MARKETING

After a Year in the EB, I could easily say it's one of the best decisions I've made. This year we started immediately after Covid, which was very challenging.

It meant being creative with our resources. I started as a VP UR initially, then I became MKT&UR. We faced many challenges but after all we managed to make a difference for the next generations.

During the first semester, we boosted our relations with KDG and managed to have a workshop with Robert Half for KDG students.

The next semester was much better. We started with a lot of aulashouts on multiple campuses and schools. A lot of structural changes happened as well. Social media had a new form and updates. We were very active online more than posts per week, we also made a TikTok account (AIESEC in UAntwerpen) to target the newer generation.

The second semester was also very different for events.

We organized 2 events to promote OGV and OGT. The first event was very successful and we had 106 SUs for the event itself. The second event was also good; we had 35 SUs directly for GV.

KDG was also part of this semester and we participated in their job fair.

This year was about thinking outside the box, not only in my team but for the entire EB. We successfully managed to keep the members active and engaged. I’m proud of my members and team leaders for all the work that they have put in despite challenges.

I learned more in this position than I imagined, and I feel as if I’ve truly grown as a person and I had a very good time during this term.

Saleh Halimeh Vice President Marketing & UR