Media Innovator Awards 2019
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The Innovator Package – 4,495GBP
Issue 1 2019
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Leading the Way in Robotics - Page 8
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Main front cover image and headline
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4 Pages of editorial
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2 Crystal trophies
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2 Bespoke slate trophies
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Personalised digital logo
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Bespoke digital certificate
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Wall mounted bespoke plaque
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Dedicated 8-Page digital brochure
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12-month banner on the Innovator Package
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Most Influential CEO – Training & Software ABDULLA, PMP, PMI-ACP CV Magazine Corporate Excellence Award 2018 - Page 17
Ninth Wave: Providing Endless Possibilities on One Platform Ninth Wave bridges the gap between financial data and the real world by breaking down data barriers. Recently, we profiled the firm to discover more about their innovative offerings and how they are able to stay ahead of the game in such a dynamic industry.
Tappable: Discovering, Developing & Delivering With their wealth of experience, Tappable have created a simple guide on the steps to help choose the right and credible App development agency. Some of those considerations include: • • • • • •
Media Innovator Awards 2019
Choosing frameworks with careful consideration Setting your expectation of costs appropriately Getting to know the team Visit their studio/dev house Check code ownership Call up past clients and get references
Tappable: Discovering, Developing & Delivering
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Looking ahead, the future looks bright for Tappable as Sam signs off by revealing the exciting plans which lie in the pipeline for the firm, especially following their recent success in CV’s 2019 Creative Awards where they were righteously awarded the accolade Most Innovative Mobile App Development Agency - United Kingdom. “Moving forward, our plan for this year is to raise our profile with more of the target audiences we wish to work with. We love the start up space as it keeps us challenged, fresh and current with the technology landscape but we want to work with more established businesses in more sectors (SME’s and Corporates). We have recently won some amazing projects with some great brands and would love to share more, but its early days and we have to respect current NDA’s but watch this space!” “Ultimately, we have to continue to evolve and innovate as a company to stand out, ensuring that we keep going above and beyond, adding more value to our partners. Hence why we are extremely proud that we have been recognised for that very thing by winning this innovation award.”
Contact: Sam Furr Company: Tappable Website: www.tappable.co.uk
“Without our very loyal and dedicated staff, we would have no business. We have long tenures because of our culture and style which is critical to our overall success. In addition to this, we have an embracing, empowering and job-enrichment culture which means we work hard, work smart, but also like to have fun at work!”
Tappable: Discovering, Developing & Delivering Established 2012, Tappable provides an end to end full digital service to deliver mobile apps for established business (Corporates/ SME’s), start-ups and the gaming sector.
Tappable are passionate about design and never compromise on quality. The firm specialises in a unique and value added service, build true partnerships and work
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“As a result, many clients are swayed by the promises provided and the cheaper initial quotes, but then receive an experience and service which does not live up to the expectations initially offered. Which means projects fail and sadly we are often asked to help, however, it is always too late unfortunately.”
End to end means that the team get involved in product strategy, business objectives, investment pitches, ROI analysis, monetisation strategies, features lists, MVP briefs, full technical specifications, branding design, UX, UI, native IOS and Android coding, testing, launch on the App stores and even have an excellent marketing partner.
Tappable have worked in a very wide range of industry sectors including Retail, Healthcare, Medical, Manufacturing, Utilities, Aviation, FinTech and Gaming, to name just a few.
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“One of the biggest challenges which we have been facing for a long time is the App Development space is saturated with numerous so called ‘specialist’ App development companies. Which sadly most are not.
with an insight into the unique services the team deliver to their clients on a daily basis.
12 CORPORATE VISION / Issue 2Over 2019 the years, the team at
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When reflecting on the industry at present, Sam takes a moment to touch on how there are unfortunately many companies which falsely advertise the services they provide and their capabilities, as Sam explains.
Tappable is an award-winning UK based mobile app development agency, with a personal, honest and user-centric approach to product development. Following their success in CV’s
All of this is done by using their very own dedicated team, which is largely based in the UK as well as a small satellite office in Greece. In addition to this, the team at Tappable do not offshore any of their work or use contractors, this is so that they can ensure that the highest quality of execution is delivered to their clients.
with you all the way through from concept, build, launch and post launch. Sam begins by going into further detail about the innerworkings of the firm as well as the clients the team serves, and how they ensure they deliver an outstanding service which always surpasses their expectations.
“Until recently, we have relied solely on word of mouth and recommendations from our very satisfied partners. Since our inception, we have created long standing relationships which can be seen through our positive testimonials from both previous and current partners.
