AIP NEWSLETTER NOVEMBER 2016
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APPMA SCHOLARSHIP WINNER GRADUATES WITH DIPLOMA IN PACKAGING TECHNOLOGY
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014 APPMA Scholarship Winner Aleah Back Dip.Pkg.Tech. MAIP, Quality Specialist – Grocery, Confectionery, Chips, Snacks, Salsa, Noodles and Soups, Woolworths Limited recently graduated with her Diploma in Packaging Technology. Aleah achieved the Diploma in record time and both the APPMA and the AIP are extremely proud of her achievements. Here is what Aleah had to say… “My name is Aleah Back and I am a recent Graduate in the Diploma in Packaging Technology which is provided in Australia through the AIP. I was blessed to study this amazing course through the annual Scholarship Program offered by the APPMA and I can say that I would highly recommend this course to other students and professionals considering this avenue of study.”
“When I started my Diploma I had a basic knowledge learned from University days and industry and I can say that the structure of the course not only helped me learn the core competencies of Packaging Technology, but also gave me a thorough understanding of the packaging properties, structures, conversions methods, printing techniques, adhesives, testing techniques, uses Aleah Back Dip.Pkg.Tech. MAIP in modern society, environmental issues, regulatory compliance and so much more. At the end of this Diploma I can now say that I am ready to tackle any task required for a Packaging Technologist role in industry with confidence.” “I have personally worked across the Food, Packaging, Consumer and Pharmaceutical industries and I can honestly say that this course touched on each of these areas and covered all relevant information required to perform a Packaging Technologist role. The structure of the Diploma worked for me as a full-time employee as it gave me the flexibility I required to work full time and study outside normal work commitments. Due to this flexibility, I could take this in my stride, choosing to take exams and submit my Dissertation when I felt I was ready and in my own. I was blessed with an amazing AIP Tutor who was at my disposal for support, questions, concerns, exam preparation and advice on my dissertation as well as being my mentor now and in the future. I believe that this makes the Diploma in Packaging Technology a stand-out course when compared with other on-line courses offered today.” “For any student or professional considering the Diploma in Packaging Technology to extend their learning in the Packaging Technologist field, I would highly recommend this course to them. Good luck and happy learning!” Please join with the APPMA and the AIP in congratulating Aleah Back Dip.Pkg.Tech.MAIP on her achievements and we look forward to seeing what is in store for her in the near future…
NEW MEMBERS The AIP would like to welcome the following new Members.
STATE Shabbeer Ahmed Shaik Mohammed Associate Glen Drake Member Joanne Howarth Associate Emily Thomas Member Alex Fileczki Member Zurailawati Yong Associate
NSW VIC NSW NZ OS OS
JOIN THE AIP LINKED IN GROUP TODAY AIP NOW ON TWITTER AIP@AIPACKAGING
AIP National Office 34 Lawson Street Oxley QLD 4075 Australia +61 7 3278 4490 +61 7 3009 9916 info@aipack.com.au www.aipack.com.au
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DON’T MISS OUT ON THE LATEST AIP ACTIVITIES FOR 2016 ALL MEMBERS ARE INVITED TO ATTEND ANY EVENTS ACROSS AUSTRALIA & NEW ZEALAND
To register to attend any of the events simply email info@aipack.com.au or visit the events page on www.aipack.com.au
DESIGN FOR RECYCLABILITY WORKSHOP When: Where: What:
FOODBANK CHRISTMAS HAMPER PACKING DAY
Friday the 11th of November Banyule Rethink Education Centre Sustainable packaging design covers many facets including designing for recyclability. As part of National Recycling Week, Planet Ark and GreenChip are holding a free event for AIP members to present in-depth knowledge that packaging designers can adopt to make packaging more recyclable, including engaging your consumers with the Australasian Recycling Label. The workshop will be held at the Rethink Education Centre in Melbourne, which includes an interactive recycling display that is not just for kids!. FREE FOR AIP MEMBERS
AIP VIC CHRISTMAS DINNER
When: Friday the 9th of December Where: Officers Mess, Victoria Barracks What: Members spend the day packing Foodbank Hampers to distribute to those in need at Christmas; many of whom are without employment, families with young children and living on the poverty line.
When: Wednesday the 23rd of November Where: Quaff Restaurant 436 Toorak Road Toorak VIC 3142 Located in the heart of Toorak village Restaurant What: Quaff is the perfect place to get together and enjoy sumptuous food from a sophisticated Modern Australian Menu, which is seasonally crafted by the chief John Pfanis.
In six years the APPMA, in conjunction with the AIP, the SCLAA and the QSCLC, have packed 4300 hampers to the value of over $541,000. Nominate your company, your social club or even your family and friends to help collect or purchase items, or even donate funds towards 1000x items from Toothpaste, Toothbrushes, Shampoo, Soap, Deodorant, Tinned Food, Rice, Pasta, Razors to name a few. Help us to make Christmas a brighter time for those in need.
