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WEBSITES
PHOTOGRAPHY
CONTENT
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Photography is one of the most impactful ways we communicate the Lindenwood brand. Images are often the first impression, a snapshot of the story you are telling that should represent Lindenwood in a thoughtful and effective way.
Lindenwood photography should be used in materials whenever possible. For help scheduling a photo shoot or identifying images to use for projects, please contact publicrelations@lindenwood.edu.
Photos and images should represent the diversity of Lindenwood and should reflect the tone of any accompanying copy, understanding that one image does not unilaterally resonate with every audience.
30 BRANDING AND IDENTITY GUIDELINES
Photography
PHOTOGRAPHY
CONTENT
Professional headshots and formal profile portraits should be friendly and approachable. The focus should be the subject of the photo so simple backgrounds without distraction should be incorporated into the composition.
All imagery should be captured with great lighting which can be secured through natural light or artificial light sources. Avoiding direct sunlight reduces harsh shadows and is not ideal for photographing people.
31 BRANDING AND IDENTITY GUIDELINES
Photography
