BRAND BOOK 2014
Table of Contents
SABIRA SILCOCK BRAND BOOK 2014
Brand DNA
3
Mission & Vision
4
Logo
5
Colour Palette
6
Products
7
Values
8
Tone of Voice
9
2
Brand DNA
Sabira Silcock is a craft business, which will produce a range of precious material jewellery pieces. The collections seek to produce contemporary, unique jewellery pieces inspired through her sketches of the earth’s natural materials.
SABIRA SILCOCK BRAND BOOK 2014
3
Mission & Vision
Sabira Silcock’s mission is to create a start-up brand, offering women across the nation handmade, modern and precious jewellery pieces at affordable prices. Providing the option of a bespoke personalisation service that entices all. The brand will provide insight into real experiences, so that the consumer connects with the brand in expectation of creating a community. Through creating relationships with the consumer, awareness shall gradually be built, aiding the vision of becoming a recognised nationwide lifestyle brand.
SABIRA SILCOCK BRAND BOOK 2014
4
Logo
Sabira Silcock’s logo can only be used in black and white colours with the nude circle.
Sabira Silcock’s logo can be used with or without the hand imagery.
SABIRA SILCOCK BRAND BOOK 2014
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Colour Palette
White R243 G224 B212 R244 G241 B236 R222 G214 B211 R203 G195 B192 R178 G170 B167 R206 G206 B206 R232 G232 B232
SABIRA SILCOCK BRAND BOOK 2014
6
Products
Sabira Silcocks offers a large selection of premium quality, stylish hand-made necklaces, bracelets, earrings and rings. Sabira Silcock offers a large selection of rings which include precious materials, gemstones, sterling silver to match any occasion. Our range of necklaces and pendants covers a great variety of materials and design, mix sterling silver and two-tone necklaces and ad pendants to express your personal style.
SABIRA SILCOCK BRAND BOOK 2014
7
Values
Sabira Silcock’s mission is to create a start-up brand, offering women across the nation handmade, modern and precious jewellery pieces at affordable prices. Providing the option of a bespoke personalisation service that entices all. The brand will provide insight into real experiences, so that the consumer connects with the brand in expectation of creating a community. Through creating relationships with the consumer, awareness shall gradually be built, aiding the vision of becoming a recognised nationwide lifestyle brand.
SABIRA SILCOCK BRAND BOOK 2014
8
Tone Of Voice
When considering the overall visual identity of Sabira Silcock, it is important to choose a theme, which has longevity whilst still representing the brands ethos, which is providing quality craftsmanship. Likewise the brand aims to provide a sentimental touch provoking an emotive buy creating a connection between the brand and consumer. It is also vital to take into consideration the age demographic the brand is targeting, therefore the brand will be transparent in its communications and personal within their customer care.
SABIRA SILCOCK BRAND BOOK 2014
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Sabira Silcock Brand Book created by Aimee Robinson
SABIRA SILCOCK BRAND BOOK 2014