“For over eight years, we have been building apps within an industry which has only been around for 10 years and is only just now starting to mature. We have years of experience which we have accumulated from building a huge variety of products.
“Speaking of clients, we happily serve anybody who has a good idea for a mobile app strategy/ product in any sector. These can be internal applications (driving efficiencies/cost saving etc) to selling products or services direct to consumers (retail) or
B2B propositions. We have also gained a great reputation in the highly competitive gaming sector having launched many games for clients”
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Working behind the scenes to ensure that deadlines are met, and goals are achieved is the dedicated, passionate team of talented individuals who form the backbone of Tappable. When discussing the internal culture, Sam is delighted to highlight the significant role the team play in the overall success of the award-winning firm.
10 CORPORATE VISION / Issue 2 2019
BUILD Media 2018 Interior Design Innovator Awards Awards 2019
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CORPORATE VISION / Issue 2 2019 11
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The Leadership
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more depth, is Speed’s Business & Corporate Director, Laura Tallett. Central to this is being clear as to what your story is, and what you want to be known for. In an industry where there are many new and older organisations, having a clear point of view that is different and positions you as a credible leader is key to success. Integral to this communicationsled approach is having a CEO and leadership team that will take the plunge and lead the discussion along this journey. As the head of an organisation, the CEO will directly influence the personality of the business. He or she will set the tone for business behaviours and be fundamental in the creation of its identity (with a little help along the way). In many ways, the CEO is an essential member of the marketing team and leading voice piece for the business, or arguably should be. Whilst CEOs are rightly focused on growth and financial return, they also recognise the value of building the ‘good’ reputation of their business, with many seeing themselves as the reputational stewards. The KPMG 2017 Global CEO outlook report outlines how reputation and risk, alongside trust in a time of disruption, has risen on the CEO agenda to become one of the top
most important issues they face today. Recently, we surveyed over 500 CEOs and CMOs, and our research showed us that whilst 95% of CEOs claim to regularly engage with marketing, over 70% then go on to provide a range of reasons why this does not happen in reality. When the CMOs were asked about the levels of contact that they had with their CEO, 42% said they still struggled to engage their CEO. This was particularly interesting given the fact that 84% of CEOs believe that a robust communications strategy is critical to business growth. It appears that whilst many leaders believe they are involved and engaged there is a perception gap between the CEO and CMO on what this really means, and what is required of the CEO. So, despite its growing importance in driving growth and supporting new market entrants, there is still a real challenge that needs to be overcome in educating the CEO and leadership teams around marketing and communications in practise, as well as their need to engage actively in this. They may understand its importance, but it appears many CEOs are
still unclear about the role they should play, and the value this will have. For more information on this topic and advice about how we can help you approach this please go to: http://bit.ly/ SpeedCEOEngagement
Contact: Laura Tallett Address: 1-6 Brighton Mews, Bristol, BS8 2NW Phone: +44 (0)7711 016 352 Website: www.speedcomms.com
CORPORATE VISION / Issue 6 2018 43
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Taking its Success Around the World Located in Houston, Blue Atlas focuses on providing web marketing services, specialising in website development. Turning seven in the month of May, the experienced team serves clients nationwide in all aspects of Marketing, both online and offline. Working with clients from a variety of industries, the team offers simple websites to complex online and mobile applications whilst driving traffic, leads, and businesses for clients. The company works primarily with industrial, oil & gas, and B2B companies that need to increase their web presence and grow leads for their sales team. Operating with a long-term vision, the team at Blue Atlas is looking to help businesses worldwide to become industry experts and grow their sales. The team does this through professional website development and web marketing services that focuses on being resourceful. With the firm providing valuable information to clients, customers gain a strategic positioning in their industry that most industrial and B2B companies do not regularly partake in.
Nate tells us what attributes his company possess which he believes help it to stand out amongst other similar firms within the sector. He cites the team’s ability to consistently deliver excellent results in a quick and responsive matter as a key differentiator for the firm. “Besides responsiveness, timely delivery, and quality work, our team focuses on the result that many other firms don’t understand. We provide longlasting ROI, because we position our clients within their industries like no other. We don’t just build a website, we build an industry leader.” Providing us with an overview of the marketing industry, Nate comments on what impact being based in Houston has on the firm, and emphasises how important it is that the company utilises its stand out attributes. “Here at Blue Atlas, we are located in the Greater Houston area, which is not known for its marketing giants. Many potential clients are seeking Dallas, LA, Chicago, and New York firms to do their development and marketing. We have to stand out in an under-utilised marketing
40 CORPORATE VISION / Issue 5 2018
Media Innovator Awards 2019
industry and help clients understand our capabilities and positioning focus.” Working within the marketing industry, Nate and his team utilise certain techniques which enable the firm to stay ahead of the ever developing advances within the market. He describes what methods Blue Atlas employ in order to ensure they are at the forefront of any developments. “Many of our clients are in industries that may utilise amazing technology in their products but operate behind the times in regard to marketing and design. We have to identify a larger range of technology and new developments, in order to suggest and recommend elements that bridge the gap between antiquated marketing activities with advanced technological products.” Having put together a team full of knowledge, Nate points out what strategies the firm utilise in order to ensure that they attract the greatest talent within the industry, and are subsequently able to continue to build a team which strives to do the best for both the company and client.
