AIG Fanzone: Portable Brand Experience
STAGE ONE | MAGNIFY THE BIG GAME EXPERIENCE Sponsorship Inaugural Activation Programme 2012/2013
The world’s leading rugby activation agency
Magnify The Big Game Experience
Sponsorship Principles:
Engagement Framework:
Strength, Tenacity, Resolve, Honour Principles Activated Through:
Engagement Framework
Values, Value & Reach
Physical Reach
AIG RUGBY: Enable Better Rugby Magnify The Big Game Experience
Physical
For The Love Of Rugby
Values
Exclusive
Inclusive
Digital The world’s leading rugby activation agency
Digital Reach
Value
Summary of Proposal
Activation units that provide unique AIG experiences at big NZ
Stage 1 utilises two units:
matches around the world. “Strength” (Northern Hemisphere) The experiences will be delivered through containers or
“Resolve” (Asia Pacific).
inflatable domes. Costing provided here detail both. Increasing to four units - adding: Aim to see every major NZ match supported by AIG Brand Activation.
“Tenacity” “Honour” - to activate AIG Rugby. Constant, global, grass roots, big game magnification wherever NZ Rugby teams are playing.
tony.gardner@theorangegroup.co.nz +64-27- 600 1134
The Fan Zones
Three deployment modes
Engagement Elements
1. Merchandise Zone
• AIG brand ambassadors - engage & delight
Engage adidas + local sports retailers
• Big screen with live coverage for fan zone outside the
Custom AIG merchandise giveaways thundersticks/water etc.
stadium. • Media hub – leverage local & international media (radio etc).
2. Hospitality Space - pop up bar/ super-fan space
• Photo booths – green screen uploads to Facebook • Tablets with AIG custom content
3.Game Zone – family interactive digital & physical
• Custom AIG Rugby interactive games (physical & digital)
engagement
• Player experiences – meet the players for signing sessions
tony.gardner@theorangegroup.co.nz +64-27- 600 1134
Container Fan Zone Activation
2 x 2 containers per unit, Strength & Resolve
Units work TOGETHER – interchangeable structures!
Units work SEPERATELY – activate different locations!
Easy unit to move logistically – standard transport
tony.gardner@theorangegroup.co.nz +64-27- 600 1134
Inflatable Fan Zone Activation
2 x inflatable structures, Strength & Resolve Inflate to an instantly recognisable AIG Brand Experience Easy logistics & transportation – each packs into a container
tony.gardner@theorangegroup.co.nz +64-27- 600 1134