CV Magazine July

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July 2017

CellTrust CEO: Successful Bring-YourOwn-Device (BYOD) Program Requires Mobile Compliancy Enforcement Vision and Adaptiveness

Complete Sales and Service Satisfaction

Talent, Trust and Transformation - Publicis Media

Leading by Example At the Height of SuccessPerform Air International, Inc.

Only as Successful as Your Team

A Journey of Self-Discovery and Achievement - Nyasa Partnership

In this issue: Check This Out- Veriphy Ltd / A Financial Source for Life- Los Angeles Federal Credit Union / Adding Value to Business- Spitfire Network Services Ltd / Your Case Matters- Arena Television Limited / Capturing Success- Paglialunga & Harris / A Financial Source for Life- Los Angeles Federal Credit Union / Facilitating Infrastructure Financing- PT Sarana Multi Infrastruktur (Persero) / Break the Mould- Mar-Bal All Things Are Possible- Boston Scientific / Up-and-Coming ‘Young Guns’- WMK Architecture


Editor’s Note

, Welcome to this captivating July edition of Corporate Vision Magazine. On the 3rd June, independent pan-European asset management and investment firm, H.I.G. White Horse, announced it has reached an agreement for a joint investment of 85 million Euros. Within this edition, we discovered how one of the largest cooperative organisations in Spain, EROSKI, is also one of the main distribution companies in Spain as well. One of EROSKI’s latest milestones is how they recently celebrated their 40th anniversary of its own brand. Setting out on a journey of self-discovery, we profiled a recipient of the Influential Businesswomen of 2017 award, Barbara Cormack. Using the opportunity, we learned more Barbara’s outstanding expertise in coaching, mentoring and training to those wishing to make a change in their lives. I truly hope you enjoy reading this edition.

Jessica Daykin, Editor Phone: +44 (0) 203 725 6842 Email: jessica.daykin@ai-globalmedia.com Website: www.corp-vis.com AI Global Media, Ltd. (AI) takes reasonable measures to ensure the quality of the information on this web site. However, AI will not assume any legal liability or responsibility for the accuracy, correctness or completeness of any information that is available through this web site. If errors are brought to our attention, we will try to correct them. The information available through the website and our partner publications is for your general information and use and is not intended to address any particular finance or investment requirements. In particular, the information does not constitute any form of advice or recommendation by us or any of our partner publications and is not intended to be relied upon by users in making or refraining from making any investment or financial decisions. Appropriate independent advice should be obtained before making any such decision. Any arrangement made between you and any third party named in the site is at your sole risk and responsibility.

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Contents

, 6. News 8. Only as Successful as Your Team- Tristar Medical Group 10. Talent, Trust and Transformation- Publicis Media 12. Up-and-Coming ‘Young Guns’- WMK Architecture 13. All Things Are Possible- Boston Scientific 14. With you, a new way of reaching our customers - Eroski Sociedad Cooperativa 16. A Journey of Self-Discovery and Achievement- Nyasa Partnership 17. At the Height of Success- Perform Air International, Inc. 18. Leading by Example- Servier Laboratories 20. Break the Mould- Mar-Bal 22. Facilitating Infrastructure Financing- PT Sarana Multi Infrastruktur (Persero) 23. Matt Jenkins, Head of Consulting, Footdown - How to Fix Dysfunctional Company Culture 24. CellTrust CEO: Successful Bring-Your-Own-Device (BYOD) Program Requires Mobile Compliancy Enforcement Vision and Adaptiveness 26. Bringing Harmony to Healthcare Recruitment- Harmony Healthcare LLC 28. A Financial Source for Life- Los Angeles Federal Credit Union 29. Excellence in Science and Creativity- Porterhouse Medical Ltd 30. Check This Out- Veriphy Ltd 31. Intensity, Sharpness and Quality- Brandsmiths 32. Complete Sales and Service Satisfaction- Spitfire Network Services Ltd 33. Capturing Success - Paglialunga & Harris 34 . Your Case Matters- Arena Television Limited

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Ambitious Cardiff Software House OpenGenius Recruits New CFO Niall Daly joins the first Welsh business on the London Stock Exchange Elite Programme as it prepares to float.

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, Niall Daly joins the first Welsh business on the London Stock Exchange Elite Programme as it prepares to float. OpenGenius, the creators of iMindMap and DropTask, has announced the appointment of a new Chief Financial Officer (CFO), Niall Daly. Niall is a Chartered Accountant with over 30 years’ experience in IT and software businesses. OpenGenius, which also owns Tec Marina in Penarth, recently became the first company in Wales to be accepted onto the London Stock Exchange Group’s ELITE programme, which helps ambitious companies prepare for growth through access to long term financing opportunities. Other companies accepted onto the programme this year include Mumsnet and British manufacturer of hybrid airships, Hybrid Air Vehicles. Chris Griffiths, CEO, OpenGenius, commented on the appointment: “We feel very lucky to have recruited Niall into this role. This is such crucial time for the business as we look to accelerate our growth and prepare for a flotation in 2018. The next 12 months is going to be an exciting ride for OpenGenius and we are thrilled that Niall is going to be part of it. He also brings more than the traditional CFO skillset with him and will be involved in developing product concepts, branding and messaging.” Prior to joining OpenGenius, Niall founded Backpocket CFO, a business that provides flexible CFO and Financial Director support for companies of all sizes. He has extensive experience in helping businesses with their

H.I.G. WhiteHorse and Tikehau Capital Complete an Investment in Savio exits, and as such, has been instrumental in several trade sales, management buyouts and flotations. Previously, Niall was Chief Operating Officer with e-skills UK for eight years, where his main responsibilities were finance, IT, HR and programme delivery. He has also been a Growth Expert on the Goldman Sachs 10KSB programme for the past five years, two of the companies he coached also undertook the London Stock Exchange Elite programme. On his appointment, Niall said: “This is a great opportunity to join a company with ambitious growth plans. Open Genius Mind Mapping software is used by over a million people worldwide and that number is growing all the time. I’m looking forward to getting started and helping Chris and the team on their path to flotation in the next couple of years.” OpenGenius are the creators of the pioneering Mind Mapping, brainstorming and project planning software, iMindMap and task management app, DropTask. The company delivers bespoke and accredited training courses worldwide in Mind Mapping, applied innovation, speed reading, leadership and memory skills. Their software and training solutions are used by individuals worldwide within Disney, NASA the BBC and Microsoft. The company is headquartered in Penarth Tec Marina, a purpose-built office space that aims to bring a Silicon Valley look and attitude to Wales. It officially opened on July 1st 2015 and currently houses 26 businesses.

H.I.G. WhiteHorse – a credit affiliate of H.I.G. Capital – and Tikehau Capital– an independent pan-European asset management and investment firm – on 3rd June announced it has reached an agreement for a joint investment of 85 million of Euros in Notes issued by Savio Group, a global leader in production of machinery and quality control systems for the textile industry, controlled by Alpha Private Equity. With 2016 revenues, more than 346 million of Euros, almost entirely realised in foreign markets, and over one century of history, Savio operates worldwide with production plants in Italy, China, India, Belgium, Germany and Switzerland. Its leadership position has been achieved thanks to continuous focus on research and development, extreme flexibility and high quality standards. The transaction will enable H.I.G. and Tikehau Capital to support Alpha Private Equity in the development of the Company and further expansion at global level, in a highly technological industry. Guido Lorenzi, Director of H.I.G. WhiteHorse, has commented: “This transaction confirms H.I.G. WhiteHorse willingness to invest in Italy supporting leading companies and its ability to originate proprietary transactions. Thanks to the joint effort with Tikehau and Alpha Private Equity, we believe we can support the next stage of development of the Company”. Luca Bucelli, Country Head of Tikehau Capital in Italy commented: “This transaction is a further demonstration of Tikehau Capi-

tal’s willingness to invest in Italy and support the development of local companies with tailor made capital solutions. Savio has an extremely strong technological know-how and management team. We are delighted to invest in Savio alongside H.I.G. and Alpha Private Equity and we believe we can effectively support the next stage of development of Savio.” Valentina Pippolo, Partner of Alpha, has commented: “As Alpha, we have always been committed in targeting highly-technological companies with leading positions in their reference markets and strong international exposure, supporting their management teams in developing growth strategies and fostering global expansion plans also through financial resources” Essentia has acted as Debt Advisor for Alpha Private Equity. H.I.G. e Tikehau Capital were assisted by Studio Legale Gattai, Minoli, Agostinelli and Partners while Alpha Private Equity has been assisted by Pedersoli Studio Legale.

www.higwhitehorse.com www.tikehaucapital.com

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Automation Supporting Finance Teams in the Management of Cash-Flow Challenges Ten thousand businesses fail each year because of late payments, according to a study by the Federation of Small Businesses [1]. The report also uncovered that of the ÂŁ17bn currently owed to small businesses, ÂŁ6.8bn is expected to be paid late [2].

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, The fines imposed on businesses for late payments to their suppliers can also have a detrimental effect on their reputation as well as profit margins. The governance institute, ICSA, uncovered that nearly two thirds of companies fear reputational damage more than fines [3]. This increases the pressure on finance and accounting departments to ensure that they are resolving outstanding payments, whilst ensuring that they are paying their suppliers on time. Technology including cloud technology, Artificial Intelligence (AI), automation, and machine learning will have a major impact on the day-to-day lives of

professional services workers, upending many traditional ways of doing business. Within finance and accounting departments, paper based processes will be impacted the most as automation will enable accountants to reduce or eliminate data-entry tasks, monitor cash flows and ensure payments are made on time. Bhupender Singh, CEO of global BPO Intelenet® Global Services, comments: “Eliminating the hefty amounts of paperwork that finance professionals have to deal with on a regular basis, will save businesses an incredible amount of time in the long run. For a business of any size, time management is essential. Our automation tool iFlowTM, eradicates the duties that need to be completed by staff, enabling employees to focus on strategic tasks that empower business growth. Only one-third of all enterprises have any significant level of automation in place, as it can be a struggle for businesses to find the right fit for their needs. However, the implementation of quality assurance & transaction monitoring methods can result in lower invoice processing costs and superior process and data visibility. Bhupender continues: “We see automation playing the biggest role in helping professional services in the areas of connectivity and information filtering and analysis, ultimately allowing accounting professionals to become more proactive rather than reactive in managing client relationships and driving company growth.” [1] www.fsb.org.uk/LegacySitePath/policy/rpu/london/assets/ late%20payment%20july%20 2011.pdf [2] www.financialdirector.co.uk/ accountancyage/news/2026119/ businesses-urged-accept-latepayment-fines [3] www.financialdirector. co.uk/2016/05/06/reputationaldamage-bigger-fear-than-finesicsa-poll-finds/

MPC Capital Expands Renewable Energies Business with New Office in Panama MPC Capital AG, a global investment manager for real assets, on June 3rd announced the launch of MPC Renewables Panama S.A., based in Panama City, Panama. MPC Renewables Panama will support the development, management and further expansion of the company’s renewable energies projects throughout Central America and the Caribbean.

MPC Capital also announced that Fernando Zuniga has been appointed as MPC Renewables Panama’s Regional Director for Central America and the Caribbean. “Central America and the Caribbean is a key region for the growth of our renewable energies business,” said Dr. Roman Rocke, Management Board Member, MPC Capital AG. “Having an office in Panama City, under the leadership of Fernando Zuniga, who has extensive experience in the sector, are strategically important steps in serving our investors and business partners and in our global growth.”

able energies sector. He has held senior development roles in Ecosolar Inc. and Suntrace GmbH and was most recently Development Manager Latam at Solarcentury in Panama. MPC Renewables Panama S.A., a 100% subsidiary of MPC Renewables Energies GmbH, will work closely with the global Renewable Energies team of MPC Capital in structuring, developing and managing renewables investment opportunities for institutional investors. Recent transactions include the 172 MW Ancora wind park project in Portugal, the 50 MWp Paradise Park PV plant in Jamaica, and the 54 MW Sainshand onshore wind park in Mongolia.

Fernando Zuniga has over nine years of experience in the renew-

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Only as Successful as Your Team Tristar Medical Group was established to ensure that high quality, accessible and affordable medical services would always be available to regional and rural communities. From those humble beginnings, the Tristar Medical Group has gone on to establish a network of outstanding clinics. We were very fortunate to interview the firm’s Dr. Khaled El-Sheikh, who reveals more about the firm and his thoughts on receiving the 2017’s Most Outstanding Medical Group CEO award, plus being recognised in the Australian CEO Top 25 series. Tristar has also pioneered several important initiatives including training and support for all medical staff with specialised programmes designed specifically for international medical graduates. Tristar also offers patients the convenience of being able to visit any one of the Tristar clinics and have their medical records available. Tristar clinics are predominately bulk billing, unlike most other clinics. Tristar offers traditional family medicine and gives patients the ability to make an appointment with the choice of a doctor. Tristar Medical Group has 58 medical centres across Australia. Dr. Khaled El-Sheikh is keen to share with his reflections on receiving the 2017’s Most Outstanding Medical Group CEO award, plus being recognised in the Australian CEO Top 25 series. He says he is humbled and happy at these muchdeserved recognitions, adding that they both validate the work of the firm and will encourage him to continue his work in the medical field. He starts the interview by explaining what his current job role as CEO involves. “As a CEO, especially over that last four or five years, the size of the company has grown. I

started to encourage my team to have the freedom of innovation, following the financial crisis, after which we had no increase in our income. Because of this, I encouraged the team to innovate, which has helped us to increase a frozen income. We have become more efficient in terms of cutting costs, so whatever we can do to help us manage our overheads, is very useful indeed.

main attributes of such a leader, detailing his most significant achievements in this vein.

