HOW AI MARKETING TOOLS PROPEL MARKETING TO THE NEXT LEVEL

/ by Michelle Geere, CEO of Adbot /

In today's competitive business landscape, marketers need to use every tool at their disposal to succeed. The marketing landscape is constantly changing, new technologies and platforms emerge all the time, and consumer behaviors are constantly evolving. Trying to stay ahead can become overwhelming, especially with salary budgets shrinking.

One way to stay ahead and not drown is to encourage your team to embrace artificial intelligence (AI) marketing tools. AI marketing tools can help you and your team save time and money, automate tasks, and improve their marketing ROI while staying ahead of trends. And don't stress. This doesn't mean that you are replacing your team with machines. AI tools do one of 4 things really well at scale.

• Automate repetitive tasks: AI marketing tools can automate a variety of repetitive tasks, such as social media scheduling, email marketing, and customer support. This can free up your time so you can focus on more strategic initiatives.

• Personalize the customer experience: AI can be used to personalize the customer experience at scale. For example, AIpowered chatbots can answer customer questions and provide support in real time. AI can also be used to create personalized email campaigns and product recommendations.

• Gain insights into customer behavior: AI can be used to analyze customer data and gain insights into their behavior. This information can be used to improve your marketing campaigns and target your audience more effectively.

• Improve your marketing ROI: AI can help you improve your marketing ROI by optimizing your campaigns and targeting the right audience. For example, AI can help you identify the best keywords to use for your SEO campaigns and the most effective ad placements.

Marketing done well is simply put; sharing the right message with the right person at the right time. It gives the customer the control they've been asking for and increases your effectiveness. But to achieve this requires a lot of tasks, reading, summarizing, sourcing content, and sharing. It is impossible for humans to do these tasks at scale. AND that is why AI is so beneficial. 60% of smaller businesses already use AI to level the playing field.

Here are a few examples of AI marketing tools that your team can use:

• Chatbots: Chatbots can be used to answer customer questions, provide support, and generate leads. Some popular chatbot platforms include https://verloop.io/, https://humanbot.io/, https://wonderchat.io/, https://livechatai. com/

• Automated Ads: Platforms that automate your campaign management of your ads can get you better results and reduce your cost, time, and better your results. Some popular automation ad platforms include https://myadbot.com/

• Email marketing tools: Email marketing tools can be used to automate email campaigns, track results, and personalize messages. Some popular email marketing tools include https://mailchimp.com/, https://phrasee.co/, and https://www. hubspot.com/

• Social media management tools: Social media management tools can be used to schedule posts, track engagement, and analyze results. Some popular social media management tools include https://www.hootsuite.com/

• SEO tools: SEO tools can help you identify the right keywords to use for your website and track your progress in search engine rankings. Some popular SEO tools include https://www.frase.io/pricing/

• Design: we can now have machines designing for us. Here are some tools that are popular in this field: https://designs.ai/, https://www.adcreative.ai/, https:// openai.com/dall-e-2

• Video creation: With video being the most engaging format online, you need to deliver multiple videos at a lower cost. These are some video creation platforms that are popular https://pictory.ai/, https://designs.ai/

• Presentations: you can even have AI create and write your presentations with https://www.storydoc.com/

I encourage you to explore the many AI marketing tools that are available. AI marketing tools can help you save time and money, automate tasks, and improve your marketing ROI. I know that adopting some of these tools can be overwhelming, but get a younger employee to drive the process. Here are also some tips on choosing and using the AI marketing tools for you:

1. Start small: Don't feel like you need to implement all the AI marketing tools at once. Start with one or two tools that you think will be most beneficial to your business.

2. Experiment: Don't be afraid to experiment with different AI marketing tools and strategies. They all are subscription-based, and you can start and stop whenever you want.

3. Track your results: It's important to track your results so you can see what's working and what's not.

The power of AI marketing tools is at your fingertips. These remarkable tools enable teams of all sizes to overcome resource constraints and achieve remarkable growth. By streamlining operations, delivering personalized experiences at scale, gathering insights, and increasing your ROI, AI empowers you to make the most of your valuable resources. So, embrace the AI revolution, optimize your marketing efforts, and watch your team soar to unprecedented heights. Together, we can conquer the challenges and seize the opportunities that lie ahead.