News

CMC LAUNCHES NUVOL ATOWHITE PREMIUM QUARTZ

VEINING DESIGNS FROM THE QUARTZ COLLECTION FOR SUBTLE TOWILDLY DRAMATIC AESTHETICS

Company: Classic Marble Company Brand: KalingaStone quartz Product: NuvolatoWhite – Venata collection Specs: 315 X 145 cm / 325 X 165 cm Thickness: 20mm & 30mm Address: Classic Marble Company Pvt. Ltd. 15, Bhandup Village Road, Subhash Nagar, Bhandup (W),Mumbai 400078 For more info. please Contact: 91 22 4140 4140 Website: https://www.kalingastone.com/ For further details, please contact: Harshala Nayak Ashwini Shinde Media Manager Media Executive Spin Communiqué spin Communiqué Tel: 09619700161 Tel: 09619700163 harshalan@spincommunique.com

Classic Marble Company (CMC) has introduced a premium KalingaStone quartz product - the Nuvolato White from the Venata collection. The rich white quartz slab exhibits fine grey veining across the surface for a minimalist, refined appearance. The meandering grey streaks of brilliance traverse throughout the quartz surface that perfectly complement and beautify the white slab. Apt for kitchen countertop applications, the Nuvolato White is a hard and durable product that is also eye candy. Beautifully crafted asymmetrical veining patterns make the Nuvolato White a unique masterpiece. The new offering from CMC uplifts the glamour quotient of modern living spaces.

An engineered material, Quartz slabs are extremely strong and hard, hygienic, non-porous, and popularly installed in applications that demand durability with aesthetics. The material is stain-resistant as well as is resistant to wear and tear including scratching. This minimizes the need for any special maintenance. Particularly in kitchens, Quartz slabs are an ideal choice since the stone does not corrode or discolour despite coming in direct contact with alkali or acids or other regular kitchen spills. The slabs can be made to desired shapes and sizes and are compatible applications for sink and hob fittings. A finelooking blend of décor and utility, the product range from the Venata Collection are a superlative choice for applications in modern kitchens.

TANISHQ IMPLEMENTS DIGITAL FEATURES ACROSS ITS 200+ STORES

Focuses on experien al commerce, phygital features Strengthens its omnichannel presence

July 2020: Imagine a world where the best of both online and offline pla orms come together to truly offer a seamlessshopping experience to customers.For scaling up their business across mul ple channels including brick and mortar, website and mobile app,India’s most trusted jewellery brand Tanishq announces the launch of new phygital features, a tech stack that’ll bridge the gap between bricks and clicks - Video calling, Endless aisle, Virtual jewellery try on, Real me live assisted chat and Book an appointment powered by augmented reality in more than200stores.

With digital and remote buying as an emerging and con nuous trend, these new features will furtherstrengthen Tanishq’sOmni-channel approach.

Keeping customers at the heart of all innova ons, Tanishq has also launched host of technology ini a ves to promote contactless selling such as Book an appointment, Video calling, Endless aisle, Virtual jewellery try on and Live assisted chats.

Feature Highlights:

Book an appointment-Customers can take appointments either by calling the stores, by filling a small form at www.tanishq.co.in or from the google pages of the stores. Appointment based shopping not only provides personalized care to the customers at the store, but also

helps in adhering to social distancing norms and thus provide a safe and secure environment so that the customers can have peace of mind while shopping at their favourite Tanishq store. Customers will also have the op on of booking an appointment for Video Calling.

Video calling- Customers can connect on a video call with the store of their preference to virtually see the jewellery and gather details. Customers op ng for Video Calling will be personally a ended to help them choose from range of products curated beforehand based on their preference. The store staff showcase the jewellery by wearing it so customers are sure of how it looks before buying it.Once the customer places an order, the product gets delivered to their doorstep following all safety and hygiene norms.This feature brings a personalized real- me shopping experience of a Tanishq store in the comfort of home.

Virtual Jewellery Try on- Tanishq has created an innova ve differen a on by offering a highly engaging, eye-catching and an immersive digital experience for customers to discover range of jewellery. One can ‘try and buy’ products across categories like earrings, pendants and necklaces virtually with the new Virtual try on feature on the Tanishq website. A tag is men oned on the products - TRY ON AVAILABLE; to let consumers know that they can try on a par cular product.

Endless Aisle- With the implementa on of endless aisle at stores, Tanishq aims to connect all the stores in its retail network to showcase the en re range of products from any part of the country and guarantees to cater to jewellery requirements across all categories and regions at one go.

Live assisted chat- Customers, especially the first me online buyers, can be assisted by experts in real me on all their queries andhelp explore them and choose from a wide range of stunning designs, compare product a ributes, and assist in resolving all queries immediately

Speaking on the introduc on of virtual features, Mr. Arun Narayan, AVP Category, Marke ng & Retail, Tanishq, Titan Company Limited, says “We are leveraging digital to solve for and enhance many aspects of the Tanishq buying experience. So now our customers can browse and even get expert assistance to make an informed purchase decision. The customers now have a choice to visit our stores physically or virtually through video calling from home. The idea behind ini a ng these virtual features was to enhance and give our customers the same experience that they would get by visi ng any of our stores physically. The customers can also shop at our online store, seek live expert assistance through a chat, use our enhanced video calling facility or experience the look of the jewellery by using advanced virtual try on technology. Since we also cater to all the jewellery requirements across all communi es, there is an op on for a video call with an expert from any of the 207 ci es where Tanishq stores are located. With all these new possibili es, shopping at Tanishq has become so much more exci ng, safe and a lot more convenient.” Customers can visit h p://www.tanishq.co.in for further details.

About Tanishq:

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior cra smanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputa on of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her tradi onal and contemporary aspira ons and desires. A es ng to this commitment towards excellence, in 2019, Tanishq has been awarded the tle of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and diamond jewellery (in 22 and 18 karat gold) in over 5000 tradi onal, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 335+ exclusive bou ques in more than 200 ci es.

WINTRY TONES

It is too soon to think about winter right now, but we s ll love the colour pale e of muted tones from the cooler months. They do s ll make quite the impact - and makes us very happy. Here are 9 fine items for you!