“In terms of patient care, my aim is to deliver nothing but the highest quality and to continue hiring staff to work here. In terms of nursing, we had to think about small communities, where there are only around 600 people, so there has been a real shortage of medical staff. We started however to use a very innovative network, where a nurse can be sitting in a practice in the Northern territory, but elsewhere in the country there could be shortage of staff. The network enables communication between practices plus added to that, all the patient records here are stored under one umbrella. This improves care dramatically and prevents time being wasted when chasing up patient records.

“Tristar Konnect is an area where the firm has been innovative recently, with amazing patient outcomes plus our ICT team have achieved amazing things. We are the first medical group in Australia to move over to Amazon, where there is a full facility to advance, showcase and implement advanced technology such as the cloud. In such a large country, the fastest possible communication is always very helpful indeed.

Focussing more on his role as CEO, Dr. El-Sheikh goes on to give a compelling insight into what he perceives to be the

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“To lead inclusively is an important attribute of any CEO, who is only as successful as their team. You need to lead your team to success. I see that there are so many intelligent people and it is important that you employ the right ones and lead them in the right direction.

“We have a new centralised management structure which is based in one area, so all the practices have a contact, who is the link between the head office and the individual practice on the ground. Each contact is trained in all areas and will support the clinic always, but I do believe that keeping the management under one roof will ensure sustainability and it will also help us serve

the wider community more effectively. Dr. El-Sheikh then reveals his career journey before coming a CEO and how he attained his current position. This story begins when he arrived in Australia back in 1995, working in the North West of Australia in the medical field, when he started to structure education and training to build something that is of good quality that can serve the community well. “In 2003, I was running a business jointly with my wife, but it grew and needed a larger structure which came in 2011, so that is when I became the managing director and then the CEO around the time of the financial crisis. It was quite an interesting journey in terms of holding the fort and being one of the top four clinics throughout the whole of Australia. “The best thing about being a CEO is to be able to build a great team and see them achieve and succeed, indeed that is what personally satisfies me the most. The other thing, is to see a problem solved, or a difficult challenge fixed. The sense of achievement that you convey as a CEO to team leaders is something I strongly believe in and that problems can be solved


g Only as Successful as Your Team Name: Dr. Khaled El-Sheikh Web Address: www.tristarmedicalgroup.com.au Address: Level 1, 87-89 Langtree Avenue, Mildura, Victoria 3500 Australia Telephone: 0350 225 800

when people work as a team and complement each other in their job role. Dr. El-Sheikh has been a CEO since 2011 and proceeds to share his thoughts on how the company has performed since that time. It was shortly after the financial crisis, at a time when the banks could give you grace he explains, having at one stage squeezed the group to the extreme. “The company had reached the size where it was no longer a family business and we needed to implement a full restructuring, so this was a massive challenge for us. We also had to start working on policy and procedure and ensuring that we employed the right people, giving them the right to innovate, lead and be creative. Finally, Dr. El-Sheikh reveals his hopes and plans for 2017 and beyond as this illuminating and informative interview comes to an end. “In the medical business, there is no medium term because it is always short. In the short term, we are working on innovations for the company to see a great outcome and reward, which are more than sustainable and promote very high standards. In the long term, the group is going beyond Australia. “We take pride in our medical standards here, which are amongst the best in the world, so people looking at businesses and manufacturing here can see that we have a great asset along with our level of critical knowledge. I started to look at countries such as China, who need people to help them construct a proper health service for their local community. My long-term dream is to export our services into other areas of the world such as The Middle East.”

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Talent, Trust and Transformation Publicis Media is the home to leading world-class media agencies – Starcom, Zenith, Mediavest | Spark (now rebranded as Spark Foundry), Blue 449 and Performics – and a range of centralised global practices that focus on everything from analytics to business transformation to content. Selected as part of the Influential Businesswomen of 2017 Awards, we interviewed CEO, Marta Ruiz-Cuevas to learn more about the firm and her own success within it. Mediavest | Spark, a full-service media agency under Publicis Media, announced that it is rebranding as Spark Foundry. This move underscores the company’s ongoing commitment to evolution, and reflects the agency’s offerings that extend well beyond the parameters of media and investment to include analytics, technology and innovation, insights, content, commerce and more. Additionally, the Spark Foundry name reflects the bold energy of a start-up spirit with a powerhouse soul - the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. Since coming together as Mediavest | Spark in March 2016, the agency, guided by this vision, has welcomed numerous new clients including BEL Groupe (Global), MTV, KFC, Mattel, H&R Block (USA), Expedia (SEA), EuroLoan (Poland), Virgin Mobile (MENA), OnePlus (UK) and Diageo (Australia). Spark Foundry aims to aggressively roll out its winning proposition to its 3,500 employees across the world,

while amplifying its best-in-class capabilities for clients. “Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients,” said Publicis Media CEO Steve King. “I am confident that Spark Foundry will build on this momentum, and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world.” Publicis Media is the media solutions hub of Publicis Groupe. It is home to leading world-class media agencies – Starcom, Zenith, Spark Foundry, Blue 449 and Performics – and a range of centralised global practices that focus on everything from analytics to business transformation to content. Marta Ruiz-Cuevas, CEO is keen to start the interview with more detail about the services her firm offers and which aspects of her current job role interests her the most. “In keeping with Publicis Groupe’s ‘Power of One’ model, we provide a seamless and flexible way for our clients to get the best media services available. They specifically benefit from the scale and clout we hold collectively in the marketplace; the range of services we provide; the

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centralised, data-driven practice specialties that help power some of our best work; and broader access to the best solutions from across Publicis Groupe. “Each of Publicis Media’s brands (Starcom, Zenith, Spark Foundry, Blue 449 and Performics) have their own unique propositions and ways of working. Across each of those brands, clients will find a range of full service media capabilities. In addition to the brand offerings, we have a deep bench of specialised expertise sitting within our global practices, that cover: analytics and insight; business development and communications; business transformation; content; data, technology and insight; performance; trading and buying (also known as Publicis Media Exchange or PMX). “Publicis Media’s unique structure, has allowed us to transform from a service to a platform business. What excites me the most, is having the flexibility to work with the many experts within our network, to craft unique solutions for our clients’ needs. Publicis Groupe’s ‘Power of One’ model breaks down silos and ensures we’re working collaboratively across our agencies, disciplines and geographies.”

On being selected as part of the Influential Businesswomen 2017 Awards, Marta is keen to share her thoughts plus the changes she has seen during her time at the helm of Publicis Media. “I am beyond honoured to be part of the Influential Businesswomen 2017 Awards. Our industry is filled with smart, powerful women who are changing the face of advertising. I am grateful to call them my peers and grateful that awards like this exist to recognise some of the many contributions women make every day. I hope that I can inspire women to reach high and passionately pursue their goals. I’m a big believer of the phrase ‘yes, you can.’ We need other women to continually push, challenge and build us up – even when things seem tough. “I’ve been in this business long enough to know that you can never sit still. It is constantly changing and you need to be nimble and flexible; you need to go where the consumer is going. Consumers are adopting technology at a much faster rate and consuming content in ways, and at a speed, we never dreamed about previously. “During my time at Publicis Groupe, I’ve seen our agency evolve to meet those changing client needs. I’ve been fortunate to work across many different


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disciplines, clients and regions. I’ve spent time in the US, Spain and Mexico and helped move digital from a separate silo into the very core of our organisation. The latest evolution of Publicis Media is very exciting for me, as it gives us a powerful proposition in the marketplace. We can add more value for our clients by bringing together our collective insights, innovation, technology and data. We are not just transforming marketing our clients; we are also transforming their business.” Marta turns the conversation towards what their clients say about the work they do, plus she gives a fascinating insight into her own role in the firm as a female CEO. “Clients are thrilled with our more simplified and streamlined organisation and we are consistently recognised for our commitment to ‘Talent, Trust and Transformation’ – the core tenets that drive our business. We’ve recently secured new clients in Abbott, Lamundi.com and Vans, Inc. and we look forward to apply our unique insights and scale

to help them transform their business. “As CEO of Publicis Media Mexico, I am responsible for cultivating a powerful platform for which our agency brands can flourish. In addition, I drive operations and transformation across the business through our data, technology and innovation practice. Together, with our global agency brand and practice teams, we are continuously looking for ways to innovate, refine and deliver on our clients’ business objectives. My greatest responsibility will be delivering on Publicis Media’s three pillars of ‘Talent, Trust and Transformation’, as well as continuing to shape and differentiate the agency of the future.” Marta then turns our thoughts towards the firm’s most significant achievements from the past calendar year and closes with her hopes and plans for 2017 and beyond. “The launch of Publicis Media was a massive undertaking. We brought all the Publicis

Talent, Trust and Transformation

Groupe media agencies in the market together – ultimately, we moved 500 people in a month! The momentum we experienced was just incredible. We believed in the approach and we knew we had client support, but never imagined it would happen so quickly. I’ve seen this organisation evolve over nearly two decades, so it was great to be able to work alongside of our talented leadership to bring this vision to life in the Mexico market. “The lines are blurring between innovation and marketing. It’s up to us to employ technology to deliver across the whole consumer journey. As new patterns of consumer behaviour are increasingly built on access to mobile, it forces companies to adapt the way they design, market and deliver products and services. Innovation and marketing can no longer be siloed. We’re helping clients drive transformation and business in this new environment.

further education, offer unique experiences and continue to grow talent. In addition to what is offered on a Publicis media-level, I am also personally dedicated to our people in Mexico and will look for opportunities to localise these programs as well as mentor talent, both men and women.”

Name: Marta Ruiz-Cuevas, CEO Email:marta.ruiz-cuevas@publicismedia.com Web Address: ÉQUIVALENCE PANTONE PUBLICIS www.publicisgroupe.com PUB_16_9404_Logo_Media_Pant “We are a people04/03/2016 business, and Address: PANTONE 871 C strive to make Publicis Media Bosques de Duraznos 47, a destination for the best talent NOIR 100 % 4th floor, Mexico City in our industry. Thus, we have 11700, Mexico rolled out several programs to Telephone: +52 55 5246 5800 ®

24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE Tél. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87 Web : www.carrenoir.com

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Up-and-Coming ‘Young Guns’ The focus at WMK Architecture is business and lifestyle clients. Managing Director Greg Barnett has effectively been the firm’s CEO for 20 years, since the firm’s inception. As winner of the Australian CEO Top 25 and Most Outstanding Architect and Design CEO awards, we interviewed the man at the helm to discover more. WMK Architecture’s is business and lifestyle clients. This focus results in office buildings, workplace, industrial and education projects in the business sector; and, hotels and retail as well as lifetime care projects in the lifestyle sector. The firm has grown from a humble team of two to a 90. This has certainly not been linear – as they have dealt with spurts of growth, as well as tough times such as the recession during 2008. They still see themselves as up-and-coming ‘young guns’, and the firm are starting to be recognised amongst the larger tier 1 architecture and interior design companies in Australia. Managing Director Greg Barnett begins by explaining the firm’s ethos and how it feels for the firm to win the prestigious Australian CEO Top 25 and Most Outstanding Architect and Design CEO awards, “Our ethos is to improve our client’s outcomes through innovative design and responsive performance. We have won numerous competitions and awards for our work. However, our most cherished award is when our design makes a positive difference for our clients. “Some of our landmark projects include the multi award winning Blackmores Campus, the 17-storey Quay residential mixeduse development, the innovative and sustainable NBCS school, the world-class Sargood resort for people with spinal injuries, the Pullman Sydney Airport hotel; and the Barangaroo Headland underground multi-event space.