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AIP NEWSLETTER NOVEMBER 2016
SUBMISSIONS OPEN FOR APPMA SCHOLARSHIP
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he Australian Packaging & Processing Machinery Association (APPMA) is pleased to announce that submissions will be opening soon for the ninth annual Scholarship program which will enable one lucky packaging technologist, designer or engineer the opportunity to complete a Diploma in Packaging Technology to the value of $9,000. WHO AM I? Diploma in Packaging Technology students are from a variety of backgrounds and disciplines, and are typically experienced practitioners or managers in technical, sales/marketing, QA, purchasing, engineering or design.
2016 Winner: Michael Seaman
WHAT’S IN IT FOR ME? Completion of the Diploma in Packaging Technology demonstrates your commitment to your career and to the industry. Delegates who successfully complete the Diploma are equipping themselves for senior positions within the packaging industry.
WHAT IS THE DIPLOMA IN PACKAGING TECHNOLOGY? The Diploma in Packaging Technology is a Level 5 qualification which is internationally recognised for those wishing to pursue a career in the packaging industry or for those who are already in the industry and who wish to extend their knowledge and expertise. It has been offered by the AIP continuously since 1980 and has an exemplary record of successful students. The course has now been revised and updated and is offered on-line. It is accredited by PIABC, the Packaging Industry Awarding Body Company, which is in turn accredited by OfQual (Office of Qualifications and Examinations).
SUBMISSIONS OPEN: APPLICATIONS CLOSE FRIDAY THE 20TH OF JANUARY 2017 TO ACCESS THE SUBMISSION FORM CLICK HERE
SUSTAINABILITY REPORT NOW AVAILABLE
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ealed Air have recently announced the availability of their latest sustainability report which provides an update on their progress toward achievement of their 2020 Sustainability goals, their work and accomplishments thus far, and their plans for the coming years.
Their sustainability strategy has evolved and strengthened over the past few years, into an all-encompassing approach that is innovating how they are using each resource necessary to produce our products and solutions. As we progress toward the year 2020 and achievement of their 2020 Sustainability Goals, it is important to take a moment and review their progress so far. In their annual sustainability report, find out where they are on the road to achieving their operational and product and solutions goals. Learn more about the programs, employees, and partnerships that are instrumental in their path to creating a better way for life in each and every industry and community where they operate. VIEW THIS YEAR’S SUSTAINABILITY REPORT HERE
AIP NEWSLETTER NOVEMBER 2016
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CALL FOR SPEAKERS FOR 2017 NATIONAL TECHNICAL FORUMS
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he Australian Institute of Packaging (AIP) and the Australian Packaging & Processing Machinery Association (APPMA), are currently at the planning stage of the 2017 National Technical Forums that will be held as a part of Packaging & Processing Week at the Sydney Showgrounds, Sydney Olympic Park on the 7th to the 9th of March 2017. Following a number of highly successful National Technical Forums over the last seven AUSPACK exhibitions, the 2017 National Technical Forum will be designed to deliver a three-day educational program that will cover a broad range of topics relating to the theme Innovation & Design. The 2017 Packaging & Processing Week National Technical Forums will attract delegates from all facets of the packaging and processing industry of both technologist and management levels (such as design, development, marketing, production, engineering, supply chain and logistics personnel) to equipment suppliers, raw material providers, users of packaging, retailers and consumers. LIST OF RECOMMENDED TOPICS A list of topic areas are included for your consideration. These topics should be considered from the point of view of technical, environmental and consumer issues. This list is not limiting and any additional ideas would be welcomed. The AIP and the APPMA intend to break the National Technical Forums into breakout sessions, to ensure that a diverse range of issues and topics are covered over the three days. The AIP and the APPMA are looking for a broad range of speakers from all areas of the packaging, processing, materials and component sectors to ensure that the National Technical Forums offer something for everyone. RECOMMENDED INDUSTRY SECTORS Papers that can focus on any of the specific industry sectors identified below are highly encouraged. Food, Beverage, Manufacturing, Pharmaceutical, Dairy, Meat, Poultry, Seafood, Fresh Produce, Health, Beauty & Wellness, Domestic & Household. The National Technical Forum Programming Committee is looking specifically for case-study and real-life examples style presentations and papers under the theme Packaging & Processing Innovation & Design. Working case-study applications with brand owners and end-users is strongly encouraged. Please ensure that your paper is delivered at a highly-technical level. TOPIC SUGGESTIONS The Programming Committee will be looking for real-application style case study presentations, or a technical paper on a unique and new innovation. Presentations that incorporate collaborative stories across a broad range of industry partners to successfully implement or install a solution are ideally recommended. LOOKING FOR SPEAKERS If you have a suitable speaker and topic that fits under the topic areas for the three-day forums then please access the Call for Speakers Information. The Call for Speakers topic list is not limiting and any additional ideas would be welcomed. The AIP and the APPMA intend to break the National Technical Forums into breakout sessions, to ensure that a diverse range of issues and topics are covered over the three days. The APPMA and the AIP are looking for a broad range of speakers from all areas of the packaging, processing, materials and component sectors to ensure that the National Technical Forums offer something for everyone.
