Graphic Design / Industrial Design Portfolio

L IO O POR

designer

AIMEE BUSTILLO

Graduated Bachelor of Fine Arts, Major in Industrial Design from University of Santo Tomas, Manila, Philippines. She is passionate for innovating products and graphic designs. Having exposed to the art and design industry, she developed a personal style that is minimal and organic that is derived from the environment, nature, culture, and trend. Her goal is to combine graphic and industrial design in creating an aesthetic and functional output throughher works.

GRAPHIC & INDUSTRIAL DESIGNER

MUMUSO, DUOZOULU, & ME+ (3 brands with more than 44 stores) Senior Graphic Designer

• Creating POP display for products, store openings, and mall advertisements.

• Designing and planning seasonal sales and brand campaigns according to the approved calendar to achieve sales target.

• Product photography and post processing photos for ecommerce.

• Creates and plan appealing content for online & off-line communicative platforms

BRAND PROFILE

Positioned as a fast-fashionable, young, and energetic brand, providing customers with a variety of super cost-effective & value-for-money practical products.

"Life starts with MUMUSO", is the brand's slogan. Mumuso's product line currently contains 10 categories of products are Beauty and Health, Electronics, Household, Textile, Stationery, Clothing, Accessories, Bags & Luggage, Children's Supplies, Fashion Accessories, & Leisure food.

CAMPAIGN

BACK TO SCHOOL

CONTEXT

Branding, Marketing, Layout, and Art Direction

Mumuso's Back to School 2021 campaign for was mainly focused on attracting parents and students to the stationary offers.

The contrast between vibrant and subtle colors are used to draw attention. A flat art style is used for a modern minimalist design that is in line with the brands identity.

SOCIAL MEDIA

CONTEXT

Layout, Photo Manipulation, Photography, & Content Writing

The Social Media Content for Mumuso is created according to the brand's identity of fun, youthful, and minimalist.

The content involves showcasing products, trending memes, relatable content, product information, and promotional offers.

MALL ADVERTISEMENT CONTEXT

Creating Mumuso advertisement posters for the mall are based from the brand & mall guidelines.

The main color of Mumuso is widely used, paired with vectorized products that is intact with the mall's guidelines. The use of the brand's slogan "Life Starts with Mumuso" is prevalent in all the posters.

Duozoulu is a technology & environmentally footwear brand, providing customers with a versatile & lightweight lifestyle, hoping to bring every consumer the ultimate comfortable living experience. DUOZOULU's product features Cushioning, Ultra-Light, High-Elasticity, Non-Slip, Wear-Resistant, Sustainable materials, all made from 100% environmentally friendly materials.

CAMPAIGN

1ST PHASE

THINK ABOUT THE EARTH SUSTAINABLE CAMPAIGN

CONTEXT

Layout, 3D Modeling, and product display

Duozoulu have established recyclable technology and advocated the use of their own technology to develop environmentally friendly and new materials to further reduce the ecological burden on the earth.

CAMPAIGN

2ND PHASE

THINK ABOUT THE EARTH SUSTAINABLE CAMPAIGN

CONTEXT

Layout, Photo Manipulation, Photography, 3D Modeling, & product display.

In relation to UAE, Duozoulu would like to offer the usage of shoe technology to adapt environmental sustainability to help reduce global warming and other negative effect of pollution.

CAMPAIGN

Duozoulu customers will have a chance to win exciting gifts by predicting winners of the FIFA World Cup 2022 matches.

The main concept of the campaign is Football. The use of sand as background symbolizes acknowledgement for the first FIFA World Cup being held in the Middle East. The use of green is prominent inline with brand color.

Creating Duozoulu advertisement posters for the mall are based from the brand & mall guidelines.

The main color of Duozoulu is widely used. The use of the brand's slogan "Keep Walking Keep Thinking" is prevalent in all the posters.

Indoor & Outdoor Mall Brand Introduction

BRAND PROFILE

Me+ offers a full wide variety of Children’s Accessories, Ornaments, and Silver Jewelries.

It is a mass-market fashion jewelry brand, with the iterative model of “large-scale collection + fast fashion speed”, to provide consumers with “no brand premium, no excessive packaging, no delay in trend, no age limit” global high-value fashion accessories.

MALL ADVERTISEMENT

Indoor & Outdoor Mall Brand Introduction

CONTEXT

Creating ME+ advertisement posters for the mall are based from the brand & mall guidelines.

The main color of Me+ is widely used, paired with vectorized artwork that is intact with the mall's guidelines. The posters are showcasing a youthful, fresh, fun, and a stylish approach.

Branding and Layout

SOCIAL MEDIA

CONTEXT

Layout, Photo Manipulation, Photography, & Content Writing

The Social Media Content for Me+ is created according to the brand's identity of fun, youthful, and minimalist.

The content involves showcasing products, brand introduction, fashion tips , product information, and promotional offers.

United Arab Emirates 51th Year CONTEXT

Layout and Branding

ME+ United Arab Emirates 51th Year campaign is mainly focused on the theme of UAE Flag.

The use of UAE flag colors combined with the brand main color is prevalent in the overall appreance of the campaign.

B+R Disenyo - Logo Design & Branding

B(Bustillo) + R(Roldan) Disenyo

is a group of young Architectural and Engineering Professionals providing quality design and construction services with at most client's satisfaction. Their services includes Architectural Design, Engineering Design, and Construction.

Main Logo

Submark

Variation

Verctor Illustrations - Personal Work

Shai Bakes - Social Media Layout and Logo

Shai Bakes is an online bakery shop that is based at Batangas City, Philippines. The bakery was established to fight back the downfall of economic livelihood that had been halted due to the lock-down of coronavirus. The owner began a new found love for baking and decided to

share the delicious baked goods to everyone. The bakery started by selling soft and chewy homemade cookies using Instagram as the business platform. The business received a positive amount of feedback and garnered a successful amount of customers.

Forma is inspired from diamonds shapes that resembles balusters design. It is a classy and playful piece for a modern style. Molded from acrylic plastic and illuminated with LED lights.

Daloy - 3D Modeling & Designing

Daloy reflects its form with the inspiration from the “streams of life”. Daloy, is a Filipino word that means "flow". We started having the idea to ourselves that Corals, roots, leaf veins, branches, bloodstreams…all living things have this similar, beautiful, detailed and life-giving which are the main roots/components of life down to the smallest detail.

Muni - 3D Modeling & Designing

MUNI

MUNI

Muni inspired from the Tagalog word muni-muni meaning "to ponder and reflect". A lamp is often used before sleeping, a time of brief contemplation, a recap of ones activity. The word muni-muni describes this moment perfectly.

3D Modeling & Designing

Creative Field: Product Designing

Type: Personal Work

Software: Autocad