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Welcome According to proverbial wisdom, it takes a village to raise a child, with that in mind, LUX magazine looks to commend the enterprises who make it their business to facilitate and improve the care, development and entertainment of the earth’s most precious denizens. Whether you provide clothing, toys, technology or supportive services our inaugural annual award program will cover anyand-all companies – regardless of size, length of service or sector – who devote their work to the care and welfare or our babies.
The Packages Congratulations on making it to this stage, as a winner LUX Life are delighted to offer you our basic press announcement items, at no charge. This includes a completely complimentary Entry into the SEO 2019 Parent and Baby Awards directory Access to & use of the official press releaseand Use of the generic awards logo for your marketing purposes.
As well as offering these items, we also have several commercial packages available, that we believe would be of interest to you. Please review at your leisure.
Editors Choice Package: Main front cover image and headline on the celebratory magazine - the face of the awards and available to only 1 winner Four pages of dedicated content at the front-end of the magazine - take advantage of our circulation & web traffic to reach out to a new pool of potential customers. Plus share the content as part of your own initiatives to reinforce the value of 3rd party recognition to your existing followers.
3 crystal trophies Wall mounted plaque Personalised digital logo - our design team will work with you to create a custom logo that works with your existing branding AND promotes your recent achievement
Personalised digital certificate - a digital seal of approval that can be shared on social media and on your website. Supplied in high resolution formats, should you choose to print and frame.
1 x Full page product/ service advert in the next issue of LUX Life Custom press release - an official document you can circulate to PR and news companies about your achievement/ a particular matter. Social media promotion on the LUX social media platforms – provides 3 x Instagram post, 3 x Facebook post & 3 x Twitter post + The Seedling Package
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LUX 2018 Parent & Baby Awards
Parent
awards & Baby
LUX 2018 Parent & Baby Awards
BiOBUDDi Group B.V. Best for Eco-Friendly Educational Toys 2018 - Western Europe PAB18012
Best Handcrafted Baby Toys & Accessories - Germany We share a fascinating insight into this unique brand and the creations it crafts for its valued clientele.
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Committed to building a better future for tomorrow, today, BiOBUDDi is an innovative LUX 2018 Parent & Baby Awards Dutch toy firm supplying unique products to children aged one to six. As we share an insight into a selection of our winners from the 2018 Parent & Baby Awards, LUXlife felt we Wrightson should and Platt profile this dynamic company to find out more about howBest it has Baby Casting reduced its carbon footprint and 2018 Service created toys children will love.
LUX 2018 Parent & Baby Awards
London
Established in 2007, BiOBUDDi is the world’s first and best-selling eco-friendly toy blocks producer. The company is committed to build a better tomorrow by developing and selling eco-friendly, educational and safe toys for children. With a unique product, BiOBUDDi is committed to make toys that do not harm the environment, are safe and educational.
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Wrightson & Platt is a British company committed to creating unique heritage family sculpture inspired by everyday life. As we showcase a selection of Children naturally use their curiosity and the winners from our Parent & instincts to explore, experiment, observe, and play. They are constantly exploringBaby the world Awards 2018, at LUXlife around them, testing and experimenting. we felt it was only BiOBUDDi offers a broad range ofMagazine infant, toddler and preschool products. The products right that we showcase the stimulate children’s development and make learning fun. Toddlers and pre-schoolers will creations the firm stunning have a lot of fun building their own animals, has tocan offer, with help from a vehicles, farm, figures and more. Children build, play and learn with the eco-friendly toy of the firm’s skilled and number blocks in different colours, and as such the products are both sustainable and dedicated stimulating. team. Since its inception in 1999, Wrightson and Platt have understood how important it is to capture the precious first moments of your baby’s life. As the world’s leading baby and family life casting service, the firm creates beautiful sculptures, jewellery and wall art from baby’s hands and feet; little works of art that are deeply personal and unique. As a result of the glorious creations it provides, this small company has established its reputation as the best in the business working with The Portland Hospital in London, Matilda Hospital in Hong Kong and referral agents all over the world.
