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Aimen Alwan Showcase 200209
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01 Atlantis
Multiple products and experiences required naming and identity development to achieve a synchronized experience in which the legend of Atlantis is thoughtfully and creatively portrayed.
0370
Atlantis
Club Rush, a place designed for teenagers that offers Internet connectivity and the latest in network video games. The identity and colours reflect proactive and energetic movement.
0470
Atlantis
Club Rush | design and art direction for 3D signage and material usage.
0570
Atlantis
Club Rush | design and art direction for promotional merchandise.
0670
Atlantis
Qing | a contemporary Asian fusion cuisine. The identity is a reflection of fine dining and modern interior.
0770
Atlantis
Qing | design and art direction for 3D signage and material usage.
0870
Atlantis
Qing | art directing the application to show the look and feel of the identity.
0970
Atlantis
Reds | a contemporary steak house. The identity was art directed and designed to show a simple and elegant dining experience.
1070
Atlantis
Reds | art directing the application to show the look and feel of the identity and restaurant products.
1170
Atlantis
The Edge and The Shore | pool side restaurants. The identities were art directed and designed to work as a pair around the west and east wing pools.
1270
Atlantis
Barazura | a modern oceanic cocktail lounge. The identity was designed and art directed to reflect the circular organic blue theme of the interior.
1370
Atlantis
Barazura | design and art direction for signage and material usage.
1470
Atlantis
Barazura | art directing the application to show the look and feel of the identity and restaurant products.
1570
Atlantis
Imperial Club | a vip lounge, offering full exclusivity for its members. The identity was designed and art directed to match the premium quality and services of the destination.
1670
Atlantis
Imperial Club | design and art direction for 3D signage and material usage.
1770
02 Alyasra
Offers more than 3,000 products, and goes beyond the typical food distribution companies to reap profits for its customers by offering value added services, from the highest level of personalized attention to the most innovative products.
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Alyasra
The corporate identity was art directed and designed to add more value to the company’s new distribution and modern production perspective in the region.
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Alyasra
Design and art direction for signage and material usage.
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Alyasra
Design and art direction for warehouse loading bays and distribution facilities.
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03 Emal
A joint venture between globally renowned Dubal and Mubadala, an investment vehicle of the Abu Dhabi Government. The Company aims to be the world’s largest high quality aluminium smelter by 2017.
2270
Emal
The account required full brand management, from identity design, typography, photography, adverting, web, signage to a complete visual standards guideline.
2370
Emal
Art direction and design for the brand visual standards guideline. The brand and project construction involved client and production meetings.
2470
Emal signature
EMAL GREY Spot Colour Pantone 8400 Metallic Custom drawn English calligraphy
NE PANTO 8400M
速
Brandline Primary full colour signature with Brandline
Process Colour Cyan 48% Magenta 60% Yellow 19% Black 49% RGB Value R: 108 G: 105 B: 103
EMAL RED Spot Colour Pantone 485 C
Primary full colour signature without Brandline
NE PANTO 485C
速
Primary full colour signature
Emal
Single colour signature
Reversed single colour signature
Reversed single colour signature
Single colour signature Pantone 8400 Metallic
Single colour signature Pantone 485 C
Process Colour Cyan 95% Magenta 0% Yellow 0% Black 100% RGB Value R: 212 G: 46 B: 18
Art direction and design for the brand visual standards guideline. A simple layout design was required to navigate easily through the digital format of the document.
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Helvetica font family
Emal
Typography art direction and design for the brand. The selected typeface reflects the simplicity and approachable personality of Emal.
2670
Emal
Photography art direction for Emal. Photos shown are selected to reflect the go-green approach of Emal.
2770
Emal
Advertisements art direction and design. The super graphic applied to these layouts creates a subject focus - For The Future, which is the main aim for Emal.
2870
Emal
Art direction and design of the corporate brochure. The photography and colours used on these layouts show a continuous look and feel of the visual language.
2970
Emal
The final website structure, design and navigation was achieved through team work with the web department.
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Emal
Design and art direction for Emal’s industrial gear.
