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Superstar vet
CODY CREELMAN, COW VET
Dr. Cody Creelman has an infectious passion for veterinary medicine.
With the intent of using digital media to market his business, he’s made a personal brand: Cody Creelman, Cow Vet. The 35-year-old built up a social media following (including about 93,000 followers on Facebook, and 47,000 YouTube subscribers) over the last nine years. He did that while being a partner with Veterinary Agri-Health Services in Airdrie between 2011 until the fall of 2019, and a multi-practice business, Mosaic Veterinary Partners, from 2016 to 2019.
“I wanted my name to be synonymous with my profession from a marketing standpoint,” says Creelman. “Cody Creelman, Cow Vet has been a fun brand creation, and ... it’s allowed me to do a lot of things that I would have not been able to do [otherwise].”
When Creelman stepped out of practice ownership last year, he smoothly transitioned into a life of travelling the U.S. with his wife, Diana, and three kids under six years old, for paid speaking engagements, online consulting and some family time.
The time away from an Alberta winter was cherished, but kept the family’s roots planted in Airdrie, where the Alberta-raised couple moved in 2011.
“I remember having ... an epiphany moment as we were travelling around thinking about, you know, do we want to be in Airdrie? Do we want to be in Alberta? Is there somewhere else that’s calling us?” recalls Creelman. “And as we’re driving around trying to find that, I realized everything that I was looking for was within the four walls of that pickup truck as we’re driving across the desert, or through the Grand Canyon or down the coast.”