The formula of the eco-friendly building blocks is vastly tested, and results show quality equal to the oil-based building blocks created by the firm’s competitors. To ensure quality, the firm checks the production process from up close, one of the reasons the building blocks are produced in the Netherlands. BiOBUDDi’s production process converts carbon dioxide into oxygen instead of creating more carbon dioxide like the oil-based building blocks do. Even the manuals, packaging and glue are eco-friendly.
experience for children. The background that is on the back of the packaging can be used, and the cards of figurines also on the packaging can also be used in specially supplied blocks. This is an example of the product development of this dynamic toy brand as it seeks to create unique solutions that will change the entire toy industry for the better, and drive it towards more environmentally-friendly solutions. Having achieved incredible success since inception BiOBUDDi now sell their unique toy blocks in more than 14 countries, and as such the firm has high hopes for the future. Now the brand is getting established in the market place of toys their goals for the future are set even higher. In 2021 the brand wants to be an established household name. The toy blocks can be recycled in the existing recycle systems. The production of the blocks saves up to eight times the CO2 emissions in the atmosphere. The brand looks to expand the range and their availability online and in stores around the globe.
Alongside offering children an entertaining product, BiOBUDDi also gives parents the peace of mind that the toys they give to their children are not harmful to the environment. In toy retail, BiOBUDDi is one of the few companies that has actively dedicated itself to becoming the most sustainable and ecofriendly brand in the market place. The big brands in toys are lagging behind and making very small steps. BiOBUDDi is dedicated to only sell toys with a limited carbon footprint, balancing the needs of customers with those of the environment.
Today, the company has casting artists in
Dedicated to innovation, every day thethe UK, New York and Hong Kong, and their BiOBUDDi team works hard on the all-female team can fly to clients in any part development of new products. The team aims of the world to take the all-important hand to develop fun and educational building sets. feethas casts. They have created beautiful A new development within the toyand range artworks for a client list that includes recently been patented. This newfamily product the wastage. royal families of the Middle East, the Hong contributes to the reduction of paper Normally the packaging of the toyKong is thrown elite, Hollywood A-listers, prominent away in the bin as rubbish. By using the box as businesswomen, Russian oligarchs and a playing function, the team has developed a footballers. premiership new way of re-using the packaging. The entire package can be re-used to create more building
their work. The exquisite detail of their casts is guaranteed thanks to their team of highly skilled designers, sculptors and having their own foundry on-site.
At such a magical time in a family’s life, the company also puts an emphasis on providing an experience as well as a world class Over the past 15 years, Wrightson & Platt have product. Senior Casting Artist Louise Edward established a reputation as the best in the Page 36 www.lux-review.com business by developing the range of designs www.lux-review.com Page 37explains the importance of this process and how she works to make it truly special. and materials and finessing the quality of
“The casting appointment can often be a fun family event. It’s not every day that our clients will get to see this process in action and it is quite fascinating to watch the bright pink casting jelly setting and changing colour around those tiny little feet!” Offering more than just baby’s hands and feet casting, as parents often want to get involved Wrightson & Platt offer many designs that incorporate all of the family, with a particular favourite being their ‘New Family’ bronze sculpture. Creative Director Anna Harrold believes it’s the bespoke nature of the offering that really appeals to the company’s High Net Worth clients.
“At Wrightson and Platt we can work with our families on completely unique designs – nothing is off the table. So when a client asks for a lead crystal sculpture of Mum’s beautiful bump, we are delighted to take on the challenge. Page 20 www.lux-review.com
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Company: BiOBUDDi Group B.V. Contact person: Job Nijssen Address: Simon Stevinstraat 11, 5916 PZ, Venlo, The Netherlands One Phone number: +31 (0) 77 32 10client 417 had his whole family’s hands cast Website: www.biobuddi.comtogether in bronze then rose gilded in 18ct leaf
to create an absolutely stunning show-stopper of a sculpture; a real conversation piece. We have even cast a full-sized bronze horse for one member of the Dubai royal family.” Clients have been so impressed with the quality of their work and the creativeness of their designs that the company has now branched out into making stunning ‘push presents’ including hand-engraved fingerprints on gold charms and unique anniversary gifts such as their glass ‘Tondo’ sculpture capturing the bond between a husband and wife. Ultimately, with the demand for their services growing, Wrightson and Platt continues to expand internationally with regular trips to the Middle East, the US and Europe. As Louise Edward proudly concludes: “our customers are happy to pay for us to travel to them because they want the best. They only have one chance to capture those really special family moments, so they see it as an investment. In their families, their memories and for their future.”
Company: Wrightson and Platt Contact: Alison Martin Address: 36 & 37 Brockley Cross Business Centre, 96 Endwell Road, London, SE4 2PD, UK Phone: 020 7639 9085 Website: wrightsonandplatt.com
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Toddler Package Front cover logo - on the most viewed page of the magazine with access to our experienced design team Two pages of dedicated content at the front end of the magazine - take advantage of our circulation & web traffic to reach out to a new pool of potential customers. Plus share the content as part of your own initiatives to reinforce the value of 3rd party recognition to your existing followers.
