Our vision and values

We’re proud to be a world-leading, forward- thinking organisation, driven by our purpose, led by our values and putting people at the heart of everything we do.

This has also been the case during the past challenging and unprecedented 20 months. Despite this, we have continued to deliver emergency, critical care without dropping one single shift, caring for those across our region who need us most. But we have also been considering how we can make even more of an impact, how we can help more patients and ensure improved patient outcomes. The KSS Way is our culture, strategy and vision for the future. It sets out the world we want to see and our strategy for making it happen. We want to help create a future where there is less medical emergency, where we can influence the need for our core service by providing education and training opportunities which equip our communities to provide critical first response, and where our patients and their families are able to benefit from ongoing patient and family support to enable their best possible future.

People centred

People are at the heart of what we do

Saving lives and ensuring the best possible patient outcomes

Our vision is an end to preventable loss of life from medical emergency

Caring Trusted Dedicated Innovative Collaborative

Purpose driven

Our purpose is why we exist and how we will accomplish our vision. It drives our goals and objectives and shapes our business plans.

Value led

Our values describe our culture – how we treat people, the way we behave and how we want to be thought of.

As always, our future plans are closely aligned to our values of being Caring, Trusted, Dedicated, Innovative and Collaborative. We believe passionately in the power of collaboration, a value that we embrace through increased collaborative working with our NHS and ambulance service colleagues, in order to play an even more critical role in the chain of care.

Your support is as critical as our care. We want to be there for our patients to #CareTheKSSWay, but we cannot do this without your ongoing support, passion and commitment to KSS. A massive and heartfelt thank you to all of our incredible supporters. Together we will create a future where there is an end to preventable loss of life from medical emergency.

Caring Caring for people and putting people at the heart of what we do

Trusted Generating trust in everyone we engage with

Dedicated Dedicated to ensuring the best possible outcomes for our patients and communities

Innovative

Pushing the boundaries through research and innovation to better meet the needs of our patients and expectations of our supporters

Collaborative

Embracing collaboration and partnership to achieve the best for our patients