“It demonstrates that WMK is at the leading edge of innovation and performance and are getting some recognition for this. I think it will communicate that not only are we innovative in our design, we are also a well-structured and successful.” Greg then tells us more about his work as a CEO and what this involves, including for example his successes, methods and achievements. He also reveals what he believes are the main attributes of any CEO. “My role is primarily about strategy and motivating and mentoring a quality team to execute our strategies and ultimately succeed; more like a head coach. “We have great self-motivated people, a flat management structure, and a consultative approach. Our methods are a combination of sophisticated matrix systems, a lot of dialogue and buy-in; and, an all-in team attitude to get the job done. “The main attributes of any CEO are strategy and leadership, combined with empathy and clear communication skills. On one hand - you need to crystal ball the market and the future - and on the other you need to be aware of our people, their needs, and how we are going with our projects.” Greg the steers the conversation to focus on his most significant achievements from the past year, as the CEO of WMK Architecture. “I think my achievements as the CEO of WMK Architecture are measured by our firm’s achievements. Over the last year, we have won significant

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competitions including a 320-apartment residential mixeduse development in Sydney and a ‘New York Loft’ style hotel in the same city. “We have won numerous awards, including the Australian Institute of Architects sustainable architecture awards; and we were shortlisted in the Asia Pacific INDE. Awards and longlisted in the global WAN Awards. “We have grown by 36% during the last year and have attracted international talent to join our highly capable team. We have relocated our Brisbane offices, to larger premises and secured new space in Victoria, to accommodate our growth.” Greg then highlights his career journey before coming a CEO and explains how he attained his current position. He also tells us what the best things are about being a CEO. “WMK Architecture started when I joined forces with Andrea Ehlers, who ran Watermark Design as a sole practitioner. The firm has evolved and grown since those humble beginnings to our team of 90 today, with Andrea at the beginning, I have effectively been CEO from our start in 1996. Launching out on my own with Andrea, was effectively how I ‘did it my own way’ and, hopefully, better. “My greatest joy in being a CEO is watching the success and growth of the firm and our people. It is very satisfying to see the visions and strategies come to life and, in the main, be successful.” As a CEO, Greg offers his concluding thoughts for his hopes

and plans for 2017 and beyond, plus what the firm has planned for the coming months. “We have huge potential and a bright future. For 2017, we see consolidation of our recent growth and in our more traditional work sectors where we are better known. On the other hand, we also see the potential for new opportunities and growth with new talent coming on board. “In the coming months, we will re-cut our five-year vision and finalise our 2017-2018 business plans. We will relocate our Melbourne office to new larger premises and consolidate our Sydney and Brisbane offices. “We recently welcomed Mat Dalby – a global hotel expert from London – and we will introduce him to the Australian market and look to overseas opportunities. Dr Donna Wheatley – an esteemed workplace strategist – will join us and we will be look to bolster our workplace design skills accordingly.” Company: WMK Architecture Name: Greg Barnett Email: wmk@wmkarchitecture.com Web Address: wmkarchitecture.com Address: Level 1, 346-348 Kent Street, Sydney 2000 Australia Telephone: +61 2 9299 0401


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All Things Are Possible Boston Scientific (BSC) is a Fortune 500 company with $8.4 billion in sales and seven operating divisions, that helps clinicians treat more than 24 million patients each year in a range of interventional medical specialties. As the exclusive winner of the 2017 Regional Business Woman of the Year - Latin America, we invited Maria Galainena Johnson, their first female General Manager to manage an International subsidiary, to tell us more about the company and her role within it. Boston Scientific (BSC) transforms lives in 100+ countries with 25,000+ employees in 40 offices and 13 manufacturing centres worldwide. Approximately 40% of Boston’s net sales in 2016 were international. I am humbled and honoured to be named as a 2017 Regional Business Woman of the Year Latin America, as part of the 2017 Women in Business Awards. I was born in Cuba and my parents and I immigrated to the U.S. when I was a child. They were both in their mid-twenties and had to start their lives over in a new country. They instilled in each of their children the need to do our best and a ‘can do’ attitude. If we were leaving everything behind, we best make this country proud of opening their arms to us. As such, any recognition where I can pay tribute to my roots I accept with honour and pride. This award is also special to me and BSC because of my personal commitment and the company’s continuous efforts to support women’s development and do our part in reaching gender parity and ethnic diversity. Earlier this year, BSC was recognised for the 2nd year in a row by Latina Style 50 as one of the Best Places to Work for Latinas in the U.S. In addition, this year I was named the Executive Sponsor for the Latin American Chapter of our Women’s Network

Employee Resource Group. This award recognises not only my professional growth, but the growth of a Latin woman in business. In part I am accepting this award in honour of all my female and especially Latin female peers. It’s humbling because I wouldn’t be here without the support of my peers and the opportunity afforded me by BSC. As a senior female executive, I feel responsible for setting an example for younger women – to continue working with passion and perseverance, to not limit themselves, take risks, and embrace new challenges. I’ve been at BSC for the last ten years. In that time, I have had Latin American regional responsibilities as well as served as BSC’s VP/ General Manager in Brazil. I also had the opportunity to work on a special organisational design project reporting to the CEO and COO. I am currently BSC’s Vice President, Distributor Channel – Latin America. Our thirdparty channel in Latin America represents more than 50% of all our Latin American Sales. Working with our country level teams, we have grown this channel profitably, faster than the market and provided incremental cash flow despite the region’s economic and political headwinds. The 2015 McKinsey Business Case for Diversity and Inclusion, demonstrated that companies with gender diversity and ethnic diversity are 15% and 35% more likely to outperform their peers,

respectively. To that end, having gender parity and diversity should be goals, because it is both the RIGHT THING TO DO as well as providing higher returns to an organisation. This is a responsibility of all senior leaders. I believe that our legacy is the team members we attract and develop, as well as our ability to influence and direct the organisation we leave behind. The aspect of my job I enjoy most is attracting, developing and retaining future leaders. Doing so with promising, high potential women is not only a responsibility I have, but one that I have found to be personally rewarding. I always had support and mentoring from both men and women and as such it’s my turn to do the same. BSC is a wonderful company with a young, dynamic senior leadership team, phenomenal portfolio, and passionate commercial teams. These combined, with the vision set by the CEO, make for a winning combination. Ten years have flown by, because I love what I do and do what I love. Holding the course of our strategic imperatives, I see BSC continuing to grow geographically, expanding access for patients across the globe and transforming the lives of those patients we touch. I’m lucky because I love my career and of course the patients whose lives we touch, the teams with whom I work and the company

that gives me this opportunity. That said, what I am most proud of is being a mom to Eric, a 24-yearold second year law student at American University. As a working mom, you always question whether you are balancing your personal and professional life and whether you are making the right choices / trade-offs. My biggest validation came when Eric was 16 and asked me for some career advice by asking, “mom what is your job - for real? You’ve been a single mom my whole life, travelled the world, yet I never felt you weren’t there for me and you are always happy.” So many parents complain about their jobs, but you seem to really like what you do.” So, I’m most proud of being a mom and as proud of having done a pretty good job of raising a great kid, fulfilling my dreams and showing him that you can do anything you set your mind to.

Name: Maria Johnson, Email: Maria.Johnson2@bsci.com Web Address: www.bostonscientific.com Address: 2700 S Commerce Pkwy, Suite 105, Weston FL 33331 USA Telephone: +1 561 543 2002

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With you, a new way of reaching our customers EROSKI is a consumer cooperative made up of worker-members and consumer-members. As a part of our 2017 Spanish Enterprise Awards, we invited the firm’s Chairman Agustín Markaide to reveal more about this cooperative, made up of worker and consumer-members. EROSKI is a different social business model, that is a cooperative model where consumers form part of the cooperative and of the corporate governing bodies. Thus, company policies emerge from the concerns of consumers in general. Workermembers participate in the equity of the company, form part of the decision-making bodies and are therefore highly involved in the business. The firm’s Chairman Agustín Markaide begins by telling us more about the impressive work of the firm, the role innovation plays in what they do and how their ‘With you’ model offers a greater freedom of choice to consumers. “EROSKI is the largest cooperative organisation in Spain. It is also one of the main distribution companies in Spain, with more than 1,800 stores of various formats and types, more than 33,000 workers and an annual turnover of 6,000 million Euros a year. It offers consumer goods and services to customers and provides a satisfactory shopping experience in conformable and modern stores. “Innovating is reinventing oneself and if there is one thing that summarises EROSKI’s activity in recent years it is transformation; comprehensive innovation committed to the optimisation of the value chain, the development

of new store models and a new way of relating to customers through the EROSKI Club loyalty programme. “Our ‘With you’ model stores offer greater freedom of choice to consumers, because a varied diet is the key to a healthier diet. This new ‘with you’ business model, goes further into fresh produce specialisation, by opening the stores as close as possible to locally produced products, thus promoting the diversity of agri-food sector’s productive network. It also establishes a more personalised relationship with customers, from the service in the store to the bond with the brand through the EROSKI Club card. “Also, the ‘With you’ stores are constructed with the

contributions, ideas, opinions and needs of the member customers, who are at the heart of the organisation, in keeping with its identity as a consumer cooperative.” A staggering 31,000 member customers have participated in programmes to assess the transformation of EROSKI stores, to the ‘with you’ model, mainly via face-to-face surveys and group activities, together with the workers of their usual store. Agustín is keen to reveal more. “The ‘with you’ store does not only imply a physical transformation but, above all, a major cultural change in the organisation which involves placing member customers in the centre, orienting the whole organisation towards the stores, as privileged relationship

places, and promoting the selfmanagement of the teams in each store. “These teams, as owners of the company for which they work, focus their efforts on adjusting the business proposal of their store to the competitive setting and to the specific expectations of their customers.” EROSKI’s strategy for the next years focuses on differentiation Agustín underlines, a point he goes on to develop, before offering his closing remarks on the firm’s consumer magazine and his thoughts on being included in the 2017 Spanish Enterprise Awards. “With this aim in mind, its commitment to health, wellbeing and sustainability will be

EROSKI’s latest milestones •

40th anniversary of its own brand: EROSKI was a pioneer in the creation of the own-label brand in Spain and is still a pioneer through the continuous launch of new solutions to the market under its own-label umbrella. And the proof of this is that EROSKI has just received 10 «Salute to Excellence Awards» 2017 from the PLMA, honouring retailers for their innovation in private label products and packaging.

Sustainability: Care for the environment is part of EROSKI’s identity. The proof of this is that EROSKI has been the first retail chain in Spain to pass the audit of the international organisation Marine Stewardship Council (MSC) to certify the chain of custody of fresh fish, from sustainable fisheries.

EROSKI club: The loyalty programme EROSKI club has been in existence for nearly 3 years now and has more than 3.2 million members.

At present, EROSKI has more than 500 new generation stores already and continues with the plan to transform stores to the new ‘with you’ model.

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reinforced with good and responsible products (own brand as well as manufacturer brand), a strong presence of local and fresh products, wide ranges for greater consumer freedom of choice and a close relationship with EROSKI’s consumer members, with personalised offers and new advantages. “Likewise, there will be information campaigns and actions such as the EROSKI Consumer magazine, with more than 6 million readers a

month, the Eating School with the Energy to Grow programme in which 10% of the primary school children of Spain have participated. Also, I would like to highlight the new and pioneering advice programme, EKILIBRIA, launched in 2016, which uses the new technologies to help consumers have a more balanced diet through personalised nutritional diagnosis, a nutritional Q&A service, recipes and special deals.

“This award is in recognition of the achievements we have all made in recent years, as well as the innovation-based management we have applied at all levels. If there is one thing that summarises EROSKI’s activity in the last few years, it is transformation; comprehensive innovation committed to the optimisation of the value chain, the development of new store models based on listening to consumers and a new way of relating to customers.”

Name: Agustín Markaide, Chairman of EROSKI Web Address: www.eroski.es Address: Bº San Agustín, Elorrio 48230 Spain

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A Journey of Self-Discovery and Achievement The Nyasa Partnership Limited provides coaching, mentoring, or training to everyone wishing to make a change to their lives. As winner of the Influential Businesswomen of 2017 award, we profiled the remarkable work of the expert in coaching, mentoring and training, Barbara Cormack. Coaching, mentoring or training – which one is right for you or the individual members of your leadership team and staff in your organisation? After over 25 years in the corporate world, Barbara founded The Nyasa Partnership Limited in 2000 to allow her to support people – individually or within an organisation – to succeed in their own personal, professional, and/or business development. Born in Southern Rhodesia (Zimbabwe) during the Federation; at a young age her parents moved to Nyasaland (Malaŵi) where she grew up. Her career started in the more traditional role of auditing and accounting. After reaching her goal to work in the City of London (where she was a financial analyst), Barbara changed careers and spent many years working as a financial software specialist in the IT world, giving her the opportunity to travel extensively as part of her work. At the beginning of this century, another career change saw Barbara qualifying as a coach. Starting her own company allows Barbara to use all her knowledge and personally gained experience - to support her clients using her coaching or mentoring - or to work with them to gain their own knowledge through one of her training courses. Barbara’s passion in life is to ensure that her clients, colleagues, family, and friends become the best they can in all aspects of their lives. For this reason, The Nyasa Partnership Limited’s mission is to take each person through their own

wonderful journey of selfdiscovery and achievement. Coaching is not a therapy, counselling, psychotherapy or mentoring. A coach is a trained professional, who can help you draw out, learn and develop those abilities that have been dormant for too long. A coach will ask just the right questions, providing challenges and support, to assist each person in a variety of ways. Coaching - is a wonderful journey of self-discovery and achievement! In 2005, a student Barbara was working with highlighted to her how much information she has and asked how she could share it with not only her, but also with others. It was enlightening and highlighted to Barbara how much information each person collects as they progress through their own lives and careers. This question highlighted to Barbara that she had reduced her support opportunities to her clients; she introduced mentoring and training as alternative support opportunities. Unlike coaching, mentoring allows the mentor to use their own knowledge and personally gained experience to help the clients. Mentoring - is a wonderful journey of suggestion, guidance, self-discovery and achievement! Barbara also works with all her clients, students and colleagues to demonstrate to them the value of their past personally gained experiences. Barbara works with her knowledge of coaching and mentoring skills to help each person understand how they can communicate more productively in their personal, professional, and business lives.