Call for Speakers Information Available Here PARTNERSHIP OPPORTUNITIES ARE NOW AVAILABLE! The AIP and the APPMA are offering exclusive partnership opportunities to a small group of companies who would be interested in being a part of the 2017 three-day National Technical Forums.
Technical Forum Partnership Kits Available Here
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AIP NEWSLETTER NOVEMBER 2016
CALL FOR SPEAKERS A PACKAGING & PROCESSING WEEK EVENT
INNOVATION & DESIGN NATIONAL TECHNICAL FORUMS 7-9 MARCH 2017 in conjunction with AUSPACK 2017 Sydney Showgrounds, Sydney Olympic Park
DEADLINE FOR ABSTRACT: FRIDAY THE 9TH OF DECEMBER 2016 YOU ARE INVITED TO SUBMIT AN ABSTRACT FOR CONSIDERATION AS A PRESENTATION UNDER THE THEME INNOVATION & DESIGN COORDINATED BY
AIP NEWSLETTER NOVEMBER 2016
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DEMAND GROWS FOR SMART MACHINES AND THE CONNECTED ENTERPRISE
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n a recent site visit to Rockwell Automation’s Sydney facility, AIP members were briefed by OEM Lead Michael Vlahos on how smart manufacturing and the connected enterprise is impacting the way OEMs design machinery and manufacturers run their plants.
Vlahos shared Rockwell’s experience and global best practices supporting OEMs to design, develop and deliver new machines with improved performance, safety, diagnostics and connectivity to meet end-user expectations. The expectation from end users that OEMs must innovate and keep pace with their requirements is a given. But today, in the era of Industry 4.0 and smart manufacturing, end users want to optimise their production and supply chain by bringing together islands of information – and they want OEMs to help. “Retrieving data from machines is nothing new,” Vlahos said, “and today we have access to even more of it. But the data is irrelevant if you don’t actually do something with it, or what we call ‘contextualise’ it – so you can use it to make decisions that will lead to improved processes.” Vlahos said that it’s the OEM who is best placed to analyse data retrieved from a machine or a manufacturing line; the knowledge to optimise the process typically does not reside with the machine operator, but rather with the OEM. “Using current automation and control technology, we can present the information to the OEMs, so they can analyse it, and then optimise the process on the machine they have designed. With the technology we have access to today we can make this data available securely,” he added. “If (as a local industry) we want to be globally competitive, we have to tap into the knowledge that we have got inherent in the workforce.” He noted that for local OEMs competing with less expensive machinery being developed in Asian markets, designing smart machinery is the way to differentiate their products. The visit ended with a walk-through of Rockwell’s assembly facility where Rockwell provides local configuration, customisation and load testing for automation, motor control and drives systems.
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING NEWS
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AIP NEWSLETTER NOVEMBER 2016
NEW INDUSTRY AWARDS
A PACKAGING & PROCESSING WEEK EVENT The Australian Institute of Packaging (AIP) and the Australian Packaging & Processing Machinery Association (APPMA), are pleased to advise that they have established the Packaging & Processing Innovation and Design Awards (PIDA) for Australia that will recognise companies and individuals who are making a significant difference in their field. The Packaging & Processing Innovation & Design Awards will recognise companies designing innovative packaging and processing materials and solutions, packaging and machinery/equipment within the Food, Beverage, Health, Beauty & Wellness and Domestic & Household markets. IN ADDITION THERE WILL BE TWO SPECIAL COMPANY AWARDS: 1. Sustainable Packaging & Processing and 2. Save Food Packaging & Processing. AND THREE INDIVIDUAL AWARDS: 1. Young Packaging & Processing Professional of the Year. 2. Industry Packaging & Processing Professional of the Year. 3. The APPMA Scholarship. The PIDA Awards are the exclusive award program for all Australian entries into the prestigious WorldStar Packaging Awards.
APPLICATIONS CLOSE FRIDAY THE 20TH OF JANUARY 2017 EXCLUSIVE ENTRY POINT FOR WORLDSTAR AWARDS IN CONJUNCTION WITH THE NZ PIDA AWARDS COORDINATED BY
PLATINUM PARTNERS
GOLD PARTNER
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COORDINATED BY
For more information please email pida@aipack.com.au AIP NEWSLETTER NOVEMBER 2016
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AUSTRALIA’S NEWEST CPP
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he AIP would like to take this opportunity to congratulate Roya Khalil, PhD, MAIP, CPP, Research and Projects Manager, Bega Cheese Limited for attaining her Certified Packaging Professional (CPP) Designation. The AIP asked Roya a few questions about her career and packaging education and why the CPP designation is so important for the industry... Q: HOW LONG HAVE YOU BEEN IN THE INDUSTRY? WHAT ARE YOUR AREAS OF EXPERTISE? I have more than 10 years of industrial and FMCG experience in packaging development and application roles. In 2005, I started my career with Plantic Technologies Ltd., manufacturer of bio-degradable and bio-resourced packaging materials. In various technical and R&D roles at Plantic, I worked on a number of projects developing and commercialising biopolymers for injection molding resins, thermoforming sheets and multilayer blown films.
