Ambition and Vision for the Future

Embracing The KSS Way

Continuing the development of our future strategic plans remains a priority.

This has also been the case during this unprecedented year, where despite the challenges faced by COVID-19, the team has continued to collaborate strategically to further develop and define our future plans and our strategy for delivering on our purpose and striving towards our vision.

Our focus has been how we can continue to deliver and develop our core HEMS work, alongside how we can extend our service to help more patients achieve their best possible outcome. We want to help create a future where there is less medical emergency, where we can influence the need for our core service by equipping our communities to provide critical first response, and where critically ill patients are able to benefit from ongoing patient and family support to enable their best possible future. As a people centred organisation, our objectives align with the patient’s journey where we have considered how to make the most beneficial impact at each stage. As always, our strategic thinking and plans are embedded within our values base of being Caring, Trusted, Dedicated, Innovative and Collaborative. We believe passionately

Changing the pattern

in the power of collaboration, a value that we embrace through increased collaborative working with our NHS and ambulance service colleagues, in order to play an even more critical role in the chain of care.

Alongside our ambitious plans, we have also focused on how to continue ensuring our resilience and sustainability as a charity which provides such a critical service to our communities. Our future plans include the further diversification of our income streams to continue to grow our supporter base and inspire support from a wide demographic, as well as continuing to introduce innovative fundraising and marketing initiatives.

As we continue to face the challenges created by COVID-19 including remote working, our future plans involve further activity to embed our people centred, caring culture and ensuring we offer a safe, welcoming, supportive and inclusive environment for Team KSS.

In the coming year, we are excited to share The KSS Way externally with our communities, to communicate our future plans and strategy for ensuring we can offer maximum benefit to our patients.

Explore KSS In the Community

Enable rapid community response, saving lives and improving the outcomes for more patients

Continuously improve world-leading, pre-hospital critical care

Support patients to the best possible recovery while using our learning to inform future outcomes

KSS HEMS Delivery and Development

Develop KSS Patient Aftercare

Our five-year organisational objectives

During 2020-2021, Team KSS have come together through facilitated virtual sessions to articulate our strategic objectives for the next five years. This work will be continued into 2021-2022 in order to develop detailed five-year business plans linked to our objectives and aligned with our goals.

To deliver, develop and extend our high-quality service to meet the needs of our patients and communities

We deliver outstanding treatment and care

We deliver outstanding specialist treatment, care and support to give our patients their best possible outcome We invest in research and innovation to demonstrate our impact, break new ground, influence policy and practice, and ensure we play the most collaborative role possible in the health sector and wider community

We make a difference

Our Goals

We generate and inspire support

We aspire for excellence in all we do

We generate support and commitment (both financial and non-financial) from our communities and partners to ensure the growth and sustainability of KSS We work hard to do our very best, with safety always at the core, to be a well led, professional, independently regulated charity with an outstanding team that provides increased benefit to our patients and the communities we serve

To deliver a diverse income portfolio to enable our growth and the delivery of our purpose To deliver patient centred research and share our knowledge and learning to maximise our impact

To support the growth and ambition of KSS and enhance it's ability to function as a professional, best practice, outstanding charity which delivers maximum benefit and is a great place to work