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Training - is a wonderful journey of learning, through shared information, guidance, self-discovery and achievement! Barbara’s passion in life is to ensure that her clients, colleagues, family, and friends become the best they can in all aspects of their lives. For this reason, The Nyasa Partnership Limited’s mission is to take each person through their own wonderful journey of selfdiscovery and achievement. Moving forward, Barbara’s plan is to continue to provide the very highest possible quality of service to her clients in an ever-changing market. The Nyasa Partnership Limited is a business which works on an international basis. Influential Businesswomen 2017 Awards For Barbara, to be selected as part of the Influential Businesswomen 2017 Awards, she believes that as someone who is passionate about influencing the professional and personal development of everyone, being chosen highlights the success of what the firm does. For Barbara, it is such a special and privileged place to be in everyone’s life, so to be recognised for the firm’s achievements is extremely rewarding. Future challenges Everything the firm does is confidential, unless a client allows them to release such information, confidentiality is retained. The firm’s challenge is that sometimes clients come to coaching, because they have been told to and not because they want to. Barbara believes that change will

only happen if the client has made that personal selection. Barbara’s innovative work comes from listening to her clients, from their aspect of their world, allowing her intuition to guide her; and through this she often creates ground-breaking and newly designed strategies for her clients. Barbara will continue to work with a select range of clients, by providing them with the right service and to help them achieve in every area of their life. Looking at the state of the world today, Barbara thinks it would be good to see positive appreciation for what each person can provide and be accepted. In her view, it’s easy to be exclusive rather than inclusive, a lot of the problems in the world would disappear if we could positively accept each person for who they are and what they are capable of, rather than being critical and disliking Barbara concludes. Company: The Nyasa Partnership Limited Name: Barbara Cormack CIAC, AFC, AFM Email: barbara@nyasa.biz Web Address: www.nyasa.biz Address: PO Box 582 Chatham, ME4 9BY UK


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At the Height of Success Perform Air International Inc. is a Federal Aviation Administration (FAA), European Aviation Safety Agency (EASA) and China Aviation Administration of China (CAAC) certificated aircraft component repair station. As the 2017 Large Cap Top 50 - USA Winner, we took the opportunity to interview the firm’s Cindy McGowan to find out more. Perform Air International Inc. provide aircraft component repairs to some of the largest airlines in the world, with component types ranging from hydraulics, electro-mechanical and pneumatic to waste and water. An average of 350 components a week are shipped to Perform Air, from around the globe and repaired or overhauled in 10 days or less, ensuring minimal operational disruption for their customers. The firm’s Cindy McGowan reveals how Perform Air International Operates the specific four objectives of the ‘Diamond Excellence Standard’ and how it feels to be the 2017 Large Cap Top 50 - USA Winner. “All employees at Perform Air International Inc. are committed to customer satisfaction. This is achieved by providing excellent customer service, at the best possible price, and turn times, without compromising quality. “The meeting of employee needs, customer requirements, organisation standards and the regulatory requirements of the agencies, which regulate the aviation industry, are the highest priorities of Perform Air International Inc.’s management. We call this the ‘Diamond Excellence Standard’. The Diamond Excellence Award is for those individuals or partner companies who consistently achieve the highest level of excellence, related to the Perform Air International Inc. quality standard.

“I have worked hard to break barriers and overcome many obstacles within the male dominated aviation industry, to lead Perform Air International Inc. to its current strong position, so I am honoured to be chosen for this 2017 Large Cap Top 50 - USA award.” Cindy then explains to what extent she thinks that an ever-increasing number of women are joining boardrooms across the region and the implications of this. “In the aviation/aerospace world, there is still a substantial disparity between the number of women and men involved in any aspect of our industry. Women only make up 2.4% of all aircraft technicians and 4.2% of all airline pilots, so the percentages decrease within management ranks. While the numbers have been improving, more still needs to be done to promote our industry to young women. “I do believe that business does benefit from a balanced workforce. Diversity is integral to achieving Perform Air International’s goal of ensuring safe and efficient aircraft component repair for all domestic and international air carriers.” Cindy turns the conversation to her own role as an influential and successful woman and something of the career path she has carved out for herself. “Early on in my career, I was lucky enough in the corporate world to have a female executive as a mentor. She was not part of my division or workgroup, but someone who provided me with advice, guidance and knowledge.

“Today, I feel it is important to be a mentor for my executive team, to provide them with guidance, advice and knowledge to better prepare them for advancement which in turn benefits not only the individual but also the organisation. “The only way this can be accomplished is to establish trust early on with new employees, ensure you are doing the right thing and handling those early opportunities with importance, then pay it forward by proving junior and senior employees with mentorship moments.” Cindy then underlines the role that staff play in the success of the firm, plus opportunities and challenges on the horizon. “Our people are our strength, and we take great care in investing in and valuing them as such. Most importantly, Perform Air International Inc. employees are proactive, not reactive. They take part actively in meetings, contribute ideas, and get involved in the work. Employees who are used to sitting on the side lines, while others get involved generally do not do well in our organisation. They’ll need training and coaching from mentors, leads, and peers if they are going to become strong members of our team. “As the aviation industry continues to grow and more aircraft enter into operation; Perform Air International Inc. is currently experiencing a new growth cycle. With this, comes requirements to expand infrastructure and headcount. As with any growth process, this must be managed and controlled, to ensure there are no operational

disruptions or growing pains that are relayed to our customers.” In closing, Cindy is keen to explore the opportunities and challenges that lie ahead in the wider industry. “Women have been involved in aviation since its earliest days. From E. Lillian Todd, who designed and built aircraft in 1906 to Helen Richey, who became the first woman pilot for a U.S. commercial airline in 1934, women have assumed a variety of roles in the industry. At the close of the 20th century, astronaut Eileen Collins became the first female space shuttle commander. “During the last two decades, the number of women involved in the aviation industry has steadily increased and they can be found in nearly every aviation occupation today. However, the numbers are small when compared to that of their male counterparts. “Unfortunately, the total numbers of individuals entering the aviation industry is in a steady decline. As the total numbers of male and female pilots, engineers and technicians decrease, finding qualified individuals to repair aircraft components will become increasingly difficult. More must be done to promote aviation, science, math and engineering to young people as a means of motivating them or inspiring them to enter our industry.” Company: Perform Air International Name: Cindy McGowan Email: cmcgown@performair.com Web Address: www.performair.com Telephone: +1 480 610 3500

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Leading by Example Servier is an international pharmaceutical company, governed by a foundation and headquartered in Suresnes (France). With a strong international presence in 148 countries, a turnover of €4 billion in 2016 and a mission to deliver therapeutic solutions to patients, it is fitting that the Director of Servier Laboratories Australia and New Zealand International Centre for Therapeutic Research (ICTR) was given both the Australian CEO Top 25 and, 2017’s Best Performing Pharmaceutical Company CEO awards. To celebrate these successes, we invited Director of the ICTR, Pedro Crisanto to reveal more about the firm’s work and his current senior job role. With a strong international presence in 148 countries and a turnover of €4 billion in 2016, Servier employs 21,000 people worldwide today. Servier’s corporate growth is driven by their constant search for innovation in five areas of expertise: cardiovascular diseases, diabetes, cancers, immune-inflammatory diseases, and neurodegenerative diseases. Being completely independent, the group reinvests 25% of turnover in research and development and uses all its profits for growth. Pedro Crisanto begins by revealing his thoughts on being awarded the Australian CEO Top 25 2017’s and Best Performing Pharmaceutical Company CEO accolades. “I am deeply honoured and very pleased to be recognised for something that I’m passionate and fully committed to. As any director would know, the work that we do is a collective effort, so I consider this to be a wonderful acknowledgement for the team and for our active engagement in R&D activities here in Australia, with the local scientific community through our clinical trials and research activities.

“Being governed by a foundation, sets Servier apart from most pharmaceutical companies. Our profits, rather than being used to pay shareholders, are significantly reinvested into therapeutic research. The freedom of not letting quarterly results dictate your strategy, while still being mindful that we need to insure the sustainability of the group, allows us to create our own fate with a mid/long term vision in mind. “This independence also comes at a price however, as we each carry an individual and collective responsibility to build our future. So, this award is a significant recognition of our strategy to focus in providing patients with innovative therapeutic solutions and of the commitment of our team to finding cures, providing relief and saving lives.” Pedro then reveals more about his work as a Director and what this involves, including for example his successes, methods and achievements. “As a director, you need to create an environment that allows people to thrive and to be at their best. In the healthcare sector, which can be very volatile, you need to be a buffer and absorb some of the stress, so that the team can remain focused on their objectives of bringing innovation to the patients. This

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doesn’t mean to shelter people from change because constant evolution is key to succeed, but you need to be mindful that evolution is a process not an event. You can constantly evolve but you can’t constantly change or you will risk alienating people.

“The best thing about being a director is when you hear stories about patients and their families about how their lives were transformed, because of the work that you do, or when you see someone in your team meeting his or her full potential.”

“I’m convinced that the commitment of our men and women is essential to our success - and for that you need to step away from your desk and engage with your team - and help them find their sense of purpose. Don’t let yourself be ruled by your inbox - this might help you to be a great manager - but it will prevent you from being a great leader.

Staying on the subject of being a director, Pedro is keen to reveal what he perceives to be the main attributes of any person in the same senior position as him.

“Albert Einstein said, ‘Anyone who has never made a mistake, has never tried anything new’. As access to innovation is a major strategic challenge for us, my role is to let people know that they can fail and learn from the mistakes. This way, when they take up a major strategic challenge, they can move forward with their eyes on the horizon and not on the rearview mirror. In chemistry, we define ‘catalyst’ as a substance that causes or accelerates a chemical reaction without itself being consumed. I do think that my role is to be that trigger, that accelerator it’s just the not being consumed part that I’m still working on (joke).

“The main attributes of any director should be to have a clear vision and lead by example. You must walk the talk, otherwise you will never get the buy in and commitment from your team. Your daily actions need to match and live up to the vision shared by the group and that a leader embodies, so that together you can build a successful future. “You also need to actively listen, do not just hear what you think people are saying to validate your pre-conceived assumptions, be curious. By having an open mind and sharing, you will be able to build on one another’s experiences. “The ability to address issues when they arise is very important, plus not being complacent or avoiding difficult conversations, as they will undermine your commitment to succeed. You also need to trust


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the people who are in charge and understand where you can bring in added value and where you do not. Finding the right balance between keeping up with the daily demands of running a business, while still being able to formulate creative strategic initiatives for the future, is another key aspect.”

Leading by Example

Pedro shares with us his most significant achievements from the past calendar year as a director. “In the past year, we have contributed to the fact that Servier worldwide has been identified as the 2nd best company in the 2017 CenterWatch Global Investigative Site Relationship Survey. This surveys more than 1,300 global investigative sites on 40 relationship attributes, to determine the best biopharmaceutical companies to work with. Not only were we the 2nd highest ranking sponsor rated by investigative sites globally, but we were also on the top three and four of the five criteria deemed the most important. “In Australia, we conducted our ‘first in human clinical trial’ with one of new oncology drugs that targets the inhibition of cell survival proteins which allows cancer cells to escape death-inducing signals, such as apoptosis. This could represent a highly innovative treatment, which we hope will provide innovative therapeutic solutions, to address the needs of cancer patients. “Servier acknowledges Australia as one of the leading countries in scientific research and development, so during this year we have continued to increase our R&D activities, by further strengthening strategic partnerships with key hospitals, institutes and universities.” Pedro proceed to reveal his career journey - prior to becoming a director - plus the details of how he attained his current position. “I have a degree in Pharmaceutical Sciences and two masters in Pharmaceutical Medicine, one by European Centre of Pharmaceutical Medicine in Basel, Switzerland and a second by the University of Aveiro in Portugal. I started my career working in a

scientific consulting company in my home town of Lisbon, Portugal. I worked there for five years in clinical research, regulatory affairs and in business development. I believe that this gave me a strong background for the next the step in my career, joining Servier. “I had the opportunity to join Servier in 2007, to help to create the Portuguese department of the Spain & Portugal International Centre for Therapeutic Research. Over five years, I worked closely with local and international colleagues, to develop the firm’s activity and the team work in Portugal. “This proved to be a very enriching experience that in 2012 led me to Paris as Deputy Worldwide Clinical Operations Manager, where I had the chance to work with the Worldwide Clinical Operations Director in defining the global clinical operations strategy, optimising the contribution of each region to this strategy and in the promotion and cross-fertilisation of innovative ideas. In 2014, I was appointed Director of the Australia and New Zealand International Centre for Therapeutic Research.” In closing, Pedro reveals his hopes and plans for 2017 and beyond.

“Collaboration is a key cornerstone in research, development and partnerships with other pharma and biotech companies, academia, institutes and governments. This is fundamental, to allow us to fulfil our mission of delivering positive outcomes to patients in need and of contributing to ensure access to quality healthcare for all. Australia is a prime example of a rich ecosystem, with a longlasting tradition of institutions focused on innovation, in both medical research and improving healthcare. “In the 2017 edition of the QS World University Rankings, Monash University in Melbourne, was ranked the second in the world in the field of pharmacy and pharmacology. We work in collaboration with the Monash Institute of Pharmaceutical Sciences in an exciting research programme with G protein– coupled receptors. The Walter and Eliza Hall Institute is one of the leading institutes worldwide in the field cancer research and have been at the forefront of translating laboratory discoveries to innovative medical research, and we are proud to say that some of these collaborative discoveries have been the focus of a Nature publication. “Through our fellowship programme with The George Institute, we are contributing

to sustainable healthcare. The George Institute for Global Health is a health and medical research institute; whose mission is to improve the health of millions of people worldwide. They have been named by The Lancet as ‘one of the world’s most renowned global health research institutions’, indeed their work is helping to shape healthcare policies around the globe. “Therefore, in 2017 and beyond, we will continue to develop new and to build on these existing strategic partnerships. At the same time, we will also put our energy into developing our assets in cardiovascular diseases, diabetes, cancers, immune-inflammatory diseases, and neurodegenerative diseases faster and more effectively with the goal of meeting the needs of patients.”

