Our fundraising approach KSS is thankful to our fantastic supporters and volunteers who continue to demonstrate their commitment and give so very generously to our cause. We truly value every contribution we receive and are committed to ensuring this is reflected in the ethical, efficient way we manage donations which is evident in our range of policies and practices we have in place. It has cost us £11.609M to provide our services this year. Of this 12% of this came from NHS funding and we need to raise the balance through fundraising. We apply a diverse approach to raising our valued funds including community fundraising, events, funding from grant making trusts and foundations, legacies, direct marketing, and cultivating longterm support from the corporate sector and our valued major donors. Our highly popular and successful lottery and raffles, undertaken by KSS’ subsidiary trading company – Air Ambulance Promotions Ltd (AAPL) - are a fantastic way to guarantee regular income for KSS which allows for strategic planning. In addition, for the first time in our history as a charity, we launched an successful Emergency Appeal to make up for our projected funding shortfall caused by the Coronavirus pandemic. As well as our events and partnerships raising much needed funds, they also play a critical role in raising our profile and awareness of our charity status in order to generate support towards KSS in the communities in which we serve, and beyond. We prioritise ensuring our supporters feel valued and appreciated demonstrated by the comprehensive Thankathon activity we undertook during 2020-2021.
How we work
Team KSS work hard to raise our muchneeded funds, and inspire and generate support in the community, as well as 66
ensuring all our practice meets our regulatory requirements and our own ethical standards. We have a number of procedures in place to ensure this is the case. • We, and anyone fundraising on our behalf, are registered with the Fundraising Regulator, the independent regulator of charitable fundraising in England, Wales and Northern Ireland and are committed to the Fundraising promise. We adhere to the Code of Fundraising Practice and strive for excellence in all our supporter interactions. • In terms of supporters raising funds in support of us, these activities are both supported and monitored by the IGMC Team to ensure alignment with the Code of Fundraising Practice. • Our team is supported by carefully selected professional fundraisers, commercial participators, and a professional canvassing agency whom we engage to promote our lotteries. • We work very closely with these agencies to ensure both compliant fundraising practices and procedures are in place and are adhered to, and that they behave in a manner which aligns with our ethical standards, thus representing the charity in a positive light. • Our representatives become an extension of Team KSS, and so we insist that they adopt our high standards of practice. All representatives, in addition to their induction from the professional canvassing agency, receive a full and comprehensive induction to KSS, as well as regular updates and bi-annual engagement sessions to receive updates, feedback and further training. • During active campaigns, we undertake monitoring of our canvassers through listening to calls and providing feedback.