1 crystal trophy Personalised digital logo - our design team will work with you to create a custom logo that works with your existing branding AND promotes your recent achievement
Personalised digital certificate - a digital seal of approval that can be shared on social media and on your website. Supplied in high resolution formats, should you choose to print and frame.
+ The Seedling Package
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Best Handcrafted Baby Toys & Accessories - Germany We share a fascinating insight into this unique brand and the creations it crafts for its valued clientele.
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Elvie Review: femtech at its
nest
The nursing movement is enjoying a moment in the spotlight after a spate of celebrities have recently uploaded photos of their feeding and expressing regimes to their social media pages. Despite the benefits and the beauty of these images, most mothers would agree the reality of expressing is not quite so glamourous! Many mothers give up breastfeeding due to its impracticalities, particularly when returning to work, so the promise of a new wonder product is seriously exciting stuff. The founders of Elvie, the world's first silent wearable breast pump, promise to bring women's technology out of the dark ages, and they make very bold claims about the Elvie Pump;
Designed to fit seamlessly into your modern life, the wire and tube-free breast pump is lightweight and compact, and fits comfortably into your nursing bra, allowing you to go about your daily routine while you pump. It uses revolutionary technology to eliminate noise, so you can express in peace, anytime, anywhere. Too good to be true? LUX put it to the test…
At first glance the Elvie Pump looks impressive; it feels more like you’re unwrapping a brandnew iPhone than a breast pump! It’s not only sleek, compact and lightweight, but also incredibly easy to set up and assemble, connecting effortlessly with your smartphone, which is an absolute must in order to take full advantage of the remote-control function. Once the six parts are assembled it fits inside your nursing bra and can be controlled remotely from your smartphone via the Elvie app. The app allows you to monitor milk volume in real time, track pumping history for each breast and adjust the settings. The pump has two modes, stimulation and expression, and it will switch between these when it detects let-down. As it gives a live status on milk volume, it will also pause when the bottle is full, and a message will notify you on the app. In terms of discretion, the pump isn’t technically silent, but it is as close as possible. You could easily sit in a meeting or go out for a coffee with nobody being any the wiser. Although it is smaller than a traditional pump, it does require some covering up if you don’t want to be spotted, but that’s easily managed with an oversized jumper of a strategically placed scarf! The main beauty of the pump is that its hands free; this is a serious game changer for mothers who are returning to work and don’t have time to hide away, hooked up to the mains for their lunch hour! With all of these benefits, you might assume that there would be sacrifice of some sorts, but if there is we haven’t found it. When positioned correctly the pump seems to be gentler but even more efficient than the leading traditional pumps on the market. It takes around two hours to fully charge and this provides you with around two and a half hours of power. If you forget to charge the pump the night before, the USB charging cable makes it super flexible to charge on the go – be that in the car or even via your laptop. When purchasing the single pump you receive the hub, a USB charging cable, two 5oz/150ml bottles and the various components to fit around this, two different sized breast shields and two bra adjusters, which can be easily attached to a nursing bra. This all retails for £249 with a two-year warrant on the hub. In conclusion, this pump seriously gets the LUX seal of approval, the post-natal world is brimming with elaborate inventions from mumpreneurs, if only they were all as impressive as this one! There may be cheaper alternatives on the market, but we firmly believe this is a great example of the age old, you get what you pay. What else do we love about Elvie? The brand’s philosophy is screaming out passion: from developing and delivering the products through to the aftercare every buyer receives. The team genuinely care about nursing mothers, and it shows. What are you waiting for? You can find out more about the pump here: http://elvie.com
LUXLIFE MAGAZINE | 21
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Infant Package One page of dedicated content - approx. 900 words - take advantage of our circulation & web traffic to reach out to a new pool of potential customers. Plus share the content as part of your own initiatives to reinforce the value of 3rd party recognition to your existing followers.
1 crystal trophy Personalised digital logo - our design team will work with you to create a custom logo that works with your existing branding AND promotes your recent achievement
Personalised digital certificate - a digital seal of approval that can be shared on social media and on your website. Supplied in high resolution formats, should you choose to print and frame.