Roya Khalil, PhD, MAIP, CPP
I am one of the inventors in the patent for Plantic eco Plastic™ thermoformbable sheet which was commercialised by Coles supermarket for packaging their fresh red meat category.
From 2012 to 2014, at SPC Ardmona, in a packaging capacity I was privileged to work with an extensive range of packaging materials and formats. The assortment extended from primary packages such as plastic tubs, plastic and glass jars, metal cans, plastic pouches and secondary and tertiary packaging such as sleeves, cartons and shelf ready trays, in varied product applications of packaged fruits, beans and spaghettis, tomatoes, jams and conserves, soups and sauces. Since 2014, with Bega Cheese, whilst the role is not packaging only focussed but there has been a great experience to learning about the application of various packaging formats, materials and machinery in the dairy industry. By qualification, I am a chemical engineer with a PhD in plastics engineering. I would refrain from calling myself an expert, but the majority of familiarity has been in development and application of plastics and bioplastics. Q: WHAT MADE YOU APPLY FOR THE CERTIFIED PACKAGING PROFESSIONAL DESIGNATION? Initially, I wanted to complete the Certified Packaging Professional Designation examination as a personal challenge and to gauge my knowledge of packaging. But as I started preparing for the examination and upon completion, I have developed a high level of appreciation for the designation. Q: HOW IMPORTANT IS ATTAINING THE CPP DESIGNATION TO YOU AS AN INDIVIDUAL? I have been part of the packaging industry for a decade and have been very involved in the industry via AIP, tradeshows and conferences. CPP designation felt a good fit to get a professional recognition of the expertise and competency level amongst peers and international packaging fraternity. To me the CPP designation has been a good professional investment, as well as self-assurance of my competency level. Q: HOW IMPORTANT IS THE CPP DESIGNATION FOR THE GREATER RECOGNITION OF PACKAGING PROFESSIONALS? According to Smithers Pira the total global value of the packaging market is set to rise at a CAGR of 3.8% from $806.3 billion in 2016 to $1,162.1 billion in 2026. This is a strong indication of the prominence of packaging industry at a global scale today and in future. This would not have been possible without the contributions of packaging professionals around the world. Their role is of even greater importance in facilitating the future growth. Whilst packaging, in some form, has been in existence for centuries, but its ever evolving role has become an essential component of our modern lifestyle. The Packaging industry has witnessed a rapid growth in its usage in the second half of the twentieth century in industrialised and developed countries and, more recently, in developing countries.
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AIP NEWSLETTER NOVEMBER 2016
AUSTRALIA’S NEWEST CPP Cont’d The growth can be attributed to a number of drivers, depending on various geographical regions. However a common theme is the sophistication of packaging design and application of material science and development that had evolved packaging’s functionality beyond the basic containment and transportation of the products. Modern packaging contributes significantly to the shelf life extension of the products, better shelf presence, assisting in branding of the product. Contemporary packaging is also required to meet the sustainability and product stewardship responsibilities too with alternative applications post primary use and different disposal routes, focusing on the 4Rs of reduce, reduce, recycle and recover. With the extension of the role of packaging, advancement of the technology and the global growth in demand and supply, the responsibilities of a packaging professionals have also evolved and requires a complex skill set of material science and processing, structural engineering, graphic design, and much more. However, it is discouraging to note how the art of packaging is not yet fully recognised as a field of science and engineering to be valued with a professional entitlement at a bachelor level at the least, by the majority of the leading Universities globally. Packaging related units are thoughts as part of numerous disciplines such as food science, materials engineering, graphic and industrial design. Specialised certificate or attendance level trainings are provided by only a few professional institutes. Hence the majority of packaging professionals in Australia have come either from food sciences, chemistry or chemical engineering backgrounds and basically learned on the role. The lack of specialisation prerequisite has created a void in identification and recognition of packaging roles in a number of organisations and the contributions are often overlooked or consumed in alternative disciplines or roles, such as brand mangers or food/product development technologists. Therefore, I appreciate the CCP designation, a step forward in recognition of and rewarding the specialised skill set and expertise of packaging professionals in the industry and within the wider professional community. I envisage that the credibility of the certification to assist in individual’s professional confidence and career development and progression.
THE NEW PIQET 4.0 IS COMING!
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ver the past decade, PIQET has provided the consumer goods industry with credible, independent and affordable access to life cycle information to evaluate the environmental impacts of packaging.
What has set PIQET apart from other tools is the combination of the most relevant and reputable data and methodology with a simple but comprehensive interface to undertaken environmental assessment. With the change in ownership of PIQET to lifecycles in April 2016 - a leading provider of tools and data -they have taken this approach to a whole new level. They are proud to announce the new PIQET 4.0 launch in the United Kingdom, at the Museum of brands, 13th of October, 2016. It is also possible to get a sneak peek by becoming a beta tester. Find out all about the new features and timeline of the rollout and contact them to participate in the beta test. http://piqet.com/the-new-piqet-is-coming/
The Life Cycle Management tool improving the performance of the packaging sector
www.piqet.com
AIP NEWSLETTER NOVEMBER 2016
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NZ FOOD COMPANIES OUT IN FORCE AT FOODTECH PACKTECH
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he New Zealand food and beverage industry is buoyant: that was the impression of several of the equipment and services suppliers who headed to Auckland this week to spruik their wares.