Name: Pedro Crisanto, Director Email: info.au@servier.com Web Address: www.servier.com.au Address: 8 Cato Street, Hawthorn, Victoria, 3122, Australia Telephone: +613 8823 7333

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Break the Mould Mar-Bal, Inc., headquartered in Chagrin Falls, OH, is a compounder and moulder of Thermoset composite products. Recently, they received the 2017 Excellence in Manufacturing - Best in Finished Plastic Products accolade, after which we interviewed the firm’s Director of Global Marketing, Ron Poff to find out more. Since 1970, Mar-Bal has engineered and manufactured quality, customised materials and parts, while delivering unmatched client cost-effectiveness through superior customer service and commitment to the total value. The firm’s Industry Director – industrial, electrical and new Business development and director of global marketing, Ron Poff reveals more about the firm’s work and their all-important mission statement. “Mar-Bal serves the appliance, electrical and industrial marketplaces from their five facilities in North America and China. Mar-Bal, an ISO 9001:2008 Registered Company, continues to develop innovative products and has a portfolio of brands and proprietary products. “We are a provider of BMC Thermoset Composites and we continue to research and formulate advanced materials, develop innovative products and have a portfolio of brands and proprietary products so we can deliver composite solutions and enable our customer’s technology and success. “Our mission statement is to develop and manufacture engineered composites, that will create value for our customers and all stakeholders (employees and communities). Our vision is to be the premier thermoset composite solutions provider in the industrial and appliance

markets and to grow in new markets with great people and efficient operations along the way.” Ron Poff is the firm’s Industry Director – industrial, electrical and new business development and director of global marketing. Ron joined Mar-Bal, Inc. in November 2008 as a new business development manager, responsible for growing MarBal’s proprietary products. He has since had increasing responsibilities since joining, including most recently, serving as the director of global marketing and brands. Ron explains more about his career background and his more recent activities in the firm. “In January 2017, I was promoted to the role of industry director and director of global marketing, where I led the sales teams serving the electrical, industrial and rail markets for custom moulding. This increased the growth and success of Mar-Bal’s proprietary products, Standoff Insulators and Fire Resistant Wastebaskets. In addition, I was responsible for new business development and innovation within new markets. I am also responsible for Mar-Bal’s corporate marketing activities including communications, brand development and product management. “Prior to joining Mar-Bal in 2008, I led global sourcing activities in support of new product development at Pfizer, Spectrum Brands and Newell-Rubbermaid.

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I have over 25 years of new product development and global business development experience, including strong global marketing skills and achieving professional recognition by The Institute for Supply Management® (ISM) as a Certified Purchasing Manager (CPM). I currently serve as a professional Vice-President on the National Council for Pi Sigma Epsilon and on the board of directors for the Society of Plastics Engineers (SPE) Thermoset Division. I am also a member of the American Composites Manufacturer’s Association (ACMA) Marketing Committee, the American Marketing Association (AMA), the Society of Plastics Engineers (SPE) and the American Legion. “I was recognised in February 2017 as a Distinguished Marketing Sales award (DMSA) honouree, by SME Cleveland. I hold an M.S. in Marketing from Southern New Hampshire University, a Graduate Certificate in eMarketing from The University of Virginia and a B.S. in Business Management from University of Phoenix. I am a veteran of the US Navy and Reserves and I currently reside near Blacksburg, VA.” Mar-Bal, Inc. is a solutions and value added company, that is making a difference in the everchanging world in which we live. In closing, Ron is keen to expand the role of the employees, the company culture and how the firm is a leader in their industry.

“Our employees have the opportunity to do exciting and fascinating work building materials and components helping our customers produce innovative products that you use every day. “Mar-Bal provides truly innovative engineering solutions to solve our customers’ technical challenges. Our company culture strives to move quickly and be agile. We hire the best and work to develop great talent that wants to grow, contribute and make a difference, in a fun, award winning and challenging environment. “As an industry leader, MarBal is positioned in growth and global markets. Our solutions and quality focused work are found everywhere. Our materials and components are in the appliances that you and your family use, on the trains that transport goods and services for our global economy and they are used by the organisations that provide the energy our modern society relies on thereby consistently providing reliability, dependability and product safety among many other key performances.”

Name: Ron Poff, Industry Director – Industrial, Electrical and New Business Development and Director of Global Marketing Email: Ron.Poff@Mar-Bal.com Web Address: www.mar-bal.com Address: 10095 Queens Way, Chagrin Falls, OH 44023 USA Telephone: +1 440 543 7526


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Catalyst for the Acceleration of National Infrastructure Development PT Sarana Multi Infrastruktur (Persero) (PT SMI) is an AAA class (local corporate rating) infrastructure financing firm, which was established in 2009. It is 100% owned by the government of Indonesia, through the country’s Minister of Finance. As winner of the 2017 Indonesia Business Awards in the 2017’s Best in Business category, here is the glance of the Company to learn more. PT Sarana Multi Infrastruktur (Persero) (PT SMI) is an AAA class (local corporate rating) infrastructure financing firm which was established on 26 February 2009, and is owned 100% by the government of Indonesia through the Minister of Finance Republic of Indonesia. As a catalyst for the acceleration of national infrastructure development, as a state-owned company under Ministry of Finance, PT SMI has an active role in financing infrastructure projects in Indonesia that reflected on its 3 business pillars: (1) financing & investment, (2) advisory, (3) project development. As a firm, PT SMI has a mandate to support the acceleration of infrastructure development. One focus of this mandate is the government and the public-private partnership (PPP) programme, which involves various financial institutions, both private and multilateral. Eligible sectors that can be financed by PT SMI include: toll roads & bridges; transportation; oil & gas; telecommunication; waste management; electricity; irrigation & waterway; water supply; social infrastructure.

PT SMI’s achievement to be part of the 2017 Indonesia Business Awards in the 2017’s Best in Business category reflecting hard work and solid team work, plus a result-oriented group of people providing excellent service delivery and innovative products that meet the stakeholders’ needs. Being aware of the need for large scaled infrastructure development, PT SMI has created many innovations through long-term financing schemes. In addition, PT SMI has been innovative where finance products are concerned by offering other financing schemes

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such as subordinated loans, mezzanine loans, cash deficiency support, convertible loan and equity investment (equity) that are complimentary with financing products offered by banks. By offering such product, the firm tries to close the gap to accelerate the financial close of infrastructure projects in Indonesia. PT SMI also has established a corporate culture namely I-SPRINT (integrity, service excellence, partnership, resilience, innovation and trust). The implementation of a shared work culture is important for the firm to ensure employees’

ability to uphold and support the firm values, that also aligned with firm strategies and business activities.

Email: marina@ptsmi.co.id Web Address: www.ptsmi.co.id Address: Sahid Sudirman Center 48th Floor, Jl. Jend. Sudirman No.86, Jakarta 10220, Indonesia Telephone: +62 21 808 252 288


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How to Fix Dysfunctional Company Culture Matt Jenkins, Head of Consulting, Footdown imparts his thoughts on the issues around company culture, something which is a critical business asset for long lasting success he argues in this guest article. Many market leading companies have realised that company culture is a critical business asset for long lasting success. Considering that company culture is the driving force that shapes the way an organisation functions and how employees behave internally and externally, it’s easy to understand that when neglected or managed incorrectly it can become a liability and create a dysfunctional, toxic workplace. If a positive, strong company culture is an essential competitive advantage pushing organisations to new success heights, a toxic one can erode an organisation’s core strengths, diminishing productivity, hindering innovation and damaging its public image. Where did it go wrong? A stifled, oppressive atmosphere combined with aggressive and negative behaviours, is one of the first signs that company culture is turning sour and business leaders need to take measures to fix the toxic environment as soon as possible. Other signs of a dysfunctional company culture include: • Chronic high stress levels and lack of work-life balance; • No clear sense of direction or shared goals; • Authoritarian or bullying leadership; • Lack of transparency and/ or accountability from the top down; • An atmosphere of gossip and rumours; • Increased levels of customer complaints and; • Scapegoating and/or sabotage.

Under these circumstances, it’s not surprising that employees become unproductive and demoralised. For most employees, doing their everyday work is not especially challenging. What makes their job difficult is the internal politics, outdated or unfair rules, stress and uncertainty about the future. Because of a broken culture, many smart and capable employees choose to leave and the organisation faces the risk of collapsing. So, what can business leaders do to fix a dysfunctional culture? Turning around a toxic culture begins with a clear assessment of the toxic elements and of the strong points that could serve as anchors during the uphill process required by a deep readjustment and return to the core values that made the company great in the first place. Open discussions about the internal problems your business faces and smart diagnostic tools that can cut through the noise and scan company culture, employee engagement and organisational performance are the cornerstones of a successful strategy for creating a great company culture. It’s one thing to guess the source of the problem, but a more effective approach involves hearing from employees themselves. For the employees to share honest, unbiased feedback you need to ensure their confidentiality and anonymity. If they feel secure, employees will more easily open up and reveal new things about the organisation that sometimes are difficult to notice when managing the whole business. Nowadays, there are many innovative analytics solutions that

empower business leaders to make swift, intelligence-based decisions and quickly improve flawed company culture. If based on employees’ feedback and ideas, any change programme you want to implement afterwards, has a higher chance of being accepted and supported by the whole team.

very important for your staff to see that you care, so acknowledge their efforts and progress.

Building up Once you have a clear picture of your employees’ pain points, needs and goals you need to build an improved company culture based on trust, respect, professionalism and shared values.

Develop efficient monitoring and feedback processes to see if the change is working. Think of company culture as a complex ecosystem that evolves and transforms continually. To make sure that you stay on track and aligned with the long-term business outcomes, you need to constantly check how the organisation is adjusting during the change programme and determine the best opportunities for leveraging the full potential of your employees and market trends.

Strive for transparency and share the findings of your assessment with your team. They need to know what challenges the company is facing and what strategic decisions are planned to improve the work environment.

Celebrate success and give your employees the opportunity to interact outside the work environment. Less formal interaction is bound to strengthen work relationships and unite your team.

Involve all employees and make sure everyone feels their voice is heard and they have the power to change things for the better. Many leaders have failed in their quest to create a high performance organisational culture because they thought it was simply an HR issue and left that department to manage the whole process. In reality, the business managers should be the change agents and strongest advocates of the benefits of a great company culture. They have the power to engage all organisational layers and ensure that everyone is on board with the new company vision.

No matter what strategy you choose to fix the company culture and make it great again you must keep in mind that it won’t happen overnight. If you make it clear to your team that this is a key objective for the organisation, you will keep the communications channels open and manage staff’s expectations regarding the desired result. You should then see significant improvements that in time will help your company outperform the competition and enjoy long lasting success.

Set clear expectations and targets that will help your team to clearly understand what is expected of them and how to achieve optimum performance. Reward achievement and motivate your employees. It is

Company: Footdown Ltd Name: Matt Jenkins, Head of Consulting, Footdown Email: info@footdown.com Web Address: www.footdown.com Address: Ralph Allen House Railway Place, Bath BA1 1SR, UK Telephone: +44(0)1225 465640

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CellTrust CEO: Successful Bring-Your-Own-Device (BYOD) Program Requires Mobile Compliancy Enforcement Vision and Adaptiveness by Lee Rech Visionary, innovator, respectful, accessible and relaxed are among the words those closest to Arizona CEO of the Year Sean Moshir use to describe the cybersecurity thought leader. Moshir is widely known as the tech executive at the forefront of enterprise cybersecurity patch management and secure mobile device spaces for the past two decades. As CEO and co-founder of Scottsdale-based CellTrust, Moshir has built the secure and integrated mobile enterprise solutions provider into a trusted compliancy enforcement partner. When it comes to enforcing policy, whether mandated by regulatory bodies or voluntary, he believes most companies are capable of establishing policies. However, enforcing these same policies across large enterprise networks and mobile devices, mandated or not, becomes a very different story. Catching the BYOD Wave In 2013, Moshir and his team identified a market opportunity he describes as “BringYour-Own-Device” (BYOD), applicable in highly regulated environments such as finance (FINRA), healthcare (HIPAA), and government. Recognizing the untapped potential of the opportunity, he strategically transformed CellTrust’s award-winning, secure mobile technology to ensure business and product development strategy, planning, and execution efforts could remain well ahead of competitors.

In May 2017, FINRA published “Guidance on Social Networking Websites and Business Communications,” which provides guidelines for financial advisors on how to archive their text messages when communicating to investors, and which supported CellTrust’s mission to develop today’s leading mobile compliancy enforcement offering.

and purchased mobile client device to execute enterprise applications and access data. Many believe employees are more productive when using their own mobile devices. However, once corporate data exists on a personal phone, regulatory enforcement becomes very difficult. Typically, BYOD spans smartphones and tablets, but the strategy also applies to PCs.

