Portfolio 2007 | 09

Page 1

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Aimen Alwan Showcase 200209


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01 Atlantis

Multiple products and experiences required naming and identity development to achieve a synchronized experience in which the legend of Atlantis is thoughtfully and creatively portrayed.


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Atlantis

Club Rush, a place designed for teenagers that offers Internet connectivity and the latest in network video games. The identity and colours reflect proactive and energetic movement.


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Atlantis

Club Rush | design and art direction for 3D signage and material usage.


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Atlantis

Club Rush | design and art direction for promotional merchandise.


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Atlantis

Qing | a contemporary Asian fusion cuisine. The identity is a reflection of fine dining and modern interior.


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Atlantis

Qing | design and art direction for 3D signage and material usage.


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Atlantis

Qing | art directing the application to show the look and feel of the identity.


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Atlantis

Reds | a contemporary steak house. The identity was art directed and designed to show a simple and elegant dining experience.


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Atlantis

Reds | art directing the application to show the look and feel of the identity and restaurant products.


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Atlantis

The Edge and The Shore | pool side restaurants. The identities were art directed and designed to work as a pair around the west and east wing pools.


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Atlantis

Barazura | a modern oceanic cocktail lounge. The identity was designed and art directed to reflect the circular organic blue theme of the interior.


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Atlantis

Barazura | design and art direction for signage and material usage.


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Atlantis

Barazura | art directing the application to show the look and feel of the identity and restaurant products.


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Atlantis

Imperial Club | a vip lounge, offering full exclusivity for its members. The identity was designed and art directed to match the premium quality and services of the destination.


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Atlantis

Imperial Club | design and art direction for 3D signage and material usage.


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02 Alyasra

Offers more than 3,000 products, and goes beyond the typical food distribution companies to reap profits for its customers by offering value added services, from the highest level of personalized attention to the most innovative products.


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Alyasra

The corporate identity was art directed and designed to add more value to the company’s new distribution and modern production perspective in the region.


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Alyasra

Design and art direction for signage and material usage.


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Alyasra

Design and art direction for warehouse loading bays and distribution facilities.


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03 Emal

A joint venture between globally renowned Dubal and Mubadala, an investment vehicle of the Abu Dhabi Government. The Company aims to be the world’s largest high quality aluminium smelter by 2017.


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Emal

The account required full brand management, from identity design, typography, photography, adverting, web, signage to a complete visual standards guideline.


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Emal

Art direction and design for the brand visual standards guideline. The brand and project construction involved client and production meetings.


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Emal signature

EMAL GREY Spot Colour Pantone 8400 Metallic Custom drawn English calligraphy

NE PANTO 8400M

Brandline Primary full colour signature with Brandline

Process Colour Cyan 48% Magenta 60% Yellow 19% Black 49% RGB Value R: 108 G: 105 B: 103

EMAL RED Spot Colour Pantone 485 C

Primary full colour signature without Brandline

NE PANTO 485C

Primary full colour signature

Emal

Single colour signature

Reversed single colour signature

Reversed single colour signature

Single colour signature Pantone 8400 Metallic

Single colour signature Pantone 485 C

Process Colour Cyan 95% Magenta 0% Yellow 0% Black 100% RGB Value R: 212 G: 46 B: 18

Art direction and design for the brand visual standards guideline. A simple layout design was required to navigate easily through the digital format of the document.


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Helvetica font family

Emal

Typography art direction and design for the brand. The selected typeface reflects the simplicity and approachable personality of Emal.


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Emal

Photography art direction for Emal. Photos shown are selected to reflect the go-green approach of Emal.


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Emal

Advertisements art direction and design. The super graphic applied to these layouts creates a subject focus - For The Future, which is the main aim for Emal.


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Emal

Art direction and design of the corporate brochure. The photography and colours used on these layouts show a continuous look and feel of the visual language.


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Emal

The final website structure, design and navigation was achieved through team work with the web department.


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Emal

Design and art direction for Emal’s industrial gear.


