO OTER (OPTIONAL)!
Branding Â
SLOGAN
COLORS TIEL HEX
30c39e
RGB
48/195/158
CMYK
67/0/28/0
LAB
72/-38/-13
BRASIL
ARGENTINA
COLOMBIA
C/AMERICA
HEX
39B14A
HEX
F38F1E
HEX
3FA5F1
HEX
7AC543
RGB
57/177/74
RGB
243/143/30
RGB
63/165/241
RGB
122/197/67
EUROPA
APRENDER
M/ VERDE
SANANDO
HEX
ED5A24
HEX
008E45
HEX
00A599
HEX
8F278B
RGB
237/90/36
RGB
0/142/69
RGB
0/165/153
RGB
143/39/139
MARRUECOS
ITALIA HEX
008E45
HEX
87040E
RGB
0/142/69
RGB
134/4/14
TIPOGRAPHY Lato ABCDEFGHIJKLMNO PQRSTUVWXYZ
CHASING EMBERS
ABCDEFGHIJKLMNOPQRSTUVWXYZ
}
SLOGAN/ SUBPRODUCTS
Abcdefghijklmnopkrstu vwxyz
}
Lato Lato Lato Lato
ANY TEXT
Lillybelle
}
ABCDEFGHIJKLMNOPQRSTUVW XYZ abcdefghijklmnopqrstuvwxyz
MAKE A WORD POP OUT IN A TEXT
INFO POST Tiel
AIESEC FULL blue
Layer mode: normal Opacity: 40%
Layer mode: normal Opacity: 100%
LG Logo/ SLOGAN! ALWAYS in the middle!
LATO!
LILLYBELLE!
AIESEC Logo! ALWAYS in the middle!
SHOWCASING EPs
NAME! AGE/ROL! OVER A BLUE BOX!
SLOGAN! LINKS!
The picture is the MAIN focus! -Always use the footer (logo on the bottom left, slogan in one lin e + sign up link)! -Always have a tiel box! -The tiel filter is optional!
PACKAGING Â
Each package have a color! -Mix Lato and chasing embers! in whithe! -Always use black filter at 40%! -Always use the footer (logo on the bottom left, slogan in one lin e + sign up link)! -The color box is optional!
Branding Â
SLOGAN
COLOR & TIPOGRAPHY
PURPLE 28225C
RGB
40/34/92
CMYK
100/99/30/23
LAB
17/16/-35
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopkrstuvwxyz Lato Lato Lato Lato
}
HEX
Lato
ANY TEXT
POST Â Purple
Filter
Layer mode: normal Opacity: 100%
Layer mode: normal Opacity: 40%
LG Logo/ SLOGAN! ALWAYS in the middle!
LATO!
AIESEC Logo/ LG! ALWAYS in the middle!
SUBPRODUCTS Â
RED
BLUE
HEX: be1621 RGB: 190/22/33 CMYK: 18/100/91/18
HEX: 1d70b7 RGB: 29/112/183 CMYK: 99/86/0/0
Layer mode: normal Opacity: 100
Layer mode: normal Opacity: 100
YELLOW HEX: e99813 RGB: 233/152/19 CMYK: 7/42/96/1
Layer mode: normal Opacity: 100
Each product have a color and a logo -Always use the footer (logo on the bottom left, slogan in one lin e + sign up link) -Always use the color box
EPs Â
Each product have a color and a logo -Always use the footer (logo on the bottom left, slogan in one line + sign up link) -Always use the color box
Branding Â
COLOR & TIPOGRAPHY
AQUA 599CFF
RGB
89/156/255
CMYK
64/35/0/0
LAB
63/1/-57
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopkrstuvwxyz Lato Lato Lato Lato
}
HEX
Lato
ANY TEXT
POST AQUA Layer mode: normal Opacity: 40%
GSU Logo/ SLOGAN! ALWAYS in the middle!
LATO!
AIESEC Logo/ GSU! ALWAYS in the middle!
ABOUT “Por México” is our iGC product line. It’s used to promote the projects available in Mexico. Please notice, this is not and cannot be used as a general entity logo. It is also NOT a message.
COLORS TIEL HEX
30c39e
RGB
48/195/158
CMYK
75/0/19/23
HSB
165/75/76
LAB
70/-46/7
Climate Action
Quality Education
Gender Equality
Life and Land
HEX
3F7E44
HEX
FF3A21
HEX
C5192D
HEX
56C02B
RGB
63/126/68
RGB
255/58/45
RGB
197/25/45
RGB
86/192/43
Peace and Justice
Partnerships for the goals
Good Health
Reduce Inequalities
HEX
00689D
HEX
4C9F38
HEX
19486A
HEX
DD1367
RGB
0/104/157
RGB
76/159/56
RGB
25/72/106
RGB
221/19/103
TIPOGRAPHY Lato ABCDEFGHIJKLMN OPQRSTUVWXYZ Abcdefghijklmnopkrst uvwxyz Lato Lato Lato Lato
}
ANY TEXT
General POST Black Filter
Black Filter
Layer mode: normal Opacity: 40%
Layer mode: normal Opacity: 100%
Por Mexico logo! ALWAYS in the middle!
Global Goal name! ALWAYS in the middle!
LATO!
GG color!
AIESEC Logo! ALWAYS bottom left! Followed by the GG logo!
Branding Â
COLOR & TIPOGRAPHY
Yellow FFC945
RGB
255/201/69
CMYK
0/24/79/0
LAB
84/10/69
ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopkrstuvwxyz Lato Lato Lato Lato
}
HEX
Lato
ANY TEXT
General POST Black Filter Layer mode: normal Opacity: 40%
LATO!
link!
AIESEC Logo! ALWAYS bottom left!
COLOR & TIPOGRAPHY This is a general logo for AIESEC in Mexico. Feel free to use any of them.
Ques3ons? Â
Contact our Brand & Design Manager: Ofelia Gonzalez: mkt.brandmanager2@aiesec.org.mx Â