The Foodtech Packtech show, which ran from Tuesday to Thursday, saw a strong Aussie contingent among the final tally of almost 200 exhibitors, the highest number in over a decade. Zip Pak’s Glenn Woodworth, who spoke to Food & Drink Business at the show on Wednesday, said there had been a lot of interest for its latest Vector zip bag closure, a hermaphrodite “stealth” zip that can run on conventional machines. “We’ve James Romhany, Carol Lawrence MAIP, Anthony Peyton had ten sample requests already, and eight machines to quote” he said. “It’s been a big day.”
MAIP
Peter Wilson from industrial automation components supplier SMC Pneumatics told Food & Drink Business that the show had demonstrated a high level of confidence in the New Zealand food and beverage industry. “There are lots of machines to be built. Confidence is strong at the moment. New Zealand is on a high,” he said. Other Australian exhibitors included A&D Australasia & A&D Weightec, ABB, AccuWeigh & AccuPak, Confoil, Fibre King, Heat and Control, HMPS, IFM Electronic, Integrated Packaging, JL Lennard, JMP Engineering, KHS, Multivac, Omron, Propac, Rhima, Rockwell Automation, Romheld, SICK, TNA, Tronics, Walls Machinery and Wedderburn. The Australian Packaging and Processing Machinery Association (APPMA), which counts many of these companies as members, also exhibited at Foodtech Packtech, alongside the Australian Institute of Packaging (AIP). AIP executive officer, Nerida Kelton, said this was the largest Foodteck Packtech she’d attended. “We’ve been exhibiting here for over ten years. The show is growing every year, and this is the best one.” A number of free seminars also took place at the show, and the APPMA hosted a panel discussion on understanding sustainable packaging innovation and trends featuring Confoil NZ’s national sales manager James Romhany, UPM Raflatac’s Carol Lawrence, and Greenchip director, Anthony Peyton. For the full Foodtech Packtech wrap, see our November/ December print edition.
THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM FOOD&DRINKBUSINESS
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AIP NEWSLETTER NOVEMBER 2016
PACKAGING INNOVATION OF THE MONTH CARLSBERG BEER TAPS INTO THE MEN’S GROOMING CATEGORY
INNOVATIVE FEATURES • Brands are finding packaging can be a key component to extending their reach outside of their core categories and aisles. • Leveraging a familiar logo on a new or unique package format can help maintain shopper familiarity and extend brand trust while showcasing a brand’s creative chops. CONSTRUCTION MATERIALS • This multi-pack offering includes colored glass bottles with pump-style dispensers and tins with screw-top lids
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n Germany, venerable beer brand Carlsberg introduced a men’s grooming set under the Carlsberg Beer’d Beauty brand. This limited edition set of shave cream, aftershave, and moustache cream is housed in a combination of plastic spray pump bottles, metal tins and paperboard cartons. The line extension exploits the familiar logo, font and emerald green color found on Carlsberg beer packaging. Initially launched as a limited edition extension, but since expanded due to its success, Carlsberg dialled into key consumer insights to expand its wellknown beverage brand into premium skin care. Carlsberg understood that men were in serious need of masculine grooming products. According to Carlsberg consumer research, 40% of men admit to using their wife’s or girlfriend’s beauty products weekly, and 67% of Carlsberg drinkers are interested in grooming products that contain beer. Taking those insights to heart, Carlsberg leveraged the “beautifying properties” of its beer’s main ingredients along with a packaging line-up that tied directly to their famous green beer bottle and vertical logo display. According to Mintel’s Extend My Brand trend, brands in declining or heavily regulated markets are being forced to extend into new territories and new sectors to survive. However, some companies are embracing this challenge and are going all out with their brand extensions as a way to show off their creative chops. Branching out into sectors or demographics that are completely removed from their main line of business can act as a form of attention-grabbing self-promotion that will cause people to take notice and spur purchasing decisions.
While price is a key factor in consumers’ purchasing decisions, brand trust also plays a pivotal role. Repurchase consideration based solely on brand familiarity can reach as high as 70%. As outlined in Mintel’s upcoming 2017 Packaging Trends Report, brands can use that sense of loyalty to extend their product portfolio well beyond their traditional categories, and the development and exploitation of unique and functional packaging decorated with clear, on-pack messaging can be a primary motivator of the purchasedecision process. Yet while price has invariably played an enormous role in consumer decisionmaking, so too has another critical factor: trust. And it’s the tried and true brands which have the advantage in that regard. As such, established brands have begun to leverage that trust in new ways; namely, by extending it into new categories. The Carlsberg Beer’d Beauty limited edition range was been created through a partnership between the Research and Development branch of Carlsberg Breweries with cosmetics producer Urtegaarden, and offers male grooming products made from real Carlsberg beer, which contains natural ingredients such as barley, hops and yeast, rich in vitamin B and silicium, said to have beautifying properties for both hair and skin. The grooming set, which was created in support of Movember to raise funds and awareness of vital men’s health issues, comprises shaving gel, aftershave cream, and moustache cream. Mintel is the world’s leading market intelligence agency. David Luttenberger is Mintel’s Global Packaging Director. He has 25 years of diverse global packaging experience.
