Paradigm Shift | Project Management Magazine Autumn 2021

Page 22

INNOVATIONS AND INSIGHTS

PROJECT MANAGERS OR AGENTS OF CHANGE? 2020 AND COVID-19 PROVIDED A STARK REMINDER THAT WE LIVE IN AN AGE BESET BY THE CHALLENGES OF TECHNOLOGICAL ADVANCEMENT, DIGITAL DISRUPTION, AND INCREASINGLY TURBULENT ENVIRONMENTS.

(Source: Canva)

To sustainably compete in such environments, organisations require an innate capability to constantly readjust to this disequilibrium, uncertainty, and ambiguity – effectively having the ability to 22

maintain a ‘fit’ between the organisation and the external environment. The core proposition is that matching the organisation with the external environment will lead to superior performance


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