CERTIFICATE “When employing new staff, we take our time hiring with a better set of job descriptions, systems, and operating procedures to ensure each person understand their responsibilities within Blue Atlas. We try to hire just before we truly need a position, meaning we are ahead of workload. This allows us to deliver a better, consistent result for our clients.” In his concluding comments, Nate predicts what the future holds for Blue Atlas, hinting at expansion and internal growth, whilst also envisaging what developments there will be throughout the marketing industry which Blue
Atlas will look to capitalise on. Being able to forecast these changes leaves Nate and the team confident of exciting times ahead for Blue Atlas as it continues to achieve its overall mission. “Blue Atlas is growing tremendously in 2018. After doubling our company by April 30th, we expect to possibly do it again by year end. Going forward, we are looking to grow additional offices in the Dallas/Fort Worth area. We currently have an office in Tampa, FL and staff in Dallas, so both areas will be targets for growth in 2018. Going into 2019,
we are planning for increased brand awareness and positioning to establish Blue Atlas as the premier web marketing and development firm in Texas. “In the future, website development is changing. Technology is changing, but so are expectations. Fortunately, there are still many industries and sectors that are playing catch-up, and we can help them get there. However, the website development world is going to look a lot different in 2-3 years. Companies want more from their online presence and end users are expecting a more digital
experience. As long as we stay abreast of new technology and experience as soon as a stable version is available, we will be able to roll out new options and technologies for our clients ahead of the bulk of their competitors.”
Contact: Nate Stockard Address: 11601 Shadow Creek Parkway, Ste 111-372, Pearland, TX 77584 USA Phone: 001 713 757 2469 Website: www.blueatlasmarketing.com
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Dentacoin partner dental clinics in 14 countries accept payments in Dentacoin. Copyright: SWISS Dentaprime
Issue 9 2018
The Pioneer Package – 1,095GBP
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Experience Innovation Accion Microfinance Bank Limited
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CEO of the Year 2019 - Visual Merchandising, we caught up with Trevor Sumner, who provided us with a detailed insight into the innerworkings of Perch and how they consistently deliver Established in 2012, Perch is the in-store retail marketing platform that can detect what products customers are touching to respond with product-specific digital messaging and marketing applications. The firm’s embedded IoT technology unites digital content with physical products, which delivers highly personalized product marketing that drives customer engagement and 30-80% sales lift – whilst creating a magical experience for customers. As the pioneers in Physical + Digital marketing, Trevor begins by going into further detail about the innovative services the team at Perch provides to their impressive clientele. “Here at Perch, we have the patent on using computer vision and other sensing technologies to detect and react to in-store shopper behavior specifically around how customers touch and pickup products. By merging Physical shopping with Digital media, we link together the best of both worlds, combining the serendipity of shopping with the rich information and experiences we can only otherwise find online.” Allowing the firm to deliver such an award-winning product, is the creative, inventive and talented team which forms the backbone of Perch. When discussing the internal culture, Trevor is keen
to highlight how the combination of the dedicated team and his award-winning leadership skills have formed a partnership which is reimagining the retail store experience based on merging the Physical + Digital.
In May, Corporate Vision magazine named Dentacoin as the Best Blockchain Solution Provider in Dental in the 2018 Corporate Excellence Awards. On the back of the win, we spoke to Co-Founder and Core Developer, Jeremias Grenzebach to find out the secret to their success.
Strategically-Driven Creative Solutions
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“Any successful CEO will tell you the team is everything. My job as CEO is to enable our amazing team in a servant leadership model. They are the ones working with clients, developing the innovations and out-executing the competition. My job is three-fold: to hire great people, guide the strategy and make sure that we are capitalized to let them realize the opportunity.”
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Bringing the interview to a close, Trevor signs off by revealing the exciting plans which lie in the pipeline for the firm, touching in how the firm hope to expand both their service and insight to create something which could potentially shape the way companies in the industry approach visual merchandizing.
