Branding Guideline Edited by Mouâadh KELLAL - TL AD ‘14/15
What is AIESEC? AIESEC is a global platform for young people to explore and develop their leadership potential. We are a non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Its members are interested in world issues, leadership and management. AIESEC does not discriminate on the basis of ethnicity, gender, sexual orientation, religion or national / social origin. Since we were founded, we have engaged and developed over 1,000,000 young people who have been through an AIESEC experience. The impact of our organization can be seen through our alumni who represent business, NGO and world leaders, including one Nobel Peace Prize laureate, Martti Atisaari of Finland. AIESEC Branding & more: http://aiesec.org/about-aiesec/
And AIESEC in Babez? AIESEC in Babez is the Local Committee of AIESEC in Algeria covering the eastern region of Algiers. Our mission is to serve the overall vision of AIESEC and its goals and provide global opportunities for local students. 1
Logo usage • Message The logo of AIESEC in Babez uses the icon of a graduation cap to emphasize the fact that AIESEC in Babez is an organization by students, for students.
• Printing vs Online use Unless necessary, the AIESEC in Babez logo is usable in two variations:
Online use
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Logo usage • Clear space For the logo to be suitably displayed, minimum spacing is required when incorporated into designs. Spacing is expressed relative to the logo’s width (10% of the width etc…).
5%
10%
10%
10%
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Placing elements To define the brand of AIESEC in Babez, no other placements are allowed
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Typefaces and fonts • Typefaces used in the logo The logo of AIESEC in Babez uses two fonts: Exo Regular for « Babez » and Existence Light for « AIESEC » & « in ». However, the use of any font that goes along with the above cited typefaces is permitted.
SIL Open Font License v1.10
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Colors • Color palette:
#0e76bc White Overlay 80%
#035084 Black Multiply 30%
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Colors • Adapting the logo to different backgrounds The logo can be used on any colored background. The only criteria is color matching. AIESEC in Babez logo can only be in 3 colors: Blue (original), White or Black. The one (out of these 3 colors) that fits best the background should be used. Basic combinations:
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Colors • Examples of costum combinations
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Images The logo can be freely used on images with the sole condition that the logo should appear clearly and fully.
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Co-branding AIESEC in Babez often collaborates with other organizations and entities to organize events or manage projects. Therefore, co-branding is important both for AIESEC in Babez and their partners. Our logo can be used in any way that serves the event given that both entities are represented explicitly through the co-brand. This includes using elements, adapting the logo and choosing the right color combination in a way to preserve both brands.
Example: You are free to pick up elements and adapt AIESEC in Babez logo to your needs
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And most importantly
BE CREATIVE!