For more information, please visit: http://www.mintel.com/packaging-market-research
PACKFOCUS
Brand & Product Name
Carlsberg Beer’d Beauty
Primary Package
Plastic and metal
Secondary Package
Paperboard carton
Product Category
Men’s Grooming
Package Details Innovative Factors
Emulation of Carlsberg’s signature emerald bottle and vertically positioned logo
Mintel Packaging Analyst’s Points of View • Package structure, functional components, even unique, useoccasion-appropriate sizes can help disrupt a category or aisle into which size a brand is looking to extend its reach. • Leveraging a familiar logo on a new or unique package format can help maintain shopper familiarity and extend brand trust while showcasing a brand’s creative chops. • When a brand looks to extend its reach, consumer engagement is paramount. Tying in such brand cues as logo design or an ‘owned’ color can be key. • Prominently placed on-pack messaging regarding a package function, convenience, or lifestyle can help ensure shoppers/ consumers both see and understand what benefits or advantages the new brand has vs. entrenched offerings. • In many cases, younger generations are exposed to brands from their parents early on. Take advantage of that legacy or heritage association by utilising specifically designed packaging to engage these younger generations separately in order to expand new offerings.
AIP NEWSLETTER NOVEMBER 2016
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PEES IN A POD
Written by Michael B Halley FAIP
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and rats do not have sole rights to the three pees (position, position, position). Polymer printing plates or positioned paste portions utilise three pees, as the members of Australian Institute of Packaging (AIP) and the Surface Coatings Association of Australia (SCAA) learned at their joint meeting held in Melbourne in October. Tony Dalleore, General Manager, MacDermid Graphics Solution and Jason Kirwood, Southern Region Manager, Nordson Australia were the presenters introduced by Joe Lombardo of behalf of the two groups. Both companies are suppliers of materials used in packaging but are not involved in the day-to-day operations at production of the final products in which they play a vital role. MacDermid Graphics Solution is a speciality chemical company that manufactures and supplies on a worldwide basis both liquid and sheet photopolymer, which are widely used in the packaging industry. MacDermid’s Melbourne based manufacturing and technical site produces liquid photopolymer used in the corrugated market and imports a range of solid sheet photopolymer, used in the narrow to wide web printing market of Australia and NZ. Jason Kirwood and Tony Dalleore
Printing plates play an integral part in the final design of the packaging. With digital printing plates now becoming the standard printing media the resultant quality from this technology along with the input from the graphic reproduction houses leads to high-end shelf packaging. The ascetics is a main detriment in the buying decision for it is well established that 74% of purchases are selected at the supermarket shelf and 45% of consumers declare that the packaging swayed the decision. Mr Dalleore as ‘the moment of truth’ described this! We were shown how each player in the establishment of a package, the printing comes together, and how the Brand Owner relies on many downstream functions to bring an idea to sale. A process called virtual development is used in new product work up. Customers have access to new products or packages in a virtual environment in real time. Thereby reducing time and costs associated with product development. An audience question asking about the future of this technology and what is the likely replacement, was deftly handled by Tony. He said that digital printing is clearly the way of the future but so far, the technology can only provide narrow web print runs against the current capabilities of printing using plate technology. The stage was then turned over to Jason Kirwood who gave the Nordson gospel of optimisation. “A key ingredient to repeatedly providing well sealed, well-presented saleable products.” He took us back to the cracker barrel era where groceries were sold in measured amounts from larger containers and when a modern package for milk was a glass bottle. Those days there was little need for sealing packages but those that were generally relied on string. Today very little food except for fruit and vegetables are sold unpackaged. With an ever-litigious outlook, even mints at conferences are packaged. Therefore, in a supermarket, food can be in dry, chilled or frozen form and each needs specific packaging. In addition, the size of package can vary depending on the outlet.