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“Looking ahead, we are in the process of making a big move into our next generation of advanced retail analytics in 2019. It’s amazing how little visibility brands and retailers have into middle-of-the-funnel shopper behavior. Ultimately, we think that such insight and auto optimization will be ground breaking and fundamentally change the way the industry approaches visual merchandizing.”
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Approach to
driving force behind many a companies’ organic growth. In April this year, Corporate Vision Magazine named Forza among the winners of Ireland’s 2018 Ones to Watch programme, with take a look behind the scenes, and see just how Forza has grown to become one of Ireland’s Established in 2010, Forza! Direct Marketing was founded on a unique belief in the marketing industry - thatB2B or B2C considerations are, simply, unimportant. In their view, a P2P, people to people, approach is the key to enduring success in the sector, through creating meaningful, highly-targeted campaigns that aim to influence consumer behaviour. In many ways, this approach makes sense. By nullifying the image of a business as a whole, and instead focus on the business as the sum of its people - who can all be influenced through targeted marketing - Forza has tapped into an unmined vein of potential. There is less ‘guesswork’ when it comes to this individualistic way of thinking, and plays into the sort of ‘bread-and-butter’ of marketing; a need recognition – finding out what people want and working from there. By all regards, it’s an avenue that few are pursuing, and
it has, so far at least, paid off for Forza. Tying into this is Forza’s belief that marketing is all about the art of persuasion. Good marketers can persuade anyone to click, read, open and digest anything. You’ve just got to have the right approach. As a full-service creative agency, Forza’s team is comprised of a graphic designer, copywriter, and software solutions and web specialist – ensuring that the perfect approach to their client’s marketing problem is well within reach. A winner of numerous accolades, Forza has been an almost constant presence on the awards circuit. Named among the Top 50 Irish Marketers earlier this year, they’ve also won back to back recognition for web design. Forza have a noted history of producing exceptional ‘best-of-breed’ work. Regardless of the project at hand, Forza have a remarkable reputation for thinking ‘outside of the box’, approaching problems in
Company Name Awards Title truly novel ways to create the best solution possible. They’ve worked wonders with their clients, often reimagining a brand from the ground up, and propelling them towards a brighter, more profitable future.
Company: Forza! Direct Marketing Address: Building 1000, Floor 2, City Gate, Mahon, Cork, T12 W7CV, Ireland Website: www.forza.ie Telephone: 00353 21 240 9022
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more depth, is Speed’s Business & Corporate Director, Laura Tallett. Central to this is being clear as to what your story is, and what you want to be known for. In an industry where there are many new and older organisations, having a clear point of view that is different and positions you as a credible leader is key to success. Integral to this communicationsled approach is having a CEO and leadership team that will take the plunge and lead the discussion along this journey. As the head of an organisation, the CEO will directly influence the personality of the business. He or she will set the tone for business behaviours and be fundamental in the creation of its identity (with a little help along the way). In many ways, the CEO is an essential member of the marketing team and leading voice piece for the business, or arguably should be. Whilst CEOs are rightly focused on growth and financial return, they also recognise the value of building the ‘good’ reputation of their business, with many seeing themselves as the reputational stewards. The KPMG 2017 Global CEO outlook report outlines how reputation and risk, alongside trust in a time of disruption, has risen on the CEO agenda to become one of the top
most important issues they face today. Recently, we surveyed over 500 CEOs and CMOs, and our research showed us that whilst 95% of CEOs claim to regularly engage with marketing, over 70% then go on to provide a range of reasons why this does not happen in reality. When the CMOs were asked about the levels of contact that they had with their CEO, 42% said they still struggled to engage their CEO. This was particularly interesting given the fact that 84% of CEOs believe that a robust communications strategy is critical to business growth. It appears that whilst many leaders believe they are involved and engaged there is a perception gap between the CEO and CMO on what this really means, and what is required of the CEO. So, despite its growing importance in driving growth and supporting new market entrants, there is still a real challenge that needs to be overcome in educating the CEO and leadership teams around marketing and communications in practise, as well as their need to engage actively in this. They may understand its importance, but it appears many CEOs are
still unclear about the role they should play, and the value this will have. For more information on this topic and advice about how we can help you approach this please go to: http://bit.ly/ SpeedCEOEngagement
Contact: Laura Tallett Address: 1-6 Brighton Mews, Bristol, BS8 2NW Phone: +44 (0)7711 016 352 Website: www.speedcomms.com
CORPORATE VISION / Issue 6 2018 43