“Many companies, especially highly regulated industries such as finance, healthcare, and energy, are still very much at risk when it comes to enforcing and securing their policies and procedures,” explained Moshir. “According to Gartner, 90 percent of today’s workers use their personal devices for work. And, while the BYOD trend has proven to be productive and cost effective in many instances, it too often puts employers in jeopardy. Today, more than 68 percent of companies do not have a BYOD compliant policy in place. This is simply very risky.”

While accessibility benefits are seemingly obvious, the revenue BYOD could bear has the marketplace stumbling over itself. According to a 2015 Tech Pro research report, analysts estimated the BYOD market at $71.93 billion in 2013, but expected that number to reach $266 billion by 2019. Just two years away, and Moshir and his team know it. Moshir has worked tirelessly with his product marketing and development teams to ensure CellTrust stays at the crest of the “secure mobile communication compliancy enforcement” wave.

For those unfamiliar with BYOD, this alternative communications strategy allows employees, business partners, and others to use a personally selected

Today, under Moshir’s leadership, CellTrust offers advanced secure mobile communication compliancy enforcement software solutions and equally superior

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stakeholder services. Aiding this effort, Moshir has partnered with global resellers and partners including Smarsh, BlackBerry, Samsung, MicroFocus, MessageWatcher, Actiance, GlobalRelay, MobileIron and VMWare to name a few. CellTrust SL2™ Sets Bar for Mobile Communication Compliancy Enforcement Compatible with any iOS, Android, or BlackBerry mobile device, tablet or desktop, CellTrust has introduced SL2™, enabling the ability to make calls and texts from the application using a Mobile Business Number (MBN) which is separate from the users’ personal number. The app has its own phone calls, call logs, text messages and contacts keeping everything separate from the personal number. Calls and text made from the app may be encrypted and optionally traced and archived, helping to ensure compliancy with regulations. The user’s registered mobile device number remains available to make personal calls. Enterprise policies are executed and enforced by SL2™ to enable the enforcement of mandatory policy requirements. By embedding voice and text in the SL2™


environment, the mobile device user can confidently conduct business and know they are compliant with corporate policies and mandated requirements. CellTrust SL2™ makes it easier to use mobile devices in a regulatory environment, stipulated by federal mandates such as FINRA, HIPAA, and other complex reporting and archiving requirements. Open Door (and Mind) Policy Mindset Center Stage at CellTrust Moshir believes great customer support is critical to business success. “One of the most important elements of stakeholder strategy at CellTrust is the customer,” said Moshir. “I enjoy keeping my finger on the market pulse by remaining involved and interacting with CellTrust customers.” Moshir developed many products and exited an Inc. 500 company over the past 20 years. During his career, he led several industry-changing technology initiatives including the creation of ManageWare, which he sold to IBM. He also developed one of the first network anti-virus VAP software for Central Point Software, a company ultimately acquired by Symantec. Credited with founding the now multi-milliondollar security patch vulnerability management and remediation space by establishing PatchLink Corporation (now Ivanti), Moshir led PatchLink to become one of the fastest growing companies in the United States at the time, with tens of millions using the software today. In just two years, PatchLink grew from 18 to more than 200 employees working from several global office locations. Moshir founded and established CellTrust in 2006, where he remains CEO today. At CellTrust, understanding the nuances of the compliance enforcement market was in line with Moshir’s experience. Fortune 500 companies worldwide, such as Shell, Lockheed Martin, Novell, IBM, Thompson, Kraft Foods, Harley Davidson, and the banking industry, sought out Moshir for his security products and expertise. With a bachelor’s degree in Computer Science, Moshir is as adept at

providing complex technology recommendations as he is running day-to-day business.

tech company environment, he certainly has taken hold of the right culture approach.

While Moshir continues to ensure all CellTrust stakeholders buy into his SL2™ and BYOD vision, he also makes sure everyone from office manager to software developer to CFO gets the opportunity to present their views and ideas.

“I expect people to do what they need to do to meet objectives, but those same objectives are all set around high-level company goals,” said Moshir. “I find when employees at every level feel they are part of the big picture, they feel more confident taking on projects and supporting the corporate end game.”

“Giving all employees a voice makes achieving our goals much easier,” Moshir explained. “My open-door policy with all employees, customers, and contractors helps me to see the objectives and end-game from different perspectives.” Moshir admits that several CellTrust stakeholders are closer to some of the core issues than he is as CEO. For example, and for obvious reasons, CellTrust developers are oftentimes closer to product issues and problems. “Their approach to addressing an issue could be different than what I would have advised; but that isn’t always a bad thing,” noted Moshir. “In fact, sometimes it is a great thing. In the end, I just make sure their ideas fit into the big picture and are coherent with our overall product and company roadmap.” At CellTrust, department heads manage their own departments day-to-day but Moshir encourages all employees to communicate with him and other executive team members at all levels. It is important that CellTrust employees feel comfortable approaching and discussing ideas with the CEO. The open door (and mind) policy at CellTrust remains a top priority for Moshir and his executive team. A Relaxed Culture Built on Goals and Expectations Just last year, Fast Company published a story on corporate culture. As part of the myth busting format, writer Barry Saltzman determined that companies can cultivate a relaxed atmosphere and still set boundaries. Moreover, Saltzman discovered that in a recent Business Analysis and Research study sponsored by Strategic Finance, 40 percent of employees surveyed agreed that they benefit when their own goals are in step with their company’s goals. So, while Moshir might not have invented the relaxed

Moshir points out that CellTrust provides food and drink to ensure employees are happy, energized, and well-fed during the workday. Because CellTrust deals with mobile security and compliancy scenarios at so many levels, customers expect a level of corporate professionalism and interaction that extends beyond other consumer technology software service providers. In addition, CellTrust provides employees with a Zen Room for reenergizing, an employee recognition program, flexible work hours and accommodations for parents. CEO of Year Award Provides Multi-Faceted Affirmation “After working years in the cybersecurity technology industry and serving as an advisor to national cybersecurity gurus, such as the late Howard Schmidt, former cyber-security coordinator during the Obama and Bush administrations, it is an honor to be recognized as Arizona’s CEO of Year,” Moshir humbly acknowledged.

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CellTrust CEO

Americans don’t realize there is a Cyber Security Warfare Range based in Arizona. The range is open to organizations with an interest in developing welltrained workforces versed in the continuous improvement process for cyber security and ultimately national security. When asked to reflect on key attributes that helped him become an award-winning business leader, Moshir mentioned an intuitive nature that he developed through his career. Moshir stated, “I think my ability to recognize the raw energy people have in them and help them channel that energy in a positive way has been a driving force over the years. And, my ability to team, work with, and adapt to many personalities has been a plus.” Moshir believes the ability to focus and understand a business’ space, industry, and trends is critical to success. Being able to make changes and adapt as the market changes is how CellTrust has advanced — Moshir expects more of the same. “I believe CellTrust’s new SL2™ technology will rapidly take off based on industry feedback received to date,” Moshir explained. “Our continued expansion will provide customers what they have come to expect from CellTrust — superior mobile security and compliancy enforcement, that cost-effectively combines personal and work mobile devices without the risk.”

Moshir notes his fondness for Arizona as one of best places to live and work. However, he laments that a business location, Arizona is sometimes underestimated for its cybersecurity attributes, innovation, and advancement. For this reason, Moshir made a concerted effort to extend beyond his for-profit to become one of founding board members of CyberSecurityCanyon.org. The non-profit, cybersecurity coalition was created to generate, attract, and retain highly educated tech talent into Arizona’s cybersecurity sector. Moshir believes that actively working across private and public business sectors gives him an advantageous employee and customer perspective and focus. Moshir added that many

CellTrust CEO & Co-Founder Sean Moshir For more information, visit www.celltrust.com

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Bringing Harmony to Healthcare Recruitment No Stranger to Awards and titles, Harmony Healthcare founder, Christopher HG Brown, has attained CEO of the Year 2016 – Florida Christopher Brown has been a top name in the healthcare industry throughout his career, and as ‘Rookie of the year 1988’ at Wayne S. Mello and associates, he is no stranger to receiving awards and accolade to celebrate his successes. Throughout his career, Christopher has held the positions of Lead Account Executive & Recruiter and Vice President for several companies, and has been a member of the board of directors for another. He has founded and grown two companies within the healthcare sector the first venture was On Assignment, a health information management platform designed to accelerate the paper to digital changes in the industry during the early 2000’s. his second venture, harmony healthcare, has been operating for seven years and provides interim staffing, project management, consulting, direct to hire, outsourcing and international solutions. As Vice President of Health Information Management Services with On Assignment, Christopher introduced, trained, and made cultural multiple product lines from a small group of Medical Records Coders. These lines included health information management and Coding leadership at the highest levels. In this role, Brown was celebrated as OA “Vice President of the Year” for 2007, 2008, and 2009 becoming the first person to achieve this status over multiple years, and adding yet more titles to his growing collection.

Christopher began developing harmony Healthcare in 2010 due to the unique and paradigm changing events in healthcare. He undertook the challenge of organically starting a staffing and solutions organisation. Recognising the outstanding importance of revenue cycle leadership and staff in healthcare at this critical point in time, the aging of the “baby boomer” population, the unfunded mandates from the government, and the growing complexity and involvements of every facet of the healthcare organisation again presented opportunity for Brown. Christopher stated his philosophy early in the business’ conception: “We want to be there for our clients with facilities continuing to be burdened by the challenges of finding leaders and staff capable of rising to this myriad of challenges. We feel our support to be of a great calling and excitement”. He has carried this philosophy with him and has grown Harmony Healthcare to a 500+ employee agency, operating across the United States and working in client hospital systems ranging from critical access facilities to the most dynamic health systems. A true entrepreneur, Christopher has brought a unique combination of integrity, passion and vision to every post and venture he has been involved in. Harmony Healthcare’s mission statement is; “To create success by leading and serving others. We are the preeminent Healthcare Revenue Cycle and Health Information Management staffing

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and services organisation, recognised as a creative leader, equally fulfilling the diverse needs of our customers, Ambassadors and co-workers.” The company aims to meet this by continuing the rich tradition of providing superior Healthcare Staffing Services that their brand is known for. Established to address the HIM professionals’ shortage, Harmony Healthcare was built to service every sector of the health information management industry. Their main selling point is their ability to successfully recruit and provide the highest level of Healthcare candidates at hard to fill geographic locations and specialties. Harmony Healthcare have earned a reputation for their dedication to customer service and for the quality of their HIM professionals. They maintain a company culture which strives for excellence through serving the needs of others. This is evident in their ongoing efforts to assess and refine their management, clinical, and support processes. Across the United States, the company is growing from a small team of eager Recruiters to a corporation with satisfied clients in every level of the healthcare sector. The success behind the evolution of Harmony Healthcare’s growth is their demand for excellence in recruitment, retention, and customer care. Harmony Healthcare provides interim, outsourcing, project management and reviews as

well as direct-to-hire services for clients. The company’s experts are highly trained, can spot problems and lead a client facility through the best processes, procedures and solutions. The company specialises in hiring revenue cycle and health information management professionals for client facilities. With a large breadth of expertise under the Harmony Healthcare umbrella, the company can provide support in areas ranging from clinical documentation improvement, coding, auditing, and GSA government compliance at Veterans Administration hospitals and U.S. military bases. Looking to the future, Harmony Healthcare clients can rest assured that the future brings with it new opportunities for continued success, which the company will be taking advantage of to bring the best services available in the industry. Company: Harmony Healthcare LLC Name: Cindy Kell Email: ckell@harmony.solutions Web Address: www.harmony.solutions Address: 2909 W. Bay to Bay Blvd, Suite 500, Tampa, Florida, 33629, USA Telephone: +1 813 695 0635


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Subscribe here www.corp-vis.com/subscribe CORPORATE VISION / July 2017 27


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A Financial Source for Life LAFCU is a safe, secure full-service financial institution, that offers comprehensive products and services. Crowned 2017 Training Manager of the Year- USA, as part of the 2017 HR & Training Awards, we interviewed Michelle Spence to find out more about the firm she works for. Los Angeles Federal Credit Union (LAFCU) is a safe, secure full-service financial institution that offers comprehensive products and services, convenient account access and professional, friendly, knowledgeable staff. They are ready to form a strong partnership with you and be your financial source for life. The firm’s Michelle Spence, SHRM-CP is an experienced training manager, with a demonstrated history of working in the financial services industry. She is a strong human resources professional, skilled in banking, coaching, employee benefits, training, needs analysis and strategic planning. Michelle begins by explaining the difference between credit unions and banks and how LAFCU is run by volunteer officials. “A credit union is a not-for-profit financial cooperative owned and controlled by you, the member. When you deposit money into a credit union, you become a ‘part-owner’ with the power to vote on credit union choices and elect individuals to govern the cooperative. In contrast, a bank is a for-profit business governed by a controlled board that answers to stockholders who serve as owners. “Banks charge the highest fees possible for services so they can maximise returns to their stockholders. Credit unions do not

pay stock dividends, but instead return earnings to consumers in the form of lower loan rates, competitive savings rates, and lower fees on financial products and services. “Los Angeles Federal Credit Union is led by a voluntary board of directors as opposed to a paid board of directors at a bank. Our volunteer officials are nominated and elected by and from the credit union membership. The board establishes the strategic plan of the credit union and oversees general operations on behalf of the members. “These responsibilities include: Approving policies and programs that guide the credit union; planning for the current and future needs of members; ensuring the application of sound business practices and maintaining the financial stability of the credit union.” In terms of the firm’s background, Michelle takes us back to the time of the Great Depression in 1936, when 13 Los Angeles City employees pooled their resources of $65 and formed the Los Angeles City Employees Federal Credit Union. “They wanted to give fellow city employees a safe, low-cost, convenient source to borrow and save money during a challenging economy. After getting approval from the federal government to begin operations, the group of employees increased to 18 and formed a seven-member board

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of directors, a three-member credit committee, a three-member supervisory committee and a fivemember membership committee to govern the credit union.

