ADVERTORIAL
Mintor is a multi-awardwinning social enterprise that radically enhances HR performance for businesses and community impact for nonprofits through their recruitment, training, payslips, leave management and employee engagement chatbot tools.
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he chatbot integrates with the chat apps that potential or existing employees already use and trust (e.g. Whatsapp) on the one side, and with the business' existing HR systems on the other side, thereby streamlining communications between the business and its target audience. Through using chatbot tools for talent sourcing, screening, shortlisting, interview liaison, onboard training, skills training and even CV-building, Mintor’s customers (medium to large businesses and nonprofits) experienced a 33% reduction in recruitment cost in only a tenth of the usual time, and had a 70% improvement on employee retention within the first year. The tools also enable workers to receive and query their payslips, submit leave requests and sick notes, and receive training on technical and soft skills, anytime and from anywhere. “Our solutions were developed with the focus of being inclusive of those from marginalised or developing country environments where computer and data access is still a barrier to access employment and HR support. It also brings significant improvements in HR efficiency in industries where workforces typically do not have computer-based roles, eg. in retail, manufacturing, agriculture, mining and construction.” says Leànne Viviers, founder of Mintor.
Here are some examples of Mintor in action: A large organisation in the fishing industry turned their traditional paper-based job application process completely mobile through Mintor’s whatsapp recruitment tool. For the first time, applicants can apply from anywhere in the country and only need to travel to the harbour for their final interview after they’ve been screened and shortlisted by Mintor’s matching algorithm. As a result of this chat-based and AI driven process, the organisation doubled their usual number of applicants and saved 40% on their recruitment time in not having to deal with repetitive administrative work, and hence freed up
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SYNAPSE | 3RD QUARTER 2021
ENGAGE AND EMPOWER YOUR PEOPLE, ONE CHAT AT A TIME
Whatsapp chatbot and AI tech for radically enhanced HR performance and employee impact time for the HR team to focus on other employee needs. As part of their give-back campaign, a retail giant leveraged Mintor’s platform to empower their youth customers with a cv-building tool and interview skills training all through their favourite chat app. Within just 4 weeks, over 20,000 youth participated from all over South Africa, most of whom have never had access to career support before. In return, the youth completed a customer survey that provided the retail company with invaluable customer insights on their new product range. Administering training of remote workforce is very costly, time consuming and often ineffective. The largest dairy company in Indonesia decided to turn the tide and converted their training into chat-based delivery leveraging Mintor’s platform. They are now able to upskill their workforce all over the country, enabling them to learn on the go in bite size chunks, as and when it suits their schedule, which not only makes
them more productive, but also improves the quality of their work. Mintor was born in Cape Town in 2015 out of the dire need to help South Africa’s unemployed, a staggering third of the working age population and nearly half of all youth, to find decent work, retain their jobs, become more productive and ultimately improve their living standard. They already supported nearly 100,000 people in South Africa and are expanding their innovation this year further into Africa and South-East Asia. Mintor’s vision is to improve the lives of millions from marginalised communities globally, leaving no-one behind, and they invite you to join the journey. info@gomintor.com | www.gomintor.com