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AIP NEWSLETTER NOVEMBER 2016
PEES IN A POD Cont’d
Written by Michael B Halley FAIP
In the run of the mill store, very few large containers are offered for sale but the new kids on the block compete by offering larger than normal sizes that need stronger sealing. What and how a product is packed is the benchmark. Jason talked about the stresses on adhesives on a container for bulk cheese supplied in 20kg blocks and packed off at 70 degrees Celsius. Shelf ready packaging and the retailers and warehouse demands imposed have caused a lot of rethinking. One loose flap on a pallet load can cause an automated warehouse to shut down. Manufacturers are always looking at cost reductions and often-misguided decisions result in cost gains not reductions. Nordson is involved only at the end of line in the packaging of products but the sealing that occurs there is vital. Nevertheless, how much adhesive is consumed will affect cost so the optimisation credo is recited often. Too little, or too much can have the same effect on outturn and cost. The company has a target bead formula which has a plus or minus tolerance. We were privy to a case study where a manufacturer was running fifty-six glue points with each machine dispensing eight (8) beads of glue per box. After investigation, Nordson was able to reduce the volume of adhesive used and give the company a checklist to determine causes of excessive use. The material onto which the adhesive is dispensed needs constant monitoring and knowledge of its makeup. We were told that fibreboard from our two local manufacturers set adhesive differently and recently some imported from Chile different again. As the board crosses, the Equator the moisture content on arrival will be markedly different than on despatch. (In the early days of containerisation, a lot of Australian canned fruit arrived in Europe with the labels loose due to having been through four seasons on the journey.) Pack size changes, machine set up, nozzle blockages and poor maintenance practices were given as the showstoppers. There is need for a correlation between the user of the adhesive and the singer Prince “You and me, we’re sticky like glue” sums up Nordson. The evening concluded when SCAA rewarded Stephen Tangee of DS Chemport with a plaque for 25 years of membership. Carol Lawrence FAIP on behalf of AIP thanked the attendees and the presenters.
e: sales@metalprint.com.au p: 02 8852 2600 w: www.metalprint.com.au w: www.gualapack.it
METALPRINT AUSTRALIA IS PART OF THE GLOBAL CHEERPACK GROUP • Cheerpack is the original spouted pouch. • Invented in Japan, perfected in Europe, manufactured in Asia, consumed in Australia. • Spouted Pouches are not just for baby food and yogurt. • Cheerpack is used for cold fill, hot fill, retort processing. GUALAPACK ITALY HAS RELEASED NEW CHEERPACK FILLERS • High Speed 170 pouches per minute. • Simple, efficient, reliable, hygienic pouch filling. • Interchangeable 14mm and 8.6mm spouts on same filler. HAS YOUR PRODUCT GOT CHUNKS OR PARTICULATES? • New 14 mm spout from Cheerpack will open new markets and more mouths. • Anti Swallow large Cap capability with 14mm spout. COMPACT FLAT BOTTOM CHEERPACK • Rigid plastic and glass jar alternative. • Squeeze the last drop from the flexible pouch.
AIP NEWSLETTER NOVEMBER 2016
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42 FOCUS TREND WATCH
www.packagingnews.com.au
September - October 2016
On the dairy drawing board In the Asia Pacific region, increased demand for premium and cultured dairy products is boosting growth in a number of pack types.
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HE yoghurt and cultured milk products market in Asia Pacific had a sales value of US$27.4 (AU$36) billion in 2014, and the forecast value sales CAGR (20142019) is 10.9%. Packaging for these products will see a forecast volume growth of 8.2%. These figures are cited in Euromonitor's 2015 Global Packaging Trends Report, commissioned by PMMI* and sponsored by APPMA, in which the market research specialist notes that thin wall plastic containers will continue to grow off a base of 27 billion units (2014), but growth will primarily be driven by shaped liquid cartons which were at 6.3 billion units in 2014. Key trends that will drive yoghurt packaging consumption throughout the forecast period, Euromonitor says, are consumer demand for premium products in the wake of several dairy product quality scandals and the push for healthier lifestyles. In this region, especially in China, shaped liquid cartons are perceived as premium and consequently this pack type is expected to see strong
10.9%
Forecast CAGR for yoghurt and sour milk sector in AP (2014-19).
growth in the forecast period, with a CAGR of 17.1%. Japan, the second largest yoghurt market in Asia Pacific, will see a packaging volume increase despite declining population and stagnant economic conditions. Aluminum/ plastic pouches, which were reintroduced to the Japanese market in 2014 by Morinaga Milk Industry, will see a massive forecast CAGR of 21.4%, albeit from a low base. ■ *PMMI: The Association for Packaging and Processing Technologies, is also the organiser of PackExpo. The APPMA will be exhibiting at PackExpo in Chicago from 6-9 November.
GLOBAL INSIGHT CHINA and India are the indomitable powerhouses of global food packaging demand and together are set to account for 58% of global food packaging growth in 2015. In China and India rising levels of urbanisation and disposable incomes combined with a continuing shift in buying habits, from unpackaged to packaged, makes these important countries for development. There’s also a stronger shift to purchasing of food in smaller pack sizes in China and India, such as in dairy, confectionery and bakery, to enable maximum affordability and accessibility amongst this large consumer base characterised by lower incomes.
Representing Australia’s leading packaging and processing machinery & allied components companies appma.com.au THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING NEWS
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AIP NEWSLETTER NOVEMBER 2016
20 TECH SPEAK
www.packagingnews.com.au
September - October 2016
PaSS it on The development of an industry-based packaging specifications system (PaSS) is underway, with support from packaging companies, the Australian Food and Grocery Council, the AIP and packaging technologists from leading food and beverage companies in Australia. Nestlé's Nina Cleeve-Edwards (MAIP) and Simplot's Jason Goode (FAIP) gave an update at the recent AIP national conference.