“They ran the business with one part-time employee from a room inside Los Angeles City Hall at 200 North Spring Street. In 1987, the name changed to Los Angeles Federal Credit Union (LAFCU) to reflect a growing field of membership, which started to include immediate family members of City employees and individuals who lived in the same household as a current member. “The initial deposit of $65 from 13 members has grown to over $845 million in assets from 55,000 members, more than 150 credit union employees and eight branches in several cities in the Greater Los Angeles Area. Today,

anyone living in most counties of Southern California is eligible to join LAFCU by first contributing a minimum of $5 to the Los Angeles Charitable Association, Inc.” Michelle concludes by revealing the firm’s strong position today. “From its early beginnings on through the years, LAFCU has remained a strong, secure financial institution that remains committed to serving the financial needs of its members, the City of Los Angeles, and the Southern California area.”

Name: Michelle Spence Email: mspence@lafcu.org Web Address: www.lafcu.org Address: P.O. Box 53032 - Los Angeles, CA 90053-0032 Telephone: +1 695 2328 ext. 6338


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Excellence in Science and Creativity Porterhouse Medical, works with clients across the globe to generate creative and intelligent medical communications, with maximum impact for your brand. Winner of the Joint Managing Director accolade, under our Finest in Business series, is Jon Hallows. We caught up with him, the firm’s Joint Managing Director, to find out more. Established in 2002, Porterhouse Medical is a medical communications agency with a reputation for excellence. Their inhouse teams of carefully selected account managers, medical writers and designers work hard to deliver creative and intelligent medical communications for a growing number of UK, European and global pharmaceutical partners. The firm’s Joint Managing Director Porterhouse Medical, Jon Hallows is eager to tell us about the key role of his staff and his own role within the firm. “The firm’s unique mix of scientific expertise, creativity and industry knowledge ensures that our medical communications are always set apart from the rest. This, combined with truly outstanding client service, allows us to continually exceed our clients’ expectations. “Our people are the firm’s greatest asset. We choose our staff carefully so that you can rest assured we always have the right people for the job. Not only do we recruit highly motivated individuals with the requisite academic qualifications and experience, but we nurture a work ethic centred on professionalism and outstanding client service, where your needs always come first. “In terms of my own role, I am the Joint Managing Director. I am a biochemist by training and I joined the pharmaceutical industry in 1990. Before setting up Porterhouse Medical in 2002 with Brian Parsons, I had a variety of sales, training and marketing positions in pharmaceuticals, before moving into medical publishing and then agency roles.”

In terms of the firm’s services, science and creativity are built into everything they do. They firmly believe the science must be right – but they also understand that getting your message across requires so much more than that. Jon tells us more about the firm’s writing and creative services. “At Porterhouse, we recognise that the style and format of your communications are as important as the messages themselves. Our writers, account managers and creative designers treat every project with the uniqueness it deserves, coming up with elegant and imaginative ideas that guarantee the greatest possible impact. “When it comes to writing, from primary publications to marketing and training materials, our in-house writers can produce the copy you need to maximise the impact of your brand. All our medical writers have a solid scientific background, allowing them to get to grips with your product quickly, understand and develop your key messages, and interpret complex data with accuracy and precision.” On the creative front, everything Porterhouse Medical produce is designed to deliver on their promise of excellence. Jon reveals more about this and other aspects of the firm’s work. “Our creatives undertake a huge range of tasks, from concept design, art direction, illustration, and page layout. We believe that Porterhouse Medical’s creative team are one of our most important assets, synergising with the firm’s editorial and account management teams to deliver your messages with style.

“We also deliver scores of successful events each year, from intimate advisory boards to national stand-alone meetings. Whatever the size of the event, we go to great lengths to ensure that each one has a dynamic programme that is carefully tailored to the audience and to your strategic needs. “On strategy, tell us your problems and we will work with you to come up with real, practical answers. Porterhouse Medical’s extensive industry experience means we have a sound understanding of pharmaceutical marketing, which, combined with our expertise in medical communications, enables us to generate imaginative, workable ideas that are scientifically sound and compliant with all relevant pharmaceutical codes of practice.” With the growing focus on value in healthcare, economic principles and methods of analysis are increasingly being used to inform decisions on national and local health policy. Jon goes on to explain this point in his own words, and adds his thoughts on the firm’s market access services. “In this evolving and complex market, it is becoming ever more important to be able to demonstrate that new therapeutic interventions represent real value for money. With in-house health economics expertise, we are skilled at coming up with fresh ideas to inspire stakeholder confidence. Whether you need an innovative means of collecting real-world patient outcomes data, or advice on local or regional budget impact modelling, we can help you to gather your health economic data and present it in a clear and impactful way.

“In terms of market access, at Porterhouse Medical, we recognise your need to create the most favourable environment for your product. Porterhouse Medical’s scientific expertise, combined with our experience in strategy and health economics, enables us to understand the needs and priorities of both clinical and non-clinical stakeholders, to predict how your product will fit into the wider healthcare system.” In closing, Porterhouse Medical are always interested in hearing from talented and motivated individuals who would like to join their friendly and enthusiastic team. If you are an experienced medical communications professional, please email your CV with a covering letter to careers@ porterhouse.biz. “If you are starting out, we believe in harnessing the potential of the brightest life scientists and investing in their training to build the next generation of medical communications professionals. If you are a recent graduate or postgraduate and are thinking of embarking on a career in medical communications, please see below for more information on Porterhouse Medical’s current positions.”

Name: Jon Hallows Email: JonHallows@porterhouse.biz Web Address: www.porterhouse.biz Address: 4 Windsor Square, Silver Street, Reading RG1 2TH UK Telephone: +44 (0)118 913 9100

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Check This Out Veriphy offers a range of online checks on people and organisations, through a single login. Following their inclusion in the 2017 SoftTech 100 Awards, we interviewed the firm’s Director, George Ford to learn more. Veriphy offers a range of online checks on people and organisations through a single login. These include anti-money laundering checks, international identity checks and a range of business reports across many territories. The firm’s Director, George Ford reveals the company’s mission and what sets them apart in the valuable work they do. “Our mission is to put critical information in front of our clients in the very simplest way - as busy professionals should not have to ‘learn’ how to do these checks - they should be as intuitive as possible. If we get a query from a client, we examine closely why it wasn’t crystal clear and then engineer that out of the system. “We do not put barriers in the way of our clients, such as sign up fees, monthly membership fees, upfront costs or minimum use policies. Our clients can start using our service is immediately, so they know that they will be treated fairly and not be hit with hidden costs.” George then directs the conversation towards how it feels to be selected in the 2017 SoftTech 100 Awards. “We are extremely pleased to have received this award, in what will be a very exciting year for us, as there is going to be an update to the anti-money laundering regulations for the first time in a decade.

“Being chosen as one of the top 100 firms - is an excellent confirmation that our approach to business and development is right - and that we should keep on our chosen path. Receiving the award is further confirmation to new and potential clients, that they are making the right choice and are in safe hands.” George then underlines the challenges facing the wider industry, how they stay ahead of emerging developments plus something of the firm’s internal culture. “Our industry has to adapt constantly both to the demands of legislation and to the handling of data in a secure framework. “To stay ahead of emerging developments, I believe it is

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essential to have strong research in place, both within our client base and externally. This ensures that the products we offer are the best of breed and that we use only high quality data.” “The internal culture within Veriphy - is that we never fall in love with what we do and how it is done - that only blinds companies to new opportunities and areas that can and should be improved upon.” In closing, George highlights what the future holds for the firm and the wider industry challenges they are facing. “Having launched in the UK we now have our eyes on overseas markets where many of our offerings would greatly help companies both meet their

statutory obligations but would also make their client onboarding more streamlined and a smoother experience for their new customers. “The main developments in our industry are the up and coming changes in legislation and the constant shift in the types of data available. “

Company: Veriphy Ltd. Name: George Ford Email: george@veriphy.co.uk Web Address: www.veriphy.com Address: 68 Jesmond Road West Jesmond, Newcastle, NE2 4PQ, UK Telephone: +44 (0)845 094 8931


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Intensity, Sharpness and Quality Brandsmiths is a brand-focused boutique firm, specialising in intellectual property, sport and commercial litigation. After the firm’s success in achieving the Ones to Watch 2017: The Most Outstanding Boutique Law Firm award, we spoke to Senior Associate, Andy Lee to find out more. With an agile set-up and downto-earth approach, Brandsmiths is dedicated to winning exceptional results for ambitious brands. Senior Associate, Andy Lee provides some useful background to the firm, outlining the areas they specialise in and what they can offer to potential clients. “We help our clients’ businesses grow, succeed and stay ahead of their competitors, by solving their problems and closing deals. We assist by using our legal skills and specialised knowledge of the industry the client is a part of. We see ourselves as innovative and different to the traditional law firm, in terms of our structure, treatment of staff and most importantly, how we approach clients.

or goods sold and design of the clever ideas and technology behind a product. “The earlier a business takes proper advice, on both understanding its intellectual property and adopting the correct measures to take in respect of it, the better. Failure to do so is often costlier down the line, if that involves a third-party clash and litigation. Brandsmiths offers straight forward advice focused on what is valuable.” Andy reveals his thoughts on receiving the Ones to Watch 2017: The Most Outstanding Law Firm award and explains what his own role in the firm is. “It’s a great honour to be the winners of this title. We see it as independent recognition of both our principles and development.”

“The firm opened two and a half years ago, and now has offices in both London (HQ) and Manchester. Brandsmiths started with 3 permanent staff and has grown to a force of 15. We specialise in litigation, predominantly in intellectual property; media/privacy and sport. We also specialise in commercial law, focused on IP, technology and sport.”

“I am a Senior Associate and joined the firm in its early days. I specialise in IP litigation, defamation and misuse of private information. I also take on a training role within the firm, helping the other lawyers to understand the law behind the issues they deal with and hold interactive sessions to drill down into those principles and apply them.”

“Every business has intellectual property rights, to one degree or another, at its core. Protecting, exploiting and developing those rights are critical in the continued success of a business. Examples include brand names, under which services are provided and/

Andy proceeds to highlight the nature of the firm’s client base and the crucial role of the staff in serving them. “We work with brands, helping them protect their intellectual property rights, which are core to their business. We act for big

brands such as BMW, Microsoft and Lucozade. We also help entry level brands and fast growth businesses, such as Pavegen, Missguided, Puregym, Feel Unique and Wiggle. Brandsmiths treat every client as a partner. Where it fits, we look to have our clients collaborate. We aim to add value and help their businesses grow. “We recently expanded that offering, by taking on a corporate team, as we found a lot of our clients wanted us to advise on this type of work in addition to their core IP work.” “I believe that the staff at Brandsmiths are critical to its success. When teams, whether in business, sport or life, work together for one another then great things happen. At Brandsmiths we foster that culture and it certainly works. Many law firms are structured in a way where people work alone, which promotes both selfishness and unhealthy competition. “At Brandsmiths, all members of staff share in a proportion of the firm profits equally, whatever their level of qualification. Staff are also rewarded for introducing new clients to the firm. We try and avoid the typical law firm ‘hierarchy’, where more junior members’ views are not important. A lot of key decisions at Brandsmiths are taken after everyone has been consulted. This really encourages a collaborative atmosphere, so that everyone works and fights for each other.”

Finally, Andy offers his thoughts on innovative ways of billing customers and what the future holds for this modern and forward looking firm. “The legal profession is changing and the old-school way of running law firms and billing clients are failing. Many firms are feeling the financial pressure leading to firms going under, or having to merge. Clients are savvy and really question value these days. There is such a wide resource of information readily available to everyone now and smart individuals can access the court easily. “We encourage clients to reduce costs and use us only when necessary. We see ourselves as disrupting the outdated model and offering clients both outstanding legal advice to support their business, but at a sensible cost, often with flexible billing structures, such as being paid by reference to a percentage of a client’s turnover. This way, if we add the value, then everyone benefits. “In the future, we are looking at how we can change and diversify to keep our intensity, sharpness and quality of service.”

