UMUR 15% 14% 71%
15 - 17
18 - 20
21 - 25
JENIS KELAMIN
67% 33%
Laki - laki
Perempuan
APAKAH KAMU PERNAH MENDENGAR TENTANG ORGANISASI AIESEC?
0%
100%
YA
TIDAK
Analysis According to the result of brand survey, 317 of 318 local respondents or 99,68% of our local respondents are already heard about AIESEC. AIESEC in Undip already has high brand awareness. But our respondents are still limited to Undip students. The number above still can’t represents brand awareness of AIESEC in Undip for our market segment which is youth people in Semarang.
Things to start and ensure Start to make AIESEC in Undip even viral both virtually and physically so we can achieve 100% of brand awareness. Ensure people surround you such as your peers, family, lecturer, teacher, etc already heard about AIESEC.
MENURUT ANDA APA ITU AIESEC? ORGANISASI KEPEMUDAAN
25%
10% 18%
13%
12% 22%
PERTUKARAN PELAJAR ORGANISASI KEPEMIMPINAN ORGANISASI VOLUNTEER ORGANISASI INTERNASIONAL ORGANISASI PENGEMBANGAN KOMUNITAS
Analysis According to the brand survey result, 25% of our respondents are perceive AIESEC as international organisation. Only 22% of our respondents are perceive AIESEC as leadership organisation. We still can’t deliver right brand positioning which is AIESEC as leadership organisation.
Things to start and ensure Start to deliver right brand positioning to our surroundings. Utilize all of AIESEC Undip social media platforms to repositioning our brand. Ensure we deliver right brand positioning both virtually and physically because that’s what makes AIESEC perceived as a specific organisation.
BERAPA KALI ANDA MENGIKUTI ACARA AIESEC? 5%
33%
62%
1 kali cukup
2 - 3 kali
>5 kali
KEGIATAN AIESEC YANG PERNAH DIIKUTI? Global Village / Pentas seni
15% 0% 11%
Seminar Youth Talk
24%
30%
15% 5%
Gathering Host Family Program magang di luar negeri Program volunteer di luar negeri
Analysis 62% of our respondents who already experiance our programmes and events feel one time is enough to join on our programmes and events. It indicates low of customer satisfaction rate and lack of customer loyality. Our respondents are prefer to join our local events like Global Village and gathering than taking our programmes which are Global Citizen and Global Talent.
Things to start and ensure Start to deliver better experiance on every events and programmes so it can affect to customer interest and satisfaction. Start to implement Customer Relationship Management so we can get high loyality from our customers.
SOSIAL MEDIA APA YANG SERING DIGUNAKAN?
17%
Line
14%
13% 34% 22%
Facebook Twitter Path
Analysis Mostly our respondents use Line for their daily social media platform. Twitter is still relevant to be used as a paltform to promote our events and programmes.
Things to start and ensure Start to use all of our social media platforms to promote our events and programmes and showcase our activity because all of them are still relevant. Start to optimalize official line account features such as sharing videos and using coupon feature to make our promotion more interesting. Make sure to create creative promotional contents so we can maintain and increase our followers.
DARI MANA ANDA MENGETAHUI AIESEC?
2% 7%
9% 6%
Teman di kampus
12%
Teman anggota AIESEC Sosial media anggota AIESEC
24%
14% 12%
14%
Booth / Stand Website Facebook AIESEC
Twitter AIESEC Instagram AIESEC Line official account
Analysis Most of our respondents are knowing AIESEC from their friends and also from AIESECers. For social media platform, our respondents mostly know AIESEC through Line. Booth / stand (physical marketing) still relevant to make our respondents know about AIESEC.
Things to start and ensure Start to implement word of mouth strategy both physically and virtually by directly tell to our surroundings about AIESEC and also our programmes. Make AIESEC more viral virtually by spreading our promotions on all of social media because it’s still relevant. Make sure we deliver right brand positioning of AIESEC and right key message of our programmes so people not only know us but also perceive AIESEC as a specific organisation.
Actually AIESEC in Undip already has high brand awareness. But people who already aware with AIESEC still don’t know about what is AIESEC exactly because we still can’t deliver right brand positioning itself. So we should increase our brand awareness through make AIESEC viral both virtually and physically and don’t forget to deliver right brand positioning of AIESEC.
Based on the brand survey result, AIESEC in Undip still has low customer satisfaction and loyality. So we should deliver better experiance on our events and programmes and also implement Customer Relationship Management to increase customer satisfaction and loyality.
For social media analysis, we should utilize all of our social media platforms to promote our events and programmes and showcase our activities because it’s still relevant.