So f ar t hi s y ear we´ v e got 3568 s i gn ups, 350 appl i c ant s and onl y 73 r ai s es . . .
• Be Reac t i ve. . . • Keep Wai t i ng s t udent s s ubmi t t ed ex pr es i on i nt er es t appl y, si t and r ai se
f or who t he of to MRB
We have 2 opt i ons ....
• Be Pr o- act i ve. . . • Cal l t hem, send t hem sms, sol ve t hei r quest i ons and concer ns on spot , gi ve t hem mor e per sonal i zed i nf or mat i on and encour age t hem i ndi vi dual l y t o appl y or go t hr ough t he whol e pr ocess
Why conver si on i s i mpor t ant ?
so
Because is the only way for us to hit our goals. Actually our marketing strategies are more effective than in the past, we have attracted an important number of potential customers but the priority now is to CONVERT them into Iproper t i scustomers. not st r at egi c keep r unni ng
mar ket i ng act i vi t i es i f conver t i ng t he expr essi i nt er est i nt o appl i cant appl i cant s i nt o r ai ses.
we ar e not ons of s and t he ..
Wher e ar e ar e at r i ght now??
Is the end of the month, EBs 2014 are almost half way through their terms and only 3 LCs are growing in Raises, only 2 LCs achieved the goals for applications in this month, only 1 LC accomplished the goals for RAISES in April.... Only 3 LCs have more than 60% conversion from Applications to raises...
The r esul t s- ?
What happened t o al l t hi s
Why we ar e not conv er t i ng mor e?
Long pr ocesses
Lack of f oc us and ur gency
Sl ow r esponse
Not enough sal es
oGCDP Conver si on Chal l enge
3 Weeks t o change 250 l i ves
How does i t wor ks- ?
For t he next 3 weeks t he MC wi l l pay f or cr edi t on t he nat i onal skype account s and wi l l pr ovi de t he user and passwor d t o al l t he LCs. So LCs can cal l and send s ms t o al l t he st udent s who have expr essed i nt er est
What do y ou need t o do? 3 s i mpl e s t eps 1.
Update the tracking tool on Podio (Join AIESEC form and Go Volunteer application form) so everyone knows the current status of the candidate
2.
Organize the calling mania with the OGX and MaC teams (more LC members are invited to join) and book the time so you can use the skype accounts
3.
Call and solve questions on spot and give them specific time due date to apply, sit MRB and Raise ...
OGX Cal l i ng Mani a • Log in (user): aiesec.australia • Password: Ozzie2012 • Log in (user): aiesec.australia2 • Password: Ozzie2012 I f t her e i s a need f or mor e ac c ount s MC wi l l c r eat e mor e and buy c r edi t . . .
Si gn up t o Appl i c at i on
Mar ket i ng member s and LC member s can hel p t o cont act al l t he si gn ups. . . .
Appl i cat i on t o Rai se
OGX shoul d be f ul l y r esponsi bl es f or t hi s. Pl ease af t er ever y cal l i ng mani a updat e t he st at us of t he appl i cant on Podi o so you can t r ack t he pr ogr ess
f or suc cess f ul s al es c al l s • ALWAYS introduce yourself • Stan up and smile while you talk • Read the candidate applications first and keep it open during the conversation • State the purpose of your call. It's best if you can provide the purpose within a question. "If we can show you a few projects and the opportunity to have a individual conversation with one of the AIESEC representatives to provide you more information and answer any question that you may have about our programs, would you be interested in?" This is very likely to get a yes response.. • Take key notes and put the conversation output on the application on Podio as a comment • Understand OGX processes pretty well (Countries, few projects, price, logistics) • Express gratitude. Always thank the potential client for allowing you a few moments in his busy day. Tell him that you won't waste a second of his time. "I want to thank you for taking my call. • Always wrap up the conversation with the next step: due date to apply, follow up call, time and date for next info session, MRB, etc...
Pl eas e hav e a l ook t o t he f ol l owi ng spr eads heet t o book t i me f or t he c al l i ng mani a i n y our LC and t o s ee t he l i s t of peopl e who appl i ed but has n´ t been r ai s e y et :
https://docs.google.com/a/aiesec.net/spreadsh eets/d/1iTY8vE9VsItQeAUndxo6aJRXu36rtqqZI4 6VFpCQyAw/edit#gid=1776400687
Keep it simple Make it happen