+ The Seedling Package
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EcoViking: Luxury Baby Nests for the Modern Parent EcoViking was created to address a rather obvious gap in the parent and baby market: a need for a traditional baby nest that is both simple and stylish - Something that would feel right at home in modern residences. We spoke with EcoViking’s CEO and Founder, Stefan Bosnjak, to find out more about the company’s inspirations, ethos and future. Baby nests are becoming a popular choice for today’s parents and have, in recent years, overshadowed the popularity of the Moses basket as the firm favourite for daytime naps. Spinning out from the wildly popular offerings of EcoViking and their eco-friendly glass baby bottles, EcoViking have developed a baby nest that has swiftly become a go-to for parents that want an altogether more mature alternative to the baby nests of years passed. With its simple Scandinavian lines and warm tones, EcoViking’s baby nest certainly appeals to a high-end market, which was -of courseentirely by design, as Stefan explains. “Most of the baby nests and pods sold today have childish motives and don’t ‘fit’ in our homes. With the birth of my first daughter, I started the development of a new baby nest that would cover that gap in the market: a baby nest that would fit and be a part of the archetypal Scandinavian home décor. During 2019 we finally reached the end of the three years long journey, just in time for the birth of my second daughter, the very first user of the new EcoViking baby nest. And that is how it all began.
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“Now, we have a line of baby nests that sell very well in Scandinavia. Across the entire line we ensure that we only use materials that are OEKO-TEX® Standard 100 certified, making our nests safe to use.” It is difficult to overestimate the importance of customer service in the parent and baby market. It is crucial to establish a high level of trust with any potential client and continue that through beyond product purchase. For EcoViking, customer care remains the crux of the company, securing their position as one of the most trusted businesses working in the industry. “We always aim to create a good experience as we believe it creates loyal customers. Of course, not all customers will return for a new baby nest, but they will tell the story to their friends, neighbours and so on. Moreover, we are also extending the range of items that will make our customer wants to return to us for a second purchase. Customer-first focus is very important for us and when customers have questions or concerns, they want resolutions right away, especially when they purchase an item for their new-born. Being available at all times to offer fast support to our customers means creating a strong brand experience.” This level of customer service finds its roots, predictably, in the dynamic of EcoViking’s team, as Stefan continues. “Since the foundation of EcoViking, me and my team have been working very closely making sure we keep developing excellent working relationships. We address all issues immediately and we keep moving on. My team knows what I stand for and that standardization and follow-up is of key importance for growth and it keeps us on track.” Stefan describes EcoViking as a joint venture into the baby market and the baby fashion industry, emphasising the importance of appearance on their entire product line – a combination of form and function, not just the latter. It’s an unusual stance that has swiftly helped to differentiate
This is to certify that: them in an increasingly competitive industry. “EcoViking is currently seen as a high-end baby nest manufacturer, but, as in every business sector, we face competition. It is only through innovation that we can remain viable, and further gain competitive advantages. We do believe that we will be able to provide good value to our customers through developments that are superior to our peers.”
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As we come to the end of the interview, Stefan takes a moment to mention the role of baby nest regulation – which he welcomes entirely. “There will be more regulations coming when it comes to the safety of baby nests. We do welcome regulation as there are a number of companies out there making dangerous products that do not follow the standards that we stringently follow.”
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When it comes to EcoViking’s future, there wasn’t much that Stefan could discuss in light of upcoming launches: “We are developing a new line of baby nests with exchangeable covers which will be released very soon.” However, Stefan was keen to touch on his other efforts in the sustainable space, offering a natural extension to EcoViking’s core ethos. “We are just about to release a new brand in a totally different industry – Sweden’s first electric scooters company. Keep an eye out for Veio Scooters, which you will see on the road pretty soon.”
Company: Viking Brands AB Name: Stefan Bosnjak, CEO & Founder Address: Gothenburg, Sweden Website: www.ecoviking.com
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Newborn Package Half page of editorial - take advantage of our circulation & web traffic to reach out to a new pool of potential customers. Plus share the content as part of your own initiatives to reinforce the value of 3rd party recognition to your existing followers.
Personalised digital logo - our design team will work with you to create a custom logo that works with your existing branding AND promotes your recent achievement
Personalised digital certificate - a digital seal of approval that can be shared on social media and on your website. Supplied in high resolution formats, should you choose to print and frame.
+ The Seedling Package
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Glen Stratton ffrom Altro talks to us about what the company w n hav a e done to help transform everyd y a ay spaces into envi n ronments that can improv o e the wellbeing of everyone y that uses them.
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ď ‹ Company: Altro APAC P PTY LTD L Name: Glen Stratton Web Address: www.asf.com.au
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• Personalised crystal trophy - £295 • Wall mounted plaque (digital copy included) - £295 • Personalised digital logo - £195 • Front cover logo - £395 • Bespoke digital certificate - £195
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