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Emal

Design and art direction of the Emal/Spyker sponsorship team.


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04 Meraas

A Dubai-based investment and real estate development company with a refreshingly innovative approach to sustainable urban planning, architecture and design.


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Meraas

Identity art direction and design. The symbol illustrates the letter ‘M’ for Meraas and also ‘1’ as a number. Typeface and colours reflect the high quality services and projects.


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Meraas

Design and art direction for the 3D Meraas Investments signage and material usage.


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Meraas

Corporate brochure and vip pack design and art direction.


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Meraas

Sample spread of the corporate brochure.


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Meraas

Art direction and design of the advertisements. The photography and colours used on these layouts show a continuous look and feel of the visual language.


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Meraas

Corporate stationery suite design and art direction. Rich colours and printing finishes were used in order to show the premium quality of projects and services of the company.


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Meraas

Art directing the application to show the look and feel of the identity and the company’s tonality.


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05 Dubai Oasis

Founded by a group of people who care about quality and are passionate about building exceptional places in which to live, work, stay and play.


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Dubai Oasis

Corporate visual language inspiration. Art direction and design.


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G\fgc\ GXjj`fe

GcXZ\j Dubai Oasis

The constellation idea was taken further to demonstrate how it works with the company’s main elements.


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GXjj`fe Oasis is a nurturing organisation which talented people are encouraged to grow. This growth will manifest itself in success for the individual and success for the company as a whole.

GcXZ\j

Dubai Oasis

G\fgc\

Exhibition style backdrop design. The design of the visual language creates flexibility of the subject focus.


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Dubai Oasis

The website structure, design and navigation was achieved through team work with the web department.


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Pantone 256

Pantone 871

Pantone 2707

Dubai Oasis

Pantone 5807

Art direction and design. The photography style and colour palette illustrate simplicity, approachability and professionalism.


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06 Lynncoln

A cultural hub alive with activity, with promenades leading guests to exclusive moments within a bustling community beaches, bars, restaurants, cafes and multiple infinity pools.


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Lynncoln

Design and art direction for the 3D signage and material usage. The tonality of the application reflects exclusivity and quality of the development.


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Lynncoln

Art direction and design of the Lynncoln promotional merchandise and products.


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Lynncoln

Art direction and design for the corporate brochure. The corporate super graphic shown on the cover is taken from natural elements, earth, water and sky.


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Lynncoln

Sample spread of the corporate brochure.


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07 Miscellaneous

The following slides show some of the previous corporate and personal projects.


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The Fairmont Palm Residence

Art direction and design for the Fairmont Palm Residence property brochure.


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The Fairmont Palm Residence

Fairmont Palm Residence brochure spread sample.


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The Fairmont Dubai

CafĂŠ Sushi | identity design for the contemporary sushi bar in The Fairmont Dubai.


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Emirates

A prospectus for the National pilots programme.


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Emirates

A prospectus for the National pilots programme.


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Majid Al Futtaim

Robo Coaster | art direction design for the Magic Planet wall mural in Mall of the Emirates. The graphics used show energy and high speed.


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Majid Al Futtaim

Robo Coaster | actual application of the wall graphics in Magic Planet.


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ADCB

Art direction and design for the personal home banking solutions flyers.


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ADCB

Art direction and design for the new ADCB customer transaction forms.


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Fitness First

Arabic corporate identity for Fitness First Middle East.


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Madinat Jumeirah

Tirlogy | club promotion flyers.


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Absolut

Absolut Reflections | promotion flyers and CD design.


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Bambino

Label design for Maher the Oryx.


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Bambino

Detail shot of the label design. The identity uses a mixture of contemporary illustration & typography and traditional pattern.


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Personal

Cheesy Hawk | vinyl toy design.


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Soho

Art direction and design of the store promotion poster.


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Soho

Detail shot of the store promotion poster.


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Personal

My ex girlfriend.


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Thank You +971 50 644 1720 aimenalwan@gmail.com


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