Company: Brandsmiths Name: Andy Lee Web Address: www.brandsmiths.co.uk Address: 11 Gough Square, London, EC4A 3DE UK Telephone: +44 (0)203 709 8957

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Complete Sales and Service Satisfaction Spitfire Network Services Ltd is a multi-award winning telecoms and internet solutions provider for businesses. As the exclusive winner of the 2017 SoftTech 100 Awards - United Kingdom category, we interviewed the company’s HR & Marketing Director, Susie Ward to find out more. Spitfire Network Services Ltd manages network solutions and services for over 3500 customers, as well as partnering with 400 IT companies, who have chosen to enhance their services with this company’s product suite. UK based, with offices in London and the Midlands, they specialise in telecommunication and IP Engineering services for SMEs. The company’s HR & Marketing Director, Susie Ward provides a brief introduction to the company, explains how their highly-trained staff approach customers and reveals their overall mission. “The company’s portfolio can be broken down into four main areas: business Internet and data; voice telecommunications; IP engineering solutions tailor-made for every customer; as well as supporting it all with awardwinning support solutions, offering industry leading SLAs across our full range of services. “Spitfire takes a consultative approach to all projects, with the aim of understanding the customers’ business drivers, with regards to their connectivity requirements. The firm’s overriding motto of customer application and network needs (CANN), both underpin all the solutions we offer. All our sales consultants receive over 500 hours of technology and industry training as a minimum and they will also have passed the CISCO CCENT exam, ensuring their complete competence and understanding of networking technologies. This means they can meaningfully undertake a full review of the requirements,

as well as suggesting the most effective solutions to the customer. “Spitfire strives to provide its customers with a complete standard of service and care, unsurpassed by any other communications provider. Spitfire provides IP engineering solutions and services to help customers achieve their business goals, providing complete sales and service satisfaction, whilst reducing their costs and helping them to maximise profits. As one of the first providers of business broadband in the UK, Spitfire have continually invested in its products, services and employees to ensure we stay ahead in today’s fast-changing technology arena.” Susie then explains what differentiates the company from their competitors, plus her reflections on being an exclusive United Kingdom winner, as part of the 2017 SoftTech 100 Awards. “We aim to listen, understand and sell our customers the best options available, to meet their requirements. To achieve this, we offer one of the widest ranges of business internet connections on the market, to ensure customers have access to a full portfolio of services to fit their business requirements. “Spitfire is delighted to have been nominated for this award. SoftTech is a leader in their field for providing comprehensive and reliable information to key decision-makers. Spitfire shares your ethos, of staying at the cutting edge in an ever-changing field and striving to provide the best service possible. The rigorous criteria you use to

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select your winner will highlight Spitfire’s keys strengths and areas, in which we outperform our competitors.

for the company plus the very helpful series of TechTalks on YouTube that have been made available.

“We are extremely proud to have been nominated and take great pride in the fact that our company has been recognised. Since the firm’s dawn in 1988, to still be a leader in the field after nearly thirty years, is testament to our drive to be the very best in the industry.”

“Spitfire see businesses adopting a mix of on-premises and cloud applications, expecting the two to work seamlessly together. Business applications are increasingly developed, assuming unlimited bandwidth between any two endpoints, with little regard for how they are hosted. Managing applications over public and private networks, will increasingly need skilled IP engineering services, to guarantee quality of service on an application by application basis. To meet this need, Spitfire is constantly improving our IP engineering skills base, to ensure that everyone in the company from sales people to support engineers understand that it is the applications that drive the underlying network requirements.

Susie then directs the conversation towards the current challenges the company faces, why it is important to keep an eye on industry developments and the importance of investing in their treasured and valued staff. “There are always challenges – the speed at which technology changes and moves forward is what makes this industry exciting. Spitfire enjoys helping customers set up and grow, so of course we need a buoyant economy to encourage business start- up, growth and innovation. “At Spitfire, we continually invest in our staff to ensure they provide the best possible customer experience. We like to grow our own from within. Our extensive graduate sales and support training, coupled with continuous staff development opportunities, ensure that employees are best placed to provide customers with the solutions they require. We encourage all our employees to undertake industry acknowledged exams and accreditations, fullyfunded by the company, so their technical knowledge really is the very best in the industry.” To wrap things up, Susie underlines what the future holds

“Educationally, Spitfire has produced a series of TechTalks on YouTube under Spitfire Network Services (www.youtube.com/t?lis t=PLmNINZhwwdXAoMO4OfHE WGdJlqnZKKizc), alongside white papers (www.spitfire.co.uk/whitepapers), including the importance of choosing the correct service to carry voice calls, to ensure that your business is fully proofed.”

Company: Spitfire Network Services Ltd Name: Susie Ward Email: info@spitfire.co.uk Web Address: www.spitfire.co.uk Address: The Printworks 139 Clapham Road London, SW9 0HP UK Telephone: +44 (0)20 7501 3000


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Your Case Matters PH Law Firm is short for Paglialunga & Harris, PS. For the last 20 years, the firm’s attorneys have been advocating for people against insurance companies, drug companies and medical device manufacturers. 2017 Attorney of the Year was recently awarded to Jim Harris, who spills the beans on the firm’s work and what they can do for you. The PH Law Firm represents people harmed by negligent conduct and by corporations that put profits before people’s safety, including drug companies, medical device companies. PH Law Firm take cases that matter. Your case matters to you, and it matters to them. But your case also matters to society because without accountability for unsafe and wrongful conduct, more people get harmed or even die. Attorney, Jim Harris continues to set the scene for us, elaborating on the firm’s valuable work. “We believe the cases we handle make everyone safer. Many of the cases we handle involve fraudulent and even criminal conduct on the part of corporations, that have deliberately concealed information about how their products can harm people. It’s important that these bad actors compensate every person they do harm to. “We work hard for our clients, so they can receive the full justice that the law will allow. We also believe that deserving cases should be resolved and settled both quickly and efficiently. But if defendants refuse to do what’s right and provide our clients the justice they deserve, we are prepared to fight for those we serve in the courtroom. Our track record of results speaks for itself. The firm was established in 1996, with offices in Seattle and San Diego. Today, they specialise in pharmaceutical and

medical device litigation, product liability and personal injury. Jim then reveals his thoughts on being awarded Attorney of the Year and what his means for him and his firm. He also reveals more about his own role in the firm and any challenges or opportunities that are coming up in the region. “It is a great honour. We accept the award on behalf of the good people we are lucky to represent. For me and my firm, it means we need to work even harder in 2018.” “In terms of my own role in the firm, I focus on pharmaceutical and medical device cases, primarily. “We represent people nationwide, indeed right now there are many challenges as corporate interests, that seek to limit the rights of the people they injure and restrict access to justice.” Jim then highlights the firm’s specific legal areas of expertise, what type of clients they serve and the essential role that staff play in the success of PH Law Firm. “We focus primarily on cases where a drug or medical device firm has rushed a product to market with inadequate testing, may have suppressed scientific evidence showing there was a risk and failed to warn the medical community. “We represent ordinary average people all over the nation. In addition, our staff are the

backbone of the law firm. We have very caring, attentive people who help take very good care of our clients.” In closing, Jim shares the firm’s plans for 2017 and encourages you to get in touch with the firm to find out more. “We want to continue fighting for justice for people whenever drug

companies or medical device companies choose to put their profits before people’s safety. “Thank you again for the recognition! Do call us for a free no obligation case evaluation, to find out if you have a case. We are available 24/7 to answer your questions. In minutes, we can let you know if your case is one that may qualify for compensation.”

Name: Jim Harris Email: Jim@phlawfirm.com Web Address: www.reachforjustice.com Address: 4600 La Jolla Villiage Dr Suite 500, San Diego, 92122 USA Telephone: +1 888 604 3438

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1707CV12

Capturing Success Arena Television is the name behind approaching 1,000 hours of mainstream television broadcast to British viewers every year. Arena is at the forefront of delivering Ultra High Definition, the new generation of programmes to the people of Britain. We cover everything from Premier League football and Six Nations rugby, to Trooping the Colour and the Glastonbury music festival. No UK broadcasters own the resource to cover this type of event. Arena has a market share of approximately 23% and is the larger of two British owned companies that service the sector. We also hold all television helicopter news contracts. Our work happens on-site at events and alongside the client, resulting in a close relationship that requires a seamless integration of the teams from each company. Ensuring this happens smoothly requires a strong and capable team, good communication and a shared desire to produce the best product possible. For more than 25 years Arena has been providing outside broadcast (OB) facilities to all the major UK broadcasters, while remaining a privately owned British company. Throughout that time, we have been part of an industry at the forefront of technological development. The last two decades have seen as succession of new features appear in the marketplace; digital transmission, 16:9 high definition, Dolby 5.1 audio and now Ultra HD, HDR and Dolby Atmos audio. Each feature enjoyed by the viewer, has a technological path back to the point that the video is captured. As part of this flow from source to consumer,

Arena Television researches and invests in the best solution to fulfil its function in the broadcasting chain. This can be made even more challenging by the fact that all our equipment must be portable, moving around the country to wherever an event is taking place. Broadcasters outsource all multicamera production facilities to companies like Arena. In turn we supply the equipment and crews needed to televise events that take place outside of a TV studio. These typically range from sport and concerts through to ceremonies and natural history. Arena’s fleet of mobile outside broadcast vehicles travel throughout the UK and beyond capturing images seen in homes all over the country, with our aerial filming team capturing news and general footage from the sky. Our aim has always been to provide the best technology to broadcasters, so that they in turn can deliver high quality programming to the people of Britain. The challenge for Arena is to anticipate the requirements of our clients and translate those into a technological solution that works in a mobile environment. With each job having its own set of requirements, Arena maintains a flexible and responsive relationship with the client. Introducing new technology into our process is not a new phenomenon however, Ultra HD has required such a dramatic change in the production process that its effects have been noticed

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more widely than previous innovations. In 2015, BT Sport pioneered the launch of Ultra High Definition (UHD) in the UK. At that time, there was an existing method of capturing and transmitting UHD however, Arena wanted to ensure that its own solution would meet the needs of the growing format for years to come. We began exploring emerging technology that would provide a powerful and futureproof solution. The result was a partnership with Grass Valley, an established broadcast equipment manufacturer, who had already begun to unveil a number of HD-IP solutions for its worldwide clients. The new technology would move signals around using Internet Protocol, a well-known tool for homes and businesses but a complete change from the traditional technology used in broadcasting for decades. Broadcasting UHD involves moving vast quantities of data from the broadcasting location right through to the viewer. We believe IP will become the future standard for outside broadcast and be adopted in coming years throughout the industry. In anticipation of UHD, development of our new outside broadcast vehicle “OBX” began in 2014. OBX would be the first of three Ultra HD trucks, built in succession to provide cutting edge technology to the UK’s outside broadcast market. It was agreed the project would ride the wave of the new technology coming to market from Grass

Valley. This involved replacing the technology used by the television industry from camera all the way to the very televisions and mobile devices used to watch the content. Grass Valley’s proof of concept testing utilised technology from Cisco, the world leader in IP based switching and routing technology. Grass Valley and Cisco announced a global strategic alliance to offer customers integrated broadcast solutions. Arena felt that Cisco was the natural choice for the IP switch, given Cisco’s market leading position and understanding of delivering mission-critical infrastructure in dynamic environments like an OB truck. This emerging UHD technology is a powerful solution that is now providing television four times the resolution of existing HD. The beauty of Arena’s design is that it launches UHD, while still providing HD pictures in a process known as simulcasting. OBX is the first of three identical trucks built by Arena and was embraced by BT as a UHD / HD simulcast solution. On Saturday the 10th September 2016, OBX was deployed at Anfield for BT’s Premier League coverage of Liverpool v Leicester. The match was successfully broadcast in UHD with both Dolby 5.1 and Dolby Atmos, and in HD with Dolby 5.1. The combined OB, which included an on-site studio show, used 28 cameras of which the cornerstone was the new Grass Valley LDX-86N.


g Capturing Success

Arena’s second UHD truck “OBY” began work on Sky’s coverage of Rugby Union in October 2016, and this contract includes England international matches at Twickenham. Arena considers that OBX and OBY are by far the world’s most advanced OB trucks, and is delighted to be able to showcase their capability on the Premier League for BT Sport and Rugby Union for Sky. The high-profile nature of these broadcasts illustrates how vital our technological innovation has been in delivering the television of the future to the people of Britain. Arena also holds contracts with the BBC and ITV, both of whom will benefit from the introduction of our third new UHD truck “OBZ”.

Being selected as 2017’s Most Innovative Tech Firm by Corporate Vision is a privilege that belongs as much to our staff as it does the company. Without such a dedicated and enthusiastic team, Arena would not be in the strong position we find ourselves. Credit must be given to those whose professionalism and dedication make Arena’s success possible. Implementing new technology requires a drive and focus that our hard-working team has sustained throughout the rollout of our UHD solution. The recognition of this and other awards reflects the productivity of a team that we are all privileged to be a part.

Key Facts Box: A British owned and run business One of four key players in the market Produce content for all UK Broadcasters A fleet of over 25 outside broadcast vehicles Home of the BBC News and Sky News helicopters Technical terms Box: UHD: four times the resolution of HD and a higher frame rate HDR: a brighter picture with more detail in the bright and dark areas IP: a future-proof and flexible internet protocol for moving data OB: a mobile TV studio used to provide multi-camera event coverage Sample credits Box: The Olympics The FA Cup BBC Springwatch The Royal Variety Show The Voice

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