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HE intention behind PaSS is to create a
standard to allow easy sharing of an agreed set of data used to define something, and in so doing bring order to the industry in line with many others. “Just imagine if Telstra had to have a different coding system for every phone type, and if they all sent data in different ways. This would be very inefficient for Telstra, and consumers would pay the price. With more suppliers, manufacturers, customers and consumers wanting to know more about the packaging being used on products, we must become efficient in gathering and sharing this information to avoid increasing cost within the supply chain,” says Jason Goode, Simplot’s group packaging and process improvement manager. In the food industry, the Product Information Form (PIF) is an industryagreed questionnaire designed to be used by companies to provide a wide variety of information about food products and ingredients in a single document that meets the information needs for legal and regulatory compliance. “Developing a format for packaging in its own right, called the Packaging Specification System (PaSS) will, for the first time, provide a platform for this information to be delivered in a consistent format across industry,” says Nina Cleeve-Edwards,
The PaSS will, for the first time, provide a platform for this information to be delivered in a consistent format across industry.”
that will be relevant for the PaSS and PIF (such as packaging weight, packaging to product weight ratio, recycled content, renewable content, cube utilisation). “The total number of definitions might seem a bit overwhelming but think of it like words in a dictionary – you don’t use all words in every conversation, you only use the relevant ones,” says Cleeve-Edwards.
NEXT STEPS
BUILDING BLOCKS
After completion of the data dictionary, the next steps will be to seek feedback from the wider support group. Key issues going forward will be around: • Sharing content and terminology; • Protection of IP; • Companies developing internal systems to support information sharing • Cost effectiveness; and • Information management to improve efficiency.
A core team of the industry working group, with support from the AFGC and AIP, have been developing a data dictionary for a range of packaging materials, and a framework for the development of methodology to allow secure sharing of information between companies. Although the set of metrics used to share definitions related to packaging and sustainability may end up being quite comprehensive, there will be a few core metrics
Goode and Cleeve-Edwards are encouraging the industry to get involved with reviewing and improving the data dictionary and user-testing the final platform. Is this something you see as valuable and fitting into your business? If you'd like to know more, contact Jason Goode on E: Jason.Goode@simplot.com.au and Nina Cleeve-Edwards on E: nina.cleeveedwards@au.nestle.com ■
manager – Oceania Innovation Acceleration Team, Nestlé Australia. “This will allow suppliers and customers to work together in much the same way that ingredient suppliers and manufacturers worked together with the original PIF.”
NEEDING TO FILL KNOWLEDGE GAPS? NEED A BROAD INTRODUCTION TO PACKAGING? ON-LINE FUNDAMENTALS OF PACKAGING TECHNOLOGY BITE-SIZED MODULES NOW AVAILABLE IN AUSTRALASIA THROUGH THE AIP. INFO@AIPACK.COM.AU OR PH: +61 7 3278 4490 THIS ARTICLE WAS REPRODUCED WITH PERMISSION FROM PKN PACKAGING NEWS
AIP NEWSLETTER NOVEMBER 2016
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ARE YOU INTERESTED IN ATTAINING THE INTERNATIONALLY RECOGNISED AND HIGHLY-VALUED CERTIFIED PACKAGING PROFESSIONAL (CPP)® DESIGNATION?
ISN’T IT TIME THAT YOU JOINED RECOGNISED PACKAGING EXPERTS FROM AROUND THE WORLD WITH THE INDUSTRY’S LEADING PROFESSIONAL DESIGNATION? Attaining the CPP® designation is an excellent investment in your professional development and the credential defines the packaging professional and allows organisations to seek out and hire the right professional based on verified knowledge, skills and industry contributions. Using the CPP® program to assess and evaluate one’s professional competency validates you as internationally proficient as a packaging professional; a cut above your peers. The Certified Packaging Professional (CPP)® designation is a registered trademark of the Institute of Packaging Professionals (IoPP) and is now internationally recognised by both IoPP and AIP. WHO IS ELIGIBLE? Peer reviews of each individual in multiple dimensions: · Educational background. · Industry experience. · Professional accomplishments. · Specific and relevant training. · Practical experience. · Professional contributions.
WHAT ARE THE BENEFITS? · International and public recognition for the qualification. · CPP® post nominal that is globally recognised. · CPP® recognises the designation as a commitment to excellence in the packaging profession. · CPP® credential demonstrates that a packaging practitioner possesses packaging knowledge, experience and skills to the degree that they deserve recognition as a true packaging professional.
MAKE HISTORY BY BEING ONE OF THE FIRST CERTIFIED PACKAGING PROFESSIONALS (CPP)® IN AUSTRALASIA… TO FIND OUT MORE ABOUT THE CPP® PROGRAM, COSTS AND ELIGIBILITY CRITERIA PLEASE CONTACT THE AIP ON INFO@AIPACK.COM.AU OR PH: +61 7 3278 4490