Salutogenesis Tower : Inception of Healthy Food

by Noor Ainsyah binti Zulkifli

Health Inclusivity

Health may be only look as an essential aspects in life, but it have way bigger context. It have a staggeringly high value, as the global health industry was worth $8.45 trillion in 2018 and it could reach over $10 trillion by 2022. With all the various issue potentially occuring in the unstable future world, health industry may be the next main big economic project that can sustain the time to come.

An idea to kick start the revolution of health industry is through Health-Oriented Development, or HOD. Parallel to Transit-Oriented Development, Health-Oriented Development aims to built a community surrounding a community asset that cities have most often failed to fully leverage, as it have a huge potential to further revolutionize national economic industry. With the development centered around the health centre, it can be a game-changer formula to bring the neverseen health development opporturnity before to the city, and brings its fate to an ultimate future. Salutogenesis tower an approach to wellness focusing on health and not on disease (pathogenesis). Literally, salutogenesis translates to “the origins of health”, from the Latin `Salus meaning Health, and the Greek `Genesis meaning origin or beginning.

A tower that promoting macroeconomic growth in health market and investment. Improved quality of life of the society and environment revolvIng with healthy food. . Nutrition is important for everyone. When combined with being physically active and maintaining a healthy weight, eating well is an excellent way to help your body stay strong and healthy.

Urban food valley will become the connection between the green in the concrete jungle. The main target user is the kids since they were the family-oriented business user. By killing two birds in one stone, this tower also creates a new urban linkage for KL Sentral that always known as the Central Business District for that area. It creates new opportunities by supplying and educating the people with care and knowledge regarding healthing eating lifestyle that become a common issue in today’s worlds. Lastly, health is wealth and by focusing in prevention will be better than cure.

Health may be only look as an essential aspects in life, but it have way bigger context. It have a staggeringly high value. Health industry can become a recession resistant economy sector, but it become exclusive due to the cost. To make it inclusive, why dont we change the industry to become prevention industry. Instead of building more hospital, why not we build a healthy world

The Issue

Some of the key issues related to healthy food include access to affordable and nutritious options, food literacy and education, and addressing the social and economic factors that contribute to poor dietary choices. Additionally, many food systems globally are facing challenges such as climate change, deforestation, habitat loss, and soil degradation, these challenges greatly impact the availability and affordability of healthy food for many communities. If yesterday famine is the challenges, now we are more at risk of obesity rather than starvation.

THE INTENTION (HEALTH IS WEALTH)

Idea (New Revolution)

Health Oriented Development

Health + Economic + Urban Health-centered community model termed “Health Oriented Development” (HOD) has the potential to pioneer an economic development engine through health, an ecologically sound community, and a health promoting environment.

Intergrated with

TOD

Formula of New Development Order

H + TOD = $

Site Proposal

KL Sentral-Kuala Lumpur.

Kuala Lumpur Sentral - An exclusive urban centre built around Malaysia’s largest transit hub, offering global connectivity, excellent investment opportunities, business convenience and an international lifestyle. At the nucleus of this premier development is the RM1.1 billion world-class transit hub KL Sentral, demonstrating its excellent global connectivity and access within an integrated and self-contained live, work and play environment.

Why we start from KL?

Kuala Lumpur as the capital city and the most advanced area in Malaysia, Kuala Lumpur is always be looked up to by other city and pioneered the new development plan. Therefore the plan can be gradually implemented in every state, in which can helps to achieve the vision of Malaysia.

What’s wrong with the current developement in KL?

Kuala Lumpur Structure Plan 2040 did mentioned on the health and sustainability, but it missing on the point of using health to generate economical value. With all the numberless demands on health programme, isn’t better to use it to open up new market space and generate economical value ?

How to improve the developement plan?

One strategies can be executed to gain the Health-centered community model termed “Health Oriented Development” (HOD) has potential to pioneer an economic development engine through health, an ecologically sound community, and a healthy promoting environment.

Where is the best location to execute and how its contribute to the vision?

HOD’s model vision is to have a health-focused developement in the centre and the economic sector booming from the surrounding area. Therefore, KL Sentral is picked due to its status as the Klang Valley’s largest transit hub. Evenmore, TOD policy ensuring the high accessibility and causing easier economic growth around the KL Sentral or in bigger context of Bricksfield keyword:health,transportation,economy

SITE STRATEGIES

JALAN

Activity space

Open for public events and activity

Commercial Activity

Outdoor cafe and outdoor commerdial space

Tolerant, Just & Inclusive

Recreation Area Public seating and leisure activities

Desire Lines Clear space for pedestrian flows

Transparent

Responsible, Safe & Functional Integrated, Atractive & Active