3170
Emal
Design and art direction of the Emal/Spyker sponsorship team.
3270
04 Meraas
A Dubai-based investment and real estate development company with a refreshingly innovative approach to sustainable urban planning, architecture and design.
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Meraas
Identity art direction and design. The symbol illustrates the letter ‘M’ for Meraas and also ‘1’ as a number. Typeface and colours reflect the high quality services and projects.
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Meraas
Design and art direction for the 3D Meraas Investments signage and material usage.
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Meraas
Corporate brochure and vip pack design and art direction.
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Meraas
Sample spread of the corporate brochure.
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Meraas
Art direction and design of the advertisements. The photography and colours used on these layouts show a continuous look and feel of the visual language.
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Meraas
Corporate stationery suite design and art direction. Rich colours and printing finishes were used in order to show the premium quality of projects and services of the company.
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Meraas
Art directing the application to show the look and feel of the identity and the company’s tonality.
4070
05 Dubai Oasis
Founded by a group of people who care about quality and are passionate about building exceptional places in which to live, work, stay and play.
4170
Dubai Oasis
Corporate visual language inspiration. Art direction and design.
4270
G\fgc\ GXjj`fe
GcXZ\j Dubai Oasis
The constellation idea was taken further to demonstrate how it works with the company’s main elements.
4370
GXjj`fe Oasis is a nurturing organisation which talented people are encouraged to grow. This growth will manifest itself in success for the individual and success for the company as a whole.
GcXZ\j
Dubai Oasis
G\fgc\
Exhibition style backdrop design. The design of the visual language creates flexibility of the subject focus.
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Dubai Oasis
The website structure, design and navigation was achieved through team work with the web department.
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Pantone 256
Pantone 871
Pantone 2707
Dubai Oasis
Pantone 5807
Art direction and design. The photography style and colour palette illustrate simplicity, approachability and professionalism.
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06 Lynncoln
A cultural hub alive with activity, with promenades leading guests to exclusive moments within a bustling community beaches, bars, restaurants, cafes and multiple infinity pools.
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Lynncoln
Design and art direction for the 3D signage and material usage. The tonality of the application reflects exclusivity and quality of the development.
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Lynncoln
Art direction and design of the Lynncoln promotional merchandise and products.
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Lynncoln
Art direction and design for the corporate brochure. The corporate super graphic shown on the cover is taken from natural elements, earth, water and sky.
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Lynncoln
Sample spread of the corporate brochure.
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07 Miscellaneous
The following slides show some of the previous corporate and personal projects.
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The Fairmont Palm Residence
Art direction and design for the Fairmont Palm Residence property brochure.
5370
The Fairmont Palm Residence
Fairmont Palm Residence brochure spread sample.
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The Fairmont Dubai
CafĂŠ Sushi | identity design for the contemporary sushi bar in The Fairmont Dubai.
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Emirates
A prospectus for the National pilots programme.
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Emirates
A prospectus for the National pilots programme.
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Majid Al Futtaim
Robo Coaster | art direction design for the Magic Planet wall mural in Mall of the Emirates. The graphics used show energy and high speed.
5870
Majid Al Futtaim
Robo Coaster | actual application of the wall graphics in Magic Planet.
5970
ADCB
Art direction and design for the personal home banking solutions flyers.
6070
ADCB
Art direction and design for the new ADCB customer transaction forms.
6170
Fitness First
Arabic corporate identity for Fitness First Middle East.
6270
Madinat Jumeirah
Tirlogy | club promotion flyers.
6370
Absolut
Absolut Reflections | promotion flyers and CD design.
6470
Bambino
Label design for Maher the Oryx.
6570
Bambino
Detail shot of the label design. The identity uses a mixture of contemporary illustration & typography and traditional pattern.
6670
Personal
Cheesy Hawk | vinyl toy design.
6770
Soho
Art direction and design of the store promotion poster.
6870
Soho
Detail shot of the store promotion poster.
6970
Personal
My ex girlfriend.
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Thank You +971 50 644 1720 aimenalwan@gmail.com